Category: Ppc services

GA4 is the new avatar of Google Analytics. It is a new kind of property designed for the future of measurement. Known also as universal analytics, Google Analytics is used to track user behaviour and data on websites across the internet. This includes the user’s demography: geography, shopping habits and more. 

It helps organisations make marketing decisions, whether commercial or non-commercial. Hence, through SEO optimisation, ad budgeting, niche targeting, etc., based on data collected from Google Analytics, organisations can set up effective campaigns.

GA4 replaces Google Analytics and arms you with extra teeth. It integrates with your organisation’s mobile app apart from your website. Thus, you get access to your organisation’s mobile app traffic, too. 

GA4 analyses event-based data from both websites and mobile apps in place of the session-based data picked up by the older system.

Benefits of Google Analytics GA4

GA4 offers you the following benefits

1. It collects your website and app data for a deeper understanding of your customer journey.
2. It measures event-based data instead of session-based data.
3. Its predictive capabilities offer guidance without any complex models.
4. It includes privacy controls such as cookieless measurements, behavioural modelling and conversion modelling.  
5. Its direct integration into media platforms helps drive actions on your website or apps.

Differences between Google Analytics and GA4

Here are the main differences

1. New Dashboard: GA4 has an entirely new streamlined dashboard with many old reports gone or moved elsewhere. Also, it includes Google’s predictive insights based on AI.
2. Event-based measurements: You now get access to in-depth reports, with access still available for session-based reporting. The new engagement metrics include

• Engaged sessions
• Engagement rate 
• Engagement time

All this makes it easier to track your customer journey.

3. Predictive analytics: This helps your retargeting campaigns based on AI predictions. The metrics taken into account include –

• Purchase Probability
• Churn Probability
• Revenue Prediction 

This data can be effective in targeting your probable customers using Google Ads campaigns. 

4. Cross-platform tracking: This allows you to track your customer’s full buying journey by tracking your website and app traffic in one property. This includes acquisition, engagement, monetisation and retention. 

During this journey, you’ll be able to understand the user experience across your website and app. This is done through unique user IDs assigned during each website or app login.

5. Enhanced marketing control: The GA4 dashboard is highly customisable, hence giving you access to reports that matter most. In conjunction with Google Data Studio, you can create visualisations of the data collected. It’s possible to create custom segments based on trigger events for accurate tracking of customer interactions.

Your Google Ads benefit the most as you’re now empowered to target your audience more accurately. You can plan your budget and optimise your Ads for the best outcomes now that you have more accurate data. GA4 is the best thing that can happen to you in this era of digital marketing. 

Hence, if you’re looking forward to making a complete switch to digital marketing or upgrading your efforts, you’re at the best digital marketing agency in Hyderabad. Give us a ring or ping us here.

How do you turn a prospect into a lifetime customer? This is where you need to be acquainted with the concept of Lead Generation. And from a business perspective, lead generation ensures you are ideally matched with potential customers. Further, you need to strategise with the audience to turn them into potential customers. 

Well, one of the main objectives of any business is acquiring leads. Quality leads and prospects have a certain interest in your services and products. Also, potential leads can generate sales and Revenue of Income (ROI). With the introduction of marketing tools, you can fine-tune your attributes to generate good leads. Well, the only challenge you face regarding lead generation is- you need to identify which lead is of high quality and ready to buy. In this blog, we will give you an insight into the world of lead generation and how to partner it with your business to soar high!

What are the three approaches to lead generation?

Almost all businesses today are technologically driven; therefore, it is essential to adapt according to the advancements and possibilities. Moreover, the strategies that you adopted one year ago, which gave you potential results, may not yield results today. Therefore, you must be aware of certain ground rules to generate more sales leads. 

Content Marketing

To begin with, one of the top lead-generating methods is content marketing. There are several ways in which you can use content marketing to generate sales. Webinars are one of the most known ways of lead generation. You can use videos and blogs to generate quality leads. If you haven’t started your lead generation strategy with videos, it’s time to! It helps in building a large community of like-minded people who has purchasing potential.

SEO

SEO is considered to be the biggest source of leads for B2Bs. Therefore, SEO can serve as one of the growth strategies for your business. The main aim of SEO is to bring visibility to your services and products. SEO works on keywords, and they are used to optimise your web content. If your business focuses on local foot traffic, then you should focus on local SEO strategies. You can also ask your customers to leave reviews of your business online. This will help in ranking more local keywords to generate more leads for your business.

Google ads

Google ads work wonders for lead generation. It drives potential customers who are looking for your services or offers. Also, with Google ads, you can have full control over your cost. 

When it comes to lead generation, research should be done on where your audience is. If you’re a Food and business brand, you should focus on active social media platforms such as Facebook and Instagram. If you’re a B2B brand, LinkedIn is a promising platform to bring in leads. If this step of the process is boiled down properly, you’ll surely be rewarded with high-quality leads that turn into sales. 

We, at WIN Creatives, have been the perfect brand partner to many brands in our journey. All along the way, we have delivered our clients with promising leads. If you want to know more about our work, please feel free to browse through our Case Studies section. You’ll get to know all about how we work and tackle brand challenges like a pro. If you have any questions, please get in touch with us today. 

The pandemic has shifted the advertising industry quite a lot. Digital media found its groove and helped lots of businesses gain popularity. While startups put their foot forward in creating digital content, it wasn’t the same with rooted brands. Many old-school brands fought over the decision of investing in digital marketing. But, with customers spending more time over digital platforms, businesses loosened their margins on budgets. Learn more about how PPC services in Hyderabad have transformed the advertising field.

Amidst all the digital marketing chaos, PPC advertising rebuilt the bridge of hope between brands and agencies. So, in this blog, we are covering the grounds of PPC advertising. Also, we will see how it can help you increase your website traffic in a controlled manner. 

Websites are the virtual stores that help you add sales to your business. You need to know more about what goes into maintaining a website so that you can make an informed decision. Not just that, when it comes to marketing budgets, there is a factor of ‘control’ that plays a significant role. It is where PPC advertising shines. 

What is PPC?

PPC stands for ‘Pay Per Click’. This type of advertising lets you pay only for the traffic that your ads generate and nothing more. That is why this method of advertising is one of the brands’ favourites. It is one of the most sought after marketing methods. Especially because it gives you control over the budget, now that you have an idea of what PPC advertising is, let’s dive into how this can help you generate more website traffic and sales.

PPC services in Hyderabad- Reach audiences cost-effectively

As mentioned above, PPC advertising helps you gain more control over your spendings. By targeting and placing ads on desired platforms like various apps and websites, a PPC campaign can balance spending and results. 

Trust the leads from PPC advertising

The leads that you receive from PPC advertising have a significant rate of conversion. The science behind a user clicking on an ad is a trustworthy factor. Not just that, these leads are easy to track and measure. 

In a nutshell, if you haven’t tried PPC advertising, you should. If you’re looking for pin-pointed results and hot leads, this is the way to go. If you’re searching for the best agency that can offer excellent PPC services in Hyderabad, look no further. We have a vivid success story with our PPC services, and we are here to offer you just the solutions you need.