Category: Advertising Agency

So, before we give you a little background about us, we thought it’s best to let you know what will you learn by the end of this comprehensive blog post about the 7 key Digital Marketing questions, every brand owner wants to ask. Before we move ahead, we guarantee that this is the only and the most comprehensive blog you’ll need to read as a brand owner this year. It’s a detailed one. So, only if you’re serious about the activities of your Digital Marketing Agency for your brand, read on. Here’s a list of questions we’ll answer in this post:

1. What has changed about Digital Marketing in 2019?

2. Why should I choose a full-service Digital Marketing agency?

3. How to identify the difference between right and wrong strategy by a Digital Marketing Agency?

4. When to make a switch from my current Digital Marketing Agency?

5. How long should I continue my Digital Marketing activities?

6. How to make optimum utilisation of every penny I spend on online marketing?

7. What’s the fine print I should know about Search Engine Optimisation (SEO), Search Engine Marketing (SEM) & Social Media Marketing (SMM)?

Well, before we begin, here’s a little background of ours.

We are What’s In a Name (WIN), a full-service Advertising & Digital Marketing Agency in Hyderabad. Incepted in the year 2010, we have built quite a few Regional & National brands from scratch. We’ve been equally recognised and awarded for our Branding and Digital Marketing capabilities, regionally & nationally. We’re one of the very few Advertising Agencies to be Google Partners.

We’d started as a Print Advertising Agency; we’ve worked our way up to add Digital Marketing to our repertoire of services. It took us a couple of years to complete this transformation. So, unlike most other agencies, it was not an overnight change. And through the process, we made sure we understood the subject and delivered measurable results. 

To know more about us, you can click here.

1. What has changed about Digital Marketing in 2019?

Well, simply put, we’d say; a lot.

But there’s more than meets the eye. The recent updates across various properties of Google; read Google AdWords, Search Engine Result Pages (SERP), Google MyBusiness, Google Analytics, et al. 

There are tons of changes in every property of Google since last year. And that will undoubtedly impact every Digital Strategy.

Google MyBusiness

Unfortunately, most business owners don’t realise the importance of maintaining good hygiene across their MyBusiness Pages. Well, this includes Google Maps and a whole lot of stuff. 

It is a single dashboard that you can use to communicate with Google about your “physical” business location. Everything, from sharing the exact pin location, phone number, and information matters. It is a crucial snippet that pops up in every search we make on Google. It is also called a “Snack Pack” or “Local Listing” in the Digital World.

And that’s not all. 

You can also share some posts the way you do on other Social Media Channels like Facebook, Instagram, etc. Plus, some specific offers that you’d like to share with your customers. So, there’s a lot of stuff you can do there.

Google Analytics

Last year saw Google giving a complete make-over to the UI of the Dashboard. And it looks pretty cool. But it’s not just all good looks here. It does a lot more stuff too.

The unique search box, allows you to ask some direct questions like “What is my average page load time?” And this is to help the rapidly growing “Voice Search”.

Now you’d ask how does the speed of your page matter?

Well, thanks to the fresh updates by Google, it’s one of the top three ranking factors. Let’s assume your SEO (more on this later), is pretty similar to your competitor’s across various metrics. So, Google will by default show the fastest loading site higher. Speed could, at times, even beat websites with good SEO. 

SERP (Search Engine Result Pages)

SERP, as the name suggests, is nothing but the results that Search Engines throw the moment you type a query. One of the significant changes from last year, that’s likely to get crazier this year, is the inclusion of separate ranks of your website on PC and Mobile, for a particular Keyword or Key-phrase.

So, if you type “Best 3-star hotels in Hyderabad”, and see that your brand is ranking “Number 3” on PC, it could rank “Number 8”, or 20, or beyond 100 on mobile. So, the work of a Digital Marketing Agency doubles up. We need to maintain rankings across devices.

As per a statistical report in Statista, currently, India has around 420 million Mobile Internet Users, and this number is likely to increase by another 100 million Mobile Internet Users by 2023. 

So, it’s high time we begin to think mobile-first. Something that Google has been advocating for a while too.

Apart from all this, content still remains the king. The only difference is that the focus is now primarily on original, interesting content only. Gone are the days when stuffing excessive content would guarantee a top result on the search engine result pages. Though some website might still enjoy the results of the old strategy. They will soon be pushed behind by new, better content. It’s just a matter of time.

Backlinks are still important. But silly, irrelevant back links will do more harm than ever before.

Finally, the most important metric is the speed of your website; the speed of loading a page. If it’s not under 3 seconds, you’ve got reasons to worry. Of course, this varies from industry to industry and device to device.

2. Why should I choose a full-service Digital Marketing Agency?

As a brand owner, you’ve got a zillion things to tackle. And having some clue about the Digital Marketing or Marketing activities carried out by your Digital Marketing Agency, is a great thing. However, if you are investing more than a few minutes a day on this subject, you’re losing out on crucial time that can help you scale your business, better still, improvise your product or service.

There’s an old saying by William Bernbach, one of the legends of advertising from the 1950s, “A great Advertising Campaign will make a bad product fail faster.”

There are a lot of brands who consider having two different agencies for their brand. As there’s a dearth of a full-service Advertising & Digital Marketing Agency, brand owners think it’s best to opt for the best of both worlds, albeit differently.

If you’re going keep two legs in two boats, you’ll invest most of your time maintaining balance, and there will hardly be any time to make progress. Picture this, and you’ll understand what we’re saying.

And in most cases, this can be harmful to a brand. It should be considered only as a last resort. If you’ve got an excellent full-service agency, it will solve a lot of issues with you. Most importantly, your valuable time can be invested in a place where it matters the most – your business!

Finally, a full-service advertising & digital marketing agency will make sure that your brand tone and personality is standardised across various channels of communication – online and offline. It might sound simple, or unimportant. But this is complex. And if your current agency has nailed this for you, don’t disturb the composition. Focus on growing your business.

So, look for an agency where every single job is planned and executed end-to-end under one roof. Well, that’s the true meaning of “Full-service Agency”. Isn’t it?

3. How to identify the difference between right and wrong strategy of a Digital Marketing Agency?

Digital Marketing, compared to traditional advertising, is highly quantifiable. However, if your agency-to-be promises absurd numbers that sound too good to be true, you’ve got your answer. Listen to your inner voice. Don’t fall for that trap!

Like any business, or branding exercise, Digital Marketing is a difficult process too. So, it’s going to take some time. Have patience. 

A lot of agencies try to play foul on the biggest weakness of an entrepreneur – “cheaper costs”. Well, it is indeed possible to bring your digital marketing costs down. But then there’s a limit to that as well. If your agency begins to keep your advertising Demographics broad, it will be much cheaper to execute. But you’d be doing a big disservice to your brand.

“Get three quotes. Hire the Digital Marketing Agency that quotes the lowest.”

It is a mindset that could do more harm than good. 

It can be summed up in a saying, “Pennywise. Pound foolish.”

When an agency is chosen only because they are charging less, take a pause, and ask yourself. “When is the last time, I’d given a heavy discount on a good product of mine?” It would mostly be in cases of dead stock, an outdated model, or worse still, something that’s of poor quality.” 

Voila! You’ve got your answer there.

Cutting corners is a great thing. But cutting the right corners is an art. An agency will make or break all the millions you plan to invest in your brand’s marketing activities. So, you might win the battle by negotiating a “seemingly profitable deal”. But you’re certainly going to lose the War!

Finally, a lot of brand owners believe that not sharing the data of the final conversion/revenues from the leads with their agency is a smart move. Unfortunately, it’s not the right approach. 

Picture this. You share the exact data of the sales you’ve generated against each lead your agency has provided. That complete the circle for your agency. With this, they don’t just know which medium is working great for you; they can also determine what type of ad is working for your brand. And hence, they know where their strength lies. And they will work towards giving you better results.

Unfortunately, brand owners think that informing the agency of the success of their work will back-fire. The truth, however, is that NOT informing them about their success back-fires. The mindset that the moment an agency gets to know that their work is showing results, they might hike up their fee is pre-historic. Creative people crave appreciation; honest appreciation. They do have a dimension them that’s beyond money. And not hitting the right note there will only hamper your business.

4. When to make a switch from my current Digital Marketing Agency?

Simply put, never!

Well, the longer the association you have with your partner, the better the understanding. The amount of time you’ll need to spend on them will be way lesser. And that time of yours could be worth millions.

So, it’s not like the association should last forever. But if there’s not substantiate issue, it’s best to continue. A lot of brand owners, try to bring in their ego, and fool around with a good agency, in greed to exploit. 

Then there are others who are always “Window Shopping”. Or want to divide the work of their brand into more pieces than that of shattered glass. 

So, it’s a never-ending cycle.

The trick is… if you’ve got the right composition, don’t waste time tinkering with it. Just nurture it, water it, and let it blossom to give you results that you can’t even possibly imagine. 

Remember, if it ain’t broke, don’t fix it.

5. How long should I continue my Digital Marketing Activities?

As long as you intend to keep your business alive. 

Well, they say that a business without promotion is like you winking at a girl in dark. Only you know what you’re doing.

Most business owners suffer from an ideology that once my business makes enough money, I’ll spend on Branding & Marketing activities. Unfortunately, it works the other way around.

So, once you begin to spend money on these activities, in the right way though, your business will begin to flourish. Your business will have more awareness. And that will in turn lead to more customers, over a period of time. The term “period of time” is crucial here. It all takes time.

Another big misconception we’ve got about our spends on any marketing activity is that if it’s not generating enough business, it’s not good. Well, there are tones of factors that determine whether a potential customer decides to give his details to you in the form of a lead or not. In cases of an e-commerce platform, there are varied other reasons why a potential customer would choose to buy from you.

It’s not always about the efforts by your Digital Marketing Agency. For all you know, you keep changing your agencies thinking, they are unable to crack this for you. And pretty late in the game you get to know that the issue is with your product, price, service, etc. It also depends on how your audience perceives your brand. And whether they find it valuable or not. 

For example, a brand like Coca Cola, doesn’t promote themselves thinking that every time you see one of their commercials, you’ll immediately buy a bottle of coke. That’s something they’d love though.

So, it’s a process. It’s called brand recall. It’s a slow and steady process of promoting or advertising your brand across various channels, thereby building a strong brand image. All this needs to team up with a good product or service though.

So, in most scenarios, business owners tend to forget the “intangible” brand-building impact their Agency’s marketing and advertising efforts will have. So, it’s not always about sales. And not about instant sales for sure. The journey of a customer is pretty long from the time they see your ad, to the time they repeatedly see your ad, to the time the slowly build a connection and an affinity with your brand, to the time see your ad again, and then have a recall, and finally make a purchase. So, you ought to be patient.

Remember, if your product or service is good, the only marketing effort, online or offline, that goes waste is the one that’s not consistent!

6. How to make optimum utilisation of every penny I spend on online marketing?

Firstly, make a comprehensive list of products/services that are highly profitable for you. Apart from this, focus on basics, and stuff that’s influenced by season, event, time-of-day, geographic location, and other such factors, etc. 

Share these details with your Digital Marketing Agency. Also, tell them openly about the challenges, draw-backs, points-of-differentiation, etc. An agency is like a doctor. The more the information you share with them, the better the results/treatment you can expect.

Next, don’t go for just vanity stuff.

For instance, a lot of people know that “content is king”. 

There was a time when the more the number of pages you’ve got on your website, the better the prospects of it ranking higher. The more the number of blogs you write, the higher the chances of it dominating the search results for you.

Now, some part of this still holds good though. But Google is highly focused on content that’s unique, original, interesting, and solves the customers’ problem.

So, there could be a website that posts a new crappy blog every other day, and then there’s one that publishes an excellent blog just once a week. There’s a good chance that the latter will rank higher. So, though there’s some emphasis on quantity, quality is still a more important factor. 

It leads us to those who want to upload 30 posts a month on their various Social Media Channels. Worse still, those who wish to post multiple times in a day. Well, there’s a Science behind posting. There’s also some common-sense needed.

A lot of Social Media Channels consider “over posting” as spam. Plus, when you upload content on your Social Channels and don’t spend a penny on promoting it, you and your family are the only ones who’re going to consume it. 

Did someone say vanity?

Bang on!

So, upload three posts a week or 4 posts a month. But make sure they’re all promoted. 

Now that doesn’t mean the organic reach is a myth. Or stuff doesn’t go viral. It certainly does.

But that’s for few rare pages and brands. 

7. What’s the fine print I should know about Search Engine Optimisation (SEO), Search Engine Marketing (SEM) & Social Media Marketing (SMM)?

Oh! It could be a good subject for another blog post. But we’ll try to answer this in brief.

Every channel comes with its pros and cons. Just because your friends are getting good results on Instagram, doesn’t mean you will too.

Let your agency do some research on this. Have some faith in them. Assist them with all the information about your business.

Search Engine Marketing is a long-term commitment. If you think, you’ll get someone on board for a few months, reach a good rank for various keywords or key phrases, and then you’re mistaken.

What most people know about Social Media is just half knowledge. It seems pretty easy. People think they can boost a post on their own, and avoid the expense of a Professional or an Agency. Well, just because someone roughly knows how the gears of car work, doesn’t mean they can be good drivers; rather safe drivers. Isn’t it?

It’s a similar scenario. To have half-baked information about boosting a post is one thing. To have complete in-depth knowledge about the subject is another. 

There’s way too much that goes behind the scenes in Social Media. It’s Science. It needs thinking. It needs experience, it needs common sense. It needs business understanding. Most importantly, one needs to be updated with the ever-changing landscape of Social Media. A good Agency can help you make the most of it.

Search Engine Marketing or SEM, on the other hand, is way beyond Social Media Marketing. It has infinite permutations and combinations. It’s an ocean. And it’s changing rapidly too. If one doesn’t keep themselves abreast with all the updates and changes, they might lose the game.

Also, most of your Digital Marketing activities will have an impact on each other. For instance, your Social Media Engagement does have an affect on your Brand. It is thereby impacting your SEO. 

Bonus Tip:

In our day-to-day business activities, at times, we forget who we’re working for. The end customer who pays to buy your product or service is, and will always remain, the hero of every story. So, stop making your Marketing activities centred around you unless you want to end up being your only customer! 

The primary search result of all the search engines where one can find web pages and other content in the form of videos or local listings based on the search engine optimization. This means that the result that you see based on your search is what the search engine considers to be most relevant for the users. The results derived are based on the content and backlinks. In short, search engine optimization is a process that increases the quality and quantity of traffic to a website through organic search engine results. Start by building an SEO friendly website and grow your business effectively.

Search Engine Optimization – Increase your traffic

With the help of analytics and reporting tools, you can easily see an increase in traffic. You can see visible results as soon as you start the process. The traffic that comes to your website will increase at a steady rate. As more people visit your site, an increase in sales can be seen.

Your brand’s credibility goes high

The moment visitors see your brand at the top of the search result they automatically consider it to be more credible. If you are really behind in the search results, the viewers might become skeptical and might not click on it. Your visibility on the search engine among the top 10 result is highly important to increase your credibility.

Search Engine Optimization is used by your competitors

SEO is gaining popularity. If you are using it then probably your competitor is also trying hard to increase traffic on their website and get more clicks. There will be no point in offering amazing services but not appearing in the top search. Letting people know about your brand and increasing your visibility is important these days. Hire an SEO expert who can help you get better results.

Pay Per Click is the right choice

Pay Per Click is a process in which advertisers pay a fee each time someone clicks on their ad. It is a method through which each visit on the site is bought rather than earning it organically. It allows advertisers to place an ad in all the search engine sponsored links whenever someone searches a keyword related to it. Each click that comes on our ad, a visitor visits our website. A small fee is to be paid to the search engine. A lot of efforts and research goes into making a successful PPC campaign.

Pay Per Click helps you reach your business goals

Pay Per Click helps in achieving a lot of business and marketing goals. It helps to achieve many parts of the sales plan and the path that your prospect customers take from being aware of the brand to become a customer.

You can measure and track it

Pay Per Click run through AdWords which makes it easy to measure and track it. You can check various performance details including clicks, impressions, and conversions.

Use search engine optimization and pay per click to boost your business digitally.

A small business, usually with a low budget, needs some extra effort to even make it to the list of competitors. There are a million ways and internet marketing strategies that a small business can follow. One of the most effective is display advertising.

What is display advertising?

Do you end up on a completely different website, while you were on some other website in the first place? Yes, that happens when you click on some eye catchy display advertisement. Display advertisements are adverts that pop up on various websites and apps that you use. They can be seen in the form of images, flash, videos, audios, banners. They’re merely used to reach the visitors like you, on that particular website or app.

All if this cannot be managed single handedly. Display advertising takes up a lot of time and energy, and is process.  Display advertising agencies spend their day making adverts that go online on various websites. Do you recall seeing an ad logo beside the links to your Google web search? Yeah, that is Google adverts, another platform for display advertising. All of this is managed by the display advertising agencies.

Here are some points to prove that display advertising agencies can change the game for you.

Ads are visually appealing

Display advertising agencies make ads that are visually more attractive and are appealing to the eyes of the audience.  They make it in a way that the customer is intrigued by it.

Maintain brand awareness

Ads can help build brand awareness. The number of clicks you get on your ad and the number of websites they’re available on can make a big impact on your brand. Display advertising agencies create some amazing content for your websites and put it across various websites, depending on your budget.

Inexpensive

Display advertising is a short term advertising method. The pay for it depends on the clicks that your ad gets. For putting up ads on face book, a budget of 1500 is sufficient. The website on which your ad is being displayed pays you some certain amount based on the number of clicks it gets.

Target and Retarget

Display advertising agencies will target the audience through various websites, but you will have all the control over it. You get to decide what kind of audience you want to target. It can depend upon geographical area, age group, etc. The agencies will also help retarget the same audience, because the ad will be put upon various websites and will reappear every time the audience clicks on it. There are 70% chances that people buy your product or service the second time.

Comparing results

Display advertising agencies have all the built in analytics that you cannot understand, that help compare the results and come to a conclusion. That also helps them to analyse and come up with better strategies.

As a matter of fact, market analysis and market research show that link building is imperative to website popularity. Furthermore, the competitive Analysis of most websites includes multiple back-links and link construction. However, what can be the use of hours of the market research process and competitive studies when your website is unique and has no rivals?

Hence, it becomes important to increase visibility and SEO status, without depending on relative company analysis.

We offer a guide map to help you up your web game independent of competitive market analysis.

1. Content Is Key

As a matter of fact, the crux of your website performance actually depends on the substance of your website. In turn, the substantiality of your site relies on the content it uses. Thereby, it becomes essential to have quality content. In fact, market analysis finds that the best websites have superior content. Hence, it is sensible to invest in professional content writers. Moreover, make sure your content is relevant and free from annoying grammatical errors.

2. The Friend In FAQ

Next, it is important to understand the psyche of your customers and consumers. For example, market research shows common questions revolve around why the site is important and what its targets and benefits would be like. This aspect of research gives you an insight into what potential clients will expect from you. Additionally, conducting an informal survey can really help you strategize your market research process.

3. Tailor Your Content

Furthermore, you must cater to the consumer-requirements by designing content around their frequently asked questions or your small time company analysis of what their queries could be like. As a result, you will gain customer trust and dependency. In fact, construct your FAQ page along with the same lines! Competitive analysis of Market studies reveal that websites that centre around FAQ’s perform better than those that do not.

4. Study. Improve.

 Alternatively, successful company analysis and market research show that no completion is small competition. Surely some websites may not be in your league. Alternatively, some may be out of your league. In addition, they may be distinct from your work of interest. However, you will never lose from studying these intently and managing your own domain either by getting inspiration or by learning from these competitors. For example, you own a chocolate-making brand in Hyderabad. It is would be advisable for you to do your market research even on international chocolate brands.

All things considered, a successful competitive Analysis actively involves market analysis. Even if interlinking is not an option, surveying is crucial.

For more information, visit: https://www.whatsinaname.in

In this era of Social Media Marketing (S.M.M), on a tentative basis, we miss out on one of the “Big Guns” of  B2B Social Media Marketing. Yes, you know where this is going, it’s   LinkedIn!

Here is an overview of LinkedIn:

• Why is LinkedIn considered as the king of B2B Social Media Marketing? Because, people who use LinkedIn generally don’t come on to it to upload “selfies” but rather are people who are thinking about their careers or companies.

With 2+ people join LinkedIn per second globally and 2/3 users of LinkedIn are not Americans…with the total of nearly 500 Million users ranging from Mass Affluent/influents, decision making opinion leaders to College students come together on LinkedIn

What is LinkedIn Advertising? :

• Well, as the name suggests LinkedIn Ads is the Advertising platform provided by LinkedIn for Social Media Marketing. Even though LinkedIn’s Advertising domain is not as strong as Google Ad Words it does work out pretty good on many levels with ‘Target Audience’ being really specific one can rely better.. and further filtering options given vary from Region/Country, Company and some advanced options such as “Similar Audiences” , making it better to work on their B2B Social Media Marketing.

Ok, say I’m impressed, what options do I have on LinkedIn Ads? :

• Someone wise said, “People with great connections get 13x more opportunities in life.”…No! We just made that up. But you get the point. When it comes to LinkedIn Ads, we have a range of Ad formats which LinkedIn named them as..
  • Sponsored Content
  • Sponsored Inmails
  • Text Ads
  • Dynamic Ads
  • Programmatic Display Ads

Oh! Fancy words! Care to Explain? :

• Isn’t Social Media Marketing majorly depending on fancy words? ok, let us not bore you by getting into micro details we’ll keep it short.
  • Sponsored Content: Helps you promote your updates to targeted audiences on different channels like desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed.
  • Sponsored inmails: “Inmails” is short for the mails one receives (Inbox). Sponsored Inmails can help you reach your target audiences right in their LinkedIn inbox and deliver personalized messages that drive more conversions than email.
  • Text Ads: Text Ads help you reach your target audiences by allowing you to add a compelling & clickable headline, description and even a 50×50 image. This is one way you can start reaching your target audience in minutes on LinkedIn Ad platform. These Ads will appear on the homepage, Results page and Individual Profiles as well.
  • Dynamic Ads: These are the Ads which appear on the left of your home page which will help your profile to connect you with the Ads and allow you to precisely target decision-makers and influencers with highly relevant and customizable creatives on LinkedIn giving it a real personal touch. According to LinkedIn “60% of marketers say personalizing the customer experience is their top marketing objective.”
  • Programmatic Display Ads: Programmatic Display Ads are 300×250 standard display ads on the right column of the desktop. considering LinkedIn to believe that ‘61% of advertisers cite inventory quality as a leading challenge’ Programmatic Display Ads bring your business in front of the world’s largest, most engaged professional audience of influencers and decision-makers with efficiency and control.

• We at What’s in a name help you confidently get your business in front of the world’s largest, most engaged professional audience of influencers and decision-makers with efficiency and control.

What comes in our mind when we hear “the fastest growing SEO company in India”…?

The visuals in my mind show me a company turning into a giant and all other companies turning into minions. That’s a lot to visualize and sounds like self boasting, but who doesn’t do that? These things are bound to happen when you believe in yourself and in your capabilities to do more. Being an Top SEO company in Hyderabad, India. a country of more than a billion population is challenging. And to grow in such a place needs a challenger like us.

Challenges for an SEO company in India:

In a country of more than a billion people, you have to be different in order to stay relevant. Because the number of people using internet in India is more than the total population of some countries put together. Converting this big amount of internet users into the traffic towards a website takes a lot of effort. Thus it needs a great amount of strategizing put into right place at the right time.

Study of the trends on social media, keywords that go viral, keyword searches and current topics, all in a day’s work at an SEO company in India.

What’s In A Name, the #1 SEO Company in India:

The whole world in running at an insane speed and being the top SEO company in India. Therefore we must keep up with all the trends in social media and on the internet. With a rock solid web design and development team and our precision in digital marketing, we are the best in business. Our acumen on SEO services and the uniquely creative thinking about all that matters for brands, makes us the best.

What’s In A Name is the #1 SEO Company in Hyderabad, India.
We Provide best internet marketing services like SEO, SMO, PPC, Digital marketing and other services. Click to know more.

Brands now want to partner with Digital Marketing Companies & Agencies that have a strong website Design and development team. Partnering with an agency that has these teams helps create a strong message.

Advertising is no longer just about the great big idea. It involves looking all fields. Website Design and Development come into this field. A creative and the digital centric approach help create the best impact.

Why does and brand need website design and development?

In today’s world, Website Design and Development have stormed in and taken over. Why is it to so important for a brand to look at web design and web development?

A unique design language is created by merging these two aspects – Design Language. A design language helps in creating a unique identity for the brand being worked on.

When it comes to talking to clients through these mediums, the first step is to take stock of what the client is expecting. Clients all over have been looking what give their business the best growth.

Creating a strong visual identity

Creating an appealing and memorable web site takes time. There are a lot of aspects that go in to getting the right website developed. Some of the points that need to be kept in mind when your Website Design and Development starts working:

1. Colours
2. Typography
3. Iconography
4. Animation
5. Design resources

Each of these elements come together to form the right website. The web design and web development team come together with these elements to create the website that speaks volumes about the brand. The quickly changing trends of digital media have created a new and fast need for web designers and developers.

Build a Great Website with What’s In A Name

We find the best solution for your needs, fully Functional, streamlined, Mobile ready, for your business that looks great including responsive design and stand-alone mobile sites. But that’s not all, you will also get the most amazing customer support around.

At What’s In A Name all our Website Design and Development are made with mobile ready technology from the start. Your page will look great on any device.

All of our completed website designs come with all Google tools installed, Google Analytics & Webmaster tools, we can help with the set up of your Google+ pages and Google Business page set up too.

What’s on your mind? Can we help? We assume all stages of implementation to make your idea take shape. Call us On +91 40 4007 2590 or +91 98854 24628 Or Contact us here.

Advertising has grown through the years. Starting from a basic communication medium, advertising agencies were mere promoters of the name. Digital technology and marketing has changed the way customers interact with the buyers. An advertising agency decreases the level of footfalls and online only customers.

An advertising agency helps change the perception of brands. With online and digital marketing, mapping a company’s success is accurately possible.

Why use an advertising agency?

Brands, business and marketers know now that marketing today is a lot more than just regular promotions. Present day marketing involves a lot more than just direct communication. Marketing involves sending across the right message with the perfect amalgamation of visuals and content.

An advertising agency focuses on the right kind of distribution. With both the visuals and the content being merged in a tasteful way, a creative agency works hard to provide an outcome that is both visually pleasing as well as contextually appealing.

As the world of marketing moves towards using digital marketing as a platform for communication, a creative agency has its work cut out for them. When you’re looking at promoting your business in the World Wide Web, getting your word out and how you get your word out is important.

The benefits of an advertising agency

Keeping the ups and downs and the growing trends in the world, creating the right impact by using the right advertising agency is always helpful.

As a fully equipped advertising agency, What’s In A Name has its design team, it’s copy team and the digital marketing team working together to ensure that the client gets more than what they asked for.

What’s In A Name works as an agency that creates online campaigns, content strategy, marketing plans, website content and design and a host of other features.

The marketing world has moved towards digital and social media marketing as opposed to regular and outdoor hoardings. As an advertising agency, What’s In A Name works to ensure that every business is looked at as an individual business.

To know more about us, contact What’s In A Name today at +91 40 4007 2590 or
+91 98854 24628 or visit Whatsinaname.in.

Creating a brand is a challenge. But rebranding is a bigger challenge.

Rebranding , in principle, is all about changing the corporate image of a company or organization. It’s a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders for rebranding exercise.

Continue reading “Rebranding – Everything you should know about it.”

Most of us love travelling, be it business or pleasure. The idea behind visiting a new city and staying in the comforts of a Hotel room brings nothing but great ease to both our mind and body. The primary role played in our travel is that of the hotels we reside in. You cannot deny how rest assured you feel seeing a bed neatly laid out only for you, clean bathrooms, and other services assuring you of a comfortable stay.

Hotel  Formule1 corrects the “Chalta Hai” attitude and aims to end the age old notion by delivering what they believe is every customer’s right. Provisions such as free high speed Wi-Fi, 24/7 safety and security, sound proof rooms, comfortable beds and access controlled rooms and floors.

The #ChaltaHaiNoMore campaign is driven by the traditional “devil may care” nonchalant attitude that most of us carry around. Hotel Formule1 calls to break free from the habit by replying back to the “Chalta Hai” attitude with… #ChaltaHaiNoMore.

The video now live on YouTube highlights this element effectively. The idea behind the campaign is to put across a message that the “Chalta Hai” attitude needs to be discouraged. Hotel Formule1 stands up to this cause, by facilitating provisions and amenities that promise a pleasant and rest assured stay at its hotel.

It’s time to stand up and say #ChaltaHaiNoMore.

Overview:

Zip.in is an online Supermarket, based out of Hyderabad. Until recently, it was operational in Hyderabad only. But soon it will expand to other cities across the country. The website has over 8,000 listed products that includes categories like fruits, vegetables, frozen food, pet care, organic food, stationery, essentials and many more. The BETA website went live in November 2014, and the final website went live in December 2014. Then began the 360 Degrees Branding effort to take the brand ahead.

Challenges:

The first challenge was to strengthen the business segment. That’s because a significant percentage of people were either unaware, or skeptical about an option to shop for groceries online.

The second challenge was the fact that there were quite a few customers who were unhappy with the service & products that they received from competition. It was almost impossible to get them to try online grocery shopping again.

The next challenge was that Zip.in delivery was available in limited locations only.

Finally, we had to spread brand awareness, define its positioning, reach out to the right people, increase website traffic, focus on conversions, and make it all happen with limited budgets. Hence, a 360 Degrees Branding Strategy was formulated.

Target Audience:

We were talking to a huge range of audiences. But our primary audience is a working couple that lives separately. They realise the importance of having good and wholesome meals. However, as both husband and wife are working, it becomes difficult for them to buy groceries regularly.

The secondary audience is the single, corporate employees who are either lazy or don’t have time to buy groceries; thanks to their erratic and long shifts. They are our secondary audience because these would be small ticket size customers. And that’s because they would mostly survive on Maggi (of course, when it was being sold), canned juices, bread, butter, etc.

The tertiary audience is not direct consumers, but influencers. These could be teenagers who would help us spread the word to the decision makers – their parents. These also include retired senior citizens who would help us spread awareness and share the information with their children.

With this we were clear about “Whom” we wanted to talk to. But the question was “What” should we talk about? Once we were clear on our target audience, we decided to understand their pain. We began thinking like customers. We also did some backend research to know how the competition was treating customers. After putting all this together, we came up with a 360 Degrees Branding Strategy.
 

Communication Guidelines:

We were sure that our 360 Degrees Branding Strategy should comprise the following:

Our communication should be simple, and it should be easily understood both by a techie and a retired senior citizen.

Creativity is not the most important thing here. That’s because in a bid to be overtly creative, we didn’t want to move away from our objective of simplicity. Making sure that we take the message home.

The 360 Degrees Branding communication should establish the business line clearly. This is for those who don’t really know how it works.

The communication should work as a confirmation tool to those who are just at the fence. They want to try the option of online grocery buying, but are slightly doubtful.

The communication should make use of the competition analysis that we did. As the competition had captured a greater market share, it was important to understand how they have peeved the customers, and how we can give a believable assurance to these customers.

Also, it was important to make sure that the layout of the campaign was standardised, and that it stands out in a clutter of Newspaper ads, hoardings, online banners, etc. So, achieving high recall was imperative.

Finally, we wanted to make sure that the communication connects with the audiences. They should be able to visualise themselves as customers of www.zip.in. So, we did decide to keep it real too.

PS: Of course, the content was tweaked to suit various channels, but certain things were retained to establish connectivity. The idea was to benefit from integration. So, now we knew “how” our communication should be. But it was time to decide “What” our communication should be. And we came up with the following 360 Degrees Branding Strategy.

Print Campaign:

Brand Video: Produced by Namesake Productions

Radio Jingle: 

  

Digital Ads:

360 Degrees Branding – Media Channels:

News Paper Ads – Times Of India, The Hindu

OOH – Hitec City, Gachibowli, Kukkatpally, Uppal, ECIL

Fliers – Somajiguda, Banjara Hills, Jubilee Hills, Madhapur, Hitec City, Kondapur, Gachibowli, etc.

Radio – Radio Mirchi

Search Engine Optimization (SEO) – On Page & Off Page Optimization, Directory Listing, Products Listing, Link Building, Goal Setting & more

Search Engine Marketing (SEM) – Google AdWords, Web Banners, Blog

Social Media Marketing (SMM) – Facebook, Twitter

YouTube Marketing – Video Content Production & Promotion

Retargeting – Google & Facebook Retargeting Ads

The Results – 360 Degrees Branding:

64.3% rise in website traffic.

38% increase in orders.

33% increase in average order ticket size (price)

19% decrease in bounce rate, indicating better traffic quality.

98% customer satisfaction ratings re-iterating that every branding effort needs to be teemed up with a good product or service.

For questions regarding advertising of your product / service,
please click here.

Ever wondered what the first Indian advertisement looked like? When Englishman James Augustus Hickey started making losses on his newspaper (India’s first) business in 1780, he resorted to advertising . The newspaper didn’t survive for long. But India was gifted a terrific new medium of communication. The first Indian ads mainly revolved around simple & direct messages. And featured a mailing address. Times have drastically changed since then.

Continue reading “Advertising Agencies: Ever wondered how the best do it?”