king of B2B Social Media Marketing and what all it can provide.

In this era of Social Media Marketing (S.M.M), on a tentative basis, we miss out on one of the “Big Guns” of Social Media Marketing. Yes, you know where this is going, it’s LinkedIn!B2B social Media Marketing

Here is an overview of LinkedIn:

  • Why is LinkedIn considered as the king of B2B Social Media Marketing? Because, people who use LinkedIn generally don’t come on to it to upload “selfies” but rather are people who are thinking about their careers or companies.

With 2+ people join LinkedIn per second globally and 2/3 users of LinkedIn are not Americans…with the total of nearly 500 Million users ranging from Mass Affluent/influents, decision making opinion leaders to College students come together on LinkedIn

What is LinkedIn Advertising? :

  • Well, as the name suggests LinkedIn Ads is the Advertising platform provided by LinkedIn for Social Media Marketing. Even though LinkedIn’s Advertising domain is not as strong as Google Ad Words it does work out pretty good on many levels with ‘Target Audience’ being really specific one can rely better.. and further filtering options given vary from Region/Country, Company and some advanced options such as “Similar Audiences” , making it better to work on their B2B Social Media Marketing.

Ok, say I’m impressed, what options do I have on LinkedIn Ads? :

  • Someone wise said, “People with great connections get 13x more opportunities in life.”…No! We just made that up. But you get the point. When it comes to LinkedIn Ads, we have a range of Ad formats which LinkedIn named them as..
    • Sponsored Content
    • Sponsored Inmails
    • Text Ads
    • Dynamic Ads
    • Programmatic Display Ads

Oh! Fancy words! Care to Explain? :

  • Isn’t Social Media Marketing majorly depending on fancy words? ok, let us not bore you by getting into micro details we’ll keep it short.
    • Sponsored Content: Helps you promote your updates to targeted audiences on different channels like desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed.
    • Sponsored inmails: “Inmails” is short for the mails one receives (Inbox). Sponsored Inmails can help you reach your target audiences right in their LinkedIn inbox and deliver personalized messages that drive more conversions than email.
    • Text Ads: Text Ads help you reach your target audiences by allowing you to add a compelling & clickable headline, description and even a 50×50 image. This is one way you can start reaching your target audience in minutes on LinkedIn Ad platform. These Ads will appear on the homepage, Results page and Individual Profiles as well.
    • Dynamic Ads: These are the Ads which appear on the left of your home page which will help your profile to connect you with the Ads and allow you to precisely target decision-makers and influencers with highly relevant and customizable creatives on LinkedIn giving it a real personal touch. According to LinkedIn “60% of marketers say personalizing the customer experience is their top marketing objective.”
    • Programmatic Display Ads: Programmatic Display Ads are 300×250 standard display ads on the right column of the desktop. considering LinkedIn to believe that ‘61% of advertisers cite inventory quality as a leading challenge’ Programmatic Display Ads bring your business in front of the world’s largest, most engaged professional audience of influencers and decision-makers with efficiency and control.
  • We at What’s in a name help you confidently get your business in front of the world’s largest, most engaged professional audience of influencers and decision-makers with efficiency and control.

All you need to know about Penguin 4.0

Penguin 4.0: All you need to know about the cute sounding master Algorithm by Google.google penguin 4.0

So Google Penguin is an algorithm that’s been with us for a few years now, designed tocombat link spam specifically and to make internet more users friendly, relevant and qualitative. After years of saying this was coming, Penguin 4.0 was finally rolled out on Friday, September 23rd It is now real-time in Google’s algorithm, Google’s core algorithm, which means that it’s constantly updating.

Impact of Penguin in the past :

  • Penguin 1.0 was launched on 24th April, 2012 and impacted 3.1% of websites. Aiming on curbing “Web spam” like keyword stuffing, cloaking, link schemes, or purposeful duplication of the content.
  • Penguin 1.1 came on 26th May, 2012. This update was specially made for those who were hit severely as many already started questioning whether it made the results worse. However, sites that think they have been mistakenly penalized were allowed a web form to inform the same to Google. Simultaneously, the Penguin 1.1 update was released and called to be a “date refresh” process that impacted less than 1.1% of English language websites.
  • Penguin 1.2 was released on 5th October, 2012. Which had an impact on 0.3% of all the queries.
  • Penguin 2.0 was released on 22nd May, 2013. Penguin 2.0 was considered to be a new algorithm to curb bad linking and spam. More than 2.3% of search queries were affected by this update.
  • Penguin 2.1 was released on 4th October, 2013. This fifth installment if Penguin Algorithm was an improvement to the second generation spam filtering tech was also a relatively minor change affecting less than 1%.
  • Penguin 3.0 was released on 17th October, 2014 impacting 1% of the results. This update specifically targeted sites that still were violating Google’s linking policies.
  • Penguin 4.0 :
    • As we stated earlier, Penguin 4.0 is designed tocombat link spam specifically and to make internet more users friendly, relevant and qualitative.
    • The list of sites affected by Penguin was only periodically refreshed at the same time.
    • According to Google… “Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed.” But now, Penguin data is refreshed in real time, so any changes will be made as soon as the affected page has been re-crawled and re-indexed.
    • Google also states that it not going to comment on future refreshes.
    • Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.
    • So any penalties will be delivered to a specific page rather than an entire domain, which seems much fairer in the long run.
  • S – At What’s In A Name we specialize in creating state of the art SEO friendly Websites. For more info visit (*whatsinaname*)

 

 

Use Internet Marketing Services for your business to grow big

OK, you don’t believe in using Internet Marketing Services Since your business is doing fine and is already big enough. You have a large customer base that trusts you for the kind of products and services you provide.

But have you ever gave it a thought that how big is big enough…?

Because in our small world, business is a big word and it is Big because it knows no boundaries. Just like the imperialism that was prevalent in the era of Kings, business takes you far. A successful business of a certain city aims for success in other cities, then state and so on.

internet-marketing-services

We know you want the same with your business, read on to know how Internet Marketing Services help you with that.

Why do you need Internet Marketing Services…

You own a smart phone, your kids and younger siblings obviously do, even your parents have smart phones now. With internet plans getting cheaper and cheaper every day, all of us use internet in some way or the other. All our queries and searches go through that search engine, you know which one. Most of the Internet Marketing is either done with or on that search engine. Whatever you search is recorded and wherever you go is tracked. Hence based on that behavior, businesses target the right customer base for their products and services.

Given this vast reach of the internet, you just can’t rule out the possibility of marketing your product on internet. Keep in mind that we are living in a time where people share their whole life on internet. At such a time, either you exist on the internet or you simply do not exist for a majority of your potential customers. This is when Internet marketing Services Companies come in to picture.

How does Internet Marketing Services companies help…

Since ‘seeing is believing’, these companies make your brand visible so that people can ‘see’ you and your business. They keep track of the trends as how people search for services and products. Based on those specific keyword searches, they design your website content and strategize your online presence. In 2017, as the whole world is going digital, businesses will rely heavily on digital marketing. Probably, this is the best time to make a move and create an online entity for your brand.

“A well planned business is a success story in the making”, and that story is spicier if marketed well on the internet. So regardless of your business scale (small, medium or large) Internet marketing services companies make you stay relevant.

What’s In A Name is a leading Internet Marketing Services Company in Hyderabad, India providing best internet marketing services like SEO, SMO, PPC and other services. Visit to know more.

The fastest growing SEO Company in Hyderabad, India

What comes in our mind when we hear “the fastest growing SEO company in India”…?

The visuals in my mind show me a company turning into a giant and all other companies turning into minions. That’s a lot to visualize and sounds like self boasting, but who doesn’t do that? These things are bound to happen when you believe in yourself and in your capabilities to do more. Being an Top SEO company in Hyderabad, India. a country of more than a billion population is challenging. And to grow in such a place needs a challenger like us.

seo-company-in-india

Challenges for an SEO company in India:

In a country of more than a billion people, you have to be different in order to stay relevant. Because the number of people using internet in India is more than the total population of some countries put together. Converting this big amount of internet users into the traffic towards a website takes a lot of effort. Thus it needs a great amount of strategizing put into right place at the right time.

Study of the trends on social media, keywords that go viral, keyword searches and current topics, all in a day’s work at an SEO company in India.

What’s In A Name, the #1 SEO Company in India:

The whole world in running at an insane speed and being the top SEO company in India. Therefore we must keep up with all the trends in social media and on the internet. With a rock solid web design and development team and our precision in digital marketing, we are the best in business. Our acumen on SEO services and the uniquely creative thinking about all that matters for brands, makes us the best.

What’s In A Name is the #1 SEO Company in Hyderabad, India.
We Provide best internet marketing services like SEO, SMO, PPC, Digital marketing and other services. Click to know more.

 

Why Industries & Businesses need Digital Marketing Company

Digital marketing has begun to move at a frightening speed. Keeping up with these changing trends is always a scary idea, especially when you’re a fully fledged digital marketing company. The future of business is now gone digital.

Digital marketing company for the digital economy

The scope of digital marketing isn’t limited to a certain area – the scope of digital marketing is now global. As a digital marketing company, the goal is all about reaching a larger and specified target audience through the internet and the world of online marketing.

Digital Marketing Company

The last four decades have seen, world-over, a swift increase in the use of computers. Digital marketing is effectively marketing a product on the internet. In today’s world, digital marketing is essential. We understand how important online marketing is. It has become the only way to succeed as potential customers are online for most of the hours. Small business owners find the digital world intimidating. For a sure fire way of success with digital marketing, five simple rules can be followed as listed below:

– Setting a goal
– Create a marketing funnel
– Develop a call-to-action
– Create an effective lead magnet
– Drive traffic

These forms have guaranteed success in the past. But what most companies don’t know is that people are looking for a touch of difference and a unique service.

How to make digital marketing a unique process

There has been a significant change in the digital marketing world over the past several years, especially with the introduction of updates like panda and penguin. A company’s future is bright and promising if it is prepared to focus on superior inbound marketing methods and to offer content of substance to the clients.

“Marketing is to define, promote and manage the sales of goods and services”. We know how useful the internet has become. Every small business starts off with creating an online presence and we understand the importance of that.

What’s In A Name is leading Digital Marketing Company in Hyderabad, India providing best internet marketing services like SEO, SMO, PPC and other services. Visit to know more.

Before you Start with New Website Design and Development

Brands now want to partner with Digital Marketing Companies & Agencies that have a strong web design and development team. Partnering with an agency that has these teams helps create a strong message.

Advertising is no longer just about the great big idea. It involves looking all fields. Website Design and Development come into this field. A creative and the digital centric approach help create the best impact.

web design and development

Why does and brand need website design and development?

In today’s world, Website Design and Development have stormed in and taken over. Why is it to so important for a brand to look at web design and web development?

A unique design language is created by merging these two aspects – Design Language. A design language helps in creating a unique identity for the brand being worked on.

When it comes to talking to clients through these mediums, the first step is to take stock of what the client is expecting. Clients all over have been looking what give their business the best growth.

Creating a strong visual identity

Creating an appealing and memorable web site takes time. There are a lot of aspects that go in to getting the right website developed. Some of the points that need to be kept in mind when your Website Design and Development starts working:

  1. Colours
  2. Typography
  3. Iconography
  4. Animation
  5. Design resources

Each of these elements come together to form the right website. The web design and web development team come together with these elements to create the website that speaks volumes about the brand. The quickly changing trends of digital media have created a new and fast need for web designers and developers.

Build a Great Website with What’s In A Name

We find the best solution for your needs, fully Functional, streamlined, Mobile ready, for your business that looks great including responsive design and stand-alone mobile sites. But that’s not all, you will also get the most amazing customer support around.

At What’s In A Name all our Website Design and Development are made with mobile ready technology from the start. Your page will look great on any device.

All of our completed website designs come with all Google tools installed, Google Analytics & Webmaster tools, we can help with the set up of your Google+ pages and Google Business page set up too.

What’s on your mind? Can we help? We assume all stages of implementation to make your idea take shape. Call us On +91 40 4007 2590 or +91 98854 24628 Or Contact us here.

What’s In A Name – An advertising agency that’s here to stay!

Advertising has grown through the years. Starting from a basic communication medium, advertising agencies were mere promoters of the name. Digital technology and marketing has changed the way customers interact with the buyers. An advertising agency decreases the level of footfalls and online only customers.

An advertising agency helps change the perception of brands. With online and digital marketing, mapping a company’s success is accurately possible.

Advertising Agency and Digital Marketing Company

Why use an advertising agency?

Brands, business and marketers know now that marketing today is a lot more than just regular promotions. Present day marketing involves a lot more than just direct communication. Marketing involves sending across the right message with the perfect amalgamation of visuals and content.

An advertising agency focuses on the right kind of distribution. With both the visuals and the content being merged in a tasteful way, a creative agency works hard to provide an outcome that is both visually pleasing as well as contextually appealing.

As the world of marketing moves towards using digital marketing as a platform for communication, a creative agency has its work cut out for them. When you’re looking at promoting your business in the World Wide Web, getting your word out and how you get your word out is important.

The benefits of an advertising agency

Keeping the ups and downs and the growing trends in the world, creating the right impact by using the right advertising agency is always helpful.

As a fully equipped advertising agency, What’s In A Name has its design team, it’s copy team and the digital marketing team working together to ensure that the client gets more than what they asked for.

What’s In A Name works as an agency that creates online campaigns, content strategy, marketing plans, website content and design and a host of other features.

The marketing world has moved towards digital and social media marketing as opposed to regular and outdoor hoardings. As an advertising agency, What’s In A Name works to ensure that every business is looked at as an individual business.

To know more about us, contact What’s In A Name today at +91 40 4007 2590 or
+91 98854 24628 or visit Whatsinaname.in.

Rebranding – Everything you should know about it.

Creating a brand is a challenge. But rebranding is a bigger challenge.

Rebranding, in principle, is all about changing the corporate image of a company or organization. It’s a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

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Hotel Formule1 presents #ChaltaHaiNoMore

F1 T Liner 02

Most of us love travelling, be it business or pleasure. The idea behind visiting a new city and staying in the comforts of a hotel room brings nothing but great ease to both our mind and body. The primary role played in our travel is that of the hotels we reside in. You cannot deny how rest assured you feel seeing a bed neatly laid out only for you, clean bathrooms, and other services assuring you of a comfortable stay.

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360 Degrees Branding Case Study – www.zip.in

Overview:

Zip.in is an online Supermarket, based out of Hyderabad. Until recently, it was operational in Hyderabad only. But soon it will expand to other cities across the country. The website has over 8,000 listed products that includes categories like fruits, vegetables, frozen food, pet care, organic food, stationery, essentials and many more. The BETA website went live in November 2014, and the final website went live in December 2014. Then began the 360 Degrees Branding effort to take the brand ahead.

360 Degrees Branding | Infographic | Strategy | What's In a Name Creatives

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