Category: Digital Marketing Agency in Hyderabad

Since the beginning of the social media era, facebook has significantly impacted the way people communicate, make purchases and so much more. From being able to create a simple post to run a paid ad, the social media giant has come a long way. Facebook, a part of the Meta Group, contributes a good percentage to helping sellers achieve good conversions worldwide. Leveraging the power of the social media giant’s network can help grow businesses with much lesser efforts, resources and investments in comparison to traditional marketing.

Interesting facts connected to facebook marketing

Facebook boasts an impressive 2.8 billion active monthly users. Each year, the platform processes approximately 22 billion ad clicks, making it a powerful tool for marketers. Remarketing ads on Facebook outperform regular ads by receiving three times more responses. Additionally, research indicates that these ads are 76% more likely to get clicks than standard display ads.

What is the facebook pixel?

The facebook pixel is a must if you wish to remarket to your old website visitors or customers. It’s a piece of code placed on your website which tracks visitor behaviour including sections browsed, forms filled, videos watched, products added to wishlist or cart and more. Each of these activities is called an event. In short, it gives rich insights into how visitors are using your website.

Using insights that facebook pixel provides you, visitors can be served remarketing ads with enticing offers when they browse through their facebook feeds. Also, people who have already visited your website or downloaded the app can easily relate to your ads during remarketing. So, facebook remarketing ads seems to be very enticing for sellers while making it easy for customers to find the products they’ve been looking for.

How is facebook remarketing done?

Customer list: It allows you to serve remarketing ads to a specific audience list that you possess. For this, upload user details on facebook to target them.

Website traffic: It helps you serve remarketing ads to website visitors within a specific timeframe. To begin, add the facebook pixel which then helps identify the target audience basing their journey within the sales funnel. Creating and adding a pixel is a simple process:

• Firstly, Click the tools dropdown at top of ads interface page
• Secondly, Choose ‘Pixels’ → ‘Create a Pixel’
• Thirdly, Name your pixel
• Fourthly, Choose ‘Create a Custom Audience’ option → ‘Website Traffic’
• Finally, Specify parameters for visitors who can be served remarketing ads and apply to the ad sets

App activities: When your app user engages in a specific behaviour, it can trigger a remarketing ad on facebook with a special promo code.

Best practices for facebook remarketing 

1. Remarket to people who already Like your page.
2. Purchase followers through remarketing lists.
3. Facebook allows you to combine your custom audience list with its targeting options.
4. Keep your goal in mind when creating ad schedules.
5. Attract new clients by combining similar audiences with custom audiences.

Top 5 benefits of facebook remarketing 

1. Ads appear in facebook feeds.
2. Helps increase brand awareness.
3. Customers can view ads multiple times.
4. Costs less per click.
5. Market products based on interest.

Challenges during remarketing

1. Ad fatigue: Keep your ads updated and also experiment with different formats and messaging.
2. Attribution issues: The attribution tool can help understand customer journeys and how different touchpoints contribute to conversions.
3. Audience overlap: The overlap tool helps identify and reduce overlapping audiences.

Facebook remarketing is a much bigger topic to discuss and explore. As the leading digital marketing agency in Hyderabad, What’s in a name Creatives (WIN) has run very successful campaigns for reputed clients. 

Amazon is a household name in India. As we generally know, it’s a globally popular ecommerce company that sells household groceries, electronics, and so much more. 

Amazon SEO plays a big part in helping us index and make product catalogues easily accessible by customers. In simple terms, typing in the product name in the search bar pops down the product list across multiple brands. If they search for a specific brand with the product name, they get the exact one, if listed on the platform. 

What is Amazon SEO?

As known in the digital world, SEO stands for Search Engine Optimisation. It allows search engines to give customers the best results for their queries. In short, Amazon SEO helps improve brand and product visibility on the platform. So, when we want more customers to view and buy our products, we apply the best SEO principles to help them rank better in search results. 

Amazon uses a search algorithm called A9 to rank products in search results. A9 uses two categories of signals to achieve this.

1. On-page signals: It includes product titles, descriptions, images and backend keywords. 
2. Off-page signals: They may include shopping history, user-preferred search terms, search volumes, competitor SEO tactics, etc.

The goals of Amazon SEO 

Product listings on the Amazon platform are optimised for three goals. 

1.  Visibility: The product should appear such that your customer can understand it in a glance.
2.  Relevance: When your customer searches for a particular product, they should be able to get the specific product or narrow down the category without clutter or confusion.
3.  Conversions: Every seller loves this term. Your product descriptions and bullet points should be crystal clear so as to help your customer make a purchase decision. 

The 5 components of Amazon SEO

1. Amazon Search Box: This is where customers search for and find products. They can also find drop-down menus for certain product categories.
2.  Search Results Page: Here, customers can see results such as product offers, prices, images, shipping options and more.
3.  Search Filters: Customers can refine their search results by examining price category, model year, weight, customer reviews, etc.
4. Amazon Sales Rank: The bestsellers list shows the most popular products on Amazon based on real-time sales.
5.  Advertising: You can also advertise your listed products on Amazon to give them more visibility. Customers will see a Sponsored tag at the top of these ads.

*PC: amazon.in 

What matters in Amazon search rankings? 

• Conduct thorough keyword research using the embedded tools on Amazon.
• Craft high-performing product titles using relevant keywords.
• Add relevant, informative and error-free product descriptions.
• Highlight key details with bullet points.
• Use high-quality product images, especially primary images. It’ll draw the customers’ attention immediately.
• Add strong backend search terms.
• Adjust product prices to drive conversions.
• Ensure that honest reviews flow in without monetary compensation.

Therefore, Amazon SEO is a powerful tool that helps sellers and buyers on the platform alike. It’s a boon, especially for startups or small businesses, to expand their brand awareness and network.

What’s in a name (WIN) is the leading digital marketing agency in Hyderabad. Hence, our time-tested expertise can help scale and deliver results for your marketing efforts.

Google has been offering features and tools that help businesses reach out to customers or vice-versa. One of them is the business chat feature in Google My Business. It enables customers to ping the businesses regarding any queries they may have or complain about products/services. 

Google will discontinue this feature including call history beginning July 31, 2024. Google says that the feature is underutilised. Instead, the company will be redirecting its efforts towards deploying more impactful features.

Google’s Statement

Google issued the following statement about the removal of the chat feature and call history.

“We are reaching out to share that we will be winding down Google’s chat and call history features in Google Business Profile on July 31, 2024. We acknowledge this may be difficult news – as we continually improve our tools, we occasionally have to make difficult decisions which may impact the businesses and partners we work with. It’s important to us that Google remains a helpful partner as you manage your business, and we remain committed to this mission.”

Changes to Google My Business explained.

Beginning July 31, 2024, you’ll not be able to use or find the chat feature in Google My Business. Customers can still find and contact your business through Google Search and Maps. So, new chats cannot be initiated from July 15, but you can download your chat history with customers till the shutdown date.

From July 31, 2024, the feature will be taken off and you’ll not be able to receive any new chat messages.

Issues that businesses may face

1. Confusion: Customers who are accustomed to the feature may feel confused due to its sudden removal. Hence, communication on alternatives is important.
2. Business opportunities: This feature has been quite useful in addressing customer queries or complaints and even capturing leads. Hence, there could be a gap until your business figures out an alternative.
3. Live engagement: This feature allows live interactions with customers and hence, may cause decline in sales or failure to address product/service issues quickly.

How do I communicate with my customers?

Alternatively, you can try these modes of communication.

1. Phone calls: That’s quite a reliable way to communicate with your customer. Keep it updated on your GMB listings. 

2. Contact forms: A good and easily accessible contact form on your website can help your current or potential customers contact you easily. 

3. Messaging apps: Google offers messaging app integrations on its business profiles. An example is WhatsApp. You can highlight this aspect well to your customers.

Google may introduce new innovative features for its business profiles in the coming future but you needn’t wait till then. Try implementing the above while remaining updated about the latest moves.

There are many options available as alternatives to ensure that you don’t miss out on good leads and also help your customers address concerns. Time matters in business. So, explore and you’ll find an effective solution to help your business maintain its edge.

What’s In a Name is the leading digital marketing agency in Hyderabad. If you’re looking for premier digital marketing solutions, we remain committed to helping you navigate the journey.

YouTube remains the most popular video-sharing platform on earth. It can be accessed on a desktop, laptop or mobile device. We’re one of the premier digital marketing agencies in Hyderabad that uses YouTube to help our clients achieve excellent lead conversions and brand awareness. We believe that YouTube has great potential to achieve awesome marketing results, considering its popularity in India and worldwide.

In September 2023, Youtube announced the beta launch of its mobile video editing app with the name YouTube Create. This app is currently available for free on Android devices in limited countries, and it can edit YouTube shorts or long videos. Recently, YouTube launched the app in 13 more countries worldwide, including India. 

This is a shot in the arm for Indian content creators who would otherwise spend time and money looking for good video editing tools.

More about YouTube Create 

The YouTube team has been planning the launch of this app for quite a long time. This stand-alone app is the result of feedback and testing by around 3000 content creators over the last few years. It makes video production for Shorts or longer ones simpler and easier so that creators can utilise the extra time for other creative tasks. 

YouTube Create is the perfect app for beginners. Hence, you can begin your baby steps in content creation and editing using the app. It’s akin to what TikTok offers with its video editing module ‘CapCut’. Though it can create videos for other platforms, it’s YouTube-centric. 

Also, It’s different from YouTube Studio, which manages your channel, analyses data and helps you interact with your audience.

Functions of YouTube Create

The app is feature-rich and helps you edit your videos without ever having to leave the YouTube family. It includes 

• Music
• Precision editing & trimming
• GIFs
• Stickers
• Effects
• Filters
• Transitions
• Audio cleanup
• Automatic captioning
• Voiceover capabilities
• Beat-matching technology

With the app being in the beta stage, there will be more exciting features in the upcoming releases. Hence, it’s the beginning of the golden period for content creators on YouTube.

How to use YouTube Create

After a few simple steps, you’re all set to publish amazing content.

1. Firstly, pull out your smartphone, record the video and drop the clips you wish to edit into the Create app.
2. Secondly, if you desire to add a song to set the mood, choose from thousands of royalty-free songs.
3. Thirdly, match the beat to perfectly time your transitions by tapping on ‘Find Beats’.
4. Fourthly, mix and match with filters, stickers, effects, etc., for a unique feeling.
5. If there’s too much background noise, just tap ‘Audio Cleanup’ and it’ll be taken care of.
6. If you need captions or voice-overs, use the built-in tool, and you’re all set to go.
7. Finally, upload the video to YouTube.

YouTube Create Beta is currently available only in 13 countries and only on Android devices. However, as the testing phase advances, more launches will be seen globally. IOS users can expect the app to be available in the App Store this year.

What’s In a Name Creatives is the best digital marketing agency in Hyderabad. We offer a full suite of premium digital marketing solutions that have won us recognition. So, if you’re looking for one, we’re there for you.

Instagram is one of the coolest social media platforms on the internet. As a member of the Meta Group, I find Instagram especially popular for its reels and short stories. Its popularity is such that many businesses and brands use Instagram to raise brand awareness and even sell their products or services. The platform allows you to run ads too. What’s In a Name (WIN) is one of the leading digital marketing companies in Hyderabad.

Quite popular among the younger generation and middle-aged, it has been testing many new features. This includes features such as groups, threads (X-like feature), etc. 

Friend Map is the latest feature to be taken up for testing by Instagram before implementation. The development of this feature was first spotted by reverse engineer Alessandro Paluzzi, who often discovers new social media features in development ahead of their launch. Later, the Instagram spokesperson confirmed the same to TechCrunch, a world famous tech website. 

The testing of this feature has already begun internally among its engineers. It bears resemblance to Snapchat’s ‘Snap Map’, where users can share their real-time location with friends. It also mimics Apple’s ‘Find My’ feature that lets you see where your friends and family are. 

The feature comes with end-to-end encryption security that shows your location to the friend only whom you trust or choose. Also, it does not share your coordinates for safety purposes.

You can also leave a note or message on your friend’s location asking to meet up or for just a casual query. It comes with a Ghost mode which hides your last active location details. This feature intends to help Instagram users socialise more on the platform rather than merely spend time watching reels. 

Notes and Friend Map

The Friend Map feature allows you to leave short messages or ‘Notes’ on the map for your friends to see. These Notes are the short notes that appear at the top of your direct messaging feed. However, once Instagram integrates the Friend Map feature, you will be able to post these updates on the map. These notes would be helpful in keeping your friends updated about your latest activity if you feel the need to do so.

Therefore, the Friend Map feature can become a very cool tool that enhances your ability to socialise in real-time. It’s a matter of time before Instagram rolls out the feature.

What’s In a Name (WIN) is one of the leading digital marketing companies in Hyderabad. We have been instrumental in many brand transformations through innovative campaigns aided by the effective use of the latest technologies on social media, websites and other online mediums. If you’re looking forward to a world-class brand transformation, trust us to be your best guide.

Google is indispensable to our modern lives, be it personal or professional. It influences many of the decisions we make online. This could be locating an address, buying travel tickets, purchasing furniture or electronic appliances, deciding your vacation destination, choosing your kid’s school, and so much more. 

The Google search engine offers so much potential to assist with your daily activities. So, with each advancing year, its capabilities keep on improving through updates to its search engine algorithm. Hence, each algorithm update addresses an existing issue, improves upon an existing feature or introduces a new feature. 

What is the Google algorithm?

A complex system that retrieves data from its search index and delivers the best possible results for your queries. Numerous ranking factors rank websites according to their relevance in a particular domain or subject. Therefore, the algorithm, along with these ranking factors, lists out the results on the SERP (Search Engine Results Page). 

In the initial years after the launch of the Google search engine, there were limited updates, but in recent years, you could spot thousands every year. You may not even notice many of them unless it’s a core update. 

The algorithm updates that impacted SERPs immensely –

• Penguin
• Panda
• Hummingbird
• Pigeon
• Florida
• Big Daddy
• Caffeine
• Jagger
• Vince
• Fred
• Payday
• Freshness Algorithm
• Page Layout Algorithm
• Venice Update
• EMD (Exact Match Domain)
• Mobilegeddon
• Quality Updates
• RankBrain

History of recent algorithm updates

1. February 2023: Product reviews update.
2. March 2023: Core algorithm update.
3. April 2023: Update targeting review content on a page-level basis.
4. August 2023: Core algorithm update.
5. September 2023: Helpful content updates.
6. October 2023: Spam update.
7. October 2023: Core algorithm update.
8. November 2023: Core algorithm update.
9. November 2023: Update targeting review content on a page-level basis.
10. March 2024: Core algorithm update addressing low-quality content.

The latest algorithm update

According to Google, the latest March 2024 core algorithm update is in the rollout phase and more extensive than any other core updates. It aims to tackle issues with low-quality and spam content.

1. Improved quality rankings: It aims to reduce low-quality and unoriginal content by 40 %. Hence, it will help ascertain if webpages offer good quality content and give a good user experience.
2. Lesser spam: This update ensures that you won’t get to see low-quality content on SERP but rather get access to high-quality and trustworthy content.
3. Tackling content abuse: It will look into the mass production of content for the purpose of enhancing search engine rankings. Also, it won’t matter whether it’s done by humans, automation or a combination of both.
4. Misuse of site reputation: There’ll be a crackdown on websites that host low-quality or third-party content in order to get traffic by misusing its reputation.
5. Misuse of expired domains: The new policy targets the purchase and repurposing of expired trusted domains in order to promote low-quality content on SERP. 

Therefore, Google is on a mission to crackdown on low-quality content through its new core algorithm update. So, this will be a big relief for those seeking genuine and high-quality content online. Additionally, read more about the core update on Google Search Cenrtal Blog.

What’s In a Name is a digital marketing agency in Hyderabad. Hence, if you’re planning to create a high-quality website or update your existing one, our expertise can help you immensely.

Marketing is indispensable to businesses irrespective of the method adopted. It can be done directly or indirectly. Direct marketing includes door-to-door marketing, promotional flyers, SMS, phone calls, etc. Meanwhile, indirect marketing includes word of mouth by a customer, blogging, workshops, social media marketing, and other methods. Digital Marketing in 2024 has undergone significant transformations compared to previous years, yet traditional marketing remains indispensable.

Traditional marketing uses mediums such as newspapers, TV, radio, hoardings, billboards, direct sales, etc., to target customers. This is a mass marketing method where the public comes to know about the products/services offered by the company. Though there is a shift towards digital platforms in terms of purchase decisions, the traditional marketing method holds the trust of many.

Also, its impact on building brand awareness cannot be overlooked. For example, the public can’t avoid missing a hoarding in most cases.

Digital marketing uses the internet to deliver targeted content to a niche audience. It’s less expensive as the results are measurable, and so the campaign alteration can be done in real-time without any extra cost and still produce good results. 

You can utilise the full power of the Google Ads network and the social media ad network such as Facebook, Instagram and others.

What is Traditional Marketing?

• Print media: Newspapers, magazines, journals, flyers and others give ad space from which both parties benefit.

• Television: TV commercials include short ad breaks, jingles, etc. They catch the attention of every TV viewer.

• Radio: Radio commercials have always been popular and still continue to be. The rural regions benefit from AM stations largely, while FM serves most urban customers.

• Telephone: Also known as cold calling in most cases, it markets products or services to the potential consumer via direct phone calls and uses offers, benefits, and even emotional bonding to influence the consumer’s purchase decision. 

• Direct mail: Businesses may send postcards, brochures, flyers, and catalogues to consumers advertising their products. 

• Outdoor marketing: Billboards, road medians, huge hoardings and standees come in this category.

What is Digital Marketing?

• Social Media Marketing: Uses platforms such as Facebook, X, Instagram and others to market products/services in the form of text, creatives or videos.

• Content Marketing: Building brand awareness, generating leads and boosting traffic through blogs, articles, social media and websites.

• SEO: Optimising your website to boost traffic and increase website rankings.

• Email Marketing: Tell customers about new offers, products, etc., via email and direct them to the business website.

• Affiliate Marketing: Also known as influencer marketing, your business can tie up with a celebrity to promote your brand and services.

• Search Engine Marketing: It is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising placements.

Other methods include online PR, native advertising, inbound marketing. 

Therefore, both marketing methods have their advantages and disadvantages. But digital marketing in 2024, holds an edge in reaching a wider audience and getting good results. After all, you can measure and analyse each and every stage of this process and plug loopholes. 

What’s In a Name is one of the leading digital marketing agency in Hyderabad. If you’re ready to embrace the full power of the digital age, we know exactly how to get you there. Our portfolio will tell you why.

Ethical marketing is the new focus of businesses. Marketing is crucial to a business. It differentiates and highlights one brand from the other. It also helps a customer choose their products or services. 

But ethical marketing makes the difference, especially in this digital age where transparency and accountability go together. It highlights the values that a business stands for. Also, it establishes trust and in turn, a long-lasting relationship between a business and its customers. 

Ethical marketing applies to both offline and online marketing efforts. Modern advancements in technology, such as artificial intelligence, metaverse and others, call for stricter application of ethical marketing practices. 

Statistics show that millennials and Gen Z lead the demand for ethical marketing practices. Their active involvement in the digital world has been instrumental in building or bringing down brand reputation. They prefer to trust businesses that include diversity in the messaging.

Principles that’ll help your business

In the increasingly transparent digital world with cross-border customers, adopting ethical practices or principles helps your business make an impact. 

• Fair practices: Ensure fairness in all your business decisions, including fair pricing, better wages and sustainable development.

• Honesty: This factor impacts your business reputation. So, provide facts and avoid exaggerated claims.

• Transparency: Be open about the way your business treats employees and the impact of your products/services on the environment or other company operations.

• Responsibility: Treat your employees respectfully, provide reliable products/services, support social causes and commit to sustainability.

Ethical practices to focus on in 2024

Every new year brings about an increase in consumer awareness of ethical marketing practices. Some of the areas which demand close attention include.

• Sustainability: As your business proclaims green initiatives, it’s important that you back it up with action. Consumers detect hollow and genuine promises quite easily nowadays.

• Inclusive communication: As a business, you’ll be serving a diverse populace. Hence, it’s important that you address all of them equally without singling out anyone.

•  Use of AI: Tools like ChatGPT, Bard and others help you do your work easily. But, there is a fear that over-reliance can lead to a loss of authenticity in content. Hence, this can be overcome by keeping your messaging or content unique using your own language while using AI tools for ideation, structuring and organisation.

• Use first-party data: Customers are increasingly aware of the use of 3^rd party cookies by businesses to track their shopping behaviour. Hence, shifting to the use of first-party cookies will help your business gain customer trust, overcome compliance issues and deliver accurate and reliable campaigns.

What should you work on?

• Listen to your customers.
• Audit your marketing communications to plug in gaps
• Be transparent with your customers on your ethical and sustainable practices
• Ensure that your business complies with data protection laws

Therefore, ethical marketing can go a long way in helping your business establish a long-term relationship with customers on the basis of values. Customers value authenticity! So, keep it at the core of your business and see the difference with time.

What’s in a name is the leading digital marketing agency in Hyderabad. Hence, if you’re looking forward to building your business digitally and focusing on ethical marketing practices, you’re at the right place.

Influencers have a prominent role in modern-day marketing, especially digital marketing. They give your business a higher ROI with the ability to connect to a large audience through their social media following. YouTube and Instagram influencers form the backbone of influencer marketing primarily. 

As per Hubspot’s Marketing Industry Trends Report, it’s the most popular and effective trend in generating authentic content for your business, establishing social proof and building awareness.

With their popularity, they can build an element of trust for your brand over any other direct marketing efforts. However, among influencers, a smaller category known as micro-influencers can be more powerful in promoting your brand. This is due to their smaller following of around 10,000 to 1,00,000. 

But this audience is a very dedicated lot that shows great interest in the micro influencer’s content. Thus, they work hard and create high-quality content for your brand. Hence, they can devote quality time to your brand and help increase your target audience.

After all, your brand will have its niche audience whom you must target. So, it’s this group that’ll lead to successful lead conversions through stronger and higher engagements. 

Small but powerful:

A recent report by AnyTag states that micro influencers have the top brand deals in India. An example is the recent campaign by Pepsico India, where they engaged 3000 micro-influencers to create a buzz around their new product – Lay’s Wafer style, its thinnest chips. This is in addition to Pepsico signing up the Bollywood celebrity Alia Bhatt.

Thus, micro influencers can engage effectively with their small following more directly through social media comments and DMs.

Authenticity:

Micro influencers can give you a genuine review of a product. This is due to their expertise in a niche field. Hence, the trust factor remains high as your potential customer shares a similar interest with the micro-influencer.

It is one of the best strategies for entering a new vertical or launching a new brand. Also, it brings in more conversions due to the trust that followers place in the influencer.

Advantages:

1. Credibility: Their genuineness makes your customers feel at ease when making a purchase decision. Hence, they come across as being very authentic.
2. Affordability: This is a plus point, as you can work with multiple micro-influencers for the price of one macro-influencer.
3. Naturality: They can produce organic content for your brand, which helps foster a deeper relationship with your potential customers.
4. Engagement: Micro-influencers can engage personally with their followers, which helps in enhancing your brand awareness.

Affordability:

Micro-influencers are affordable in comparison to macro-influencers, who charge a hefty sum for a single social media post. They are light on your wallet while giving your brand good engagement. The authenticity of content made by the micro-influencer is a plus point. 

Therefore, niche targeting, active engagement, high-trust messaging and affordability by micro-influencers give your brand a powerful alternative to traditional advertising. Your brand can develop a family-like bond with your customers based on trust and reliability.

What’s In A Name is the best digital marketing agency in Hyderabad. Whether you’re looking for micro-influencers or a full suite of digital marketing solutions, we’re there to help you.

GA4 is the new avatar of Google Analytics. It is a new kind of property designed for the future of measurement. Known also as universal analytics, Google Analytics is used to track user behaviour and data on websites across the internet. This includes the user’s demography: geography, shopping habits and more. 

It helps organisations make marketing decisions, whether commercial or non-commercial. Hence, through SEO optimisation, ad budgeting, niche targeting, etc., based on data collected from Google Analytics, organisations can set up effective campaigns.

GA4 replaces Google Analytics and arms you with extra teeth. It integrates with your organisation’s mobile app apart from your website. Thus, you get access to your organisation’s mobile app traffic, too. 

GA4 analyses event-based data from both websites and mobile apps in place of the session-based data picked up by the older system.

Benefits of Google Analytics GA4

GA4 offers you the following benefits

1. It collects your website and app data for a deeper understanding of your customer journey.
2. It measures event-based data instead of session-based data.
3. Its predictive capabilities offer guidance without any complex models.
4. It includes privacy controls such as cookieless measurements, behavioural modelling and conversion modelling.  
5. Its direct integration into media platforms helps drive actions on your website or apps.

Differences between Google Analytics and GA4

Here are the main differences

1. New Dashboard: GA4 has an entirely new streamlined dashboard with many old reports gone or moved elsewhere. Also, it includes Google’s predictive insights based on AI.
2. Event-based measurements: You now get access to in-depth reports, with access still available for session-based reporting. The new engagement metrics include

• Engaged sessions
• Engagement rate 
• Engagement time

All this makes it easier to track your customer journey.

3. Predictive analytics: This helps your retargeting campaigns based on AI predictions. The metrics taken into account include –

• Purchase Probability
• Churn Probability
• Revenue Prediction 

This data can be effective in targeting your probable customers using Google Ads campaigns. 

4. Cross-platform tracking: This allows you to track your customer’s full buying journey by tracking your website and app traffic in one property. This includes acquisition, engagement, monetisation and retention. 

During this journey, you’ll be able to understand the user experience across your website and app. This is done through unique user IDs assigned during each website or app login.

5. Enhanced marketing control: The GA4 dashboard is highly customisable, hence giving you access to reports that matter most. In conjunction with Google Data Studio, you can create visualisations of the data collected. It’s possible to create custom segments based on trigger events for accurate tracking of customer interactions.

Your Google Ads benefit the most as you’re now empowered to target your audience more accurately. You can plan your budget and optimise your Ads for the best outcomes now that you have more accurate data. GA4 is the best thing that can happen to you in this era of digital marketing. 

Hence, if you’re looking forward to making a complete switch to digital marketing or upgrading your efforts, you’re at the best digital marketing agency in Hyderabad. Give us a ring or ping us here.

Advertising agencies in Hyderabad offer multiple services in the digital world. This includes digital marketing, copywriting, SEO, video production and more services. Big organisations may have their own in-house team to handle their advertising requirements, but many others find it easy to engage advertising agencies for the same. 

After all, advertising agencies in Hyderabad offer many advantages, thereby relieving pressure. Their existing in-house team takes care of all elements required in your digital marketing efforts, such as copywriters, SEO experts, digital marketers, etc. Hence, you won’t have to hire a new team or create infrastructure for the same.

Advertising on digital platforms costs less in comparison to TV and print media. They get the advantage of reaching a global audience, too. 

Advantages of engaging advertising agencies in Hyderabad

Engaging Advertising agencies for your marketing requirements brings a lot of benefits to your organisation. Let’s examine ten key benefits.

1. No worries for in-house staff: Engaging a good advertising agency improves your employee productivity while ensuring the best creatives for your marketing efforts. Your employees can exclusively focus on your business expansion. 
2. Cost-effectiveness: Building your in-house advertising team involves a lot of planning time and is a costly affair for many companies. So, advertising agencies make the process a breeze with their existing team of digital marketers, copywriters, designers, media planners and more.
3. Accountability: Advertising agencies have the right tools to measure the performance of your campaigns and make adjustments accordingly. In-house teams may end up tracking the wrong metrics. 
4. Enhanced connections: Agencies have existing connections that help bolster your campaigns and get the best results.
5. Expertise: Agencies provide small businesses with the expertise to run effective marketing campaigns.
6. Different perspectives: You can get multiple perspectives on the ways to run your marketing campaign. Hence, you can choose the best way based on your agency’s recommendation and your taste.
7. Saves time: Your advertising campaigns have to go through multiple stages before you get results. This includes research, concept creation, design, implementation and media strategy. Hence, you could hire the services of an ad agency and save time.
8. Build brand awareness: Building your organisation’s brand awareness may not be an easy task. This is where ad agencies help you break the barrier and help you achieve your organisational targets. 
9. Remains updated: An advertising agency keeps itself updated with the latest trends in marketing and the various tools and strategies deployed. So this gives them an edge over an in-house team whose employees may not find the time to keep themselves abreast of the latest happenings. 

Choose your perfect advertising Agency in Hyderabad

Last but not least, an advertising agency will keep a check on your ad spending on a day-to-day basis. This will prevent your organisation from wasting money on your marketing efforts without getting returns. After all, an in-house team may not be able to track your organisation’s spending across various platforms efficiently. 

Hence, engaging an advertising agency in Hyderabad is highly advantageous to your organisation. You only need to study and analyse the agency that suits your organisation’s line of work.

What’s In a Name is the leading advertising agency in Hyderabad. If you’re looking for world-class solutions to your organisation’s marketing efforts, do give us a ring. You’ll love working with us.

Marketing strategies form the backbone of a successful business. It defines the direction that the business will take to achieve its vision and mission. The marketing team or department of a company is one of its foundational pillars. Hence, successful marketing strategies help in raising brand awareness through their utility and emotional touch apart from making profits. 

So, these marketing strategies create a sense of belonging to a brand. Retaining customers is essential to retain their loyalty to the brand or business. 

Marketing strategies to attract and retain customers.

• Engaging brand story: In the modern world, a brand is an extension of a human being. It has humane characteristics such as emotions and values. Weaving the brand’s origin, mission, growth, commitment towards the environment, and social upliftment authentically and consistently distinguishes the brand with its unique and powerful narrative. 

Hence, an engaging brand story elicits customer empathy and stimulates an emotional response which influences purchase decisions.

• Variety in products/services offered: Your company should offer varied products and services to keep customers engaged and serve their varied needs. Each one has a different need, and if your brand portfolio can service their needs, it adds to your loyal customer base.
• Email marketing campaigns: They are quite a powerful tool to convert potential leads into long-term customers. A creatively and personalised email campaign delivered with a compelling ‘Call to Action’ at the right time leads to good conversions. Modern email marketing and automation tools help in designing such campaigns and delivering them on time across multiple time zones.
• Power of influencer marketing: Influencers are the trend in social media platforms and an effective marketing strategy. Therefore, tying up with a popular influencer who aligns with your brand values and covers your brand’s demographic reach enhances your brand visibility and reach.
• Leveraging social media: Targeted informative and interactive content will be shared by social media users. Content with a focus on particular groups on social media platforms will get a high number of shares.
• SEO: Search Engine Optimisation helps websites, video streaming platforms like YouTube to enhance page ratings and website traffic. It affects your brand performance, in turn.

Other powerful marketing strategies

• Power of testimonials: Word-of-mouth referral is very popular nowadays. People tend to trust customers who’ve used and experienced your brand’s product/services. 
• Provide first-class customer service: Customers love it when they get personalised treatment and responsive service right from the enquiry stage. Also, responding promptly to product concerns throughout its lifecycle influences customer retention.
• Marketing strategy analysis: Analysing your brand success is essential to effectively strategise for the future and evaluate your campaign performance. It points out your marketing gaps and suggests solutions at times. So this is done using analytics tools like Google Analytics, Adobe Analytics, etc., or A/B testing.
• Partnerships: If you partner with a brand that aligns with your brand goals, it will prove to be effective in expanding your brand reach and conversions.

Hence, effective marketing strategies decide the direction and longevity of your brand journey. What’s In a Name is the leading digital marketing agency in Hyderabad. Therefore, if you’re looking for effective marketing strategies to grow your brand, our impressive portfolio will bring a smile to your face.