Creating a brand is a challenge. But rebranding is a bigger challenge.
Rebranding , in principle, is all about changing the corporate image of a company or organization. It’s a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders for rebranding exercise.
Continue reading “Rebranding – Everything you should know about it.”