A brand is not what it says. It is what it conveys. Though communication seems easy to some, it’s pretty complex in reality. To understand the personality, positioning & tone of a brand, and reflecting it across mediums is as art. From Print Ads to Menus, from Brochure design to Logos & stationery, our art reflects in everything we do. We are What’s In a Name Creatives. We are a Full-Service Advertising Agency & Digital Marketing Company in one.
As a full service Advertising Agency & Digital Marketing Company in one, we, at What’s in a Name, offer a holistic solution for your brand to grow. The following are some of the key branding services we offer:
Brand Name
Brand Identity (Logo)
Brand Stationery
In-store Branding
Brand Competitive Research
Brand Strategy
Brand Positioning
Brand Guideline Book
Advertising
What sets us apart?
It’s our involvement in various aspects of your business. It’s important to understand a business before attempting to build a brand out of it. And that’s exactly what we do. We believe that it’s imperative for a brand to retain its essence despite any branding and advertising exercise. The execution and process of branding involves designing an entire campaign for the brand we are working with.
As an Advertising Agency, what also sets us apart is our experience in varied industries, a dedicated team, our track record, and our commitment to elevate many more brands. Understanding & meeting the objective of a brand communication is something we are extremely passionate about.
Why do you need Branding and Advertising?
Like every human, every brand is unique. In a world that’s cluttered with so many businesses and brands, it’s important to tell a story that the world identifies us with. We are living in an era where the number of “me-too” brands is on an all-time high. This is when branding and advertising can be of good help to communicate with your audiences differently, and cut through the clutter.
Strategy is king! You, as an entrepreneur or a business enthusiast, know that there’s not a day in the business world that goes by without a proper strategy. It’s a sure way to success. If we have to explain the importance of strategy, take a regular day as an example. From the moment we wake up to the moment we hit the bed, everything we do has a reason why we do it.
If you start a project today, your mind will subconsciously map the best route and strategy to take in order to finish the project on time. This process of mapping out a rough plan is key to taking the first steps. In this blog, we’ll explain to you what a proper digital strategy does to your business.
What exactly is a digital strategy?
Earlier, we talked about what strategy is. It’s the plan that you need to finish a task successfully. Now, when you apply the same to the digital communication of your brand, it evolves as a digital strategy. In simple terms, a digital strategy is a plan that you’ll need to follow for your business to grow on an online platform.
This blog is also a way for us to explain to you what you can expect when you take us on board to create a digital strategy for your business. While there are multiple ways we go about creating it, in this blog, we’ll explain the basics of what happens behind the scenes.
What Happens Behind The Scene?
We are always proud of how we managed to create perfect strategies for brands throughout our journey. And, we can say that it’s definitely not a cakewalk. To create a strategy, there are tons of factors to consider and tons more to implement. Here’s how we strategise your digital presence:
Research is the backbone of everything we do. We put brakes on our creative selves and start digging into every aspect of the brand. Before we can think of creating a campaign, we need to know who the brand’s audience is because communication isn’t just about the brand talking but about making the audience listen.
The audience’s span of attention has reduced to seconds these days, and we need to perfectly target the communication to those who want to listen to the brand. Research helps us know the audience better.
What goals do we want to achieve?
The goals that we set for the brand and ourselves depend entirely on the purpose of the campaign. Depending on the end result you need, we’ll set a few goals to achieve within the campaign duration.
Is budget important? What’s an action plan?
If research is the backbone of a strategy, an appropriate budget is a foundation. The scale of a campaign’s reach depends mostly on the budget. Once the budget is finalised, we’ll propose the action plan. The plan contains the set paths that we’ll need to follow to drive the campaign to success.
Implementation & analysis results
Winston Churchill said, “However beautiful the strategy, you should occasionally look at the results”. We follow this with every campaign we do. This gives both the brand and us what we have achieved. To learn from our own experiences is a thing of beauty.
This is how we create a digital strategy for a brand and its campaign. Although this is only a part and the basics of what we do, we’d suggest that you get in touch with us to know more. There’s a lot of ground to cover before creating a strategy, and we think you’ll enjoy getting to know more.
Running a school is quite possibly a challenging task. There is a lot of weight that ‘trust’ carries. When a parent looks for a school for their child, they weigh every aspect of the school. One simple flaw about the school, from the looks to the feel, could create a negative impression on the parent. We had an amazing opportunity to work on a campaign for an International School in Warangal called Skill Stork. They are relatively new to the competition but have a good rapport with the community in Warangal.
This school was established by the SVS group of institutions, a well-known group in the Warangal region. As mentioned in the blog, this establishment is fairly new to the public. This is a challenge we had to overcome before creating the campaign.
Phase 1: Brand campaigns about the school
Even though the overall campaign ran for 6 months, we had worked on creating a measurable impact on the brand through social media prior to launching the campaign. We have begun their communication by presenting the live pictures and the atmosphere of the school. We have published creative campaigns using their ambience so that the audience gets to know the true colours of the school.
Phase 2: Communicating all about the school
As we moved closer to the admissions phase, we started communicating all that the school offers to the parents and the students. From the aspects of academics to the facilities that the school provides, phase 2 of the communication built a good bridge between the audience and the brand.
Phase 3: Paid Ad campaigns to drive admissions
Before creating the campaign, we did a thorough analysis of the challenges. Warangal is different from other cities. So, we had to be thorough in the plans we pitched. We made critical changes to our existing strategies and tailored a custom plan for this brand. The primary target audience for our campaign was parents in the age group of 22 – 45 years.
As the primary age group was a broader one, we targeted another age group within the primary one. The secondary target audience was parents who are in a better financial position and are looking to shift their kids to a better school. The age group for this set was 35 – 45 year parents.
Campaigns and their results
Moving forward, we have created a well-thought landing page to drive admissions. We set platforms for our communications- Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google Ads. Once these platforms are set up, we create campaigns that are children-centric, facility-centric, and so on. These helped the campaign give a solid boost to the audience and generated high-quality leads. After launching the campaigns, we have also managed the school’s reputation by being active on social media and successfully managing its online presence.
Key Highlights of the campaign:
The total span of the campaign 6 months
The total number of admissions recorded 1,400
Traffic generated 60,830
In addition to these numbers, the keywords we used for the campaign ranked first and made their way to the first page of Google search in the Warangal region.
This campaign will remain one of our success stories. The challenges gave us tons of new experiences, and we are optimistic that they will open new doors for improvement.
How do you turn a prospect into a lifetime customer? This is where you need to be acquainted with the concept of Lead Generation. And from a business perspective, lead generation ensures you are ideally matched with potential customers. Further, you need to strategise with the audience to turn them into potential customers.
Well, one of the main objectives of any business is acquiring leads. Quality leads and prospects have a certain interest in your services and products. Also, potential leads can generate sales and Revenue of Income (ROI). With the introduction of marketing tools, you can fine-tune your attributes to generate good leads. Well, the only challenge you face regarding lead generation is- you need to identify which lead is of high quality and ready to buy. In this blog, we will give you an insight into the world of lead generation and how to partner it with your business to soar high!
What are the three approaches to lead generation?
Almost all businesses today are technologically driven; therefore, it is essential to adapt according to the advancements and possibilities. Moreover, the strategies that you adopted one year ago, which gave you potential results, may not yield results today. Therefore, you must be aware of certain ground rules to generate more sales leads.
Content Marketing
To begin with, one of the top lead-generating methods is content marketing. There are several ways in which you can use content marketing to generate sales. Webinars are one of the most known ways of lead generation. You can use videos and blogs to generate quality leads. If you haven’t started your lead generation strategy with videos, it’s time to! It helps in building a large community of like-minded people who has purchasing potential.
SEO
SEO is considered to be the biggest source of leads for B2Bs. Therefore, SEO can serve as one of the growth strategies for your business. The main aim of SEO is to bring visibility to your services and products. SEO works on keywords, and they are used to optimise your web content. If your business focuses on local foot traffic, then you should focus on local SEO strategies. You can also ask your customers to leave reviews of your business online. This will help in ranking more local keywords to generate more leads for your business.
Google ads
Google ads work wonders for lead generation. It drives potential customers who are looking for your services or offers. Also, with Google ads, you can have full control over your cost.
When it comes to lead generation, research should be done on where your audience is. If you’re a Food and business brand, you should focus on active social media platforms such as Facebook and Instagram. If you’re a B2B brand, LinkedIn is a promising platform to bring in leads. If this step of the process is boiled down properly, you’ll surely be rewarded with high-quality leads that turn into sales.
We, at WIN Creatives, have been the perfect brand partner to many brands in our journey. All along the way, we have delivered our clients with promising leads. If you want to know more about our work, please feel free to browse through our Case Studies section. You’ll get to know all about how we work and tackle brand challenges like a pro. If you have any questions, please get in touch with us today.
What is customer-centricity, and why is it important?
If the content is king, we can say customers are the kingdom. To put it simply, customer centricity is an approach that revolves around customers. Over the past few decades, it is evident how customer-centricity has taken centre stage. So, what should be your goal to ultimately provide the audience with great experiences? How should you approach this? Well, this blog will give you the answers.
How do you get customer-centricity?
Do you have a unique way of approaching customers? If yes, you are halfway there! If your target is a customer, your trial should be efficient. For instance, you should ease the complications, solve problems and should suggest the best path based on customer needs. For instance, if you are a brand or a company dealing with products and services, defining your customer culture should be your first step.
It is not always the revenue which should do the talking; rather, it should be your thinking and approach too. To elaborate, there are certain potential opportunities you should definitely give a thought to cultivate the best results.
Firstly, listen to your customers. By saying so, we don’t just mean conducting surveys and getting your customers to fill out forms. It means to ask the customers specific questions like what and why. This is followed by the customer reality. You need to bridge the gap between your service and customer satisfaction. This is one of the ways you can understand the quality of experience. Always make your customer part of the solution. The next comes mapping the journey of customers. This includes customer interactions as well. So, to reap better results for your brand, it is evident that you should keep thorough monitoring of customer experience. This is where we shine. At WIN, we create a customer-centric approach by analysing where the audience is spending their time. Further, we strategise the best way to reach them and convey the brand.
Why should a business be customer-centric?
Loyalty and retention are the ultimate answers. Now how will this help you to attain your goal? Both of these depend on the company and of course the service that your company offers. More precisely, your business should be the combination of product offering benefits followed by building the value of the brand. With this, you will be able to improve your customer loyalty and retention. We suggest you focus more on the quality of the products and services of your business so that even if your competitors offer them good deals, it will be your quality and loyalty that will keep them close to you.
The final call
In conclusion, the groundwork for successful customer-centricity is to streamline the right culture followed by technology to drive sales. Moreover, both of these are essential to creating a solid & effective strategy. If you are ready to start your journey or want to give a customer-centric dynamism, join us. You’ll be guided with the best possible strategies and solutions to boost your game.
We won’t be surprised if you have heard this word while searching and surfing about Digital Marketing agencies these days. This is because this is right now a growing trend in the advertising space. In this blog, we are going to give you a deeper understanding of what Performance Marketing is, why its gaining popularity, and its advantages too.
What exactly is Performance Marketing?
There are various definitions of Performance Marketing. The easier one is that it is tied up directly with the results of the marketing you do. Meaning, that agencies create campaigns based solely on performance as a scale. Following the same, you pay them based on the results the campaigns reap.
This is how you pay agencies doing Performance Marketing:
(CPC) Cost Per Click: You pay marketers for every click on the ad
(CPM) Cost Per Impression: Using a base rate for every 1000 impressions, you pay marketers based on the total number of impressions the ad creates for the brand.
(CPL) Cost Per Lead: You pay every time the brand receives a lead from the ad campaign.
What type of brands should choose Performance Marketing?
Brands that are eager to grow exponentially. If your brand is new, young, and exciting for your audience, you should choose Performance Marketing. Keep in mind that this type of campaigning and budgeting is a WIN-WIN for both parties. While the agency reaps a good sum until the campaign runs, the brand gets the exposure it needs.
Performance Marketing vs Digital Marketing
There are a few technical aspects that differentiate both these marketing techniques. The first and the most obvious one is that Digital Marketing focuses on paid campaigns such as Search Ads, Display Ads, and Lead Ads. On the other hand, Performance Marketing focuses on reach, impressions, and so on. That way, even though there’s not much push for the brand using paid and traditional methods, there are always metrics that determine the brand’s presence in the audience.
Also, the approach to these marketing techniques is majorly different. While Digital Marketing is about generating leads for the brand using paid campaigns, Performance Marketing flourishes in an organic way to increase the brand’s presence.
There you go. That’s what Performance Marketing is all about. We hope this blog helped you get a better understanding of what it is and if you can apply it to your brand’s growth. If you have any questions, please feel free to connect with us.
Hey there, small business owners! Aren’t these days the best time to start a small business? We hope your business is thriving. Now, you want to take the next step. We can assume that you’re here to know more about how a Digital Marketing Agency can help your business grow. We’re devouring the same in this blog today.
Yes, there are a lot of digital marketing agencies out there. The rise of the pandemic has given way to a lot more too. So, it could become a bit harder to find the right agency to get your business to flourish. But, there are a few factors that you can use as filters while sorting through the agencies. Until you find the right agency, keep searching because there’s a lot a digital marketing agency can offer to a small business.
What makes a good digital marketing agency?
Transparency is one of the most important traits of an agency. Being transparent is a good place to start with. Choose a digital agency that puts honesty before creativity. Moving on, the experience of the agency comes into play. To handle the pressure of today’s rapidly changing social medial world, you need an agency that can adapt itself quickly. Look for an agency that puts out not just their work but also the results of their works.
Factors to consider while choosing a Digital Marketing Agency
What do you need?
In order to assess the type of agency you need, you should be clear about what you need. Is it a product you want to promote? Or maybe a service that you need to increase sales for? Or you want to put your brands’ name and identity out there. Whatever your needs are, make a list and then start sorting the agencies.
Do they offer diversity in advertising?
Digital marketing is a gamut of multiple tools and channels of marketing. When you look for an agency, make sure to do proper research if they provide multiple Digital Marketing services. If you want to see what we offer in Digital Marketing.
Ask for references and reports of their works
This is where most of the agencies on your list will get filtered out. Look for all the material that the agency puts out on its website. Or ask for the results of previous works. While doing this, make sure if the agency has previously worked with any other clients under the same business as yours. This way, you can be sure that there won’t be any hiccups in your work. If you want to see the works that we have done and the case studies, click here.
These are a few tips that you can use while sorting and filtering the agencies you want to work with. To make this process even easier, connect with us. We have expert teams that can create excellent strategies to help your business achieve the desired results. We hope to talk to you soon. Take care.
Hey, digital marketers! Now that we’ve stepped into 2022, there’s a lot of potential to discuss and point out. These things are going to be pivotal. Every year, we get to see new advancements in digital marketing. This year, we are following a few trends that are going to change the path of digital marketing.
Before we dive into what’s going to change in 2022, let’s have a quick recap of what happened in 2021. One of the biggest introductions is the YouTube shorts. This way of short video content has seen a huge boost in content creation in 2021. On the other hand, Metaverse made a huge buzz too. In this year, we are likely to see these platforms adapting their models.
Marketing using Short Videos
There’s no denying that Short Videos are everywhere today. Especially with TikTok being banned in India, social media platforms jumped at the chance and created their versions of Short Video formats. For example, Instagram introduced Reels, and YouTube came up with YouTube Shorts. Also, a few of us might also be in a way addicted to the scrolling infinitely consuming Short Video Content.
In addition to this, a few platforms might use this feature for advertising so that brands can create fun and quick short videos about their products to sell.
Conversational Marketing
Conversation leads to building trust. There are a few ways you can integrate this method. Some of them are:
Chatbots
Chatbots are going to be way more friendly and effective in the coming days. With AI technology advancing every day, there’s a high possibility that it applies to chatbots. You can install these chatbots on your website or social media pages. These will create a natural conversation with your visitors and try to make a sale.
Shoppable Livestreams
There’s a Livestream that Kim Kardashian made about one of her products, and the sale numbers blasted through the roof during the stream.
Metaverse is going all-in
As you read this blog, Metaverse today is taking huge leaps in how to create new ways of interaction. There already are tons of articles out there that talk about how VR technology improves and changes the way we shop.
AR competes with VR
While VR is being built from scratch by Meta, AR, on the other hand, has already made milestones. Especially in the field of interior design, you can use your phone to create your dream space.
These are a few things that are going to change the course of digital marketing in 2022. Like every other year, we are anticipating interesting changes this year too. Let’s all be hopeful and curious to see how we can use these advancements for the best. If you’re wondering how we can make your brand find its wings, get in touch with us. Until then, please take care of your health.
Real estate is a huge business. And the value transcends to the importance of owning a home. This is the reason why digital marketing can help your Real Estate business find value among your audience. If used correctly, digital marketing is a boon for real estate businesses. In this blog, we will explain why you should consider prioritising digital marketing to improve your real estate business.
The real estate business has too many technical aspects. But, there’s a pretty contrasting side to it, too, in the minds of the audience. The one looking to buy a home has their family and status at stake and will categorise all their decisions based on emotions. And, using Social Media to market your property is one of the best ways to create the right personality for your business. There are sure ways to make this possible. So, let’s take a look at a few of those.
Why use digital marketing to promote Real Estate?
Digital marketing is not just a tool to promote but also to stay connected with your audience. By promoting your brand on social media, you allow customers to meet and interact with you on common ground. Not just interacting, but social media also lets you prioritise your communication about a specific project. By using specific tools in Digital Marketing, you will have the ability to reach a specific type of audience that will surely love to engage with your brand with digital marketing in real estate.
What do we do to promote Real estate on Social Media?
Now that we’ve established that Digital Marketing company can help Real Estate businesses tenfold in promoting their properties, let us share a few things that we can do:
Promoting the location of your property Location is a significant aspect while choosing a property. It is because those who are planning to buy a home think of all the activities and essentials they could avail.
Promoting the amenities and USPs Next to the location, the audience gets inspired by your opportunities to create a higher living standard. Lifestyle is a driving force while choosing a home to live in.
Engage to improving the value As mentioned earlier, buying a home is an emotional act. So, connect with your audience on a personal level. And, social media offers you just the right platform to do so.
Promoting the achievements and activities of current dwellers This user-generated content holds a higher value than what the brand offers and conveys. It is because of the reality and actuality of the content offered.
There you go. If you own a Real estate business and haven’t yet considered marketing it on Digital platforms, you definitely should. You will be stunned by the amount of value your brand can accumulate. You can take advantage of targeted ads and boost your presence in just the locations you need leads from. With that being said, we can help you choose the right path for your real estate business and drive it into the digital world. Contact us today, and let’s get talking.
For the hype of products or brands, digital marketing includes many forms of media. It uses various channels for research in order to decide what works and what doesn’t. Therefore, many tools are used to track the progress, such as service views, how often and for how long they are viewed, etc. Most importantly, the 5 Ds are the key to your company’s success. We are here to help you understand what you need to know about these 5 Ds.
The 5Ds is a set of options that allows people to interact with brands while also choosing the right people. Learn about the 5Ds of digital marketing.
The 5 Ds of Digital Marketing are:
Digital Devices
Digital Platforms
Digital Media
Digital Data
Digital Technology
In other words, this term means that people use devices on a daily basis. It, therefore, helps to sell to a group of people like follows –
Computers, laptops, and desktops
Tablets and phones
Smart televisions
Devices for gaming
Smartwatches.
Mobile devices are used more often than laptops. Smartphone users have made online transactions using their phones. While building your digital marketing plan, keep this in mind.
Digital platforms
Users interact with these sites on a regular basis. They can be used for marketing reasons in the following ways:
Social media
Search engines
Websites
Customers begin their experiences on web pages, Bing, Google, and also Yahoo. Similarly, people use search engines to learn more about their issues and to look for solutions.
Digital media –
Paid media platforms are also used to reach your target group. They are as follows:
Social media marketing
Messages
Email marketing
Companies can use digital media such as email to announce new products, sales, and other things. You can also use social listening, which keeps an eye on social media and responds to posts that mention your brand.
Digital Data –
Data about your target group that is used to get a marketing goal is known as digital data. In general, you can get information on your target audience by:
Contact firms
Surveys
Apps
Data collection also helps in the storage of client information. It is easier to select and market in the future with this information.
Data Technology –
The use of technology for marketing is what this point is all about. Consider the following:
Artificial intelligence (AI)
Augmented reality (AR)
Virtual reality (VR)
Digital technologies are used to provide a better experience and also to promote themselves.
In conclusion, digital marketing is a rapidly growing field with a volume growth for qualified people. If you need more details on digital marketing for your business, we, the best digital marketing company in Hyderabad, can help. For additional details, please visit our website.
The pandemic has shifted the advertising industry quite a lot. Digital media found its groove and helped lots of businesses gain popularity. While startups put their foot forward in creating digital content, it wasn’t the same with rooted brands. Many old-school brands fought over the decision of investing in digital marketing. But, with customers spending more time over digital platforms, businesses loosened their margins on budgets. Learn more about how PPC services in Hyderabad have transformed the advertising field.
Amidst all the digital marketing chaos, PPC advertising rebuilt the bridge of hope between brands and agencies. So, in this blog, we are covering the grounds of PPC advertising. Also, we will see how it can help you increase your website traffic in a controlled manner.
Websites are the virtual stores that help you add sales to your business. You need to know more about what goes into maintaining a website so that you can make an informed decision. Not just that, when it comes to marketing budgets, there is a factor of ‘control’ that plays a significant role. It is where PPC advertising shines.
What is PPC?
PPC stands for ‘Pay Per Click’. This type of advertising lets you pay only for the traffic that your ads generate and nothing more. That is why this method of advertising is one of the brands’ favourites. It is one of the most sought after marketing methods. Especially because it gives you control over the budget, now that you have an idea of what PPC advertising is, let’s dive into how this can help you generate more website traffic and sales.
PPC services in Hyderabad- Reach audiences cost-effectively
As mentioned above, PPC advertising helps you gain more control over your spendings. By targeting and placing ads on desired platforms like various apps and websites, a PPC campaign can balance spending and results.
Trust the leads from PPC advertising
The leads that you receive from PPC advertising have a significant rate of conversion. The science behind a user clicking on an ad is a trustworthy factor. Not just that, these leads are easy to track and measure.
In a nutshell, if you haven’t tried PPC advertising, you should. If you’re looking for pin-pointed results and hot leads, this is the way to go. If you’re searching for the best agency that can offer excellent PPC services in Hyderabad, look no further. We have a vivid success story with our PPC services, and we are here to offer you just the solutions you need.
Digital marketing has gained immense popularity over the last decade. It plays an integral role in the growth and success of any business. The ongoing COVID-19 pandemic has increased the speed with which we all are going digital. As a result, we need to think of new and different ways to build successful marketing strategies. We are more reliant on online services now as opposes to the pre-COVID era. Therefore, we, at What’s In a Name (WIN), a digital marketing agency in Hyderabad, will help you build robust marketing strategies and enable your business to take the online leap.
What, we as a digital marketing agency in Hyderabad, would suggest?
As we all know, the COVID-19 pandemic has dramatically affected many people’s businesses. These are a few ways to develop robust marketing strategies to give your businesses a new sense of direction.
Build your customers’ trust.
Keeping this in mind, you should try to focus on the customers you already have. Instead of searching for a new and fresh clientele, you should focus on how you can help your existing customers achieve their new goals. It will build their trust in your organization.
Amplify your online activity.
Since everything has been happening online, this is the right time to increase your daily online activity. You can use online means of communication to keep in touch with your customers, which in turn will keep them engaged. Above all, the current situation has shown us that we can do so much productive work from within the comforts of our homes.
Use social media platforms diligently.
Using social media to promote your products or services is another important and influential way of marketing. Social media has remodelled the competitive market. Every business organization has employed social media to advertise its products or services using several different platforms.
We can conclude by saying that digital marketing is the best way to build resilient strategies in the post-COVID era. Hence, at What’s In a Name (WIN), we will help you develop the best strategies to tackle any issues. We will help build strategies and formulas that blend perfectly with the taste and tonality of your business.
Social Media Marketing (SMM) has been on the rise since the last decade. The last five years have seen staggering growth of Social Media Marketing in India. Users and brands alike have jumped the wagon in huge numbers to make their presence felt. In fact, it has changed the way people engage with each other and the brands too. Business owners in India, today, more than ever before, understand the importance of Social Media Marketing. It’s a fantastic tool. But there’s a lot than meets the eye.
Most business owners tend to be reactive, rather than proactive, with their Social Media Marketing (SMM) strategies. “If the competition is doing this, we have to!”
Most of us have heard this statement more often than not. Being a part of the herd or aping other brands blindly is not new to the world of branding and advertising. So, why would Social Marketing (SMM) be left alone?
The biggest enemy of a brand is the brand owner’s mindset — his reluctance to admit that the professionals know better. His reluctance to admit that reading an article or two on the internet is just half knowledge.
Unfortunately, this is the most prevalent mindset. That’s the only reason why we see millions of brand pages on Social Media that only the brand owners see or visit. These are pages that are run only for the brand owner’s vanity, perhaps.
Some crucial and recent statistics to understand Social Media Marketing at a glance.
Here are 6 common misconceptions that most brand owners have about Social Media Marketing (SMM).
Myth # 1: If the Social Media Marketing Agency is good, it will show results in a week or two.
Myth # 2: If we post more on Social Media, we will be seen more.
Myth # 3: Organic growth in Social Media is the best way to go.
Myth # 4: Those investing money on Social Media (Paid Ads) are fools.
Myth # 5: Social Media Marketing alone can help me skyrocket my sales.
Myth # 6: Digital Marketing is all about leads, and the revenue we generate from those leads.
So, let’s start busting these myths.
1) If the Social Media Marketing (SMM) Agency is good, it will show results in a week or two.
Well, for any good Agency, it would take at least 90 days to fully understand your brand and how the audience is reacting to your brand. Despite all the strategies and plans in place, the reality on-ground, at times, can be starkly different. Also, it’s an ever-evolving subject. So, there’s no point in assuming that your brand will begin to flourish in just a week or two.
Most importantly, it’s also important to weigh various other factors like how old is your brand, for instance. If it’s a relatively new brand, then you are initially, investing only to generate brand awareness. And this process could even take a year or two.
You should begin to see a positive change in 90 days though.
2) If we post more on Social Media, our brand will be seen more.
This is one of the biggest jokes in the Social Media Marketing Circuit. The reality is that less is more. It’s not about how much you post. It’s about what you post. Here’s an example. If you put up 40, 50, or even 60 posts a month, the Social Media algorithm might choose to not show even 98% of your posts to your followers. Social Media algorithms are powerful enough to ignore such “supposedly” smart ideas. Over a period of time, these algorithms will just categorise your brand page as “spam”.
So, posting once or twice a week is absolutely okay. One needs to make sure that these posts add some value to the audience.
3) Organic growth in Social Media is the best way to go.
Organic growth on any Digital Channel is great. But with Social Media Marketing (SMM), it’s a really long road that requires great amounts of work and patience. Also, it’s imperative to understand that there are many factors that influence organic growth. There’s a huge difference between businesses like McDonald’s that sell Burgers and the ones that sell vegetables or chemicals. Also, when you’re not an established brand that has decent following and awareness, you be under the illusion that you are. Nobody is dying to follow or like a brand that’s just selling vegetables or chemicals. You need to give your audiences a lot more “meat” than that. Then there are lifestyle brands that have a different approach and could get some traction because of the interest of people in such brands on Social Media, and offline, both.
If you are a brand that’s selling Cardboard Boxes, the strategy will be different. So, every business is different; every category is different. It’s foolish to compare yourself with competitors who’ve been around way longer than you, have invested a lot more money than you, have accepted the suggestions of their Social Media Marketing (SMM) Agency a lot more than you.
4) Those investing money on Social Media Marketing (SMM) Paid Ads are fools.
Well, it’s a great bubble to live in. We can just hope that better sense prevails before it’s too late.
When done smartly, paid ads can benefit businesses beyond their imagination. As business owners, most people, just look at the balance sheet and sales and revenues to decide whether a particular Social Media Channel is working for them or not. But that’s a half-baked approach. Most part of advertising starts with the word “awareness”. It’s also the first step of the famous advertising principle called “AIDA” where the letter “A” stands for Awareness, “I” stands for Interest, “D” for Desire and “A” for Action.
So, unless you work towards creating awareness, and offer something of interest that leads the audience to desire your product or service, there will be no action. And any Social Media Marketing (SMM) Strategy will suffer.
5) Social Media Marketing (SMM) alone can help me skyrocket my sales.
If this were true, Google would be shut long back!
In today’s competitive cutting-edge world, it’s important to stay on top of your Advertising game. For this, it’s important to make your presence felt across various online, and even offline, platforms.
Social Media Marketing (SMM) should be a part of your Digital Marketing strategy. But it can’t be your only effort. If you’re a home-baker, you could survive on that for sometimes. For everybody else, there’s a lot more that you need to do.
6) SMM is all about leads, and the revenue we generate from those leads.
Of course, Leads are an important aspect of Digital Marketing. However, to single out and review just the business generated through the leads from Digital Marketing is not too fair to you, your agency, and the brand. It’s imperative to keep in mind that Social Media Marketing, for most businesses, can generate direct sales through the leads generated. However, there are many indirect ways that Digital Marketing generates revenue/business. Here are a few of those
It increases your Brand Awareness. Thereby increasing your brand value which is an intangible asset.
It also acts as a brand recall form of advertising. So, when someone sees your ad online, they may not necessarily click on the ad. Even if they click, they may not necessarily fill the form due to multiple factors. However, they may choose to interact with your brand later, even offline.
A lot of users may see your ad online, and just choose to drop by to your store directly. And they may have made a purchase. So, though the triggering point for the purchase was an online ad they saw, Digital Marketing seldom gets credit for this.
