Tag: Lead Generation

Are you looking for a way to bring potential customers to your brand? Well, here is where the lead ads play a major role. In this blog, we will give you an insight into google lead ads. And how a quality lead is generated using paid campaigns. Lead ads are compatible both on Google and Facebook. And these two are the most popular lead ad generation mediums. Let’s get to know more about Google ads.

How to get leads from google ads?

Quality leads are mainly generated by creating a landing page, a proper brand campaign, and by creating ads. To begin with, a Landing page should be created. This is where the customers end up when they search for a product or service. Your landing page plays a vital role in generating leads. Therefore, it has to have relevant information regarding the brand and services. 

The next step is to create a campaign. Google ad campaigns are of two types- Search and display. Search ads mainly work with the combination of headlines and keywords. On the other hand, display ads are a combination of images and text. And sometimes display ads have audio and video formats too. 

How to generate high-quality leads?

Aligning your business with a proper marketing strategy drives potential customers. To successfully make this happen, you must know about the objectives of your business and translate them into a better lead-generating strategy. 

Keywords play a major role in generating high-quality leads. Using relevant keywords, we create ad copies based on the business. Last but not least, the ad should have a ‘good’ quality score. Quality scores give you an idea of how your ad will perform once published. As a thumb rule, your ad copy should have a ‘Good’ quality score. 

Not getting leads from google ads?

The most common problems of less-performing ads are low budget, quality score, and below-average landing page performance. With a low budget, you can’t invest in popular keywords. And this results in low lead generation. Therefore, it is good to invest in keywords with good search volume to get potential leads. Keywords also increase brand visibility. 

Next is the quality score. A quality score gives an overview of your ads and landing page. It means whether both the ad and landing page are useful to the customer or not. So in order to improve your quality score, you need to fine-tune your ads and landing page as well.

In real life, quality plays a major role. Similarly, when it comes to google ads, quality has a major role in serving your business. Before beginning the whole strategy, you need to have an understanding of the consumer purchase journey. And it is always better to get an expert on board to take your business with lead generation. We, at WIN creatives, have successfully started and handled many campaigns and drove more than desired quality leads for many brands. If you want to see our successful campaigns, please visit our Case Studies page. If you want to begin the success journey of your business, contact us right away. 

How do you turn a prospect into a lifetime customer? This is where you need to be acquainted with the concept of Lead Generation. And from a business perspective, lead generation ensures you are ideally matched with potential customers. Further, you need to strategise with the audience to turn them into potential customers. 

Well, one of the main objectives of any business is acquiring leads. Quality leads and prospects have a certain interest in your services and products. Also, potential leads can generate sales and Revenue of Income (ROI). With the introduction of marketing tools, you can fine-tune your attributes to generate good leads. Well, the only challenge you face regarding lead generation is- you need to identify which lead is of high quality and ready to buy. In this blog, we will give you an insight into the world of lead generation and how to partner it with your business to soar high!

What are the three approaches to lead generation?

Almost all businesses today are technologically driven; therefore, it is essential to adapt according to the advancements and possibilities. Moreover, the strategies that you adopted one year ago, which gave you potential results, may not yield results today. Therefore, you must be aware of certain ground rules to generate more sales leads. 

Content Marketing

To begin with, one of the top lead-generating methods is content marketing. There are several ways in which you can use content marketing to generate sales. Webinars are one of the most known ways of lead generation. You can use videos and blogs to generate quality leads. If you haven’t started your lead generation strategy with videos, it’s time to! It helps in building a large community of like-minded people who has purchasing potential.

SEO

SEO is considered to be the biggest source of leads for B2Bs. Therefore, SEO can serve as one of the growth strategies for your business. The main aim of SEO is to bring visibility to your services and products. SEO works on keywords, and they are used to optimise your web content. If your business focuses on local foot traffic, then you should focus on local SEO strategies. You can also ask your customers to leave reviews of your business online. This will help in ranking more local keywords to generate more leads for your business.

Google ads

Google ads work wonders for lead generation. It drives potential customers who are looking for your services or offers. Also, with Google ads, you can have full control over your cost. 

When it comes to lead generation, research should be done on where your audience is. If you’re a Food and business brand, you should focus on active social media platforms such as Facebook and Instagram. If you’re a B2B brand, LinkedIn is a promising platform to bring in leads. If this step of the process is boiled down properly, you’ll surely be rewarded with high-quality leads that turn into sales. 

We, at WIN Creatives, have been the perfect brand partner to many brands in our journey. All along the way, we have delivered our clients with promising leads. If you want to know more about our work, please feel free to browse through our Case Studies section. You’ll get to know all about how we work and tackle brand challenges like a pro. If you have any questions, please get in touch with us today.