Tag Archives: digital marketing company

Use Internet Marketing Services for your business to grow big

OK, you don’t believe in using Internet Marketing Services Since your business is doing fine and is already big enough. You have a large customer base that trusts you for the kind of products and services you provide.

But have you ever gave it a thought that how big is big enough…?

Because in our small world, business is a big word and it is Big because it knows no boundaries. Just like the imperialism that was prevalent in the era of Kings, business takes you far. A successful business of a certain city aims for success in other cities, then state and so on.

Internet Marketing Services

 

 

 

 

 

 

 

 

 

 

 

We know you want the same with your business, read on to know how Internet Marketing Services help you with that.

Why do you need Internet Marketing Services…

You own a smart phone, your kids and younger siblings obviously do, even your parents have smart phones now. With internet plans getting cheaper and cheaper every day, all of us use internet in some way or the other. All our queries and searches go through that search engine, you know which one. Most of the Internet Marketing is either done with or on that search engine. Whatever you search is recorded and wherever you go is tracked. Hence based on that behavior, businesses target the right customer base for their products and services.

Given this vast reach of the internet, you just can’t rule out the possibility of marketing your product on internet. Keep in mind that we are living in a time where people share their whole life on internet. At such a time, either you exist on the internet or you simply do not exist for a majority of your potential customers. This is when Internet marketing Services Companies come in to picture.

How does Internet Marketing Services companies help…

Since ‘seeing is believing’, these companies make your brand visible so that people can ‘see’ you and your business. They keep track of the trends as how people search for services and products. Based on those specific keyword searches, they design your website content and strategize your online presence. In 2017, as the whole world is going digital, businesses will rely heavily on digital marketing. Probably, this is the best time to make a move and create an online entity for your brand.

“A well planned business is a success story in the making”, and that story is spicier if marketed well on the internet. So regardless of your business scale (small, medium or large) Internet marketing services companies make you stay relevant.

What’s In A Name is a leading Internet Marketing Services Company in Hyderabad, India providing best internet marketing services like SEO, SMO, PPC and other services. Visit to know more.

Why Industries & Businesses need Digital Marketing Company

Digital marketing has begun to move at a frightening speed. Keeping up with these changing trends is always a scary idea, especially when you’re a fully fledged digital marketing services. The future of business is now gone digital.

Digital marketing Services for the digital economy

The scope of digital marketing isn’t limited to a certain area – the scope of digital marketing is now global. As a digital marketing company, the goal is all about reaching a larger and specified target audience through the internet and the world of online marketing.

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The last four decades have seen, world-over, a swift increase in the use of computers. Digital marketing is effectively marketing a product on the internet. In today’s world, digital marketing is essential. We understand how important online marketing is. It has become the only way to succeed as potential customers are online for most of the hours. Small business owners find the digital world intimidating. For a sure fire way of success with digital marketing, five simple rules can be followed as listed below:

– Setting a goal
– Create a marketing funnel
– Develop a call-to-action
– Create an effective lead magnet
– Drive traffic

These forms have guaranteed success in the past. But what most companies don’t know is that people are looking for a touch of difference and a unique service.

How to make digital marketing a unique process

There has been a significant change in the digital marketing services world over the past several years, especially with the introduction of updates like panda and penguin. A company’s future is bright and promising if it is prepared to focus on superior inbound marketing methods and to offer content of substance to the clients.

“Marketing is to define, promote and manage the sales of goods and services”. We know how useful the internet has become. Every small business starts off with creating an online presence and we understand the importance of that.

What’s In A Name is leading Digital Marketing Company in Hyderabad, India providing best digital  marketihttps://www.whatsinaname.in/about-usng services like SEO, SMO, PPC and other services. Visit to know more.

What’s In A Name – An advertising agency that’s here to stay!

Advertising has grown through the years. Starting from a basic communication medium, advertising agencies were mere promoters of the name. Digital technology and marketing has changed the way customers interact with the buyers. An advertising agency decreases the level of footfalls and online only customers.

An advertising agency helps change the perception of brands. With online and digital marketing, mapping a company’s success is accurately possible.

Advertising Agency and Digital Marketing Company

Why use an advertising agency?

Brands, business and marketers know now that marketing today is a lot more than just regular promotions. Present day marketing involves a lot more than just direct communication. Marketing involves sending across the right message with the perfect amalgamation of visuals and content.

An advertising agency focuses on the right kind of distribution. With both the visuals and the content being merged in a tasteful way, a creative agency works hard to provide an outcome that is both visually pleasing as well as contextually appealing.

As the world of marketing moves towards using digital marketing as a platform for communication, a creative agency has its work cut out for them. When you’re looking at promoting your business in the World Wide Web, getting your word out and how you get your word out is important.

The benefits of an advertising agency

Keeping the ups and downs and the growing trends in the world, creating the right impact by using the right advertising agency is always helpful.

As a fully equipped advertising agency, What’s In A Name has its design team, it’s copy team and the digital marketing team working together to ensure that the client gets more than what they asked for.

What’s In A Name works as an agency that creates online campaigns, content strategy, marketing plans, website content and design and a host of other features.

The marketing world has moved towards digital and social media marketing as opposed to regular and outdoor hoardings. As an advertising agency, What’s In A Name works to ensure that every business is looked at as an individual business.

To know more about us, contact What’s In A Name today at +91 40 4007 2590 or
+91 98854 24628 or visit Whatsinaname.in.

360 Degrees Branding Case Study – www.zip.in

Overview:

Zip.in is an online Supermarket, based out of Hyderabad. Until recently, it was operational in Hyderabad only. But soon it will expand to other cities across the country. The website has over 8,000 listed products that includes categories like fruits, vegetables, frozen food, pet care, organic food, stationery, essentials and many more. The BETA website went live in November 2014, and the final website went live in December 2014. Then began the 360 Degrees Branding effort to take the brand ahead.

360 Degrees Branding

Challenges:

The first challenge was to strengthen the business segment. That’s because a significant percentage of people were either unaware, or skeptical about an option to shop for groceries online.

The second challenge was the fact that there were quite a few customers who were unhappy with the service & products that they received from competition. It was almost impossible to get them to try online grocery shopping again.

The next challenge was that Zip.in delivery was available in limited locations only.

Finally, we had to spread brand awareness, define its positioning, reach out to the right people, increase website traffic, focus on conversions, and make it all happen with limited budgets. Hence, a 360 Degrees Branding Strategy was formulated.

Target Audience:

We were talking to a huge range of audiences. But our primary audience is a working couple that lives separately. They realise the importance of having good and wholesome meals. However, as both husband and wife are working, it becomes difficult for them to buy groceries regularly.

The secondary audience is the single, corporate employees who are either lazy or don’t have time to buy groceries; thanks to their erratic and long shifts. They are our secondary audience because these would be small ticket size customers. And that’s because they would mostly survive on Maggi (of course, when it was being sold), canned juices, bread, butter, etc.

The tertiary audience is not direct consumers, but influencers. These could be teenagers who would help us spread the word to the decision makers – their parents. These also include retired senior citizens who would help us spread awareness and share the information with their children.

With this we were clear about “Whom” we wanted to talk to. But the question was “What” should we talk about? Once we were clear on our target audience, we decided to understand their pain. We began thinking like customers. We also did some backend research to know how the competition was treating customers. After putting all this together, we came up with a 360 Degrees Branding Strategy.
 

Communication Guidelines:

We were sure that our 360 Degrees Branding Strategy should comprise the following:

Our communication should be simple, and it should be easily understood both by a techie and a retired senior citizen.

Creativity is not the most important thing here. That’s because in a bid to be overtly creative, we didn’t want to move away from our objective of simplicity. Making sure that we take the message home.

The 360 Degrees Branding communication should establish the business line clearly. This is for those who don’t really know how it works.

The communication should work as a confirmation tool to those who are just at the fence. They want to try the option of online grocery buying, but are slightly doubtful.

The communication should make use of the competition analysis that we did. As the competition had captured a greater market share, it was important to understand how they have peeved the customers, and how we can give a believable assurance to these customers.

Also, it was important to make sure that the layout of the campaign was standardised, and that it stands out in a clutter of Newspaper ads, hoardings, online banners, etc. So, achieving high recall was imperative.

Finally, we wanted to make sure that the communication connects with the audiences. They should be able to visualise themselves as customers of www.zip.in. So, we did decide to keep it real too.

PS: Of course, the content was tweaked to suit various channels, but certain things were retained to establish connectivity. The idea was to benefit from integration. So, now we knew “how” our communication should be. But it was time to decide “What” our communication should be. And we came up with the following 360 Degrees Branding Strategy.

Print Campaign:

www.zip.in | 360 Degrees Branding | What's In a Name Creatives

www.zip.in | 360 Degrees Branding | What's In a Name Creatives

Brand Video: Produced by Namesake Productions

Radio Jingle: 

  

Digital Ads:

360 Degrees Branding | Case Study | What's In a Name Creatives | www.zip.in
Screen grab of Facebook Sponsored Stories Ads.

 

360 Degrees Branding | Case Study | What's In a Name Creatives | www.zip.in
Screen grab of a Re-marketing Ad.

360 Degrees Branding – Media Channels:

News Paper Ads – Times Of India, The Hindu

OOH – Hitec City, Gachibowli, Kukkatpally, Uppal, ECIL

Fliers – Somajiguda, Banjara Hills, Jubilee Hills, Madhapur, Hitec City, Kondapur, Gachibowli, etc.

Radio – Radio Mirchi

Search Engine Optimization (SEO) – On Page & Off Page Optimization, Directory Listing, Products Listing, Link Building, Goal Setting & more

Search Engine Marketing (SEM) – Google AdWords, Web Banners, Blog

Social Media Marketing (SMM) – Facebook, Twitter

YouTube Marketing – Video Content Production & Promotion

Retargeting – Google & Facebook Retargeting Ads

The Results – 360 Degrees Branding:

64.3% rise in website traffic.

38% increase in orders.

33% increase in average order ticket size (price)

19% decrease in bounce rate, indicating better traffic quality.

98% customer satisfaction ratings re-iterating that every branding effort needs to be teemed up with a good product or service.

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