Tag: advertising agency

Digital Marketing is the promotion of a company’s products/services on the internet through social media, search engine or website ads, mobile app ads and more. Businesses have discovered that investing in digital marketing has paid them results in the medium to long run. Even in the short run too.  

It has evolved over the years in terms of mediums and techniques. So have customers. And hence, businesses keep track of the evolving trends and invest accordingly to stay in the market. The current year 2023, will see a lot of exciting and interesting digital marketing practices deployed. We should identify this to stay ahead of the market.

What digital marketing factors will impact businesses in 2023?

When we look at the digital marketing impact on businesses in 2022, we can clearly see that there is much more in store for 2023. These impacts could be read in the following ways – 

• Enhancing brand reputation: All forms of digital marketing, be it content marketing, video marketing, social media marketing, email marketing, and others, enhance your brand reputation if done under proper guidance. So, 2023 will see increased efforts in this direction. 
• Generating quality leads consistently: Quality leads are the backbone of a business’s sales efforts. They are collected manually or automatically through specific tools. 
• Enhanced conversion: With an understanding of your customer’s needs and tailoring your products/services accordingly, conversion rates will definitely start increasing. Not everyone will become your customer, but you’ll get long-term customers.
• Revenue & profits: The combined efforts of content marketing, SEO, social media marketing, email marketing and other digital marketing tactics lead to increased revenues and profits.

Further impact of Digital Marketing

•  Targeting global audiences: If you intend to sell your products/services to customers globally, you can adopt multiple digital marketing strategies that would gain you a global brand reputation and customer base.
• Customer communication & engagement: Continuous interaction with the customer at every stage is essential to build brand trust. Else, other brand communication will divert them. This is where digital marketing helps to maintain constant communication and engagement with your customers. Thus, you could get them to read a blog or have them play a small game like spinning wheels or quizzes to give them discounts. This builds up brand loyalty.
• Targeting correct customers: Digital Marketing makes it easy to target the correct customers once you identify them. You can serve ads specifically for the localities where they stay or use retargeting ads to give them discounts or special offers when they come back or click on a related link.
• Measuring results: It’s easy to measure the effectiveness of your digital marketing efforts through campaign management. Popular tools like Google Analytics help analyse every aspect of the customer journey and allow you to see the Return On Investment on the same. Looking at the results, you can optimise your future campaigns accordingly and save on resources.

Digital Marketing will keep evolving and profoundly impacting the way you run your business. Hence, expert guidance from industry experts can help you generate revenue, build a brand reputation and stay ahead of the competition. 

What’s In a Name Creatives is ranked as Hyderabad’s most innovative and best digital marketing agency. So, If you see your brand’s future in digital marketing, please don’t hesitate to contact us for the best guidance. We would be glad to be a part of your journey.

Digital marketing is the buzzword everywhere. It has overtaken the traditional ways of marketing at great speed. It has changed the way people think about, buy, and trust brands. The pandemic gave digital marketing a much-needed boost globally.

Consumers are spoilt for choice due to the massive number of brands in the market, but they need help deciding which brand to choose. Hence, businesses must be creative beyond their usual creativity to market their products/services.

As new startups emerge, making a product/service stand out is essential to digital marketing. When this happens, more leads come in, leading to conversions.

Challenges faced in digital marketing –

Digital Marketing is no child’s play. It requires an understanding of the intended target market, tools, platforms and the evolving moods and needs of the target audience. Here are the main challenges:

1. Creating engaging content: Engaging content is very important in projecting a brand. This is because content requirements keep changing as people follow innovative content formats from multiple industries.
2. Syncing with Google’s algorithms: The Google algorithm is updated regularly to ensure high-quality content across websites. So, you should be aware of these algorithm updates to ensure good content and website rankings in search engine results.
3. Following the data protection laws: Every business has to engage in lead generation keeping in mind the local data protection laws. One such example is GDPR in the European Union.
4. Mobile first policy: More than 50% of internet users access online services or information from their smartphones. Hence, your business’s website must be optimised for mobile devices.
5. Website accessibility: Making websites accessible for people with visual, hearing or other impairments is necessary. 

The challenges continue.

1. Brand consistency & authority: It’s very important to build brand consistency across all platforms by thinking beyond merely offering products/services. Thus, It helps build your business’s authority in its domain. 
2. Lead generation: It is one of the main purposes behind digital marketing. This needn’t be just about a social media post but podcasts, webinars, video marketing, etc. Google & Facebook ad costs will rise with time. Hence, investments in ads need to yield results.
3. Studying your customer: This aspect of digital marketing helps you maintain your business and authority in the market. By doing so, you can tailor-make your products/services or even target the correct audience for your business based on the customer’s profile. Thus, a customer-centric approach is ideal.
4. Omni-channel marketing: You need to be present where your target audience is present. Hence, focusing on a single platform will not work. 
5. Selecting the right tools: It is important to select the right tools in digital marketing, as there are many tools in the market. As a result, this needs to be clarified. So, the right tools will facilitate or smoothen your digital marketing journey.

You would have now understood that digital marketing has its fair share of challenges in helping businesses market their products/services. But a proper understanding of these issues and the application of strategic solutions can create magic. 

If you’re looking for truly effective digital marketing solutions, we are the best digital marketing agency in Hyderabad. It is because we have helped leading brands stand out and generate quality leads over the past 13 years. Do explore our website in detail to know how we can help you.

OK, you don’t believe in using Internet Marketing Services Since your business is doing fine and is already big enough. You have a large customer base that trusts you for the kind of products and services you provide.

But have you ever gave it a thought that how big is big enough…?

Because in our small world, business is a big word and it is Big because it knows no boundaries. Just like the imperialism that was prevalent in the era of Kings, business takes you far. A successful business of a certain city aims for success in other cities, then state and so on.

We know you want the same with your business, read on to know how Internet Marketing Services help you with that.

Why do you need Internet Marketing Services…

You own a smart phone, your kids and younger siblings obviously do, even your parents have smart phones now. With internet plans getting cheaper and cheaper every day, all of us use internet in some way or the other. All our queries and searches go through that search engine, you know which one. Most of the Internet Marketing is either done with or on that search engine. Whatever you search is recorded and wherever you go is tracked. Hence based on that behavior, businesses target the right customer base for their products and services.

Given this vast reach of the internet, you just can’t rule out the possibility of marketing your product on internet. Keep in mind that we are living in a time where people share their whole life on internet. At such a time, either you exist on the internet or you simply do not exist for a majority of your potential customers. This is when Internet marketing Services Companies come in to picture.

How does Internet Marketing Services companies help…

Since ‘seeing is believing’, these companies make your brand visible so that people can ‘see’ you and your business. They keep track of the trends as how people search for services and products. Based on those specific keyword searches, they design your website content and strategize your online presence. In 2017, as the whole world is going digital, businesses will rely heavily on digital marketing. Probably, this is the best time to make a move and create an online entity for your brand.

“A well planned business is a success story in the making”, and that story is spicier if marketed well on the internet. So regardless of your business scale (small, medium or large) Internet marketing services companies make you stay relevant.

What’s In A Name is a leading Internet Marketing Services Company in Hyderabad, India providing best internet marketing services like SEO, SMO, PPC and other services. Visit to know more.

Advertising has grown through the years. Starting from a basic communication medium, advertising agencies were mere promoters of the name. Digital technology and marketing has changed the way customers interact with the buyers. An advertising agency decreases the level of footfalls and online only customers.

An advertising agency helps change the perception of brands. With online and digital marketing, mapping a company’s success is accurately possible.

Why use an advertising agency?

Brands, business and marketers know now that marketing today is a lot more than just regular promotions. Present day marketing involves a lot more than just direct communication. Marketing involves sending across the right message with the perfect amalgamation of visuals and content.

An advertising agency focuses on the right kind of distribution. With both the visuals and the content being merged in a tasteful way, a creative agency works hard to provide an outcome that is both visually pleasing as well as contextually appealing.

As the world of marketing moves towards using digital marketing as a platform for communication, a creative agency has its work cut out for them. When you’re looking at promoting your business in the World Wide Web, getting your word out and how you get your word out is important.

The benefits of an advertising agency

Keeping the ups and downs and the growing trends in the world, creating the right impact by using the right advertising agency is always helpful.

As a fully equipped advertising agency, What’s In A Name has its design team, it’s copy team and the digital marketing team working together to ensure that the client gets more than what they asked for.

What’s In A Name works as an agency that creates online campaigns, content strategy, marketing plans, website content and design and a host of other features.

The marketing world has moved towards digital and social media marketing as opposed to regular and outdoor hoardings. As an advertising agency, What’s In A Name works to ensure that every business is looked at as an individual business.

To know more about us, contact What’s In A Name today at +91 40 4007 2590 or
+91 98854 24628 or visit Whatsinaname.in.

Creating a brand is a challenge. But rebranding is a bigger challenge.

Rebranding , in principle, is all about changing the corporate image of a company or organization. It’s a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders for rebranding exercise.

Continue reading “Rebranding – Everything you should know about it.”