Instagram Begins Testing its ‘Friend Map’ Feature

digital marketing companies in hyderabad

Instagram is one of the coolest social media platforms on the internet. As a member of the Meta Group, I find Instagram especially popular for its reels and short stories. Its popularity is such that many businesses and brands use Instagram to raise brand awareness and even sell their products or services. The platform allows you to run ads too. What’s In a Name (WIN) is one of the leading digital marketing companies in Hyderabad.

Quite popular among the younger generation and middle-aged, it has been testing many new features. This includes features such as groups, threads (X-like feature), etc. 

Friend Map is the latest feature to be taken up for testing by Instagram before implementation. The development of this feature was first spotted by reverse engineer Alessandro Paluzzi, who often discovers new social media features in development ahead of their launch. Later, the Instagram spokesperson confirmed the same to TechCrunch, a world famous tech website. 

The testing of this feature has already begun internally among its engineers. It bears resemblance to Snapchat’s ‘Snap Map’, where users can share their real-time location with friends. It also mimics Apple’s ‘Find My’ feature that lets you see where your friends and family are. 

The feature comes with end-to-end encryption security that shows your location to the friend only whom you trust or choose. Also, it does not share your coordinates for safety purposes.

You can also leave a note or message on your friend’s location asking to meet up or for just a casual query. It comes with a Ghost mode which hides your last active location details. This feature intends to help Instagram users socialise more on the platform rather than merely spend time watching reels. 

Notes and Friend Map

The Friend Map feature allows you to leave short messages or ‘Notes’ on the map for your friends to see. These Notes are the short notes that appear at the top of your direct messaging feed. However, once Instagram integrates the Friend Map feature, you will be able to post these updates on the map. These notes would be helpful in keeping your friends updated about your latest activity if you feel the need to do so.

Therefore, the Friend Map feature can become a very cool tool that enhances your ability to socialise in real-time. It’s a matter of time before Instagram rolls out the feature.

What’s In a Name (WIN) is one of the leading digital marketing companies in Hyderabad. We have been instrumental in many brand transformations through innovative campaigns aided by the effective use of the latest technologies on social media, websites and other online mediums. If you’re looking forward to a world-class brand transformation, trust us to be your best guide.

Leave a Reply

Your email address will not be published.