Well, you'd ask, what's in a name? And we'd say, lots! A brand name is one of the earliest touch-points of a brand or a business. It precedes the logo as well. More often than not, we hear a brand name, and then we check out the brand, its offerings, people behind, its history, et al. So, how can one undermine the value of a brand name? In recent years, we have not just developed some of the most successful brands and businesses; we have also named quite a few. And this journey of coming up with fantastic names for a business started when we named our agency – What's in a Name?! Isn't it cool? Doesn't it ring a bell? Doesn't it stay with you? Is it not a name that has high recall value so you'll never forget it? It is what a good name can do to a brand. So, a name is a lot more than an amalgamation of letters from the alphabet.
A strong brand name is imperative in today's environment of fragmented media and fleeting messages. Names must work harder than ever to break through the clutter on various media channels, and set the brand up for market success.
We, at What's In a Name, have a proven track record as a brand naming agency, developing powerful, memorable, and legally available brand names – names that capture both the brand promise and the hearts and minds of the target customer.