Category: Digital Marketing Agency in Hyderabad

Instagram is one of the coolest social media platforms on the internet. As a member of the Meta Group, I find Instagram especially popular for its reels and short stories. Its popularity is such that many businesses and brands use Instagram to raise brand awareness and even sell their products or services. The platform allows you to run ads too. What’s In a Name (WIN) is one of the leading digital marketing companies in Hyderabad.

Quite popular among the younger generation and middle-aged, it has been testing many new features. This includes features such as groups, threads (X-like feature), etc. 

Friend Map is the latest feature to be taken up for testing by Instagram before implementation. The development of this feature was first spotted by reverse engineer Alessandro Paluzzi, who often discovers new social media features in development ahead of their launch. Later, the Instagram spokesperson confirmed the same to TechCrunch, a world famous tech website. 

The testing of this feature has already begun internally among its engineers. It bears resemblance to Snapchat’s ‘Snap Map’, where users can share their real-time location with friends. It also mimics Apple’s ‘Find My’ feature that lets you see where your friends and family are. 

The feature comes with end-to-end encryption security that shows your location to the friend only whom you trust or choose. Also, it does not share your coordinates for safety purposes.

You can also leave a note or message on your friend’s location asking to meet up or for just a casual query. It comes with a Ghost mode which hides your last active location details. This feature intends to help Instagram users socialise more on the platform rather than merely spend time watching reels. 

Notes and Friend Map

The Friend Map feature allows you to leave short messages or ‘Notes’ on the map for your friends to see. These Notes are the short notes that appear at the top of your direct messaging feed. However, once Instagram integrates the Friend Map feature, you will be able to post these updates on the map. These notes would be helpful in keeping your friends updated about your latest activity if you feel the need to do so.

Therefore, the Friend Map feature can become a very cool tool that enhances your ability to socialise in real-time. It’s a matter of time before Instagram rolls out the feature.

What’s In a Name (WIN) is one of the leading digital marketing companies in Hyderabad. We have been instrumental in many brand transformations through innovative campaigns aided by the effective use of the latest technologies on social media, websites and other online mediums. If you’re looking forward to a world-class brand transformation, trust us to be your best guide.

Google is indispensable to our modern lives, be it personal or professional. It influences many of the decisions we make online. This could be locating an address, buying travel tickets, purchasing furniture or electronic appliances, deciding your vacation destination, choosing your kid’s school, and so much more. 

The Google search engine offers so much potential to assist with your daily activities. So, with each advancing year, its capabilities keep on improving through updates to its search engine algorithm. Hence, each algorithm update addresses an existing issue, improves upon an existing feature or introduces a new feature. 

What is the Google algorithm?

A complex system that retrieves data from its search index and delivers the best possible results for your queries. Numerous ranking factors rank websites according to their relevance in a particular domain or subject. Therefore, the algorithm, along with these ranking factors, lists out the results on the SERP (Search Engine Results Page). 

In the initial years after the launch of the Google search engine, there were limited updates, but in recent years, you could spot thousands every year. You may not even notice many of them unless it’s a core update. 

The algorithm updates that impacted SERPs immensely –

• Penguin
• Panda
• Hummingbird
• Pigeon
• Florida
• Big Daddy
• Caffeine
• Jagger
• Vince
• Fred
• Payday
• Freshness Algorithm
• Page Layout Algorithm
• Venice Update
• EMD (Exact Match Domain)
• Mobilegeddon
• Quality Updates
• RankBrain

History of recent algorithm updates

1. February 2023: Product reviews update.
2. March 2023: Core algorithm update.
3. April 2023: Update targeting review content on a page-level basis.
4. August 2023: Core algorithm update.
5. September 2023: Helpful content updates.
6. October 2023: Spam update.
7. October 2023: Core algorithm update.
8. November 2023: Core algorithm update.
9. November 2023: Update targeting review content on a page-level basis.
10. March 2024: Core algorithm update addressing low-quality content.

The latest algorithm update

According to Google, the latest March 2024 core algorithm update is in the rollout phase and more extensive than any other core updates. It aims to tackle issues with low-quality and spam content.

1. Improved quality rankings: It aims to reduce low-quality and unoriginal content by 40 %. Hence, it will help ascertain if webpages offer good quality content and give a good user experience.
2. Lesser spam: This update ensures that you won’t get to see low-quality content on SERP but rather get access to high-quality and trustworthy content.
3. Tackling content abuse: It will look into the mass production of content for the purpose of enhancing search engine rankings. Also, it won’t matter whether it’s done by humans, automation or a combination of both.
4. Misuse of site reputation: There’ll be a crackdown on websites that host low-quality or third-party content in order to get traffic by misusing its reputation.
5. Misuse of expired domains: The new policy targets the purchase and repurposing of expired trusted domains in order to promote low-quality content on SERP. 

Therefore, Google is on a mission to crackdown on low-quality content through its new core algorithm update. So, this will be a big relief for those seeking genuine and high-quality content online. Additionally, read more about the core update on Google Search Cenrtal Blog.

What’s In a Name is a digital marketing agency in Hyderabad. Hence, if you’re planning to create a high-quality website or update your existing one, our expertise can help you immensely.

Marketing is indispensable to businesses irrespective of the method adopted. It can be done directly or indirectly. Direct marketing includes door-to-door marketing, promotional flyers, SMS, phone calls, etc. Meanwhile, indirect marketing includes word of mouth by a customer, blogging, workshops, social media marketing, and other methods. Digital Marketing in 2024 has undergone significant transformations compared to previous years, yet traditional marketing remains indispensable.

Traditional marketing uses mediums such as newspapers, TV, radio, hoardings, billboards, direct sales, etc., to target customers. This is a mass marketing method where the public comes to know about the products/services offered by the company. Though there is a shift towards digital platforms in terms of purchase decisions, the traditional marketing method holds the trust of many.

Also, its impact on building brand awareness cannot be overlooked. For example, the public can’t avoid missing a hoarding in most cases.

Digital marketing uses the internet to deliver targeted content to a niche audience. It’s less expensive as the results are measurable, and so the campaign alteration can be done in real-time without any extra cost and still produce good results. 

You can utilise the full power of the Google Ads network and the social media ad network such as Facebook, Instagram and others.

What is Traditional Marketing?

• Print media: Newspapers, magazines, journals, flyers and others give ad space from which both parties benefit.

• Television: TV commercials include short ad breaks, jingles, etc. They catch the attention of every TV viewer.

• Radio: Radio commercials have always been popular and still continue to be. The rural regions benefit from AM stations largely, while FM serves most urban customers.

• Telephone: Also known as cold calling in most cases, it markets products or services to the potential consumer via direct phone calls and uses offers, benefits, and even emotional bonding to influence the consumer’s purchase decision. 

• Direct mail: Businesses may send postcards, brochures, flyers, and catalogues to consumers advertising their products. 

• Outdoor marketing: Billboards, road medians, huge hoardings and standees come in this category.

What is Digital Marketing?

• Social Media Marketing: Uses platforms such as Facebook, X, Instagram and others to market products/services in the form of text, creatives or videos.

• Content Marketing: Building brand awareness, generating leads and boosting traffic through blogs, articles, social media and websites.

• SEO: Optimising your website to boost traffic and increase website rankings.

• Email Marketing: Tell customers about new offers, products, etc., via email and direct them to the business website.

• Affiliate Marketing: Also known as influencer marketing, your business can tie up with a celebrity to promote your brand and services.

• Search Engine Marketing: It is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising placements.

Other methods include online PR, native advertising, inbound marketing. 

Therefore, both marketing methods have their advantages and disadvantages. But digital marketing in 2024, holds an edge in reaching a wider audience and getting good results. After all, you can measure and analyse each and every stage of this process and plug loopholes. 

What’s In a Name is one of the leading digital marketing agency in Hyderabad. If you’re ready to embrace the full power of the digital age, we know exactly how to get you there. Our portfolio will tell you why.

Ethical marketing is the new focus of businesses. Marketing is crucial to a business. It differentiates and highlights one brand from the other. It also helps a customer choose their products or services. 

But ethical marketing makes the difference, especially in this digital age where transparency and accountability go together. It highlights the values that a business stands for. Also, it establishes trust and in turn, a long-lasting relationship between a business and its customers. 

Ethical marketing applies to both offline and online marketing efforts. Modern advancements in technology, such as artificial intelligence, metaverse and others, call for stricter application of ethical marketing practices. 

Statistics show that millennials and Gen Z lead the demand for ethical marketing practices. Their active involvement in the digital world has been instrumental in building or bringing down brand reputation. They prefer to trust businesses that include diversity in the messaging.

Principles that’ll help your business

In the increasingly transparent digital world with cross-border customers, adopting ethical practices or principles helps your business make an impact. 

• Fair practices: Ensure fairness in all your business decisions, including fair pricing, better wages and sustainable development.

• Honesty: This factor impacts your business reputation. So, provide facts and avoid exaggerated claims.

• Transparency: Be open about the way your business treats employees and the impact of your products/services on the environment or other company operations.

• Responsibility: Treat your employees respectfully, provide reliable products/services, support social causes and commit to sustainability.

Ethical practices to focus on in 2024

Every new year brings about an increase in consumer awareness of ethical marketing practices. Some of the areas which demand close attention include.

• Sustainability: As your business proclaims green initiatives, it’s important that you back it up with action. Consumers detect hollow and genuine promises quite easily nowadays.

• Inclusive communication: As a business, you’ll be serving a diverse populace. Hence, it’s important that you address all of them equally without singling out anyone.

•  Use of AI: Tools like ChatGPT, Bard and others help you do your work easily. But, there is a fear that over-reliance can lead to a loss of authenticity in content. Hence, this can be overcome by keeping your messaging or content unique using your own language while using AI tools for ideation, structuring and organisation.

• Use first-party data: Customers are increasingly aware of the use of 3^rd party cookies by businesses to track their shopping behaviour. Hence, shifting to the use of first-party cookies will help your business gain customer trust, overcome compliance issues and deliver accurate and reliable campaigns.

What should you work on?

• Listen to your customers.
• Audit your marketing communications to plug in gaps
• Be transparent with your customers on your ethical and sustainable practices
• Ensure that your business complies with data protection laws

Therefore, ethical marketing can go a long way in helping your business establish a long-term relationship with customers on the basis of values. Customers value authenticity! So, keep it at the core of your business and see the difference with time.

What’s in a name is the leading digital marketing agency in Hyderabad. Hence, if you’re looking forward to building your business digitally and focusing on ethical marketing practices, you’re at the right place.

Influencers have a prominent role in modern-day marketing, especially digital marketing. They give your business a higher ROI with the ability to connect to a large audience through their social media following. YouTube and Instagram influencers form the backbone of influencer marketing primarily. 

As per Hubspot’s Marketing Industry Trends Report, it’s the most popular and effective trend in generating authentic content for your business, establishing social proof and building awareness.

With their popularity, they can build an element of trust for your brand over any other direct marketing efforts. However, among influencers, a smaller category known as micro-influencers can be more powerful in promoting your brand. This is due to their smaller following of around 10,000 to 1,00,000. 

But this audience is a very dedicated lot that shows great interest in the micro influencer’s content. Thus, they work hard and create high-quality content for your brand. Hence, they can devote quality time to your brand and help increase your target audience.

After all, your brand will have its niche audience whom you must target. So, it’s this group that’ll lead to successful lead conversions through stronger and higher engagements. 

Small but powerful:

A recent report by AnyTag states that micro influencers have the top brand deals in India. An example is the recent campaign by Pepsico India, where they engaged 3000 micro-influencers to create a buzz around their new product – Lay’s Wafer style, its thinnest chips. This is in addition to Pepsico signing up the Bollywood celebrity Alia Bhatt.

Thus, micro influencers can engage effectively with their small following more directly through social media comments and DMs.

Authenticity:

Micro influencers can give you a genuine review of a product. This is due to their expertise in a niche field. Hence, the trust factor remains high as your potential customer shares a similar interest with the micro-influencer.

It is one of the best strategies for entering a new vertical or launching a new brand. Also, it brings in more conversions due to the trust that followers place in the influencer.

Advantages:

1. Credibility: Their genuineness makes your customers feel at ease when making a purchase decision. Hence, they come across as being very authentic.
2. Affordability: This is a plus point, as you can work with multiple micro-influencers for the price of one macro-influencer.
3. Naturality: They can produce organic content for your brand, which helps foster a deeper relationship with your potential customers.
4. Engagement: Micro-influencers can engage personally with their followers, which helps in enhancing your brand awareness.

Affordability:

Micro-influencers are affordable in comparison to macro-influencers, who charge a hefty sum for a single social media post. They are light on your wallet while giving your brand good engagement. The authenticity of content made by the micro-influencer is a plus point. 

Therefore, niche targeting, active engagement, high-trust messaging and affordability by micro-influencers give your brand a powerful alternative to traditional advertising. Your brand can develop a family-like bond with your customers based on trust and reliability.

What’s In A Name is the best digital marketing agency in Hyderabad. Whether you’re looking for micro-influencers or a full suite of digital marketing solutions, we’re there to help you.

GA4 is the new avatar of Google Analytics. It is a new kind of property designed for the future of measurement. Known also as universal analytics, Google Analytics is used to track user behaviour and data on websites across the internet. This includes the user’s demography: geography, shopping habits and more. 

It helps organisations make marketing decisions, whether commercial or non-commercial. Hence, through SEO optimisation, ad budgeting, niche targeting, etc., based on data collected from Google Analytics, organisations can set up effective campaigns.

GA4 replaces Google Analytics and arms you with extra teeth. It integrates with your organisation’s mobile app apart from your website. Thus, you get access to your organisation’s mobile app traffic, too. 

GA4 analyses event-based data from both websites and mobile apps in place of the session-based data picked up by the older system.

Benefits of Google Analytics GA4

GA4 offers you the following benefits

1. It collects your website and app data for a deeper understanding of your customer journey.
2. It measures event-based data instead of session-based data.
3. Its predictive capabilities offer guidance without any complex models.
4. It includes privacy controls such as cookieless measurements, behavioural modelling and conversion modelling.  
5. Its direct integration into media platforms helps drive actions on your website or apps.

Differences between Google Analytics and GA4

Here are the main differences

1. New Dashboard: GA4 has an entirely new streamlined dashboard with many old reports gone or moved elsewhere. Also, it includes Google’s predictive insights based on AI.
2. Event-based measurements: You now get access to in-depth reports, with access still available for session-based reporting. The new engagement metrics include

• Engaged sessions
• Engagement rate 
• Engagement time

All this makes it easier to track your customer journey.

3. Predictive analytics: This helps your retargeting campaigns based on AI predictions. The metrics taken into account include –

• Purchase Probability
• Churn Probability
• Revenue Prediction 

This data can be effective in targeting your probable customers using Google Ads campaigns. 

4. Cross-platform tracking: This allows you to track your customer’s full buying journey by tracking your website and app traffic in one property. This includes acquisition, engagement, monetisation and retention. 

During this journey, you’ll be able to understand the user experience across your website and app. This is done through unique user IDs assigned during each website or app login.

5. Enhanced marketing control: The GA4 dashboard is highly customisable, hence giving you access to reports that matter most. In conjunction with Google Data Studio, you can create visualisations of the data collected. It’s possible to create custom segments based on trigger events for accurate tracking of customer interactions.

Your Google Ads benefit the most as you’re now empowered to target your audience more accurately. You can plan your budget and optimise your Ads for the best outcomes now that you have more accurate data. GA4 is the best thing that can happen to you in this era of digital marketing. 

Hence, if you’re looking forward to making a complete switch to digital marketing or upgrading your efforts, you’re at the best digital marketing agency in Hyderabad. Give us a ring or ping us here.

Advertising agencies in Hyderabad offer multiple services in the digital world. This includes digital marketing, copywriting, SEO, video production and more services. Big organisations may have their own in-house team to handle their advertising requirements, but many others find it easy to engage advertising agencies for the same. 

After all, advertising agencies in Hyderabad offer many advantages, thereby relieving pressure. Their existing in-house team takes care of all elements required in your digital marketing efforts, such as copywriters, SEO experts, digital marketers, etc. Hence, you won’t have to hire a new team or create infrastructure for the same.

Advertising on digital platforms costs less in comparison to TV and print media. They get the advantage of reaching a global audience, too. 

Advantages of engaging advertising agencies in Hyderabad

Engaging Advertising agencies for your marketing requirements brings a lot of benefits to your organisation. Let’s examine ten key benefits.

1. No worries for in-house staff: Engaging a good advertising agency improves your employee productivity while ensuring the best creatives for your marketing efforts. Your employees can exclusively focus on your business expansion. 
2. Cost-effectiveness: Building your in-house advertising team involves a lot of planning time and is a costly affair for many companies. So, advertising agencies make the process a breeze with their existing team of digital marketers, copywriters, designers, media planners and more.
3. Accountability: Advertising agencies have the right tools to measure the performance of your campaigns and make adjustments accordingly. In-house teams may end up tracking the wrong metrics. 
4. Enhanced connections: Agencies have existing connections that help bolster your campaigns and get the best results.
5. Expertise: Agencies provide small businesses with the expertise to run effective marketing campaigns.
6. Different perspectives: You can get multiple perspectives on the ways to run your marketing campaign. Hence, you can choose the best way based on your agency’s recommendation and your taste.
7. Saves time: Your advertising campaigns have to go through multiple stages before you get results. This includes research, concept creation, design, implementation and media strategy. Hence, you could hire the services of an ad agency and save time.
8. Build brand awareness: Building your organisation’s brand awareness may not be an easy task. This is where ad agencies help you break the barrier and help you achieve your organisational targets. 
9. Remains updated: An advertising agency keeps itself updated with the latest trends in marketing and the various tools and strategies deployed. So this gives them an edge over an in-house team whose employees may not find the time to keep themselves abreast of the latest happenings. 

Choose your perfect advertising Agency in Hyderabad

Last but not least, an advertising agency will keep a check on your ad spending on a day-to-day basis. This will prevent your organisation from wasting money on your marketing efforts without getting returns. After all, an in-house team may not be able to track your organisation’s spending across various platforms efficiently. 

Hence, engaging an advertising agency in Hyderabad is highly advantageous to your organisation. You only need to study and analyse the agency that suits your organisation’s line of work.

What’s In a Name is the leading advertising agency in Hyderabad. If you’re looking for world-class solutions to your organisation’s marketing efforts, do give us a ring. You’ll love working with us.

Marketing strategies form the backbone of a successful business. It defines the direction that the business will take to achieve its vision and mission. The marketing team or department of a company is one of its foundational pillars. Hence, successful marketing strategies help in raising brand awareness through their utility and emotional touch apart from making profits. 

So, these marketing strategies create a sense of belonging to a brand. Retaining customers is essential to retain their loyalty to the brand or business. 

Marketing strategies to attract and retain customers.

• Engaging brand story: In the modern world, a brand is an extension of a human being. It has humane characteristics such as emotions and values. Weaving the brand’s origin, mission, growth, commitment towards the environment, and social upliftment authentically and consistently distinguishes the brand with its unique and powerful narrative. 

Hence, an engaging brand story elicits customer empathy and stimulates an emotional response which influences purchase decisions.

• Variety in products/services offered: Your company should offer varied products and services to keep customers engaged and serve their varied needs. Each one has a different need, and if your brand portfolio can service their needs, it adds to your loyal customer base.
• Email marketing campaigns: They are quite a powerful tool to convert potential leads into long-term customers. A creatively and personalised email campaign delivered with a compelling ‘Call to Action’ at the right time leads to good conversions. Modern email marketing and automation tools help in designing such campaigns and delivering them on time across multiple time zones.
• Power of influencer marketing: Influencers are the trend in social media platforms and an effective marketing strategy. Therefore, tying up with a popular influencer who aligns with your brand values and covers your brand’s demographic reach enhances your brand visibility and reach.
• Leveraging social media: Targeted informative and interactive content will be shared by social media users. Content with a focus on particular groups on social media platforms will get a high number of shares.
• SEO: Search Engine Optimisation helps websites, video streaming platforms like YouTube to enhance page ratings and website traffic. It affects your brand performance, in turn.

Other powerful marketing strategies

• Power of testimonials: Word-of-mouth referral is very popular nowadays. People tend to trust customers who’ve used and experienced your brand’s product/services. 
• Provide first-class customer service: Customers love it when they get personalised treatment and responsive service right from the enquiry stage. Also, responding promptly to product concerns throughout its lifecycle influences customer retention.
• Marketing strategy analysis: Analysing your brand success is essential to effectively strategise for the future and evaluate your campaign performance. It points out your marketing gaps and suggests solutions at times. So this is done using analytics tools like Google Analytics, Adobe Analytics, etc., or A/B testing.
• Partnerships: If you partner with a brand that aligns with your brand goals, it will prove to be effective in expanding your brand reach and conversions.

Hence, effective marketing strategies decide the direction and longevity of your brand journey. What’s In a Name is the leading digital marketing agency in Hyderabad. Therefore, if you’re looking for effective marketing strategies to grow your brand, our impressive portfolio will bring a smile to your face.

Digital Marketing is the promotion of a company’s products/services on the internet through social media, search engine or website ads, mobile app ads and more. Businesses have discovered that investing in digital marketing has paid them results in the medium to long run. Even in the short run too.  

It has evolved over the years in terms of mediums and techniques. So have customers. And hence, businesses keep track of the evolving trends and invest accordingly to stay in the market. The current year 2023, will see a lot of exciting and interesting digital marketing practices deployed. We should identify this to stay ahead of the market.

What digital marketing factors will impact businesses in 2023?

When we look at the digital marketing impact on businesses in 2022, we can clearly see that there is much more in store for 2023. These impacts could be read in the following ways – 

• Enhancing brand reputation: All forms of digital marketing, be it content marketing, video marketing, social media marketing, email marketing, and others, enhance your brand reputation if done under proper guidance. So, 2023 will see increased efforts in this direction. 
• Generating quality leads consistently: Quality leads are the backbone of a business’s sales efforts. They are collected manually or automatically through specific tools. 
• Enhanced conversion: With an understanding of your customer’s needs and tailoring your products/services accordingly, conversion rates will definitely start increasing. Not everyone will become your customer, but you’ll get long-term customers.
• Revenue & profits: The combined efforts of content marketing, SEO, social media marketing, email marketing and other digital marketing tactics lead to increased revenues and profits.

Further impact of Digital Marketing

•  Targeting global audiences: If you intend to sell your products/services to customers globally, you can adopt multiple digital marketing strategies that would gain you a global brand reputation and customer base.
• Customer communication & engagement: Continuous interaction with the customer at every stage is essential to build brand trust. Else, other brand communication will divert them. This is where digital marketing helps to maintain constant communication and engagement with your customers. Thus, you could get them to read a blog or have them play a small game like spinning wheels or quizzes to give them discounts. This builds up brand loyalty.
• Targeting correct customers: Digital Marketing makes it easy to target the correct customers once you identify them. You can serve ads specifically for the localities where they stay or use retargeting ads to give them discounts or special offers when they come back or click on a related link.
• Measuring results: It’s easy to measure the effectiveness of your digital marketing efforts through campaign management. Popular tools like Google Analytics help analyse every aspect of the customer journey and allow you to see the Return On Investment on the same. Looking at the results, you can optimise your future campaigns accordingly and save on resources.

Digital Marketing will keep evolving and profoundly impacting the way you run your business. Hence, expert guidance from industry experts can help you generate revenue, build a brand reputation and stay ahead of the competition. 

What’s In a Name Creatives is ranked as Hyderabad’s most innovative and best digital marketing agency. So, If you see your brand’s future in digital marketing, please don’t hesitate to contact us for the best guidance. We would be glad to be a part of your journey.

Digital Marketing is a term we have heard for years. Marketing has always been vital to businesses, whether small or big. Digital Marketing took things to a whole new level with access to a wider market locally, nationally and internationally. It is even popular as a career, with many people shifting from other domains, including engineering.

The developments in digital marketing have been so rapid that there are new methods and tools coming up to aid businesses. AI (Artificial Intelligence) and ML (Machine Learning) have also entered the market to aid digital marketers. In this scenario, it is important that we take a look at the next big thing in digital marketing.

Top five digital marketing trends –

1. Augmented Reality/ Virtual Reality: AR or VR, as known popularly, is the ability to test a product or service in a safe environment before buying the product or service. In Augmented Reality, you can check out if a particular product will work for you or not using an app developed for the purpose. Whereas, in Virtual Reality, you have to use a VR headset to get a live demo or training of a product/service.
2. Influencer Marketing: It is very much in demand by businesses today. Getting a celebrity to endorse your product/service ensures good returns by leveraging their social media presence. Professionals can be hired for this purpose too.
3. Artificial Intelligence: AI, as known popularly, deploys chatbots to run digital marketing campaigns. They have immense potential to create very good returns on your investment. A good number of digital marketers say that AI makes them more productive at their jobs. Companies spend more than $5 Billion Dollars annually on AI-based marketing.
4. User-Generated Content: It is the best way to show your potential customer the trust people have in your product. This is by requesting genuine reviews from your customers directly at the place of purchase or leaving one on platforms such as Google Reviews, Facebook reviews and more. Feedback forms are sent to the customer’s phone or email after making a purchase. Genuine reviews directly affect your business.
5. App Ads: Ads delivered to your app have a huge potential to create revenue. Billions of dollars worth of ads are served on apps, including your chat messengers like Facebook, WhatsApp, etc., annually.

The Way Forward

Every business tries to focus on one primary method that best serves its interests. The digital transformation happening around the world is sometimes immeasurable. It empowers existing businesses to innovate while encouraging new startups to flourish.

Ensure ethical practices to ensure healthy competition among businesses and quality products/services for the end customer.

What’s In A Name Creatives has been Hyderabad’s leading digital marketing agency since 2010. We have been able to help and guide many reputed clients in adopting advanced methods of digital marketing. Their satisfaction has inspired us to give our clients the best.

If you are looking for complete digital marketing solutions in line with emerging trends, we would be more than happy to guide you. Please feel free to browse our website for details.

Digital marketing is the buzzword everywhere. It has overtaken the traditional ways of marketing at great speed. It has changed the way people think about, buy, and trust brands. The pandemic gave digital marketing a much-needed boost globally.

Consumers are spoilt for choice due to the massive number of brands in the market, but they need help deciding which brand to choose. Hence, businesses must be creative beyond their usual creativity to market their products/services.

As new startups emerge, making a product/service stand out is essential to digital marketing. When this happens, more leads come in, leading to conversions.

Challenges faced in digital marketing –

Digital Marketing is no child’s play. It requires an understanding of the intended target market, tools, platforms and the evolving moods and needs of the target audience. Here are the main challenges:

1. Creating engaging content: Engaging content is very important in projecting a brand. This is because content requirements keep changing as people follow innovative content formats from multiple industries.
2. Syncing with Google’s algorithms: The Google algorithm is updated regularly to ensure high-quality content across websites. So, you should be aware of these algorithm updates to ensure good content and website rankings in search engine results.
3. Following the data protection laws: Every business has to engage in lead generation keeping in mind the local data protection laws. One such example is GDPR in the European Union.
4. Mobile first policy: More than 50% of internet users access online services or information from their smartphones. Hence, your business’s website must be optimised for mobile devices.
5. Website accessibility: Making websites accessible for people with visual, hearing or other impairments is necessary. 

The challenges continue.

1. Brand consistency & authority: It’s very important to build brand consistency across all platforms by thinking beyond merely offering products/services. Thus, It helps build your business’s authority in its domain. 
2. Lead generation: It is one of the main purposes behind digital marketing. This needn’t be just about a social media post but podcasts, webinars, video marketing, etc. Google & Facebook ad costs will rise with time. Hence, investments in ads need to yield results.
3. Studying your customer: This aspect of digital marketing helps you maintain your business and authority in the market. By doing so, you can tailor-make your products/services or even target the correct audience for your business based on the customer’s profile. Thus, a customer-centric approach is ideal.
4. Omni-channel marketing: You need to be present where your target audience is present. Hence, focusing on a single platform will not work. 
5. Selecting the right tools: It is important to select the right tools in digital marketing, as there are many tools in the market. As a result, this needs to be clarified. So, the right tools will facilitate or smoothen your digital marketing journey.

You would have now understood that digital marketing has its fair share of challenges in helping businesses market their products/services. But a proper understanding of these issues and the application of strategic solutions can create magic. 

If you’re looking for truly effective digital marketing solutions, we are the best digital marketing agency in Hyderabad. It is because we have helped leading brands stand out and generate quality leads over the past 13 years. Do explore our website in detail to know how we can help you.

Running a school is quite possibly a challenging task. There is a lot of weight that ‘trust’ carries. When a parent looks for a school for their child, they weigh every aspect of the school. One simple flaw about the school, from the looks to the feel, could create a negative impression on the parent. We had an amazing opportunity to work on a campaign for an International School in Warangal called Skill Stork. They are relatively new to the competition but have a good rapport with the community in Warangal. 

This school was established by the SVS group of institutions, a well-known group in the Warangal region. As mentioned in the blog, this establishment is fairly new to the public. This is a challenge we had to overcome before creating the campaign. 

Phase 1: Brand campaigns about the school

Even though the overall campaign ran for 6 months, we had worked on creating a measurable impact on the brand through social media prior to launching the campaign. We have begun their communication by presenting the live pictures and the atmosphere of the school. We have published creative campaigns using their ambience so that the audience gets to know the true colours of the school. 

Phase 2: Communicating all about the school

As we moved closer to the admissions phase, we started communicating all that the school offers to the parents and the students. From the aspects of academics to the facilities that the school provides, phase 2 of the communication built a good bridge between the audience and the brand. 

Phase 3: Paid Ad campaigns to drive admissions

Before creating the campaign, we did a thorough analysis of the challenges. Warangal is different from other cities. So, we had to be thorough in the plans we pitched. We made critical changes to our existing strategies and tailored a custom plan for this brand. The primary target audience for our campaign was parents in the age group of 22 – 45 years. 

As the primary age group was a broader one, we targeted another age group within the primary one. The secondary target audience was parents who are in a better financial position and are looking to shift their kids to a better school. The age group for this set was 35 – 45 year parents. 

Campaigns and their results

Moving forward, we have created a well-thought landing page to drive admissions. We set platforms for our communications- Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google Ads. Once these platforms are set up, we create campaigns that are children-centric, facility-centric, and so on. These helped the campaign give a solid boost to the audience and generated high-quality leads. After launching the campaigns, we have also managed the school’s reputation by being active on social media and successfully managing its online presence. 

Key Highlights of the campaign:

• The total span of the campaign
  6 months
• The total number of admissions recorded
  1,400
• Traffic generated
  60,830

In addition to these numbers, the keywords we used for the campaign ranked first and made their way to the first page of Google search in the Warangal region. 

This campaign will remain one of our success stories. The challenges gave us tons of new experiences, and we are optimistic that they will open new doors for improvement. 

If you want us to re-create this magic for your business, connect with us today.