Category: Digital Marketing Strategy

Digital marketing refers to the use of digital mediums to market and sell an organisation’s products or services. It is becoming the most popular form of marketing. Organisations that are yet to adopt digital marketing strategies find it increasingly difficult to stay in competition. 

Websites and social media platforms like Facebook, Twitter, Instagram and other platforms form the crux of an organisation’s digital marketing efforts. The digital marketing strategy adopted determines the brand’s goodwill or reputation, reach and other factors that propel its growth. Each strategy has its share of contribution to a brand’s growth. Most of them don’t cost anything except good planning and execution. 

Top three digital marketing strategies that attract customers

There are numerous digital marketing strategies that aid brand growth. While all of them have their respective contributions and advantages, some of them are very important. Let’s have a deep look at these digital marketing strategies.

Social media marketing: This form of digital marketing Technique is in use by organisations for its ability to reach the masses of all age groups, from kids to senior citizens. Social media platforms can help increase your brand visibility or sell your products or services both organically and through paid ads. As per estimates, 83 % of people using the internet use social media for connecting with new people, keeping old bonds intact, consuming entertainment content, job hunting, playing games and buying or selling products/services. 

Offline businesses are increasingly showing up on social media platforms for brand awareness, providing directions to their physical stores and even sometimes selling their products. The ad facility provided on these platforms is a boon for businesses. They have to register an account and pay the platform through a user-friendly interface to post their ads.

Content marketing: This form of marketing is deployed on websites to attract potential customers for brand awareness or for marketing its products. Content may be published in the form of articles or blogs, images, games, ebooks, etc. So, they directly or indirectly promote the brand products/services without outrightly forcing the customer to buy. 

SEO is an important aspect of content marketing used primarily in articles to promote web page rankings. You can deploy various SEO techniques such as Onpage SEO, Off-page SEO, Technical SEO, Local SEO, etc. These articles can be promoted on social media platforms for further visibility and reach. 

The most potent digital marketing strategy

Digital video content: The human brain can remember and recognise visual content easily. In fact, 90 % of the content fed into our brains is visual in nature. Hence, video content is the best way for a brand to quickly and easily reach out to its targeted audience. A video on popular video-sharing sites such as YouTube gets 12 times more shares than an article.

At length, we have studied how the top three digital marketing strategies affect a brand outcome. Hence, There is no doubt about the impact of an effective digital marketing strategy. What’s In a Name is a leading digital marketing agency in Hyderabad. We have a reputation built over a decade through our strong vision and work with reputed clients. So, If you’re looking to upgrade your marketing strategies, we’re game. Please feel free to contact us.

Strategy is king! You, as an entrepreneur or a business enthusiast, know that there’s not a day in the business world that goes by without a proper strategy. It’s a sure way to success. If we have to explain the importance of strategy, take a regular day as an example. From the moment we wake up to the moment we hit the bed, everything we do has a reason why we do it. 

If you start a project today, your mind will subconsciously map the best route and strategy to take in order to finish the project on time. This process of mapping out a rough plan is key to taking the first steps. In this blog, we’ll explain to you what a proper digital strategy does to your business. 

What exactly is a digital strategy?

Earlier, we talked about what strategy is. It’s the plan that you need to finish a task successfully. Now, when you apply the same to the digital communication of your brand, it evolves as a digital strategy. In simple terms, a digital strategy is a plan that you’ll need to follow for your business to grow on an online platform. 

This blog is also a way for us to explain to you what you can expect when you take us on board to create a digital strategy for your business. While there are multiple ways we go about creating it, in this blog, we’ll explain the basics of what happens behind the scenes. 

What Happens Behind The Scene?

We are always proud of how we managed to create perfect strategies for brands throughout our journey. And, we can say that it’s definitely not a cakewalk. To create a strategy, there are tons of factors to consider and tons more to implement. Here’s how we strategise your digital presence:

Research → Goal Setting → Review Budgets → Action Plan→ Implementation → Analysing Results

What do we mean when we say we research?

Research is the backbone of everything we do. We put brakes on our creative selves and start digging into every aspect of the brand. Before we can think of creating a campaign, we need to know who the brand’s audience is because communication isn’t just about the brand talking but about making the audience listen. 

The audience’s span of attention has reduced to seconds these days, and we need to perfectly target the communication to those who want to listen to the brand. Research helps us know the audience better. 

What goals do we want to achieve?

The goals that we set for the brand and ourselves depend entirely on the purpose of the campaign. Depending on the end result you need, we’ll set a few goals to achieve within the campaign duration. 

Is budget important? What’s an action plan? 

If research is the backbone of a strategy, an appropriate budget is a foundation. The scale of a campaign’s reach depends mostly on the budget. Once the budget is finalised, we’ll propose the action plan. The plan contains the set paths that we’ll need to follow to drive the campaign to success. 

Implementation & analysis results

Winston Churchill said, “However beautiful the strategy, you should occasionally look at the results”. We follow this with every campaign we do. This gives both the brand and us what we have achieved. To learn from our own experiences is a thing of beauty. 

This is how we create a digital strategy for a brand and its campaign. Although this is only a part and the basics of what we do, we’d suggest that you get in touch with us to know more. There’s a lot of ground to cover before creating a strategy, and we think you’ll enjoy getting to know more.