Hey, digital marketers! Now that we’ve stepped into 2022, there’s a lot of potential to discuss and point out. These things are going to be pivotal. Every year, we get to see new advancements in digital marketing. This year, we are following a few trends that are going to change the path of digital marketing.
Before we dive into what’s going to change in 2022, let’s have a quick recap of what happened in 2021. One of the biggest introductions is the YouTube shorts. This way of short video content has seen a huge boost in content creation in 2021. On the other hand, Metaverse made a huge buzz too. In this year, we are likely to see these platforms adapting their models.
Marketing using Short Videos
There’s no denying that Short Videos are everywhere today. Especially with TikTok being banned in India, social media platforms jumped at the chance and created their versions of Short Video formats. For example, Instagram introduced Reels, and YouTube came up with YouTube Shorts. Also, a few of us might also be in a way addicted to the scrolling infinitely consuming Short Video Content.
In addition to this, a few platforms might use this feature for advertising so that brands can create fun and quick short videos about their products to sell.
Conversational Marketing
Conversation leads to building trust. There are a few ways you can integrate this method. Some of them are:
- Chatbots
Chatbots are going to be way more friendly and effective in the coming days. With AI technology advancing every day, there’s a high possibility that it applies to chatbots. You can install these chatbots on your website or social media pages. These will create a natural conversation with your visitors and try to make a sale.
- Shoppable Livestreams
There’s a Livestream that Kim Kardashian made about one of her products, and the sale numbers blasted through the roof during the stream.
Metaverse is going all-in
As you read this blog, Metaverse today is taking huge leaps in how to create new ways of interaction. There already are tons of articles out there that talk about how VR technology improves and changes the way we shop.
AR competes with VR
While VR is being built from scratch by Meta, AR, on the other hand, has already made milestones. Especially in the field of interior design, you can use your phone to create your dream space.
These are a few things that are going to change the course of digital marketing in 2022. Like every other year, we are anticipating interesting changes this year too. Let’s all be hopeful and curious to see how we can use these advancements for the best. If you’re wondering how we can make your brand find its wings, get in touch with us. Until then, please take care of your health.