Tag: Digital Marketing Agencies

Digital marketing refers to the use of digital mediums to market and sell an organisation’s products or services. It is becoming the most popular form of marketing. Organisations that are yet to adopt digital marketing strategies find it increasingly difficult to stay in competition. 

Websites and social media platforms like Facebook, Twitter, Instagram and other platforms form the crux of an organisation’s digital marketing efforts. The digital marketing strategy adopted determines the brand’s goodwill or reputation, reach and other factors that propel its growth. Each strategy has its share of contribution to a brand’s growth. Most of them don’t cost anything except good planning and execution. 

Top three digital marketing strategies that attract customers

There are numerous digital marketing strategies that aid brand growth. While all of them have their respective contributions and advantages, some of them are very important. Let’s have a deep look at these digital marketing strategies.

Social media marketing: This form of digital marketing Technique is in use by organisations for its ability to reach the masses of all age groups, from kids to senior citizens. Social media platforms can help increase your brand visibility or sell your products or services both organically and through paid ads. As per estimates, 83 % of people using the internet use social media for connecting with new people, keeping old bonds intact, consuming entertainment content, job hunting, playing games and buying or selling products/services. 

Offline businesses are increasingly showing up on social media platforms for brand awareness, providing directions to their physical stores and even sometimes selling their products. The ad facility provided on these platforms is a boon for businesses. They have to register an account and pay the platform through a user-friendly interface to post their ads.

Content marketing: This form of marketing is deployed on websites to attract potential customers for brand awareness or for marketing its products. Content may be published in the form of articles or blogs, images, games, ebooks, etc. So, they directly or indirectly promote the brand products/services without outrightly forcing the customer to buy. 

SEO is an important aspect of content marketing used primarily in articles to promote web page rankings. You can deploy various SEO techniques such as Onpage SEO, Off-page SEO, Technical SEO, Local SEO, etc. These articles can be promoted on social media platforms for further visibility and reach. 

The most potent digital marketing strategy

Digital video content: The human brain can remember and recognise visual content easily. In fact, 90 % of the content fed into our brains is visual in nature. Hence, video content is the best way for a brand to quickly and easily reach out to its targeted audience. A video on popular video-sharing sites such as YouTube gets 12 times more shares than an article.

At length, we have studied how the top three digital marketing strategies affect a brand outcome. Hence, There is no doubt about the impact of an effective digital marketing strategy. What’s In a Name is a leading digital marketing agency in Hyderabad. We have a reputation built over a decade through our strong vision and work with reputed clients. So, If you’re looking to upgrade your marketing strategies, we’re game. Please feel free to contact us.

Digital Marketing is the promotion of a company’s products/services on the internet through social media, search engine or website ads, mobile app ads and more. Businesses have discovered that investing in digital marketing has paid them results in the medium to long run. Even in the short run too.  

It has evolved over the years in terms of mediums and techniques. So have customers. And hence, businesses keep track of the evolving trends and invest accordingly to stay in the market. The current year 2023, will see a lot of exciting and interesting digital marketing practices deployed. We should identify this to stay ahead of the market.

What digital marketing factors will impact businesses in 2023?

When we look at the digital marketing impact on businesses in 2022, we can clearly see that there is much more in store for 2023. These impacts could be read in the following ways – 

• Enhancing brand reputation: All forms of digital marketing, be it content marketing, video marketing, social media marketing, email marketing, and others, enhance your brand reputation if done under proper guidance. So, 2023 will see increased efforts in this direction. 
• Generating quality leads consistently: Quality leads are the backbone of a business’s sales efforts. They are collected manually or automatically through specific tools. 
• Enhanced conversion: With an understanding of your customer’s needs and tailoring your products/services accordingly, conversion rates will definitely start increasing. Not everyone will become your customer, but you’ll get long-term customers.
• Revenue & profits: The combined efforts of content marketing, SEO, social media marketing, email marketing and other digital marketing tactics lead to increased revenues and profits.

Further impact of Digital Marketing

•  Targeting global audiences: If you intend to sell your products/services to customers globally, you can adopt multiple digital marketing strategies that would gain you a global brand reputation and customer base.
• Customer communication & engagement: Continuous interaction with the customer at every stage is essential to build brand trust. Else, other brand communication will divert them. This is where digital marketing helps to maintain constant communication and engagement with your customers. Thus, you could get them to read a blog or have them play a small game like spinning wheels or quizzes to give them discounts. This builds up brand loyalty.
• Targeting correct customers: Digital Marketing makes it easy to target the correct customers once you identify them. You can serve ads specifically for the localities where they stay or use retargeting ads to give them discounts or special offers when they come back or click on a related link.
• Measuring results: It’s easy to measure the effectiveness of your digital marketing efforts through campaign management. Popular tools like Google Analytics help analyse every aspect of the customer journey and allow you to see the Return On Investment on the same. Looking at the results, you can optimise your future campaigns accordingly and save on resources.

Digital Marketing will keep evolving and profoundly impacting the way you run your business. Hence, expert guidance from industry experts can help you generate revenue, build a brand reputation and stay ahead of the competition. 

What’s In a Name Creatives is ranked as Hyderabad’s most innovative and best digital marketing agency. So, If you see your brand’s future in digital marketing, please don’t hesitate to contact us for the best guidance. We would be glad to be a part of your journey.

Advertising has changed its meaning with the advent of the internet. Its increased usage has made ad agencies convert into full-fledged Digital Marketing Company. Many Advertising Companies have added Digital Marketing to the list of their services. It is not only cost-effective, but it helps a brand to connect with their target audience in real time.

Online Marketing is turning out to be a serious business with the rise of Digital Advertising Company  Reaching out to your target audience has not only become easier but also quicker. As advertising can make or break a brand, it is imperative to look out for agencies that portray you in the right perspective.

Now the question arises ‘How to find the perfect agency for your brand?’ It is easy. Follow these few basic guidelines and find the perfect agency for your next brand promotion.

Sort out your needs.

Plan your needs with the help of your team. List down your requirements and be clear about it. Is it Content Marketing, SEO, Social Media Management, Website development or Search Engine Marketing? Once your list is sorted, count for Top Digital Marketing Company as per your necessity.

Which Digital marketing Company Suit yourself?

Look out for such Digital Marketing Agencies that cater to your needs well. The services offered by these agencies should be similar to the skill set mentioned by them. Get double sure by talking to their clients and read their reviews on their review sites. Case Study reveals a lot about a particular company. Make sure to go through all of them for a better understanding regarding the company.

Carry out a well-informed research

Getting to know the agency well before you get associated with it is always a good idea. Scan their profile before contacting them. The quality of their work talks a lot about their capabilities regarding what they will deliver.

Assign an Assignment

It is best to be sure about the agency regarding their capabilities. Ask for an audit report from them and evaluate the same. Take a further step only after being satisfied with the submission and fix a meeting.

Negotiate the price

Meeting the company face to face will help you get to know them better. Understand their work ethics and discuss the pricing model accordingly. Do not go after agencies that charge less. These agencies might seem like a reasonable option, but their services will not be up to the mark. Agencies that charge higher focus more on qualitative work.

As Digital Agencies have replaced ad agencies, getting associated with one requires a series of task. Having a clear idea of your requirements and also about the company along with its services facilitate better communication.

Your chances of receiving better results get higher when you can brief your goals. Find an agency that not only suits your requirement and your budget as well. Priority should incline more towards receiving quality deliverables.

Soon after Y2K, digital marketing agency was the word to reckon with. Although, by the end of 2001 everything had changed. The world was now talking in algorithms. Digital marketing in India was still far behind. Vizag was not even on the map. But today, a digital marketing agency in Vizag is not uncommon.

A brief background check

When Google changed its approach in terms of ranking, each company started to put more effort in their content. This changed the game altogether. In 2003, WordPress came into the picture, giving bloggers more room. That year Skype, My Space and LinkedIn made their debut too. The world was connecting better. 2004 marked the entry of Facebook with around 700 million users. No one that year was as successful as the Harvard dropout. YouTube, Twitter and Tumblr joined the league at a later stage. Each of which has over a billion active users today.

What’s the role of a digital marketing agency?

The best digital marketing agency follows the same rules as any other. Crisp content with unique ideas is a lethal combo. Creative ideas, good content and strategic approach is the hallmark of a good digital marketing agency. Before you hire a digital marketing agency, do check out their Portfolio.

It is not as simple as it sounds. Many have an unclear idea of what it takes to be on top. If you wish to see your brand on top, do the following:

Allow your agency to think Creatively. Give them room to experiment. Set realistic goals. Be open to ideas. Innovate your product or Service. Explore the world beyond Facebook. Plan to execute. Execute the plan. Empower your agency. Evaluate their performance. Continue to trust in them.

A digital marketing agency is good if it’s good. But it’s great if you allow it to be.

As one of the leading digital marketing agencies in Hyderabad, we understand a brand’s need to standardise its communication across various channels. The perfect integration of its print and digital efforts can help it move ahead in the race. There are quite a few digital marketing agencies in Hyderabad. But only few of them understand the importance of seamless integration of a brand’s voice – online and offline.

What do top digital marketing agencies in Hyderabad, or elsewhere do:

Unfortunately, customers have limited knowledge on the term digital. And they are mislead, because they want to. Having unrealistic goals could be a way of pressurising various digital marketing agencies in Hyderabad or elsewhere. But that seldom helps a brand. The kind of work that various digital marketing agencies in Hyderabad, and across the globe, do is more of a science. It’s NOT magic. There are algorithms, there’s research, there’s content, there’s strategy, there’s competitive analysis, there’s execution, there’s monitoring, there’s progress and then results begin to show up. This doesn’t happen overnight. It happens over countless nights!

Make sure your digital marketing efforts remain consistent:

In today’s ever-changing, fast-paced world, consistency is even more important than a great beginning. When the efforts of your Digital Marketing Agency tend to show up, give them more support. Help them remain consistent. If you begin to think that you are a smart businessman, and it’s time to do some cost-cutting on this front, you’re terribly wrong. Cost cutting is great. But it needs to happen at the right place. The moment you lose momentum on your digital marketing efforts, you begin to slide down the chart. You might stay on top for some time. But that doesn’t mean you’ll be there for ever. So getting on top means it’s a great time to re-look at goals. And create some new ones as well.

Ask any of these leading digital marketing agencies in Hyderabad, or anywhere else. And this is exactly what you’ll hear. They’ll swear by some common practices like consistency and standardisation.