About

The math of Digital Marketing meets the Science of Branding.

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We are What's In a Name – an integrated branding & digital marketing agency. Since our launch in 2010, we've maintained a thriving presence.

Over the course of our first decade, we've employed an all-encompassing strategy to empower more than 60 regional and national brands to realise their utmost potential. Our unique offering seamlessly merges traditional branding principles with the latest digital advancements.

Our purpose is to facilitate a positive transformation in brand-to-audience communication, ultimately aiding your business in unlocking its full potential and nurturing a larger customer base.

A remarkable brand needs centralisation, standardisation, and optimisation across all communication channels. And most brands were far from this foundation, which led us to identify a glaring divide between branding and digital marketing agencies.

On the one hand, branding agencies often lack digital marketing expertise. Consequently, they either outsource digital projects or refrain from providing such services altogether, leading to detrimental outcomes for a brand.

On the other hand, Digital Marketing Agencies possess minimal comprehension of branding intricacies. Their focus primarily gravitates toward figures and statistics, often disregarding critical elements like brand equity, brand positioning, brand purpose, brand perception, brand tonality, brand architecture, brand identity and creative communication. All this invariably hampers a brand's success.

This is precisely the void we bridge. Armed with extensive experience, expertise and credentials in branding and digital marketing, we are a leading integrated branding and digital marketing agency in South India.

Welcome to the best of both worlds. Welcome to What’s In a Name.

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Market Research, Services, What's In a Name, Agency

MARKET RESEARCH

Research is the first step towards creating even a remotely successful strategy for a brand. Insights bust a lot of myths one may have about a brand. So, our team of professionals works hard on understanding your product or service, competitors, point-of-differentiation, target market, audience, and then creates a potential customer persona.

Brand Name, Services, What's In a Name, Agency

BRAND NAME

Research is the first step towards creating even a remotely successful strategy for a brand. Insights bust a lot of myths one may have about a brand. So, our team of professionals works hard on understanding your product or service, competitors, point-of-differentiation, target market, audience, and then creates a potential customer persona.

Branding & Advertising, Services, What's In a Name, Agency

BRANDING & ADVERTISING

A good brand image is a result of consistent advertising across all channels of communication: the perfect positioning, the right tonality, and a seamless blend of design & colour science with persuasive copywriting. With our vast experience in bridging the gap between online & offline channels of advertising, we work towards creating a...

Digital Marketing, Services, What's In a Name, Agency

Digital Marketing (Complete)

Digital Marketing is a combination of multiple moving parts. We have dedicated teams of specialists that work on each of these segments to help your business achieve the desired results. As one of the top digital marketing agencies, our teams invest time to research your business, understand your product or service, analyse...

Influencer Marketing, Services, What's In a Name, Agency

INFLUENCER MARKETING

The new-age Social Media Channels have further personified the old saying – a brand is not what it claims; it is what its customers speak behind. The right mix of a good product or service with great advertising and a pinch of influencer marketing can give a brand unmatched result. So, we work in collaboration with various Influencers...

Social Media Marketing (SMM), Services, What's In a Name, Agency

SOCIAL MEDIA MARKETING (SMM)

Uploading a basic post on Social Media channels is not Social Media Marketing (SMM). There's so much more to Social Media Marketing. When done effectively, it can help us scale our business to greater heights. But it's not free. One needs to invest time, money, and resources to get the best out of Social Media. Social Media is ever-evolving,

Search Engine Optimisation (SEO), Services, What's In a Name, Agency

SEARCH ENGINE OPTIMISATION (SEO)

Search Engine Optimisation or SEO can be the stark difference between a regular website and a website that helps a brand generate organic traffic, and leads; thereby optimising its digital asset called Website. In today's highly competitive world, a website that's not been optimised is nothing more than vanity.

Search Engine Marketing (SEM), Services, What's In a Name, Agency

SEARCH ENGINE MARKETING (SEM)

The ads that we run on various search engines like Google & Bing, are called Search Engine Marketing Ads. As Google Partners, we work closely with dedicated teams at Google that help us generate the best results for our clients. One of the most effective way for most brands to reach their target audience, and generate quality leads,

Reputation Management, Services, What's In a Name, Agency

REPUTATION MANAGEMENT

We are not only a company that integrates the best of branding and digital marketing; we are a solution-oriented company. And we have helped quite a few brands substantially improve their online & offline reputation. And we don't just stop there. The idea is to continually monitor a brand's reputation across the digital ocean, and make sure it's intact.

Website Design & Development, Services, What's In a Name, Agency

WEBSITE DESIGN & DEVELOPMENT

The importance of having a fantastic website is grossly undermined. It has been time and again factually proven that a good website helps a brand unlock a lot more value than one might imagine. A website is not a product you buy for an X price; it's undoubtedly the most important touch-point you create for your brand.

Web Analytics, Services, What's In a Name, Agency

WEB ANALYTICS

Analytics is factual data that helps us understand whether we are on the right path or not. So, there's no escape. But how well do we understand this data? Unfortunately, most brands don't even have a tool synced to their Website to help them with data. We believe that data that we derive from tools like Google Analytics is so powerful...

Packaging Design, Services, What's In a Name, Agency

PACKAGING DESIGN

Packaging today, is as important as the product, if not more. Customers have started reviewing the packaging of a product as well. If you log on YouTube and watch any review video or first-look video, you'll notice the stress on the packaging of the product as well. Packaging is not just about design. It's where design meets Science.

Internal Branding, Services, What's In a Name, Agency

INTERNAL BRANDING

All the fantastic posters we see in stores add a sense of character to a space. Isn't it? We take up Instore-branding projects to help brands maintain their language, positioning and tone where it matters the most – on the ground. From conceptualisation to the design of these unique posters, from the strategic placement...

Media Budgeting & Buying, Services, What's In a Name, Agency

MEDIA BUDGETING & BUYING

As most of our clients have been working with us for over seven years, we create annual budget plans for them. These plans include all the various marketing & related spends over the next 12 months. These plans include but are not limited to Online Ads Spends, Agency Fee Spends, OOH (Billboards) spends, Print Ads spends, etc.

Growth Hacking, Services, What's In a Name, Agency

GROWTH HACKING

Growth hacking in simpler terms is the perfect amalgamation of all or most of the services listed above. The prime theme behind growth hacking is to understand a brand and the business, to understand why a business grows and then use this information to build effective solutions that act as a strong catalyst towards growth.

Video Production, Services, What's In a Name, Agency

VIDEO PRODUCTION

In 2011, we launched our own video production company – Namesake Production. The company specialises in producing top-notch Corporate Films, Brand Videos, TV Commercials, Explainer videos, etc. Videos are gaining enormous traction and popularity. When a brand communicates using videos as a medium, the engagement is relatively...

Video Production, Services, What's In a Name, Agency

BRANDING & DIGITAL MARKETING CONSULTING

For companies and business that have their internal teams, the challenges are at a different scale altogether. Accountability, productivity, and defining the right strategy are some of the critical issues that you may face. The internal teams are working on various aspects of your brand. But are their...