Tag Archives: Digital Marketing

Steps to accelerate your digital marketing strategy

More and more people are getting active digitally and it’s getting easier to reach out to your target audience. Brands are also getting active on social media and other platforms to promote their brand in the most creative way possible and are coming up with some interactive strategies. Targeting their customers personally and spreading awareness about the brand is what most companies focus on while advertising digitally. Brands are looking out for and adopting a digital marketing strategy, where it’s easier to reach the maximum number of people in a very short time.

Digital Marketing Strategy

Your plan of action, as in your digital marketing strategy, involves a series of actions that will help you achieve your goals. The strategy that you pick for your business might have multiple goals depending upon the scale of your business.  One of the easiest ways to analyze which strategy works for you is when you create your buyer’s persona and start building your digital marketing strategies around it.

When every brand is on the same platform trying their best to capture their potential customers, how will you make your brand stand out?

Well, you can definitely adopt these below mentioned digital marketing strategies and benefit your company more.

  1. Set a budget for your digital marketing strategy

The first stepping stone to achieve better results through digital marketing is deciding on a budget in order to carry out your strategy properly. A budget is set according to the strategy. Either the client sets the budget or the digital agency sets the budget and gives it to the client. Budget is based on the Facebook ads, campaigns that are carried out on social media and other platforms.

  1. It’s all about Search Engine Optimization

Search Engine Optimization (SEO), helps in putting you in the top search with the help of keywords and backlinks. This helps in making content easily noticeable. Various updates in backlinks include voice search and increased emphasis on backlinks. Use keywords with variations and do not overuse it. Use backlinks that are meaningful and are helpful for the readers.

  1. Make use of Paid Media

Paid media help expand the reach of your brand. It introduces your brand to new potential customers through promotional posts. Your content will earn clicks and new followers which mean your post garnered more attention. Moreover, it is easier to track the results of paid content than organic content.

  1. Upgrade your content quality

With the help of keywords, create content that you think will be useful to your target audience. If you are not getting as many leads as you have expected, try updating your content and make it more relatable. Your content should be well searched and well thought, so that the information provided in the content is useful to your viewers.

With the growing popularity of social media and other platforms, adopting digital marketing is not enough. Updating your digital marketing strategies has become a necessity. Adopting the right digital marketing strategies and executing it properly is the key. Benefit your company in the best way possible with this cost-effective and powerful form of marketing.

5 ways to get better engagement on Social Media Marketing

Who doesn’t like more followers? Your worth on social media is defined only by the number of followers and the intensity of engagement that you get. The most amazing factor about social media is that you have the power to connect with anybody and everybody that is interested and increase the user engagement. More audience means more attention to your brand. Being popular on social media is possible through careful and proper execution of social media marketing.

Social Media Marketing

 

 

 

 

 

 

 

 

Sounds tough? Well, we are here to make the process easier for you! Below is a list of 5 fruitful ways to mark your presence on social media.

Make them stop and stare on at your social media content

Millions of people use social media today. That means most of the brands are trying to capture the attention of their target audience in the best way possible. So what are you going to do, that makes your target group stop scrolling? Use attractive visuals and taglines to make them pause their surfing. A good sharable visual content is likely to earn you more likes and followers, hence strengthening your presence online.

Resort to a poll or a quiz

The target is to make your audience engage as much as possible through effective social media marketing. Carrying out a poll or a quiz on your social media page actually helps in increasing followers and user engagement. This affordable method tops as a highly successful formula I the list of social media marketing.

Make catchy hashtags a habit

The manner in which keywords and SEO prove to be really effective in Google, hashtags serve the same purpose for social media. The vast number of hashtags that you find on any celebrity’s post is there for a reason. It helps in getting expanding the reach of the post to a large number of audiences. So next time you post something on social media, you know what to do?

Share your videos

Wondering why everybody around you is watching a video on social media? Creating videos and sharing it on social media attracts more views and users than any other type of content. Make effective videos and share it on social media or you can also go live on any one social media platform and share it on the other social media accounts. A little effort from your side will earn you a lot of engagement on your social media page.

Grow your community

Building your own community on social media is very important. It’s not just about likes and follows, interaction with your followers is equally important. A conversation by a brand with their audience or a fan is very essential. This personal attention on social media results in gaining more loyal followers. Replying to their comments and questions makes your followers feel that they are important and is a chance to inform other followers that active interaction happens on your page.

You have the recipe for gaining more followers on social media. Apply these effective social media marketing methods on your next post and enjoy heavy user engagement on your page.

 

How To Improve Your SEO With User-Friendly Interlinking

First, it is important to understand that your visibility on a search engine like Google depends on back-links. Second, the more eyeballs you get, the more likely it is for your website to earn regular viewers. As a matter of fact, improving SEO performance can sometimes be as easy as upping your interlinking game and increasing backlinks. Simply put, interlinking is connecting your pages and posts to other pages and posts. Moreover, search engines deem such pages ‘’popular’’ and automatically upgrade their search in the favour of these pages.

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We show you the best ways to improve your SEO with the power of backlinks:

  1. Site Structure

First and foremost, site structure decides your ‘’link juice’’. In fact, a smart interlinking method includes featuring a useful navigation bar and displaying a clickable, drop down menu. As a matter of fact, backlinks decide what your site communicates to the search engine. Furthermore, link building helps locate deeper or lost pages. Thereby this research improves your ranking on the  and your overall search engine marketing.

  1. The Users’ Say In The Matter

 In my opinion, any business in the world relies mainly on user satisfaction. In fact, designing your site architecture in a way that is clear and neat, automatically enhances user experience. In turn, this increases web interaction and the time users spend on your website. Search engine marketing is all about excellent user experience. Accordingly, link building helps achieve the same.

  1. Does Your Link Make Sense?

Next, your links and backlinks should be relevant to the topic at hand. Moreover, link relevance encompasses sidebar and footer links as well. Such backlinks act as a guide to the right pages and content. Accordingly, your user experience goes up. Further, positive customer feedback signals to Google. Additionally, this betters your website ranking. Anchor links should always complement the landing page. Furthermore, thorough keyword research and playful keyword variations add to this aspect of link building.

  1. It’s All About What’s On The Inside

In my opinion and even statistically, successful backlinks and link building involves a great deal of ‘’Content Links’’. In fact, putting a link under content piques the curiosity of readers and puts them in an enquiry. Thereby, the users are likely to click on the link. This way, your link building is amplified. However, you must avoid and repair broken links every now and then. In fact, the Best SEO company is one which takes care of these minutiae and mends even the slightest broken link.

Similarly, you can improve search engine marketing by simple visualisation improvement techniques. For example, bolding or italicising of key content backlinks, makes the link appear special. Moreover, such stylising augments user-interest and clicks.

  1. Call To Action Links

As a matter of fact, the best SEO company always uses CTA’s. In addition, the CTA button should be bold and prominent. In case you have a CTA description, flood it with relevant backlinks. Accordingly, every page with a CTA has a higher chance of conversion as the two are just a step away.

  1. Sometimes, You Have To Say NO.

Finally, search engine marketing is an all about effective strategy. Sometimes, when you do not wish for the search engine to rely on the link-rich juice of a web page, you can create a no-follow link. This assumes importance only when bots are frequenting your pages and you covet manual traffic.

The best SEO company keeps all these pointers in mind. After all, successful SEO marketing is direct ‘’link’’ed to backlinks.

For more: https://www.whatsinaname.in/

 

King of B2B Social Media Marketing and what all it can provide.

In this era of Social Media Marketing (S.M.M), on a tentative basis, we miss out on one of the “Big Guns” of  B2B Social Media Marketing. Yes, you know where this is going, it’s   LinkedIn!

B2B social Media Marketing

 

 

 

Here is an overview of LinkedIn:

  • Why is LinkedIn considered as the king of B2B Social Media Marketing? Because, people who use LinkedIn generally don’t come on to it to upload “selfies” but rather are people who are thinking about their careers or companies.

With 2+ people join LinkedIn per second globally and 2/3 users of LinkedIn are not Americans…with the total of nearly 500 Million users ranging from Mass Affluent/influents, decision making opinion leaders to College students come together on LinkedIn

What is LinkedIn Advertising? :

  • Well, as the name suggests LinkedIn Ads is the Advertising platform provided by LinkedIn for Social Media Marketing. Even though LinkedIn’s Advertising domain is not as strong as Google Ad Words it does work out pretty good on many levels with ‘Target Audience’ being really specific one can rely better.. and further filtering options given vary from Region/Country, Company and some advanced options such as “Similar Audiences” , making it better to work on their B2B Social Media Marketing.

Ok, say I’m impressed, what options do I have on LinkedIn Ads? :

  • Someone wise said, “People with great connections get 13x more opportunities in life.”…No! We just made that up. But you get the point. When it comes to LinkedIn Ads, we have a range of Ad formats which LinkedIn named them as..
    • Sponsored Content
    • Sponsored Inmails
    • Text Ads
    • Dynamic Ads
    • Programmatic Display Ads

Oh! Fancy words! Care to Explain? :

  • Isn’t Social Media Marketing majorly depending on fancy words? ok, let us not bore you by getting into micro details we’ll keep it short.
    • Sponsored Content: Helps you promote your updates to targeted audiences on different channels like desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed.
    • Sponsored inmails: “Inmails” is short for the mails one receives (Inbox). Sponsored Inmails can help you reach your target audiences right in their LinkedIn inbox and deliver personalized messages that drive more conversions than email.
    • Text Ads: Text Ads help you reach your target audiences by allowing you to add a compelling & clickable headline, description and even a 50×50 image. This is one way you can start reaching your target audience in minutes on LinkedIn Ad platform. These Ads will appear on the homepage, Results page and Individual Profiles as well.
    • Dynamic Ads: These are the Ads which appear on the left of your home page which will help your profile to connect you with the Ads and allow you to precisely target decision-makers and influencers with highly relevant and customizable creatives on LinkedIn giving it a real personal touch. According to LinkedIn “60% of marketers say personalizing the customer experience is their top marketing objective.”
    • Programmatic Display Ads: Programmatic Display Ads are 300×250 standard display ads on the right column of the desktop. considering LinkedIn to believe that ‘61% of advertisers cite inventory quality as a leading challenge’ Programmatic Display Ads bring your business in front of the world’s largest, most engaged professional audience of influencers and decision-makers with efficiency and control.
  • We at What’s in a name help you confidently get your business in front of the world’s largest, most engaged professional audience of influencers and decision-makers with efficiency and control.

Digital Exposure In India

The last few years have revolutionised digital exposure in India. The way we communicate, with the brands around, has taken a huge leap. Today, the world has moved towards information that’s real-time. And that’s exactly why the amount of content that is consumed digitally is way beyond what one can imagine. The last decade has been the age of social networks. And if we go by the last 4 years, the current decade is touted to be the decade of mobile. From Motion Posters to Print Motion to Geo-targeting Mobile Push to Augmented Reality. It’s all happening out there. Only time will tell the fate of this decade. But if we were to look at the aftermath of the previous decade (and a couple of years more), apart from a lot of good, there’s also a flip side to this erratic world of online communication. Each channel has got it’s own challenges. And all these put together are being thrown at brand owners and marketers today.

Digital Exposure

Digital Exposure – Facebook – A.K.A fakebook

There have been claims that Facebook is falsifying likes and accounts. Well, if statistics are to be believed, around 33% of Facebook accounts are fake accounts. The strategy seems believable. That’s because they are trying to monetize every pixel on the website. Incidentally, ads are now available in video format too. Their sole purpose of connecting the world, however, is losing its charm. With advertisers spending big bucks on the website, the pressure for showing results is high. The most highly misused term “ROI” is now the cynosure of most client-agency conversations that revolve around the digital world. And clients seldom understand that low “ROI” could be the issue with their product or service. It could also be a result of too much interference into what external Professionals that they have hired are strategising. The expectations are sky high. And so is the pressure. In a game like this, Facebook has the big need to at least show higher likes to pages or posts. Once advertisers / brands see this ROI in the form of likes, they begin to advertise more; that simply means, they spend more. The cycle then becomes vicious. To achieve this, Facebook has been apparently falsifying likes. So, next time you see your name popping out on a page you’ve never heard of before, don’t be surprised. Facebook would have saved you that effort with liking on your behalf!

With a strategy like this, saturation is certainly around the corner for this mammoth Social Networking Platform. The attempts of Facebook to buy other growing and more promising mobile platforms like Snapchat (a photo-messaging application that actually turned down a $3 Billion offer from Mr. Zuckerberg) have gone down the drain.

Clients of Digital Agencies, with all the digital exposure in India, however, still consider likes to be the only, and the most important, metric to gauge the success of a an online strategy. Budgets are also allocated to meet just that need of theirs. This half-knowledge that brand owners collate from the Internet does more harm than good.

Twitter – Bad clone of an average original

With a look and feel that’s dead and gone, it shows Facebook’s heavy influence on the design team. What’s worse is that they couldn’t even copy an existing model properly. There have been several complaints of users who’ve been trying to find out the right size of the cover image for personal profiles and brand pages; the content area is confused with the image size. The result? A confused user!

Apart from all this, they are far behind Facebook, in terms of active users (excluding the fake profiles on FB). But their CEO however, ridicules Facebook’s mechanism to collect accurate data from their servers. He feels that though their user base is less, their active users are pretty good. He also feels that Twitter has done an awesome job in terms of monetising the micro-blogging site.

Despite all this, one thing is evident that Twitter is no hurry. They are steady with their growth plans. And they don’t intend to inject users and brands with this steroid called advertising.

LinkedIn – Monster enters facebook

Initially, it remained true to it’s intent of connecting the world… professionally. Since then it has become a big hub for job hunting and job seeking; people also send random requests to unknown honchos, CEOs, HR Representatives, etc., to hire them. It’s like a Job Portal (like Monster.com) going Social. But soon it began to bring in flavours from all corners. With options of Like and Comment, it’s got an undertone of a typical Facebook mechanism too. As if all that was not enough, they decided to come up with Brand Business pages a la Facebook. Even email (LinkedIn calls it Inmail though) was not spared. It began to not just offer free email services to profile holders but sell them at a premium too. From advertising banners to specific target-based hiring ads, it’s on roll. The options seem to be a bit tad expensive to the Indian Marketers who thrive on digital as a medium though.

While all this was happening, LinkedIn did not take into account the make-money-by-taking-this-survey population. And that actually turned out to put the Professional Networking leader in a catch 22 situation. Looks like, today, that’s become the key purpose of the website. And that’s primarily because digital exposure in India is still limited. A big chunk of the population is yet to make the optimum use of these mediums.

Google Plus – The white collared mafia

This is the search engine giant’s attempt to get a big share of the social networking base. From having special contracts with celebrities to making it mandatory for businesses registering even with Google Maps, it has done it all. In fact, the latest search engine update called Humming Bird, re-iterates how the search engine giant will use it’s muscle power to showcase your business, only if you have an active Google Plus account. Now that’s more like white-collared blackmailing!

Unfortunately, its growing numbers are more inclined towards new user base, for obvious reasons. Number of active users is still dubious.

E-mailers – Junk we ought to clean

We get a zillion junk emails everyday. Ever wondered how all this works? Obviously, there are some that we get because we share our email IDs. But most of these are from unknown and irrelevant sources. There are some who’ve opened shops of selling e-mail databases. They get some of these from interconnected sources who sell a good chunk to them. But then there are other ways that they’ve mastered too. From luring people outside malls with holiday packages to making phone calls with other promotions, they’ve got all the tricks up their sleeves, to fill up their email and other contact information databases.

Excessive e-mailers have become the norm. And most of this junk leads where it actually should – Spam Folder. But looks like marketers are happy with the illusion of reaching out to their potential customers through this medium.

Websites – Not rocket science; it’s a science

A website is your virtual store. And in most cases it is the first thing an associate, a potential employee, investor or your customer sees. The importance of a nice and informative website is ignored by business owners. With the mushrooming of web development companies, and more lately, online DIY (Do-It-Yourself) portals that promise websites for a few hundred bucks, this aspect of the digital world is the most distorted. With common templates that smaller web development companies or freelancers create for a brand, they clearly position it into a “me-too” segment. Not that a fancy website is always the need. But a website that doesn’t complement the business, a website that doesn’t elevate a business, can categorically be described as junk! This is one section where people do put their digital exposure in India, to use. But that population is very very limited. They however, feel that aping an international website is the best way to go about things.

Business owners, however, tend to take this up as a profitable deal as they save a few thousands. What they don’t evaluate is the big hit that their brand has taken in the process.

Blogs – Ignored kid of a loving mother

The most effective, and unfortunately, the most ignored area of the digital world is Blogging. Marketers avoid it as it involves a lot more time, effort and domain knowledge. Of course, the reason also is because clients are not willing to pay for this effort of theirs. Clients avoid it because they don’t see any value in writing paragraphs on subjects that may or may not directly connect with them.

The blogging community, however, is moving on an upward scale. In fact, they are the most sought-after bunch of people who’re paid to write stuff for brands, and in some cases individuals too. But the flip side here is the increase in reviews and blogs that are highly biased. Brands that began blogging for SEO (Search Engine Optimisation) purposes only, end up publishing blogs that are nothing more than a distorted set of keywords they wish to show-up with. Only if people had enough digital exposure in India, this would have been the key weapon of a lot of digital strategies.

Web Banners – Permanent sticky notes

This has become one of the most common ways of monetising a website, some of them charging a fortune to lease out a few pixels. In fact, its cost can be directly compared to real-estate costs in some places. Brands, on the other hand, are not leaving any stone unturned to take undue advantage of this option. They use these banner spaces to promote their product or service even if there’s a heavy irrelevance in the aligned brand. That’s where a limited digital exposure comes in play.

With content consumption being so high in the digital space, audiences tend to get irked by these forced ads.

Retargeting – Stalker you can’t ignore

A year old phenomenon in the country, it does prove beneficial to trick the audiences online into making a purchase. In fact, it works great with impulsive buyers. But it has certainly left a huge section of innocent audience guessing. They have no clue how a specific product or service that they had browsed on a specific website ages back, still shows up on small windows across most of the websites they visit. They don’t understand that some times even after purchasing the product, the website is till trying to sell it to them with customised discounts and offers. It’s like a magnet that’s stuck on them. Wherever they go, what ever they browse, these products seldom leave them alone. Well, blame it on cookies!

All in all, this is a great development, provided it’s not overused. With the limited digital exposure, it could even freak people out.

Digital exposure in India is growing to understand that the World Wide Web will be
content with good content only.

With so many online channels at the disposal of a brand owner or a marketer, achieving the perfect mix is going to be one hell of a task. In fact, with the haywire digital exposure in India, things get all the more difficult.  And when one has to show results, it’s a different ball game altogether. But there is a way out. And it’s the simplest thing to do. At the end of the day, it’s a proven fact that unique content has always been the front-runner. Websites and marketers do realize the importance of innovative and fresh content. Audiences across the globe have always acknowledged such content. Hence, investing time, money and effort in creating content will go a long way in this ever-changing digital world.

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