The importance of having a fantastic website is grossly undermined. It has been time and again factually proven that a good website helps a brand unlock a lot more value than one might imagine. A website is not a product you buy for an X price; it's undoubtedly the most important touch-point you create for your brand. We define a good website that's SEO-friendly, built on a robust platform, along with an easy-to-use User-Interface (UI), leading to an engaging User-Experience (UX). Unfortunately, most people never derive even a meagre 10 per cent value from their websites. A website is as essential as a showroom. Influence potential customers to buy from you, connect with potential employees, and cut down on hiring costs, build an unmatched brand image to generate better profits; these are only some of the many value-generating advantages of having a good website. And we'll help you create one.
Here are some of the types of websites that we build:
Your Website is the hub of your digital marketing strategy. Everything you do online – social media marketing, email marketing, mobile marketing, SEO and paid search –is more effective when it's centred around a professional website designed to maximise customer conversion.
At What's In a Name, our online marketing specialists take a strategic, customer-focused approach to website design and development, with a focus on engaging and converting customers. So whatever the intended result – improving brand appeal, capturing leads, converting customers, selling a product – our focus is on business impact (vs. a design focused strictly on visual appeal).
Here's how we approach a website design and development project: