Businesses are increasingly adopting digital marketing for brand awareness and to widen their customer base. They have been regularly observing the benefits of digital marketing in customer acquisition by other businesses. What’s In a Name Creatives is a leading digital marketing agency in Hyderabad. Our innovative and cutting-edge digital marketing strategies help our clients get the desired results and at times, more than that. 

Digital Marketing helps your business get 10x to 100x results in comparison to the traditional methods of marketing. This is due to its wider reach through the internet i.e. websites, social media and search engines. So, strategies such as social media marketing, search engine marketing, search engine optimisation, email marketing, content marketing and ads (pay-per-click) are the core elements that bring results.

But at the end of the day, it’s the strategy that matters. Also, digital marketing strategies involve the application of ethics. This ensures a level-playing field while pursuing healthy competition.

In the modern world, it’s a superpower that businesses possess. But harnessing that superpower is the key to success. For this, businesses will have to tailor their digital marketing strategies to reflect their business goals.

Businesses that can deploy digital marketing

There is no limit on business size in the application of digital marketing solutions. Small to medium size businesses can take advantage of this by using their websites and social media platforms to market their products and raise brand awareness. They may also do ads on a small level.

Whereas in big businesses, they can spend heavily. They can invest in heavy ad marketing, such as social media ads and Google network ads, from basic text ads to display ads that can show videos. Also, they can collaborate with influencers to leverage their follower base and widen the brand reach. 

Therefore, budgets can vary across businesses. Even if you don’t have the budget to spend on ads initially, organic marketing will help if done after a thorough brainstorming. Your strategies have to take into consideration whether your goal is B2B (Business to Business) or B2C (Business to Customer) marketing.

Do all businesses succeed through digital marketing?

The answer to this question lies in the strategies adopted by the business. Some get very good results while others may initially struggle a bit. Identifying the right audience for your products/services is essential. Once this is done, it becomes easier to choose the right digital channel which can deliver you results.

For example, if Gen Z is your target audience, platforms such as Instagram, Snapchat, YouTube helps you target them easily through ads and organic content that includes text and videos.

Reflect first to ensure a sustained and successful campaign. Answer pertinent questions such as ‘What are my goals?’, 

‘Who is my audience?’, ‘Where is my audience present?’, 

‘What type of content does my audience like?’ and ‘What should be the tone of my messaging?’.     

During the campaign phase, keep tracking the bounce rates, cart abandonment rate, conversions, etc., apart from website visits and leads for a clearer picture of how well customers respond.

What’s In a Name Creatives is a digital marketing agency in Hyderabad. If you need a trusted partner to guide your digital activities, we’re with you.

Internal mobility is the movement of employees both vertically and laterally within the company hierarchy for new career roles. Companies usually do this to retain good talent within the organisation. But this has now gone innovative.

Linkedin, a professional networking company has included internal mobility tools to its list of recruitment solutions. It’s quite famous for professional networking and recruitment activities. From our observations, many candidates have good prospects of finding their dream roles on the platform. 

The platform helps candidates through direct postings by companies or through referrals by network members. Statistics tell us that at least six people get hired every minute on Linkedin. The potential employer can see the applying candidate’s complete profile including references, network, certifications, etc., apart from the resume attached.

The new addition of internal mobility tools is a shot in the arm for employers. It helps them easily identify existing employees for promotion to open roles within the company. Also, it helps companies identify the most suitable employee easily without wasting time and money and maybe even avoid unnecessary interviews. 

LinkedIn’s workplace report says that 85 % of hiring managers believe that retaining top talent requires prioritising existing employees for new career roles within the company itself. However, only 1 in 5 employees have the confidence to do so. 

LinkedIn launches Next Role Explorer as part of its internal mobility tools

Next Role Explorer is a dynamic career path visualisation that recommends employees’ potential next roles inside their current organisation based on their current role and career goals. Also, it guides the employees’ learning journeys to help them achieve their career goals and points them towards customisable role guides to help them understand the specific skill set required to succeed in the role. Here, employees get personalised or customised learning plans to help them close their critical skill gaps and move ahead. 

These internal mobility tools help companies align skill development to their requirements. Linkedin has a repository of 41,000+ skills which have been added by around 1 billion members on the platform. Thus, employees can receive alerts about new job postings within their company and express interest in it. 

Features of Next Role Explorer, the internal mobility tool from Linkedin

Guide candidates: It helps employees discover their next role within the company by analysing their current title and career goals. Additionally, role guides offer elaborate role descriptions, content recommendations and day-in-the-life videos. 

Develop skills: The learning plan focuses on the content that would help close the skill gap. Also, AI-powered coaching helps with personalised and conversational guidance.

Connect with recruiters: Employees can explore the open roles available in their companies and express interest based on matching skills and goals.

Measurable metrics: New metrics and exportable data gives you access to role guide views, certifications and internal jobs viewed.

We understand that Linkedin intends to address employee retention issues in companies through the launch of internal mobility tools. This innovative measure is sure to have an impact on companies in the long run. 

What’s In a Name (WIN) is the leading digital marketing agency in Hyderabad. So, if you’re looking for innovation in the digital marketing universe, we’re always up and ready for the game.

Prompt Engineering is the current buzz in artificial intelligence. We see a lot of people talking about it all over the internet. There’s a lot of interest in prompt engineering that’s been catching the attention of businesses worldwide, including India. 

When deployed effectively, it can streamline your business marketing effectively. Also, it saves you precious time utilising it for other purposes.

What is prompt engineering?

We were also curious when prompt engineering started becoming popular. So, we went about trying to understand what it was all about. And we were impressed with its potential in business applications.

In simple terms, prompt engineering is the art of crafting very precise and effective prompts to get relevant and accurate results. It runs on AI generative tools such as ChatGPT, Gemini, Copilot and more. Hence, a good prompt is akin to a good piece of code written in a programming language such as C, C++, Javascript, etc. 

Prompt engineers ensure that they craft the best quality prompts for the best results. These prompts could be used to get information about a research topic for college or office work. It could also be used for writing an email, essays, blogs, programming codes, and much more. 

Also, in the latest scenario, you can generate images or 1-minute high quality videos by simply typing in the appropriate prompt. 

How prompt engineering works.

Let’s understand how it works in a simple way.

Generative AI models use the transformer architecture which helps them process huge data using neural networks. Large language Models (LLMs) and Foundation Models based on the same architecture provide the necessary information. Also, inbuilt techniques such as tokenisation, top-k sampling and model parameter tuning ensure that you get coherent and meaningful outputs.  

In instances where image or video generation happens from text prompts, the output is a combination of LLMs and stable diffusion models.

Prompt engineering techniques

1. Zero-shot prompting: Here, you can get instant answers to your prompts as the tool has been trained on huge amounts of data.
2. Few-shot prompting: Here, you give your prompt with an example in order to get the response you desire.
3. Chain-of-Thought prompting: Here, you provide a series of sequential prompts so that the tool can elaborate the output in the specified manner.
4. Least-to-Most prompting: It begins with basic prompts and then moves on to detailed and specific prompts to get the output you desire.
5. Adversarial prompting: You can give contradictory prompts to identify vulnerabilities in LLMs. Quite helpful in fine-tuning AI tools.  
6. Contextual prompting: Providing the AI tool with maximum and relevant data to produce the best output possible. Especially useful when the tool doesn’t have access to real-time data.

Therefore, looking at how prompt engineering works, it can be of immense use in marketing efforts such as ideation and brainstorming of ideas, conducting research, creating personas, identifying keywords, and creating a brief and framework. The number of applications will keep rising with time. It’s up to you to make the best use of this advancing technology.

If you’re looking forward to reaping the best out of your marketing efforts, What’s In a Name (WIN) is the best digital marketing agency in Hyderabad. Contact us.

Instagram is one of the coolest social media platforms on the internet. As a member of the Meta Group, I find Instagram especially popular for its reels and short stories. Its popularity is such that many businesses and brands use Instagram to raise brand awareness and even sell their products or services. The platform allows you to run ads too. What’s In a Name (WIN) is one of the leading digital marketing companies in Hyderabad.

Quite popular among the younger generation and middle-aged, it has been testing many new features. This includes features such as groups, threads (X-like feature), etc. 

Friend Map is the latest feature to be taken up for testing by Instagram before implementation. The development of this feature was first spotted by reverse engineer Alessandro Paluzzi, who often discovers new social media features in development ahead of their launch. Later, the Instagram spokesperson confirmed the same to TechCrunch, a world famous tech website. 

The testing of this feature has already begun internally among its engineers. It bears resemblance to Snapchat’s ‘Snap Map’, where users can share their real-time location with friends. It also mimics Apple’s ‘Find My’ feature that lets you see where your friends and family are. 

The feature comes with end-to-end encryption security that shows your location to the friend only whom you trust or choose. Also, it does not share your coordinates for safety purposes.

You can also leave a note or message on your friend’s location asking to meet up or for just a casual query. It comes with a Ghost mode which hides your last active location details. This feature intends to help Instagram users socialise more on the platform rather than merely spend time watching reels. 

Notes and Friend Map

The Friend Map feature allows you to leave short messages or ‘Notes’ on the map for your friends to see. These Notes are the short notes that appear at the top of your direct messaging feed. However, once Instagram integrates the Friend Map feature, you will be able to post these updates on the map. These notes would be helpful in keeping your friends updated about your latest activity if you feel the need to do so.

Therefore, the Friend Map feature can become a very cool tool that enhances your ability to socialise in real-time. It’s a matter of time before Instagram rolls out the feature.

What’s In a Name (WIN) is one of the leading digital marketing companies in Hyderabad. We have been instrumental in many brand transformations through innovative campaigns aided by the effective use of the latest technologies on social media, websites and other online mediums. If you’re looking forward to a world-class brand transformation, trust us to be your best guide.

AI and marketing share a strong bond in the digital era. AI stands for Artificial Intelligence. The internet brought about a revolution in the field of marketing using websites and social media. So, a business could now travel far places on the internet to find new customers and target a very niche segment.  In this article find about how AI-Centric Roles in Marketing are emerging.

Marketing to a further audience became easier. But AI went a step ahead in simplifying tasks in digital marketing along with ML or Machine Learning.

Mundane tasks such as keyword search, SEO optimisation, ad optimisation, etc., can now be automated with the help of AI. The application of AI in marketing is increasing day by day, with social media platforms and websites integrating AI into their systems. 

Also, AI integrates with search engine advertising, email advertising, social media marketing and more to drive businesses. With online businesses becoming popular, AI will find many more applications. 

Some of the popular AI tools in use in marketing include ChatGPT, Jasper and OpenAI. 

AI-Centric roles in marketing content creation

AI helps in easing content creation. AI-driven content generation helps your business generate content that is relevant and engaging to your audience. Hence, they can quickly generate ideas for campaigns, create blog articles, email newsletters and even generate videos. 

Also, they can help you build personalised newsletters and campaigns for your customers. Tailoring content to your customer’s taste increases your brand engagement and conversions. Therefore, AI tools can help you generate huge volumes of content quickly and cost-effectively.

Key Statistics for AI-centric roles in marketing

• 83 % of businesses are considering using AI in their marketing strategies
• 26 % of B2B businesses use AI chatbots
• 55 % of B2B businesses use chatbots to increase and create new leads

Also, many businesses find AI chatbots very useful in educating their customers or potential clients about their products or services.

How can businesses integrate AI with their marketing efforts?

1. Smarter & faster decisions: Your business will not have to wait for the campaign to end to make a marketing decision. So, AI-based data-driven analytics help you make smart moves.
2. Sales forecasting: AI can predict the next product your customer will buy or what products to promote to a niche audience.
3. Predictive marketing analytics: AI helps your business understand what your customers are thinking and feeling based on real-time data.
4. Ad optimisation: AI helps you get the maximum ROI on cost-effective touchpoints and even produce top-quality ads.
5. Personalised customer experience: AI can tailor content to your niche audience needs or even that of individual customers. Hence, customers feel cared for.  
6. Finding trends or patterns: As AI processes data at high speeds and accuracy, it can pick up insights about customers, new trends, and habits more easily.

AI helps maintain data quality and security, too. Numerous businesses have been using AI to power their marketing efforts with visible and massive success. Some include Nike, Sephora, Netflix, Coca Cola and more. 

Hence, responsible usage of AI finds great applications in marketing. 

What’s In A Name is the best digital marketing agency in Hyderabad. If you’re looking forward to upgrading your digital marketing experience, we’re game.

Digital marketing refers to the use of digital mediums to market and sell an organisation’s products or services. It is becoming the most popular form of marketing. Organisations that are yet to adopt digital marketing strategies find it increasingly difficult to stay in competition. 

Websites and social media platforms like Facebook, Twitter, Instagram and other platforms form the crux of an organisation’s digital marketing efforts. The digital marketing strategy adopted determines the brand’s goodwill or reputation, reach and other factors that propel its growth. Each strategy has its share of contribution to a brand’s growth. Most of them don’t cost anything except good planning and execution. 

Top three digital marketing strategies that attract customers

There are numerous digital marketing strategies that aid brand growth. While all of them have their respective contributions and advantages, some of them are very important. Let’s have a deep look at these digital marketing strategies.

Social media marketing: This form of digital marketing Technique is in use by organisations for its ability to reach the masses of all age groups, from kids to senior citizens. Social media platforms can help increase your brand visibility or sell your products or services both organically and through paid ads. As per estimates, 83 % of people using the internet use social media for connecting with new people, keeping old bonds intact, consuming entertainment content, job hunting, playing games and buying or selling products/services. 

Offline businesses are increasingly showing up on social media platforms for brand awareness, providing directions to their physical stores and even sometimes selling their products. The ad facility provided on these platforms is a boon for businesses. They have to register an account and pay the platform through a user-friendly interface to post their ads.

Content marketing: This form of marketing is deployed on websites to attract potential customers for brand awareness or for marketing its products. Content may be published in the form of articles or blogs, images, games, ebooks, etc. So, they directly or indirectly promote the brand products/services without outrightly forcing the customer to buy. 

SEO is an important aspect of content marketing used primarily in articles to promote web page rankings. You can deploy various SEO techniques such as Onpage SEO, Off-page SEO, Technical SEO, Local SEO, etc. These articles can be promoted on social media platforms for further visibility and reach. 

The most potent digital marketing strategy

Digital video content: The human brain can remember and recognise visual content easily. In fact, 90 % of the content fed into our brains is visual in nature. Hence, video content is the best way for a brand to quickly and easily reach out to its targeted audience. A video on popular video-sharing sites such as YouTube gets 12 times more shares than an article.

At length, we have studied how the top three digital marketing strategies affect a brand outcome. Hence, There is no doubt about the impact of an effective digital marketing strategy. What’s In a Name is a leading digital marketing agency in Hyderabad. We have a reputation built over a decade through our strong vision and work with reputed clients. So, If you’re looking to upgrade your marketing strategies, we’re game. Please feel free to contact us.

Social Media Marketing is one of the buzzwords in today’s marketing strategies. It reduces the need for spending extra time on offline marketing methods, which may or may not give results. Rather, it’s possible to target your niche audience with the product or service they are looking for and offer them the best deals. 

Social Media Marketing can be deployed for organisations from startups to large enterprises. At very affordable rates, you can focus on those potential customers who showed interest in your product but came out through retargeting ads. As per surveys conducted, half of the small businesses don’t deploy social media marketing to grow their business. This is a missed opportunity looking at the fast pace of the modern business environment.

How does social media marketing help your business?

Social media marketing helps your business in multiple ways. We shall look into these ways – 

1. Brand awareness: This factor is at the heart of your marketing efforts. The awareness level of your brand makes your customers think twice when presented with multiple options during purchase. Social media makes it easy to spread brand awareness within a fraction of the time required for offline marketing. All you require is authentic content about your business, products, testimonials, etc.
2. Awareness through SEO: Social media is a great way to spread content that will go viral and increase your brand awareness. When you share more content, you get more authentic backlinks. This improves your brand credibility too.
3. Good revenue: After all, we use social media marketing to increase brand awareness and sales. Organic postings will bring you revenue. But paid ads will help you boost your brands across to more people living in other geographical locations. Those interested in buying your product. 

Hence, this brings your business additional revenue.

4. Enhanced customer service: Social media marketing allows you to give enhanced customer service to your customers compared to traditional customer service methods. As customers could directly message, ping or call you directly from your social media profiles, it speeds up your customer response time. Hence, it gives confidence to your customers that you’ll be there for them when issues arise.
5. Ability to retarget your customers: If your customers are interested in your product but didn’t check out, paid ads will help you using data from your website analytics. You can always target those customers with a better deal so that they check out from your cart.  

What’s In a Name Creatives is your trusted digital partner

Additionally, you will get increased traffic to your website, be able to engage your customers better, become the voice of your customers on societal issues and even study the tactics deployed by your competitors.

We have taken a look at some of the most important benefits of investing in social media marketing. Hence, if taken seriously, it will go a long way in building your brand the right way. 

What’s In a Name Creatives is the best digital marketing agency in Hyderabad. We have helped reputed clients build their brands successfully. If you’re looking for the best agency to help build your brand, you’re at the perfect place. Just ping us, and we’ll be there.

Strategy is king! You, as an entrepreneur or a business enthusiast, know that there’s not a day in the business world that goes by without a proper strategy. It’s a sure way to success. If we have to explain the importance of strategy, take a regular day as an example. From the moment we wake up to the moment we hit the bed, everything we do has a reason why we do it. 

If you start a project today, your mind will subconsciously map the best route and strategy to take in order to finish the project on time. This process of mapping out a rough plan is key to taking the first steps. In this blog, we’ll explain to you what a proper digital strategy does to your business. 

What exactly is a digital strategy?

Earlier, we talked about what strategy is. It’s the plan that you need to finish a task successfully. Now, when you apply the same to the digital communication of your brand, it evolves as a digital strategy. In simple terms, a digital strategy is a plan that you’ll need to follow for your business to grow on an online platform. 

This blog is also a way for us to explain to you what you can expect when you take us on board to create a digital strategy for your business. While there are multiple ways we go about creating it, in this blog, we’ll explain the basics of what happens behind the scenes. 

What Happens Behind The Scene?

We are always proud of how we managed to create perfect strategies for brands throughout our journey. And, we can say that it’s definitely not a cakewalk. To create a strategy, there are tons of factors to consider and tons more to implement. Here’s how we strategise your digital presence:

Research → Goal Setting → Review Budgets → Action Plan→ Implementation → Analysing Results

What do we mean when we say we research?

Research is the backbone of everything we do. We put brakes on our creative selves and start digging into every aspect of the brand. Before we can think of creating a campaign, we need to know who the brand’s audience is because communication isn’t just about the brand talking but about making the audience listen. 

The audience’s span of attention has reduced to seconds these days, and we need to perfectly target the communication to those who want to listen to the brand. Research helps us know the audience better. 

What goals do we want to achieve?

The goals that we set for the brand and ourselves depend entirely on the purpose of the campaign. Depending on the end result you need, we’ll set a few goals to achieve within the campaign duration. 

Is budget important? What’s an action plan? 

If research is the backbone of a strategy, an appropriate budget is a foundation. The scale of a campaign’s reach depends mostly on the budget. Once the budget is finalised, we’ll propose the action plan. The plan contains the set paths that we’ll need to follow to drive the campaign to success. 

Implementation & analysis results

Winston Churchill said, “However beautiful the strategy, you should occasionally look at the results”. We follow this with every campaign we do. This gives both the brand and us what we have achieved. To learn from our own experiences is a thing of beauty. 

This is how we create a digital strategy for a brand and its campaign. Although this is only a part and the basics of what we do, we’d suggest that you get in touch with us to know more. There’s a lot of ground to cover before creating a strategy, and we think you’ll enjoy getting to know more.

Running a school is quite possibly a challenging task. There is a lot of weight that ‘trust’ carries. When a parent looks for a school for their child, they weigh every aspect of the school. One simple flaw about the school, from the looks to the feel, could create a negative impression on the parent. We had an amazing opportunity to work on a campaign for an International School in Warangal called Skill Stork. They are relatively new to the competition but have a good rapport with the community in Warangal. 

This school was established by the SVS group of institutions, a well-known group in the Warangal region. As mentioned in the blog, this establishment is fairly new to the public. This is a challenge we had to overcome before creating the campaign. 

Phase 1: Brand campaigns about the school

Even though the overall campaign ran for 6 months, we had worked on creating a measurable impact on the brand through social media prior to launching the campaign. We have begun their communication by presenting the live pictures and the atmosphere of the school. We have published creative campaigns using their ambience so that the audience gets to know the true colours of the school. 

Phase 2: Communicating all about the school

As we moved closer to the admissions phase, we started communicating all that the school offers to the parents and the students. From the aspects of academics to the facilities that the school provides, phase 2 of the communication built a good bridge between the audience and the brand. 

Phase 3: Paid Ad campaigns to drive admissions

Before creating the campaign, we did a thorough analysis of the challenges. Warangal is different from other cities. So, we had to be thorough in the plans we pitched. We made critical changes to our existing strategies and tailored a custom plan for this brand. The primary target audience for our campaign was parents in the age group of 22 – 45 years. 

As the primary age group was a broader one, we targeted another age group within the primary one. The secondary target audience was parents who are in a better financial position and are looking to shift their kids to a better school. The age group for this set was 35 – 45 year parents. 

Campaigns and their results

Moving forward, we have created a well-thought landing page to drive admissions. We set platforms for our communications- Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google Ads. Once these platforms are set up, we create campaigns that are children-centric, facility-centric, and so on. These helped the campaign give a solid boost to the audience and generated high-quality leads. After launching the campaigns, we have also managed the school’s reputation by being active on social media and successfully managing its online presence. 

Key Highlights of the campaign:

• The total span of the campaign
  6 months
• The total number of admissions recorded
  1,400
• Traffic generated
  60,830

In addition to these numbers, the keywords we used for the campaign ranked first and made their way to the first page of Google search in the Warangal region. 

This campaign will remain one of our success stories. The challenges gave us tons of new experiences, and we are optimistic that they will open new doors for improvement. 

If you want us to re-create this magic for your business, connect with us today.

What is customer-centricity, and why is it important?

If the content is king, we can say customers are the kingdom. To put it simply, customer centricity is an approach that revolves around customers. Over the past few decades, it is evident how customer-centricity has taken centre stage. So, what should be your goal to ultimately provide the audience with great experiences? How should you approach this? Well, this blog will give you the answers.

How do you get customer-centricity?

Do you have a unique way of approaching customers? If yes, you are halfway there! If your target is a customer, your trial should be efficient. For instance, you should ease the complications, solve problems and should suggest the best path based on customer needs. For instance, if you are a brand or a company dealing with products and services, defining your customer culture should be your first step.

It is not always the revenue which should do the talking; rather, it should be your thinking and approach too. To elaborate, there are certain potential opportunities you should definitely give a thought to cultivate the best results.

Firstly, listen to your customers. By saying so, we don’t just mean conducting surveys and getting your customers to fill out forms. It means to ask the customers specific questions like what and why. This is followed by the customer reality. You need to bridge the gap between your service and customer satisfaction. This is one of the ways you can understand the quality of experience. Always make your customer part of the solution. The next comes mapping the journey of customers. This includes customer interactions as well. So, to reap better results for your brand, it is evident that you should keep thorough monitoring of customer experience. This is where we shine. At WIN, we create a customer-centric approach by analysing where the audience is spending their time. Further, we strategise the best way to reach them and convey the brand. 

Why should a business be customer-centric?

Loyalty and retention are the ultimate answers. Now how will this help you to attain your goal? Both of these depend on the company and of course the service that your company offers. More precisely, your business should be the combination of product offering benefits followed by building the value of the brand. With this, you will be able to improve your customer loyalty and retention. We suggest you focus more on the quality of the products and services of your business so that even if your competitors offer them good deals, it will be your quality and loyalty that will keep them close to you.

The final call

In conclusion, the groundwork for successful customer-centricity is to streamline the right culture followed by technology to drive sales. Moreover, both of these are essential to creating a solid & effective strategy. If you are ready to start your journey or want to give a customer-centric dynamism, join us. You’ll be guided with the best possible strategies and solutions to boost your game.

We won’t be surprised if you have heard this word while searching and surfing about Digital Marketing agencies these days. This is because this is right now a growing trend in the advertising space. In this blog, we are going to give you a deeper understanding of what Performance Marketing is, why its gaining popularity, and its advantages too.

What exactly is Performance Marketing?

There are various definitions of Performance Marketing. The easier one is that it is tied up directly with the results of the marketing you do. Meaning, that agencies create campaigns based solely on performance as a scale. Following the same, you pay them based on the results the campaigns reap. 

This is how you pay agencies doing Performance Marketing:

• (CPC) Cost Per Click: You pay marketers for every click on the ad
• (CPM) Cost Per Impression: Using a base rate for every 1000 impressions, you pay marketers based on the total number of impressions the ad creates for the brand.
• (CPL) Cost Per Lead: You pay every time the brand receives a lead from the ad campaign.

What type of brands should choose Performance Marketing?

Brands that are eager to grow exponentially. If your brand is new, young, and exciting for your audience, you should choose Performance Marketing. Keep in mind that this type of campaigning and budgeting is a WIN-WIN for both parties. While the agency reaps a good sum until the campaign runs, the brand gets the exposure it needs. 

Performance Marketing vs Digital Marketing

There are a few technical aspects that differentiate both these marketing techniques. The first and the most obvious one is that Digital Marketing focuses on paid campaigns such as Search Ads, Display Ads, and Lead Ads. On the other hand, Performance Marketing focuses on reach, impressions, and so on. That way, even though there’s not much push for the brand using paid and traditional methods, there are always metrics that determine the brand’s presence in the audience. 

Also, the approach to these marketing techniques is majorly different. While Digital Marketing is about generating leads for the brand using paid campaigns, Performance Marketing flourishes in an organic way to increase the brand’s presence. 

There you go. That’s what Performance Marketing is all about. We hope this blog helped you get a better understanding of what it is and if you can apply it to your brand’s growth. If you have any questions, please feel free to connect with us. 

We’d like to call SEO an ocean, but it is a world of its own. And, with the internet and information being spread and shared at such a rapid rate, the world of SEO only keeps getting bigger and better. So, if you’re looking to optimise your website properly, you have to learn SEO. Lucky for you, we are here to help. In this blog, we will crack down the basics of SEO, from what it means to how it can help your website grow. So, let’s get started.

What does SEO mean, and why is it important?

SEO stands for Search Engine Optimisation. This is the process of making your website gain a higher ranking in search engines. How does it help your business? A higher ranking in search engines means having a higher possibility of showing up on the first pages of search engines. 

At this point in the blog, let us ask you a question. How many times have you used a search engine in the last three days? And, how many times have you looked for information on pages further than the first? We know that the chances are slim that you went to the second page, even. So, your website must show up on the first page of the search engine. Now that we’ve established how vital SEO is, let us move further into the categories of SEO that you can use for your website.

What are the types of SEO?

On-page SEO:

In the digital world, we call it content. So, On-page SEO is all about the content on your website, and this is because it plays a significant role in search engine rankings. The process includes using the right keywords fitting the appropriate metadata to the information we provide. 

Off-page SEO:

Contrary to the previous category, Off-page SEO is all about the promotion you need to do away from the website. That means using social media to your advantage to cast exposure on your website. Also, write for various big players in your industry and get your content published on their websites that backlink to your website. 

Technical SEO:

Well, the name says it all. This is a truly technical part of SEO. But, to give you a better understanding, some of the technical SEO processes include indexing all your pages, reducing the number and sizes of images to load faster, and most important of all, making your website mobile-friendly. 

These are the common terms of SEO that you’ll be hearing a lot. We know that most of the terminology mentioned above is hard to understand. Even though we tried to ease them down, quite a few technical factors go into truly optimising a website. So, why don’t you give us a chance? We have been ranking the highest Digital Marketing firm in Hyderabad for a while now, and we have an amazing team that can create and optimise your website. So, you can relax and be in charge of how your website looks, while our team will take care of ranking your website the highest. If you’re interested, make sure to Contact us. Take care, and see you soon.