Search Engine Optimisation or SEO can be the stark difference between a regular website and a website that helps a brand generate organic traffic, and leads; thereby optimising its digital asset called Website. In today's highly competitive world, a website that's not been optimised is nothing more than a vanity place holder. Of all the digital and physical assets of a brand, a website is one of the most important ones. Unfortunately, in most cases, it doesn't get the attention it deserves. The cost of a website is also directly proportional to how it solves various problems and helps a brand get the best return on investment. We don't just build websites; we build solutions. Solutions that help our clients achieve great results from the organic traffic that the websites we build generate. Once a website is fully optimised using the On-page Optimisation techniques, we move towards the other part of SEO – Off-page Optimisation. It's a consistent effort month-on-month to build a digital web for a brand and its offerings. It takes the on-page optimisation efforts a few notches higher and helps generate 5X or even 10X results over a period of time.
The perfect website architecture is critical to the success of organic search marketing efforts. If done right, Search Engine Optimisation (SEO) ensures your Website is structured well technically not just for search engines but also your audience. When you are technically clean, and the internal navigation of your site is good, your web pages are more accessible to crawl and index by the search engines. This technical analysis is a lot of back-end work. Unless you do a website technical audit on a good platform, you'll not see any glaring differences. A technically sound website and just a regular website, at times, may or may not have many differences for end users. Hence, an excellent technical analysis, along with fixes is the first step to any good SEO strategy.
Identifying the key terms that your target audience is searching for is critical to the success of SEO. These keywords are those you are looking to rank for on Google. The factors to consider are search volume, relevance, and competition, and you must rely on experts to identify these keywords for your Website.
When you have a clear idea of your keywords and key phrases, it is essential to use them naturally in your content and page attributes for SEO leverage. Search engine optimised content targets a core term and has a bevvy of related terms around it. We make your content relevant, informative, unique, and optimised so that it promotes user engagement and leads to new-customer acquisition.
While search engines determine the relevance of your Website for a keyword, they also consider the quality of inbound links to it. It is essential to have good quality backlinks to tell the search bots that your pages have great content. More links to your Website makes it rate higher, but only when the links are from diverse and authoritative domains. Our on-going SEO efforts focus on helping you win more quality backlinks, thereby improving the organic rankings of your business for various keywords on the search engine.