Influencers have a prominent role in modern-day marketing, especially digital marketing. They give your business a higher ROI with the ability to connect to a large audience through their social media following. YouTube and Instagram influencers form the backbone of influencer marketing primarily. 

As per Hubspot’s Marketing Industry Trends Report, it’s the most popular and effective trend in generating authentic content for your business, establishing social proof and building awareness.

With their popularity, they can build an element of trust for your brand over any other direct marketing efforts. However, among influencers, a smaller category known as micro-influencers can be more powerful in promoting your brand. This is due to their smaller following of around 10,000 to 1,00,000. 

But this audience is a very dedicated lot that shows great interest in the micro influencer’s content. Thus, they work hard and create high-quality content for your brand. Hence, they can devote quality time to your brand and help increase your target audience.

After all, your brand will have its niche audience whom you must target. So, it’s this group that’ll lead to successful lead conversions through stronger and higher engagements. 

Small but powerful:

A recent report by AnyTag states that micro influencers have the top brand deals in India. An example is the recent campaign by Pepsico India, where they engaged 3000 micro-influencers to create a buzz around their new product – Lay’s Wafer style, its thinnest chips. This is in addition to Pepsico signing up the Bollywood celebrity Alia Bhatt.

Thus, micro influencers can engage effectively with their small following more directly through social media comments and DMs.

Authenticity:

Micro influencers can give you a genuine review of a product. This is due to their expertise in a niche field. Hence, the trust factor remains high as your potential customer shares a similar interest with the micro-influencer.

It is one of the best strategies for entering a new vertical or launching a new brand. Also, it brings in more conversions due to the trust that followers place in the influencer.

Advantages:

1. Credibility: Their genuineness makes your customers feel at ease when making a purchase decision. Hence, they come across as being very authentic.
2. Affordability: This is a plus point, as you can work with multiple micro-influencers for the price of one macro-influencer.
3. Naturality: They can produce organic content for your brand, which helps foster a deeper relationship with your potential customers.
4. Engagement: Micro-influencers can engage personally with their followers, which helps in enhancing your brand awareness.

Affordability:

Micro-influencers are affordable in comparison to macro-influencers, who charge a hefty sum for a single social media post. They are light on your wallet while giving your brand good engagement. The authenticity of content made by the micro-influencer is a plus point. 

Therefore, niche targeting, active engagement, high-trust messaging and affordability by micro-influencers give your brand a powerful alternative to traditional advertising. Your brand can develop a family-like bond with your customers based on trust and reliability.

What’s In A Name is the best digital marketing agency in Hyderabad. Whether you’re looking for micro-influencers or a full suite of digital marketing solutions, we’re there to help you.

AI and marketing share a strong bond in the digital era. AI stands for Artificial Intelligence. The internet brought about a revolution in the field of marketing using websites and social media. So, a business could now travel far places on the internet to find new customers and target a very niche segment.  In this article find about how AI-Centric Roles in Marketing are emerging.

Marketing to a further audience became easier. But AI went a step ahead in simplifying tasks in digital marketing along with ML or Machine Learning.

Mundane tasks such as keyword search, SEO optimisation, ad optimisation, etc., can now be automated with the help of AI. The application of AI in marketing is increasing day by day, with social media platforms and websites integrating AI into their systems. 

Also, AI integrates with search engine advertising, email advertising, social media marketing and more to drive businesses. With online businesses becoming popular, AI will find many more applications. 

Some of the popular AI tools in use in marketing include ChatGPT, Jasper and OpenAI. 

AI-Centric roles in marketing content creation

AI helps in easing content creation. AI-driven content generation helps your business generate content that is relevant and engaging to your audience. Hence, they can quickly generate ideas for campaigns, create blog articles, email newsletters and even generate videos. 

Also, they can help you build personalised newsletters and campaigns for your customers. Tailoring content to your customer’s taste increases your brand engagement and conversions. Therefore, AI tools can help you generate huge volumes of content quickly and cost-effectively.

Key Statistics for AI-centric roles in marketing

• 83 % of businesses are considering using AI in their marketing strategies
• 26 % of B2B businesses use AI chatbots
• 55 % of B2B businesses use chatbots to increase and create new leads

Also, many businesses find AI chatbots very useful in educating their customers or potential clients about their products or services.

How can businesses integrate AI with their marketing efforts?

1. Smarter & faster decisions: Your business will not have to wait for the campaign to end to make a marketing decision. So, AI-based data-driven analytics help you make smart moves.
2. Sales forecasting: AI can predict the next product your customer will buy or what products to promote to a niche audience.
3. Predictive marketing analytics: AI helps your business understand what your customers are thinking and feeling based on real-time data.
4. Ad optimisation: AI helps you get the maximum ROI on cost-effective touchpoints and even produce top-quality ads.
5. Personalised customer experience: AI can tailor content to your niche audience needs or even that of individual customers. Hence, customers feel cared for.  
6. Finding trends or patterns: As AI processes data at high speeds and accuracy, it can pick up insights about customers, new trends, and habits more easily.

AI helps maintain data quality and security, too. Numerous businesses have been using AI to power their marketing efforts with visible and massive success. Some include Nike, Sephora, Netflix, Coca Cola and more. 

Hence, responsible usage of AI finds great applications in marketing. 

What’s In A Name is the best digital marketing agency in Hyderabad. If you’re looking forward to upgrading your digital marketing experience, we’re game.

GA4 is the new avatar of Google Analytics. It is a new kind of property designed for the future of measurement. Known also as universal analytics, Google Analytics is used to track user behaviour and data on websites across the internet. This includes the user’s demography: geography, shopping habits and more. 

It helps organisations make marketing decisions, whether commercial or non-commercial. Hence, through SEO optimisation, ad budgeting, niche targeting, etc., based on data collected from Google Analytics, organisations can set up effective campaigns.

GA4 replaces Google Analytics and arms you with extra teeth. It integrates with your organisation’s mobile app apart from your website. Thus, you get access to your organisation’s mobile app traffic, too. 

GA4 analyses event-based data from both websites and mobile apps in place of the session-based data picked up by the older system.

Benefits of Google Analytics GA4

GA4 offers you the following benefits

1. It collects your website and app data for a deeper understanding of your customer journey.
2. It measures event-based data instead of session-based data.
3. Its predictive capabilities offer guidance without any complex models.
4. It includes privacy controls such as cookieless measurements, behavioural modelling and conversion modelling.  
5. Its direct integration into media platforms helps drive actions on your website or apps.

Differences between Google Analytics and GA4

Here are the main differences

1. New Dashboard: GA4 has an entirely new streamlined dashboard with many old reports gone or moved elsewhere. Also, it includes Google’s predictive insights based on AI.
2. Event-based measurements: You now get access to in-depth reports, with access still available for session-based reporting. The new engagement metrics include

• Engaged sessions
• Engagement rate 
• Engagement time

All this makes it easier to track your customer journey.

3. Predictive analytics: This helps your retargeting campaigns based on AI predictions. The metrics taken into account include –

• Purchase Probability
• Churn Probability
• Revenue Prediction 

This data can be effective in targeting your probable customers using Google Ads campaigns. 

4. Cross-platform tracking: This allows you to track your customer’s full buying journey by tracking your website and app traffic in one property. This includes acquisition, engagement, monetisation and retention. 

During this journey, you’ll be able to understand the user experience across your website and app. This is done through unique user IDs assigned during each website or app login.

5. Enhanced marketing control: The GA4 dashboard is highly customisable, hence giving you access to reports that matter most. In conjunction with Google Data Studio, you can create visualisations of the data collected. It’s possible to create custom segments based on trigger events for accurate tracking of customer interactions.

Your Google Ads benefit the most as you’re now empowered to target your audience more accurately. You can plan your budget and optimise your Ads for the best outcomes now that you have more accurate data. GA4 is the best thing that can happen to you in this era of digital marketing. 

Hence, if you’re looking forward to making a complete switch to digital marketing or upgrading your efforts, you’re at the best digital marketing agency in Hyderabad. Give us a ring or ping us here.

Advertising agencies in Hyderabad offer multiple services in the digital world. This includes digital marketing, copywriting, SEO, video production and more services. Big organisations may have their own in-house team to handle their advertising requirements, but many others find it easy to engage advertising agencies for the same. 

After all, advertising agencies in Hyderabad offer many advantages, thereby relieving pressure. Their existing in-house team takes care of all elements required in your digital marketing efforts, such as copywriters, SEO experts, digital marketers, etc. Hence, you won’t have to hire a new team or create infrastructure for the same.

Advertising on digital platforms costs less in comparison to TV and print media. They get the advantage of reaching a global audience, too. 

Advantages of engaging advertising agencies in Hyderabad

Engaging Advertising agencies for your marketing requirements brings a lot of benefits to your organisation. Let’s examine ten key benefits.

1. No worries for in-house staff: Engaging a good advertising agency improves your employee productivity while ensuring the best creatives for your marketing efforts. Your employees can exclusively focus on your business expansion. 
2. Cost-effectiveness: Building your in-house advertising team involves a lot of planning time and is a costly affair for many companies. So, advertising agencies make the process a breeze with their existing team of digital marketers, copywriters, designers, media planners and more.
3. Accountability: Advertising agencies have the right tools to measure the performance of your campaigns and make adjustments accordingly. In-house teams may end up tracking the wrong metrics. 
4. Enhanced connections: Agencies have existing connections that help bolster your campaigns and get the best results.
5. Expertise: Agencies provide small businesses with the expertise to run effective marketing campaigns.
6. Different perspectives: You can get multiple perspectives on the ways to run your marketing campaign. Hence, you can choose the best way based on your agency’s recommendation and your taste.
7. Saves time: Your advertising campaigns have to go through multiple stages before you get results. This includes research, concept creation, design, implementation and media strategy. Hence, you could hire the services of an ad agency and save time.
8. Build brand awareness: Building your organisation’s brand awareness may not be an easy task. This is where ad agencies help you break the barrier and help you achieve your organisational targets. 
9. Remains updated: An advertising agency keeps itself updated with the latest trends in marketing and the various tools and strategies deployed. So this gives them an edge over an in-house team whose employees may not find the time to keep themselves abreast of the latest happenings. 

Choose your perfect advertising Agency in Hyderabad

Last but not least, an advertising agency will keep a check on your ad spending on a day-to-day basis. This will prevent your organisation from wasting money on your marketing efforts without getting returns. After all, an in-house team may not be able to track your organisation’s spending across various platforms efficiently. 

Hence, engaging an advertising agency in Hyderabad is highly advantageous to your organisation. You only need to study and analyse the agency that suits your organisation’s line of work.

What’s In a Name is the leading advertising agency in Hyderabad. If you’re looking for world-class solutions to your organisation’s marketing efforts, do give us a ring. You’ll love working with us.

Marketing strategies form the backbone of a successful business. It defines the direction that the business will take to achieve its vision and mission. The marketing team or department of a company is one of its foundational pillars. Hence, successful marketing strategies help in raising brand awareness through their utility and emotional touch apart from making profits. 

So, these marketing strategies create a sense of belonging to a brand. Retaining customers is essential to retain their loyalty to the brand or business. 

Marketing strategies to attract and retain customers.

• Engaging brand story: In the modern world, a brand is an extension of a human being. It has humane characteristics such as emotions and values. Weaving the brand’s origin, mission, growth, commitment towards the environment, and social upliftment authentically and consistently distinguishes the brand with its unique and powerful narrative. 

Hence, an engaging brand story elicits customer empathy and stimulates an emotional response which influences purchase decisions.

• Variety in products/services offered: Your company should offer varied products and services to keep customers engaged and serve their varied needs. Each one has a different need, and if your brand portfolio can service their needs, it adds to your loyal customer base.
• Email marketing campaigns: They are quite a powerful tool to convert potential leads into long-term customers. A creatively and personalised email campaign delivered with a compelling ‘Call to Action’ at the right time leads to good conversions. Modern email marketing and automation tools help in designing such campaigns and delivering them on time across multiple time zones.
• Power of influencer marketing: Influencers are the trend in social media platforms and an effective marketing strategy. Therefore, tying up with a popular influencer who aligns with your brand values and covers your brand’s demographic reach enhances your brand visibility and reach.
• Leveraging social media: Targeted informative and interactive content will be shared by social media users. Content with a focus on particular groups on social media platforms will get a high number of shares.
• SEO: Search Engine Optimisation helps websites, video streaming platforms like YouTube to enhance page ratings and website traffic. It affects your brand performance, in turn.

Other powerful marketing strategies

• Power of testimonials: Word-of-mouth referral is very popular nowadays. People tend to trust customers who’ve used and experienced your brand’s product/services. 
• Provide first-class customer service: Customers love it when they get personalised treatment and responsive service right from the enquiry stage. Also, responding promptly to product concerns throughout its lifecycle influences customer retention.
• Marketing strategy analysis: Analysing your brand success is essential to effectively strategise for the future and evaluate your campaign performance. It points out your marketing gaps and suggests solutions at times. So this is done using analytics tools like Google Analytics, Adobe Analytics, etc., or A/B testing.
• Partnerships: If you partner with a brand that aligns with your brand goals, it will prove to be effective in expanding your brand reach and conversions.

Hence, effective marketing strategies decide the direction and longevity of your brand journey. What’s In a Name is the leading digital marketing agency in Hyderabad. Therefore, if you’re looking for effective marketing strategies to grow your brand, our impressive portfolio will bring a smile to your face.

Digital marketing refers to the use of digital mediums to market and sell an organisation’s products or services. It is becoming the most popular form of marketing. Organisations that are yet to adopt digital marketing strategies find it increasingly difficult to stay in competition. 

Websites and social media platforms like Facebook, Twitter, Instagram and other platforms form the crux of an organisation’s digital marketing efforts. The digital marketing strategy adopted determines the brand’s goodwill or reputation, reach and other factors that propel its growth. Each strategy has its share of contribution to a brand’s growth. Most of them don’t cost anything except good planning and execution. 

Top three digital marketing strategies that attract customers

There are numerous digital marketing strategies that aid brand growth. While all of them have their respective contributions and advantages, some of them are very important. Let’s have a deep look at these digital marketing strategies.

Social media marketing: This form of digital marketing Technique is in use by organisations for its ability to reach the masses of all age groups, from kids to senior citizens. Social media platforms can help increase your brand visibility or sell your products or services both organically and through paid ads. As per estimates, 83 % of people using the internet use social media for connecting with new people, keeping old bonds intact, consuming entertainment content, job hunting, playing games and buying or selling products/services. 

Offline businesses are increasingly showing up on social media platforms for brand awareness, providing directions to their physical stores and even sometimes selling their products. The ad facility provided on these platforms is a boon for businesses. They have to register an account and pay the platform through a user-friendly interface to post their ads.

Content marketing: This form of marketing is deployed on websites to attract potential customers for brand awareness or for marketing its products. Content may be published in the form of articles or blogs, images, games, ebooks, etc. So, they directly or indirectly promote the brand products/services without outrightly forcing the customer to buy. 

SEO is an important aspect of content marketing used primarily in articles to promote web page rankings. You can deploy various SEO techniques such as Onpage SEO, Off-page SEO, Technical SEO, Local SEO, etc. These articles can be promoted on social media platforms for further visibility and reach. 

The most potent digital marketing strategy

Digital video content: The human brain can remember and recognise visual content easily. In fact, 90 % of the content fed into our brains is visual in nature. Hence, video content is the best way for a brand to quickly and easily reach out to its targeted audience. A video on popular video-sharing sites such as YouTube gets 12 times more shares than an article.

At length, we have studied how the top three digital marketing strategies affect a brand outcome. Hence, There is no doubt about the impact of an effective digital marketing strategy. What’s In a Name is a leading digital marketing agency in Hyderabad. We have a reputation built over a decade through our strong vision and work with reputed clients. So, If you’re looking to upgrade your marketing strategies, we’re game. Please feel free to contact us.

Social Media Marketing is one of the buzzwords in today’s marketing strategies. It reduces the need for spending extra time on offline marketing methods, which may or may not give results. Rather, it’s possible to target your niche audience with the product or service they are looking for and offer them the best deals. 

Social Media Marketing can be deployed for organisations from startups to large enterprises. At very affordable rates, you can focus on those potential customers who showed interest in your product but came out through retargeting ads. As per surveys conducted, half of the small businesses don’t deploy social media marketing to grow their business. This is a missed opportunity looking at the fast pace of the modern business environment.

How does social media marketing help your business?

Social media marketing helps your business in multiple ways. We shall look into these ways – 

1. Brand awareness: This factor is at the heart of your marketing efforts. The awareness level of your brand makes your customers think twice when presented with multiple options during purchase. Social media makes it easy to spread brand awareness within a fraction of the time required for offline marketing. All you require is authentic content about your business, products, testimonials, etc.
2. Awareness through SEO: Social media is a great way to spread content that will go viral and increase your brand awareness. When you share more content, you get more authentic backlinks. This improves your brand credibility too.
3. Good revenue: After all, we use social media marketing to increase brand awareness and sales. Organic postings will bring you revenue. But paid ads will help you boost your brands across to more people living in other geographical locations. Those interested in buying your product. 

Hence, this brings your business additional revenue.

4. Enhanced customer service: Social media marketing allows you to give enhanced customer service to your customers compared to traditional customer service methods. As customers could directly message, ping or call you directly from your social media profiles, it speeds up your customer response time. Hence, it gives confidence to your customers that you’ll be there for them when issues arise.
5. Ability to retarget your customers: If your customers are interested in your product but didn’t check out, paid ads will help you using data from your website analytics. You can always target those customers with a better deal so that they check out from your cart.  

What’s In a Name Creatives is your trusted digital partner

Additionally, you will get increased traffic to your website, be able to engage your customers better, become the voice of your customers on societal issues and even study the tactics deployed by your competitors.

We have taken a look at some of the most important benefits of investing in social media marketing. Hence, if taken seriously, it will go a long way in building your brand the right way. 

What’s In a Name Creatives is the best digital marketing agency in Hyderabad. We have helped reputed clients build their brands successfully. If you’re looking for the best agency to help build your brand, you’re at the perfect place. Just ping us, and we’ll be there.

Digital Marketing is the promotion of a company’s products/services on the internet through social media, search engine or website ads, mobile app ads and more. Businesses have discovered that investing in digital marketing has paid them results in the medium to long run. Even in the short run too.  

It has evolved over the years in terms of mediums and techniques. So have customers. And hence, businesses keep track of the evolving trends and invest accordingly to stay in the market. The current year 2023, will see a lot of exciting and interesting digital marketing practices deployed. We should identify this to stay ahead of the market.

What digital marketing factors will impact businesses in 2023?

When we look at the digital marketing impact on businesses in 2022, we can clearly see that there is much more in store for 2023. These impacts could be read in the following ways – 

• Enhancing brand reputation: All forms of digital marketing, be it content marketing, video marketing, social media marketing, email marketing, and others, enhance your brand reputation if done under proper guidance. So, 2023 will see increased efforts in this direction. 
• Generating quality leads consistently: Quality leads are the backbone of a business’s sales efforts. They are collected manually or automatically through specific tools. 
• Enhanced conversion: With an understanding of your customer’s needs and tailoring your products/services accordingly, conversion rates will definitely start increasing. Not everyone will become your customer, but you’ll get long-term customers.
• Revenue & profits: The combined efforts of content marketing, SEO, social media marketing, email marketing and other digital marketing tactics lead to increased revenues and profits.

Further impact of Digital Marketing

•  Targeting global audiences: If you intend to sell your products/services to customers globally, you can adopt multiple digital marketing strategies that would gain you a global brand reputation and customer base.
• Customer communication & engagement: Continuous interaction with the customer at every stage is essential to build brand trust. Else, other brand communication will divert them. This is where digital marketing helps to maintain constant communication and engagement with your customers. Thus, you could get them to read a blog or have them play a small game like spinning wheels or quizzes to give them discounts. This builds up brand loyalty.
• Targeting correct customers: Digital Marketing makes it easy to target the correct customers once you identify them. You can serve ads specifically for the localities where they stay or use retargeting ads to give them discounts or special offers when they return or click on a related link.
• Measuring results: It’s easy to measure the effectiveness of your digital marketing efforts through campaign management. Popular tools like Google Analytics help analyse every aspect of the customer journey and allow you to see the Return On Investment. Looking at the results, you can optimise your future campaigns accordingly and save on resources.

Digital Marketing will keep evolving and profoundly impacting the way you run your business. Hence, expert guidance from industry experts can help you generate revenue, build a brand reputation and stay ahead of the competition. 

What’s In a Name Creatives is ranked as Hyderabad’s most innovative and best digital marketing agency. So, If you see your brand’s future in digital marketing, please don’t hesitate to contact us for the best guidance. We would be glad to be a part of your journey.

Digital Marketing is a term we have heard for years. Marketing has always been vital to businesses, whether small or big. Digital Marketing took things to a whole new level with access to a wider market locally, nationally and internationally. It is even popular as a career, with many people shifting from other domains, including engineering.

The developments in digital marketing have been so rapid that there are new methods and tools coming up to aid businesses. AI (Artificial Intelligence) and ML (Machine Learning) have also entered the market to aid digital marketers. In this scenario, it is important that we take a look at the next big thing in digital marketing.

Top five digital marketing trends –

1. Augmented Reality/ Virtual Reality: AR or VR, as known popularly, is the ability to test a product or service in a safe environment before buying the product or service. In Augmented Reality, you can check out if a particular product will work for you or not using an app developed for the purpose. Whereas, in Virtual Reality, you have to use a VR headset to get a live demo or training of a product/service.
2. Influencer Marketing: It is very much in demand by businesses today. Getting a celebrity to endorse your product/service ensures good returns by leveraging their social media presence. Professionals can be hired for this purpose too.
3. Artificial Intelligence: AI, as known popularly, deploys chatbots to run digital marketing campaigns. They have immense potential to create very good returns on your investment. A good number of digital marketers say that AI makes them more productive at their jobs. Companies spend more than $5 Billion Dollars annually on AI-based marketing.
4. User-Generated Content: It is the best way to show your potential customer the trust people have in your product. This is by requesting genuine reviews from your customers directly at the place of purchase or leaving one on platforms such as Google Reviews, Facebook reviews and more. Feedback forms are sent to the customer’s phone or email after making a purchase. Genuine reviews directly affect your business.
5. App Ads: Ads delivered to your app have a huge potential to create revenue. Billions of dollars worth of ads are served on apps, including your chat messengers like Facebook, WhatsApp, etc., annually.

The Way Forward

Every business tries to focus on one primary method that best serves its interests. The digital transformation happening around the world is sometimes immeasurable. It empowers existing businesses to innovate while encouraging new startups to flourish.

Ensure ethical practices to ensure healthy competition among businesses and quality products/services for the end customer.

What’s In A Name Creatives has been Hyderabad’s leading digital marketing agency since 2010. We have been able to help and guide many reputed clients in adopting advanced methods of digital marketing. Their satisfaction has inspired us to give our clients the best.

If you are looking for complete digital marketing solutions in line with emerging trends, we would be more than happy to guide you. Please feel free to browse our website for details.

Digital marketing is the buzzword everywhere. It has overtaken the traditional ways of marketing at great speed. It has changed the way people think about, buy, and trust brands. The pandemic gave digital marketing a much-needed boost globally.

Consumers are spoilt for choice due to the massive number of brands in the market, but they need help deciding which brand to choose. Hence, businesses must be creative beyond their usual creativity to market their products/services.

As new startups emerge, making a product/service stand out is essential to digital marketing. When this happens, more leads come in, leading to conversions.

Challenges faced in digital marketing –

Digital Marketing is no child’s play. It requires an understanding of the intended target market, tools, platforms and the evolving moods and needs of the target audience. Here are the main challenges:

1. Creating engaging content: Engaging content is very important in projecting a brand. This is because content requirements keep changing as people follow innovative content formats from multiple industries.
2. Syncing with Google’s algorithms: The Google algorithm is updated regularly to ensure high-quality content across websites. So, you should be aware of these algorithm updates to ensure good content and website rankings in search engine results.
3. Following the data protection laws: Every business has to engage in lead generation keeping in mind the local data protection laws. One such example is GDPR in the European Union.
4. Mobile first policy: More than 50% of internet users access online services or information from their smartphones. Hence, your business’s website must be optimised for mobile devices.
5. Website accessibility: Making websites accessible for people with visual, hearing or other impairments is necessary. 

The challenges continue.

1. Brand consistency & authority: It’s very important to build brand consistency across all platforms by thinking beyond merely offering products/services. Thus, It helps build your business’s authority in its domain. 
2. Lead generation: It is one of the main purposes behind digital marketing. This needn’t be just about a social media post but podcasts, webinars, video marketing, etc. Google & Facebook ad costs will rise with time. Hence, investments in ads need to yield results.
3. Studying your customer: This aspect of digital marketing helps you maintain your business and authority in the market. By doing so, you can tailor-make your products/services or even target the correct audience for your business based on the customer’s profile. Thus, a customer-centric approach is ideal.
4. Omni-channel marketing: You need to be present where your target audience is present. Hence, focusing on a single platform will not work. 
5. Selecting the right tools: It is important to select the right tools in digital marketing, as there are many tools in the market. As a result, this needs to be clarified. So, the right tools will facilitate or smoothen your digital marketing journey.

You would have now understood that digital marketing has its fair share of challenges in helping businesses market their products/services. But a proper understanding of these issues and the application of strategic solutions can create magic. 

If you’re looking for truly effective digital marketing solutions, we are the best digital marketing agency in Hyderabad. It is because we have helped leading brands stand out and generate quality leads over the past 13 years. Do explore our website in detail to know how we can help you.

If you have a startup, this is a great question to start the journey. Let us ask you a simple question. Is awareness critical for a startup? If yes, SEO is what makes that happen.

So, to simply answer the question, yes, SEO is essential for a startup. While starting out, SEO should be one of the top priorities for any brand. Let us admit at this point that business today, runs a lot on social media. SEO is the initial nutrition if your brand needs the legs to make the distance. Without further ado, let’s explain a little more about why SEO is essential for a startup.

How does SEO help your business?

Whenever a business launches, the first thing that it needs is attention. The wider the attention it can grab, the better start it will have. Let’s suppose that you did well during the launch. The game begins right after the launch, where you need to strategise and retain your audience’s attention for as long as you want. And the best way to do that is with SEO. 

How do you start with SEO?

Like a retail space, every company should own space in the digital world as a website. SEO is the process of optimising the content on your website to rank better on search engines. The better rank of your website generates more traffic. 

Today, there are over 2 billion websites. With the number being so high, you need a proper SEO strategy to rank your website better. Therefore, SEO isn’t a one-time process. At WIN creatives, the websites we handle have seen excellent results over time. Thanks to our constantly updating strategies, we manage to create, maintain, and rank many websites higher than the competitors. 

Is SEO worth it for small businesses?

SEO makes small businesses thrive. SEO and paid advertising are two significant ways to improve your online presence. While paid advertising is complex and costly, SEO yields consistent results. 

You can stop your search if you’re looking for SEO services for your business. We have successfully created many SEO-friendly websites that are still reaping exponential results. We’ll devise the best possible strategy for your business. Please get in touch with us to enhance your online presence with SEO. 

Strategy is king! You, as an entrepreneur or a business enthusiast, know that there’s not a day in the business world that goes by without a proper strategy. It’s a sure way to success. If we have to explain the importance of strategy, take a regular day as an example. From the moment we wake up to the moment we hit the bed, everything we do has a reason why we do it. 

If you start a project today, your mind will subconsciously map the best route and strategy to take in order to finish the project on time. This process of mapping out a rough plan is key to taking the first steps. In this blog, we’ll explain to you what a proper digital strategy does to your business. 

What exactly is a digital strategy?

Earlier, we talked about what strategy is. It’s the plan that you need to finish a task successfully. Now, when you apply the same to the digital communication of your brand, it evolves as a digital strategy. In simple terms, a digital strategy is a plan that you’ll need to follow for your business to grow on an online platform. 

This blog is also a way for us to explain to you what you can expect when you take us on board to create a digital strategy for your business. While there are multiple ways we go about creating it, in this blog, we’ll explain the basics of what happens behind the scenes. 

What Happens Behind The Scene?

We are always proud of how we managed to create perfect strategies for brands throughout our journey. And, we can say that it’s definitely not a cakewalk. To create a strategy, there are tons of factors to consider and tons more to implement. Here’s how we strategise your digital presence:

Research → Goal Setting → Review Budgets → Action Plan→ Implementation → Analysing Results

What do we mean when we say we research?

Research is the backbone of everything we do. We put brakes on our creative selves and start digging into every aspect of the brand. Before we can think of creating a campaign, we need to know who the brand’s audience is because communication isn’t just about the brand talking but about making the audience listen. 

The audience’s span of attention has reduced to seconds these days, and we need to perfectly target the communication to those who want to listen to the brand. Research helps us know the audience better. 

What goals do we want to achieve?

The goals that we set for the brand and ourselves depend entirely on the purpose of the campaign. Depending on the end result you need, we’ll set a few goals to achieve within the campaign duration. 

Is budget important? What’s an action plan? 

If research is the backbone of a strategy, an appropriate budget is a foundation. The scale of a campaign’s reach depends mostly on the budget. Once the budget is finalised, we’ll propose the action plan. The plan contains the set paths that we’ll need to follow to drive the campaign to success. 

Implementation & analysis results

Winston Churchill said, “However beautiful the strategy, you should occasionally look at the results”. We follow this with every campaign we do. This gives both the brand and us what we have achieved. To learn from our own experiences is a thing of beauty. 

This is how we create a digital strategy for a brand and its campaign. Although this is only a part and the basics of what we do, we’d suggest that you get in touch with us to know more. There’s a lot of ground to cover before creating a strategy, and we think you’ll enjoy getting to know more.