The new-age Social Media Channels have further personified the old saying – a brand is not what it claims; it is what its customers speak behind. The right mix of a good product or service with great advertising and a pinch of influencer marketing can give a brand unmatched result. So, we work in collaboration with various Influencers who have a strong presence across various social media channels. We work on campaigns that are built around the "word-of-mouth" concept, albeit differently in its approach. Our team of experts works towards analysing various influencers, their audiences, and propose the best ones for a brand. This exercise helps a brand achieve a more significant presence without directly advertising or promoting itself. Over the years, we have generated some very effective results for various brands.
What are your goals and objectives? What do you want to achieve with the budget allocated towards Influencers? Within which core markets? We will focus your Influencer Marketing Campaign based on your vision, mission and achieving the goals you set.
Who are your targeted customers in terms of gender, age and market? What are their interests? Which social media channel do they use? Our influencer marketing strategy will help define these personas to create influencer marketing campaigns that reach the right target audience. And help you derive optimum returns on your ad spend (ROAS).
Our influencer marketing agency will be able to match your target audience with the relevant influencers. Our clients have full access to the influencers' target demographics and can see which ones are the perfect ones for their Influencer Marketing Campaigns.
The relationship between you and an Influencer has to involve a legal agreement where the Influencers know their rights and obligations. We will take care of having each Influencer that will be part of your Campaign sign an agreement and commit to the deliverables.
To make any Influencer Campaign successful, we cannot just rely on the Influencers' following; we need to work on strategies to best engage with their users. Our team of Digital Marketers & Copywriters will create content that will make the Influencers' followers further engage with your brand.
While we keep continually reviewing all Influencer campaigns we create for our clients; we also share a detailed report on the completion of the campaign. The report gives all the statistical data for you to understand the impact of the entire campaign in great detail. We also put in place tracking pixels and tools that will provide you with extensive reporting and tangible metrics for any of the activities.