Tag: Performance Marketing

Google Analytics is the most robust web analysis tool in the market. It has an active user base of over 30 million websites and is increasing. Being a premium digital marketing agency in Hyderabad, we’ve been at the forefront of empowering our clients with top-notch marketing analysis using Google Analytics 4 (GA4). GA4 is more powerful than its predecessors loaded with extra features that help your business with strong marketing insights.

GA4 replaced Universal Analytics on July 1, 2023. But your existing Universal Analytics properties can continue collecting data without interruptions. So, add a new GA4 property and it’ll work seamlessly along with the old properties.

Key differences between Universal Analytics & Google Analytics 4

1. Predictive metrics: Using Google’s machine learning model, GA4 can predict a user’s future purchase decision and revenue. 
2. Privacy guards: Cookie-less data measurement and non-storage of IP addresses in GA4 ensures that website owners collect data ethically.
3. User tracking: You can now have a complete picture of the user journey and conversions in GA4 instead of the older session-based tracking.
4. Multi-platform data analysis: GA4 fetches data also from Android and iOS apps along with websites.

Uses of Google Analytics 4

1. Analysis of user behaviour across platforms and devices.
2. Boosting marketing campaign performance.
3. Analysis and boosting e-commerce performance.
4. Defining accurate customer personas.
5. Creating effective SEO strategies.
6. Improving customer experience.

How to use Google Analytics 4

Beginning from the new upgraded dashboard, begin your GA4 journey. 

1. Reports dashboard:

It’s the second icon on the left navigation bar. It shows you a snapshot of all reports. So, it shows lots of data up to minute details. You can also view monetisation, acquisition and user demographics here. Also, you get the option to compare different metrics here.

 2. Customise reports snapshot:

Glance through the data that matters most. To begin, create a new report.

• Firstly, click Library on the bottom left navigation bar.
• Secondly, scroll down to Reports Table → Create a new report → Create an Overview Report
• Finally, provide the data source, and GA4 will guide you through the process of creating a new report.

3. Search bar:

Get access to intricate details such as specific reports, insights, property configuration or help content.

4. Create events:

You need them to track almost everything. After you get editor access, do the following:

1. Firstly, click Configure → Events → Create Event 
2. Choose the data stream.
3. Click Create.
4. Name your report.
5. In the Matching Conditions field, enter the existing event on which it would be based.
6. Select the checkbox ‘Copy parameters from the source event’ only if you wish to use the same parameters as the original event. 
7. Finally, specify any changes required for a new event.

5. Suggested audience:

Find new audiences that fit your business which can be very helpful when you launch a new product or expand into new markets. 

Click Library → Audiences → Build new audience

6. Path exploration:

It shows the sequence of common pages users visit and their actions on the page. You may vary the input variables, such as gender, location, etc., to get detailed reports.

What’s In a Name is one of the leading digital marketing agency in Hyderabad offering top-notch digital marketing solutions. Contact today.

We won’t be surprised if you have heard this word while searching and surfing about Digital Marketing agencies these days. This is because this is right now a growing trend in the advertising space. In this blog, we are going to give you a deeper understanding of what Performance Marketing is, why its gaining popularity, and its advantages too.

What exactly is Performance Marketing?

There are various definitions of Performance Marketing. The easier one is that it is tied up directly with the results of the marketing you do. Meaning, that agencies create campaigns based solely on performance as a scale. Following the same, you pay them based on the results the campaigns reap. 

This is how you pay agencies doing Performance Marketing:

• (CPC) Cost Per Click: You pay marketers for every click on the ad
• (CPM) Cost Per Impression: Using a base rate for every 1000 impressions, you pay marketers based on the total number of impressions the ad creates for the brand.
• (CPL) Cost Per Lead: You pay every time the brand receives a lead from the ad campaign.

What type of brands should choose Performance Marketing?

Brands that are eager to grow exponentially. If your brand is new, young, and exciting for your audience, you should choose Performance Marketing. Keep in mind that this type of campaigning and budgeting is a WIN-WIN for both parties. While the agency reaps a good sum until the campaign runs, the brand gets the exposure it needs. 

Performance Marketing vs Digital Marketing

There are a few technical aspects that differentiate both these marketing techniques. The first and the most obvious one is that Digital Marketing focuses on paid campaigns such as Search Ads, Display Ads, and Lead Ads. On the other hand, Performance Marketing focuses on reach, impressions, and so on. That way, even though there’s not much push for the brand using paid and traditional methods, there are always metrics that determine the brand’s presence in the audience. 

Also, the approach to these marketing techniques is majorly different. While Digital Marketing is about generating leads for the brand using paid campaigns, Performance Marketing flourishes in an organic way to increase the brand’s presence. 

There you go. That’s what Performance Marketing is all about. We hope this blog helped you get a better understanding of what it is and if you can apply it to your brand’s growth. If you have any questions, please feel free to connect with us.