Tag Archives: Search Engine Optimization

Search Engine Optimization & Pay Per Click are effective for brands

The primary search result of all the search engines where one can find web pages and other content in the form of videos or local listings based on the search engine optimization. This means that the result that you see based on your search is what the search engine considers to be most relevant for the users. The results derived are based on the content and backlinks. In short, search engine optimization is a process that increases the quality and quantity of traffic to a website through organic search engine results. Start by building an SEO friendly website and grow your business effectively.

Search Engine Optimization

Search Engine Optimization – Increase your traffic

With the help of analytics and reporting tools, you can easily see an increase in traffic. You can see visible results as soon as you start the process. The traffic that comes to your website will increase at a steady rate. As more people visit your site, an increase in sales can be seen.

Your brand’s credibility goes high

The moment visitors see your brand at the top of the search result they automatically consider it to be more credible. If you are really behind in the search results, the viewers might become skeptical and might not click on it. Your visibility on the search engine among the top 10 result is highly important to increase your credibility.

Search Engine Optimization is used by your competitors

SEO is gaining popularity. If you are using it then probably your competitor is also trying hard to increase traffic on their website and get more clicks. There will be no point in offering amazing services but not appearing in the top search. Letting people know about your brand and increasing your visibility is important these days. Hire an SEO expert who can help you get better results.

Pay Per Click is the right choice

Pay Per Click is a process in which advertisers pay a fee each time someone clicks on their ad. It is a method through which each visit on the site is bought rather than earning it organically. It allows advertisers to place an ad in all the search engine sponsored links whenever someone searches a keyword related to it. Each click that comes on our ad, a visitor visits our website. A small fee is to be paid to the search engine. A lot of efforts and research goes into making a successful PPC campaign.

Pay Per Click helps you reach your business goals

Pay Per Click helps in achieving a lot of business and marketing goals. It helps to achieve many parts of the sales plan and the path that your prospect customers take from being aware of the brand to become a customer.

You can measure and track it

Pay Per Click run through AdWords which makes it easy to measure and track it. You can check various performance details including clicks, impressions, and conversions.

Use search engine optimization and pay per click to boost your business digitally.

All you need to know about Penguin 4.0

Algorithm Penguin 4.0: All you need to know about the cute sounding master Algorithm by Google.

 

Algorithm Penguin 4.0

 

 

 

 

 

 

 

 

So Google Penguin is an algorithm that’s been with us for a few years now, designed tocombat link spam specifically and to make internet more users friendly, relevant and qualitative. After years of saying this was coming, Algorithm Penguin 4.0 was finally rolled out on Friday, September 23rd It is now real-time in Google’s algorithm, Google’s core algorithm, which means that it’s constantly updating.

Impact of Penguin in the past :

  • Penguin 1.0 was launched on 24th April, 2012 and impacted 3.1% of websites. Aiming on curbing “Web spam” like keyword stuffing, cloaking, link schemes, or purposeful duplication of the content.
  • Penguin 1.1 came on 26th May, 2012. This update was specially made for those who were hit severely as many already started questioning whether it made the results worse. However, sites that think they have been mistakenly penalized were allowed a web form to inform the same to Google. Simultaneously, the Penguin 1.1 update was released and called to be a “date refresh” process that impacted less than 1.1% of English language websites.
  • Penguin 1.2 was released on 5th October, 2012. Which had an impact on 0.3% of all the queries.
  • Penguin 2.0 was released on 22nd May, 2013. Penguin 2.0 was considered to be a new algorithm to curb bad linking and spam. More than 2.3% of search queries were affected by this update.
  • Penguin 2.1 was released on 4th October, 2013. This fifth installment if Penguin Algorithm was an improvement to the second generation spam filtering tech was also a relatively minor change affecting less than 1%.
  • Penguin 3.0 was released on 17th October, 2014 impacting 1% of the results. This update specifically targeted sites that still were violating Google’s linking policies.
  • Penguin 4.0 :
    • As we stated earlier, Algorithm Penguin 4.0 is designed tocombat link spam specifically and to make internet more users friendly, relevant and qualitative.
    • The list of sites affected by Penguin was only periodically refreshed at the same time.
    • According to Google… “Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed.” But now, Penguin data is refreshed in real time, so any changes will be made as soon as the affected page has been re-crawled and re-indexed.
    • Google also states that it not going to comment on future refreshes.
    • Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.
    • So any penalties will be delivered to a specific page rather than an entire domain, which seems much fairer in the long run.
  • S – At What’s In A Name we specialize in creating state of the art SEO friendly Websites. For more info visit (*whatsinaname*)

 

 

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