Tag: Social Media

Internal mobility is the movement of employees both vertically and laterally within the company hierarchy for new career roles. Companies usually do this to retain good talent within the organisation. But this has now gone innovative.

Linkedin, a professional networking company has included internal mobility tools to its list of recruitment solutions. It’s quite famous for professional networking and recruitment activities. From our observations, many candidates have good prospects of finding their dream roles on the platform. 

The platform helps candidates through direct postings by companies or through referrals by network members. Statistics tell us that at least six people get hired every minute on Linkedin. The potential employer can see the applying candidate’s complete profile including references, network, certifications, etc., apart from the resume attached.

The new addition of internal mobility tools is a shot in the arm for employers. It helps them easily identify existing employees for promotion to open roles within the company. Also, it helps companies identify the most suitable employee easily without wasting time and money and maybe even avoid unnecessary interviews. 

LinkedIn’s workplace report says that 85 % of hiring managers believe that retaining top talent requires prioritising existing employees for new career roles within the company itself. However, only 1 in 5 employees have the confidence to do so. 

LinkedIn launches Next Role Explorer as part of its internal mobility tools

Next Role Explorer is a dynamic career path visualisation that recommends employees’ potential next roles inside their current organisation based on their current role and career goals. Also, it guides the employees’ learning journeys to help them achieve their career goals and points them towards customisable role guides to help them understand the specific skill set required to succeed in the role. Here, employees get personalised or customised learning plans to help them close their critical skill gaps and move ahead. 

These internal mobility tools help companies align skill development to their requirements. Linkedin has a repository of 41,000+ skills which have been added by around 1 billion members on the platform. Thus, employees can receive alerts about new job postings within their company and express interest in it. 

Features of Next Role Explorer, the internal mobility tool from Linkedin

Guide candidates: It helps employees discover their next role within the company by analysing their current title and career goals. Additionally, role guides offer elaborate role descriptions, content recommendations and day-in-the-life videos. 

Develop skills: The learning plan focuses on the content that would help close the skill gap. Also, AI-powered coaching helps with personalised and conversational guidance.

Connect with recruiters: Employees can explore the open roles available in their companies and express interest based on matching skills and goals.

Measurable metrics: New metrics and exportable data gives you access to role guide views, certifications and internal jobs viewed.

We understand that Linkedin intends to address employee retention issues in companies through the launch of internal mobility tools. This innovative measure is sure to have an impact on companies in the long run. 

What’s In a Name (WIN) is the leading digital marketing agency in Hyderabad. So, if you’re looking for innovation in the digital marketing universe, we’re always up and ready for the game.

Who doesn’t like more followers? Your worth on social media is defined only by the number of followers and the intensity of engagement that you get. The most amazing factor about social media is that you have the power to connect with anybody and everybody that is interested and increase the user engagement. More audience means more attention to your brand. Being popular on social media is possible through careful and proper execution of social media marketing.

Sounds tough? Well, we are here to make the process easier for you! Below is a list of 5 fruitful ways to mark your presence on social media.

Make them stop and stare on at your social media content

Millions of people use social media today. That means most of the brands are trying to capture the attention of their target audience in the best way possible. So what are you going to do, that makes your target group stop scrolling? Use attractive visuals and taglines to make them pause their surfing. A good sharable visual content is likely to earn you more likes and followers, hence strengthening your presence online.

Resort to a poll or a quiz

The target is to make your audience engage as much as possible through effective social media marketing. Carrying out a poll or a quiz on your social media page actually helps in increasing followers and user engagement. This affordable method tops as a highly successful formula I the list of social media marketing.

Make catchy hashtags a habit

The manner in which keywords and SEO prove to be really effective in Google, hashtags serve the same purpose for social media. The vast number of hashtags that you find on any celebrity’s post is there for a reason. It helps in getting expanding the reach of the post to a large number of audiences. So next time you post something on social media, you know what to do?

Share your videos

Wondering why everybody around you is watching a video on social media? Creating videos and sharing it on social media attracts more views and users than any other type of content. Make effective videos and share it on social media or you can also go live on any one social media platform and share it on the other social media accounts. A little effort from your side will earn you a lot of engagement on your social media page.

Grow your community

Building your own community on social media is very important. It’s not just about likes and follows, interaction with your followers is equally important. A conversation by a brand with their audience or a fan is very essential. This personal attention on social media results in gaining more loyal followers. Replying to their comments and questions makes your followers feel that they are important and is a chance to inform other followers that active interaction happens on your page.

You have the recipe for gaining more followers on social media. Apply these effective social media marketing methods on your next post and enjoy heavy user engagement on your page.