Since the beginning of the social media era, facebook has significantly impacted the way people communicate, make purchases and so much more. From being able to create a simple post to run a paid ad, the social media giant has come a long way. Facebook, a part of the Meta Group, contributes a good percentage to helping sellers achieve good conversions worldwide. Leveraging the power of the social media giant’s network can help grow businesses with much lesser efforts, resources and investments in comparison to traditional marketing.

Interesting facts connected to facebook marketing

Facebook boasts an impressive 2.8 billion active monthly users. Each year, the platform processes approximately 22 billion ad clicks, making it a powerful tool for marketers. Remarketing ads on Facebook outperform regular ads by receiving three times more responses. Additionally, research indicates that these ads are 76% more likely to get clicks than standard display ads.

What is the facebook pixel?

The facebook pixel is a must if you wish to remarket to your old website visitors or customers. It’s a piece of code placed on your website which tracks visitor behaviour including sections browsed, forms filled, videos watched, products added to wishlist or cart and more. Each of these activities is called an event. In short, it gives rich insights into how visitors are using your website.

Using insights that facebook pixel provides you, visitors can be served remarketing ads with enticing offers when they browse through their facebook feeds. Also, people who have already visited your website or downloaded the app can easily relate to your ads during remarketing. So, facebook remarketing ads seems to be very enticing for sellers while making it easy for customers to find the products they’ve been looking for.

How is facebook remarketing done?

Customer list: It allows you to serve remarketing ads to a specific audience list that you possess. For this, upload user details on facebook to target them.

Website traffic: It helps you serve remarketing ads to website visitors within a specific timeframe. To begin, add the facebook pixel which then helps identify the target audience basing their journey within the sales funnel. Creating and adding a pixel is a simple process:

• Firstly, Click the tools dropdown at top of ads interface page
• Secondly, Choose ‘Pixels’ → ‘Create a Pixel’
• Thirdly, Name your pixel
• Fourthly, Choose ‘Create a Custom Audience’ option → ‘Website Traffic’
• Finally, Specify parameters for visitors who can be served remarketing ads and apply to the ad sets

App activities: When your app user engages in a specific behaviour, it can trigger a remarketing ad on facebook with a special promo code.

Best practices for facebook remarketing 

1. Remarket to people who already Like your page.
2. Purchase followers through remarketing lists.
3. Facebook allows you to combine your custom audience list with its targeting options.
4. Keep your goal in mind when creating ad schedules.
5. Attract new clients by combining similar audiences with custom audiences.

Top 5 benefits of facebook remarketing 

1. Ads appear in facebook feeds.
2. Helps increase brand awareness.
3. Customers can view ads multiple times.
4. Costs less per click.
5. Market products based on interest.

Challenges during remarketing

1. Ad fatigue: Keep your ads updated and also experiment with different formats and messaging.
2. Attribution issues: The attribution tool can help understand customer journeys and how different touchpoints contribute to conversions.
3. Audience overlap: The overlap tool helps identify and reduce overlapping audiences.

Facebook remarketing is a much bigger topic to discuss and explore. As the leading digital marketing agency in Hyderabad, What’s in a name Creatives (WIN) has run very successful campaigns for reputed clients. 

Amazon is a household name in India. As we generally know, it’s a globally popular ecommerce company that sells household groceries, electronics, and so much more. 

Amazon SEO plays a big part in helping us index and make product catalogues easily accessible by customers. In simple terms, typing in the product name in the search bar pops down the product list across multiple brands. If they search for a specific brand with the product name, they get the exact one, if listed on the platform. 

What is Amazon SEO?

As known in the digital world, SEO stands for Search Engine Optimisation. It allows search engines to give customers the best results for their queries. In short, Amazon SEO helps improve brand and product visibility on the platform. So, when we want more customers to view and buy our products, we apply the best SEO principles to help them rank better in search results. 

Amazon uses a search algorithm called A9 to rank products in search results. A9 uses two categories of signals to achieve this.

1. On-page signals: It includes product titles, descriptions, images and backend keywords. 
2. Off-page signals: They may include shopping history, user-preferred search terms, search volumes, competitor SEO tactics, etc.

The goals of Amazon SEO 

Product listings on the Amazon platform are optimised for three goals. 

1.  Visibility: The product should appear such that your customer can understand it in a glance.
2.  Relevance: When your customer searches for a particular product, they should be able to get the specific product or narrow down the category without clutter or confusion.
3.  Conversions: Every seller loves this term. Your product descriptions and bullet points should be crystal clear so as to help your customer make a purchase decision. 

The 5 components of Amazon SEO

1. Amazon Search Box: This is where customers search for and find products. They can also find drop-down menus for certain product categories.
2.  Search Results Page: Here, customers can see results such as product offers, prices, images, shipping options and more.
3.  Search Filters: Customers can refine their search results by examining price category, model year, weight, customer reviews, etc.
4. Amazon Sales Rank: The bestsellers list shows the most popular products on Amazon based on real-time sales.
5.  Advertising: You can also advertise your listed products on Amazon to give them more visibility. Customers will see a Sponsored tag at the top of these ads.

*PC: amazon.in 

What matters in Amazon search rankings? 

• Conduct thorough keyword research using the embedded tools on Amazon.
• Craft high-performing product titles using relevant keywords.
• Add relevant, informative and error-free product descriptions.
• Highlight key details with bullet points.
• Use high-quality product images, especially primary images. It’ll draw the customers’ attention immediately.
• Add strong backend search terms.
• Adjust product prices to drive conversions.
• Ensure that honest reviews flow in without monetary compensation.

Therefore, Amazon SEO is a powerful tool that helps sellers and buyers on the platform alike. It’s a boon, especially for startups or small businesses, to expand their brand awareness and network.

What’s in a name (WIN) is the leading digital marketing agency in Hyderabad. Hence, our time-tested expertise can help scale and deliver results for your marketing efforts.

Google Analytics is the most robust web analysis tool in the market. It has an active user base of over 30 million websites and is increasing. Being a premium digital marketing agency in Hyderabad, we’ve been at the forefront of empowering our clients with top-notch marketing analysis using Google Analytics 4 (GA4). GA4 is more powerful than its predecessors loaded with extra features that help your business with strong marketing insights.

GA4 replaced Universal Analytics on July 1, 2023. But your existing Universal Analytics properties can continue collecting data without interruptions. So, add a new GA4 property and it’ll work seamlessly along with the old properties.

Key differences between Universal Analytics & Google Analytics 4

1. Predictive metrics: Using Google’s machine learning model, GA4 can predict a user’s future purchase decision and revenue. 
2. Privacy guards: Cookie-less data measurement and non-storage of IP addresses in GA4 ensures that website owners collect data ethically.
3. User tracking: You can now have a complete picture of the user journey and conversions in GA4 instead of the older session-based tracking.
4. Multi-platform data analysis: GA4 fetches data also from Android and iOS apps along with websites.

Uses of Google Analytics 4

1. Analysis of user behaviour across platforms and devices.
2. Boosting marketing campaign performance.
3. Analysis and boosting e-commerce performance.
4. Defining accurate customer personas.
5. Creating effective SEO strategies.
6. Improving customer experience.

How to use Google Analytics 4

Beginning from the new upgraded dashboard, begin your GA4 journey. 

1. Reports dashboard:

It’s the second icon on the left navigation bar. It shows you a snapshot of all reports. So, it shows lots of data up to minute details. You can also view monetisation, acquisition and user demographics here. Also, you get the option to compare different metrics here.

 2. Customise reports snapshot:

Glance through the data that matters most. To begin, create a new report.

• Firstly, click Library on the bottom left navigation bar.
• Secondly, scroll down to Reports Table → Create a new report → Create an Overview Report
• Finally, provide the data source, and GA4 will guide you through the process of creating a new report.

3. Search bar:

Get access to intricate details such as specific reports, insights, property configuration or help content.

4. Create events:

You need them to track almost everything. After you get editor access, do the following:

1. Firstly, click Configure → Events → Create Event 
2. Choose the data stream.
3. Click Create.
4. Name your report.
5. In the Matching Conditions field, enter the existing event on which it would be based.
6. Select the checkbox ‘Copy parameters from the source event’ only if you wish to use the same parameters as the original event. 
7. Finally, specify any changes required for a new event.

5. Suggested audience:

Find new audiences that fit your business which can be very helpful when you launch a new product or expand into new markets. 

Click Library → Audiences → Build new audience

6. Path exploration:

It shows the sequence of common pages users visit and their actions on the page. You may vary the input variables, such as gender, location, etc., to get detailed reports.

What’s In a Name is one of the leading digital marketing agency in Hyderabad offering top-notch digital marketing solutions. Contact today.

Google has been offering features and tools that help businesses reach out to customers or vice-versa. One of them is the business chat feature in Google My Business. It enables customers to ping the businesses regarding any queries they may have or complain about products/services. 

Google will discontinue this feature including call history beginning July 31, 2024. Google says that the feature is underutilised. Instead, the company will be redirecting its efforts towards deploying more impactful features.

Google’s Statement

Google issued the following statement about the removal of the chat feature and call history.

“We are reaching out to share that we will be winding down Google’s chat and call history features in Google Business Profile on July 31, 2024. We acknowledge this may be difficult news – as we continually improve our tools, we occasionally have to make difficult decisions which may impact the businesses and partners we work with. It’s important to us that Google remains a helpful partner as you manage your business, and we remain committed to this mission.”

Changes to Google My Business explained.

Beginning July 31, 2024, you’ll not be able to use or find the chat feature in Google My Business. Customers can still find and contact your business through Google Search and Maps. So, new chats cannot be initiated from July 15, but you can download your chat history with customers till the shutdown date.

From July 31, 2024, the feature will be taken off and you’ll not be able to receive any new chat messages.

Issues that businesses may face

1. Confusion: Customers who are accustomed to the feature may feel confused due to its sudden removal. Hence, communication on alternatives is important.
2. Business opportunities: This feature has been quite useful in addressing customer queries or complaints and even capturing leads. Hence, there could be a gap until your business figures out an alternative.
3. Live engagement: This feature allows live interactions with customers and hence, may cause decline in sales or failure to address product/service issues quickly.

How do I communicate with my customers?

Alternatively, you can try these modes of communication.

1. Phone calls: That’s quite a reliable way to communicate with your customer. Keep it updated on your GMB listings. 

2. Contact forms: A good and easily accessible contact form on your website can help your current or potential customers contact you easily. 

3. Messaging apps: Google offers messaging app integrations on its business profiles. An example is WhatsApp. You can highlight this aspect well to your customers.

Google may introduce new innovative features for its business profiles in the coming future but you needn’t wait till then. Try implementing the above while remaining updated about the latest moves.

There are many options available as alternatives to ensure that you don’t miss out on good leads and also help your customers address concerns. Time matters in business. So, explore and you’ll find an effective solution to help your business maintain its edge.

What’s In a Name is the leading digital marketing agency in Hyderabad. If you’re looking for premier digital marketing solutions, we remain committed to helping you navigate the journey.

Businesses are increasingly adopting digital marketing for brand awareness and to widen their customer base. They have been regularly observing the benefits of digital marketing in customer acquisition by other businesses. What’s In a Name Creatives is a leading digital marketing agency in Hyderabad. Our innovative and cutting-edge digital marketing strategies help our clients get the desired results and at times, more than that. 

Digital Marketing helps your business get 10x to 100x results in comparison to the traditional methods of marketing. This is due to its wider reach through the internet i.e. websites, social media and search engines. So, strategies such as social media marketing, search engine marketing, search engine optimisation, email marketing, content marketing and ads (pay-per-click) are the core elements that bring results.

But at the end of the day, it’s the strategy that matters. Also, digital marketing strategies involve the application of ethics. This ensures a level-playing field while pursuing healthy competition.

In the modern world, it’s a superpower that businesses possess. But harnessing that superpower is the key to success. For this, businesses will have to tailor their digital marketing strategies to reflect their business goals.

Businesses that can deploy digital marketing

There is no limit on business size in the application of digital marketing solutions. Small to medium size businesses can take advantage of this by using their websites and social media platforms to market their products and raise brand awareness. They may also do ads on a small level.

Whereas in big businesses, they can spend heavily. They can invest in heavy ad marketing, such as social media ads and Google network ads, from basic text ads to display ads that can show videos. Also, they can collaborate with influencers to leverage their follower base and widen the brand reach. 

Therefore, budgets can vary across businesses. Even if you don’t have the budget to spend on ads initially, organic marketing will help if done after a thorough brainstorming. Your strategies have to take into consideration whether your goal is B2B (Business to Business) or B2C (Business to Customer) marketing.

Do all businesses succeed through digital marketing?

The answer to this question lies in the strategies adopted by the business. Some get very good results while others may initially struggle a bit. Identifying the right audience for your products/services is essential. Once this is done, it becomes easier to choose the right digital channel which can deliver you results.

For example, if Gen Z is your target audience, platforms such as Instagram, Snapchat, YouTube helps you target them easily through ads and organic content that includes text and videos.

Reflect first to ensure a sustained and successful campaign. Answer pertinent questions such as ‘What are my goals?’, 

‘Who is my audience?’, ‘Where is my audience present?’, 

‘What type of content does my audience like?’ and ‘What should be the tone of my messaging?’.     

During the campaign phase, keep tracking the bounce rates, cart abandonment rate, conversions, etc., apart from website visits and leads for a clearer picture of how well customers respond.

What’s In a Name Creatives is a digital marketing agency in Hyderabad. If you need a trusted partner to guide your digital activities, we’re with you.

YouTube remains the most popular video-sharing platform on earth. It can be accessed on a desktop, laptop or mobile device. We’re one of the premier digital marketing agencies in Hyderabad that uses YouTube to help our clients achieve excellent lead conversions and brand awareness. We believe that YouTube has great potential to achieve awesome marketing results, considering its popularity in India and worldwide.

In September 2023, Youtube announced the beta launch of its mobile video editing app with the name YouTube Create. This app is currently available for free on Android devices in limited countries, and it can edit YouTube shorts or long videos. Recently, YouTube launched the app in 13 more countries worldwide, including India. 

This is a shot in the arm for Indian content creators who would otherwise spend time and money looking for good video editing tools.

More about YouTube Create 

The YouTube team has been planning the launch of this app for quite a long time. This stand-alone app is the result of feedback and testing by around 3000 content creators over the last few years. It makes video production for Shorts or longer ones simpler and easier so that creators can utilise the extra time for other creative tasks. 

YouTube Create is the perfect app for beginners. Hence, you can begin your baby steps in content creation and editing using the app. It’s akin to what TikTok offers with its video editing module ‘CapCut’. Though it can create videos for other platforms, it’s YouTube-centric. 

Also, It’s different from YouTube Studio, which manages your channel, analyses data and helps you interact with your audience.

Functions of YouTube Create

The app is feature-rich and helps you edit your videos without ever having to leave the YouTube family. It includes 

• Music
• Precision editing & trimming
• GIFs
• Stickers
• Effects
• Filters
• Transitions
• Audio cleanup
• Automatic captioning
• Voiceover capabilities
• Beat-matching technology

With the app being in the beta stage, there will be more exciting features in the upcoming releases. Hence, it’s the beginning of the golden period for content creators on YouTube.

How to use YouTube Create

After a few simple steps, you’re all set to publish amazing content.

1. Firstly, pull out your smartphone, record the video and drop the clips you wish to edit into the Create app.
2. Secondly, if you desire to add a song to set the mood, choose from thousands of royalty-free songs.
3. Thirdly, match the beat to perfectly time your transitions by tapping on ‘Find Beats’.
4. Fourthly, mix and match with filters, stickers, effects, etc., for a unique feeling.
5. If there’s too much background noise, just tap ‘Audio Cleanup’ and it’ll be taken care of.
6. If you need captions or voice-overs, use the built-in tool, and you’re all set to go.
7. Finally, upload the video to YouTube.

YouTube Create Beta is currently available only in 13 countries and only on Android devices. However, as the testing phase advances, more launches will be seen globally. IOS users can expect the app to be available in the App Store this year.

What’s In a Name Creatives is the best digital marketing agency in Hyderabad. We offer a full suite of premium digital marketing solutions that have won us recognition. So, if you’re looking for one, we’re there for you.

Internal mobility is the movement of employees both vertically and laterally within the company hierarchy for new career roles. Companies usually do this to retain good talent within the organisation. But this has now gone innovative.

Linkedin, a professional networking company has included internal mobility tools to its list of recruitment solutions. It’s quite famous for professional networking and recruitment activities. From our observations, many candidates have good prospects of finding their dream roles on the platform. 

The platform helps candidates through direct postings by companies or through referrals by network members. Statistics tell us that at least six people get hired every minute on Linkedin. The potential employer can see the applying candidate’s complete profile including references, network, certifications, etc., apart from the resume attached.

The new addition of internal mobility tools is a shot in the arm for employers. It helps them easily identify existing employees for promotion to open roles within the company. Also, it helps companies identify the most suitable employee easily without wasting time and money and maybe even avoid unnecessary interviews. 

LinkedIn’s workplace report says that 85 % of hiring managers believe that retaining top talent requires prioritising existing employees for new career roles within the company itself. However, only 1 in 5 employees have the confidence to do so. 

LinkedIn launches Next Role Explorer as part of its internal mobility tools

Next Role Explorer is a dynamic career path visualisation that recommends employees’ potential next roles inside their current organisation based on their current role and career goals. Also, it guides the employees’ learning journeys to help them achieve their career goals and points them towards customisable role guides to help them understand the specific skill set required to succeed in the role. Here, employees get personalised or customised learning plans to help them close their critical skill gaps and move ahead. 

These internal mobility tools help companies align skill development to their requirements. Linkedin has a repository of 41,000+ skills which have been added by around 1 billion members on the platform. Thus, employees can receive alerts about new job postings within their company and express interest in it. 

Features of Next Role Explorer, the internal mobility tool from Linkedin

Guide candidates: It helps employees discover their next role within the company by analysing their current title and career goals. Additionally, role guides offer elaborate role descriptions, content recommendations and day-in-the-life videos. 

Develop skills: The learning plan focuses on the content that would help close the skill gap. Also, AI-powered coaching helps with personalised and conversational guidance.

Connect with recruiters: Employees can explore the open roles available in their companies and express interest based on matching skills and goals.

Measurable metrics: New metrics and exportable data gives you access to role guide views, certifications and internal jobs viewed.

We understand that Linkedin intends to address employee retention issues in companies through the launch of internal mobility tools. This innovative measure is sure to have an impact on companies in the long run. 

What’s In a Name (WIN) is the leading digital marketing agency in Hyderabad. So, if you’re looking for innovation in the digital marketing universe, we’re always up and ready for the game.

Prompt Engineering is the current buzz in artificial intelligence. We see a lot of people talking about it all over the internet. There’s a lot of interest in prompt engineering that’s been catching the attention of businesses worldwide, including India. 

When deployed effectively, it can streamline your business marketing effectively. Also, it saves you precious time utilising it for other purposes.

What is prompt engineering?

We were also curious when prompt engineering started becoming popular. So, we went about trying to understand what it was all about. And we were impressed with its potential in business applications.

In simple terms, prompt engineering is the art of crafting very precise and effective prompts to get relevant and accurate results. It runs on AI generative tools such as ChatGPT, Gemini, Copilot and more. Hence, a good prompt is akin to a good piece of code written in a programming language such as C, C++, Javascript, etc. 

Prompt engineers ensure that they craft the best quality prompts for the best results. These prompts could be used to get information about a research topic for college or office work. It could also be used for writing an email, essays, blogs, programming codes, and much more. 

Also, in the latest scenario, you can generate images or 1-minute high quality videos by simply typing in the appropriate prompt. 

How prompt engineering works.

Let’s understand how it works in a simple way.

Generative AI models use the transformer architecture which helps them process huge data using neural networks. Large language Models (LLMs) and Foundation Models based on the same architecture provide the necessary information. Also, inbuilt techniques such as tokenisation, top-k sampling and model parameter tuning ensure that you get coherent and meaningful outputs.  

In instances where image or video generation happens from text prompts, the output is a combination of LLMs and stable diffusion models.

Prompt engineering techniques

1. Zero-shot prompting: Here, you can get instant answers to your prompts as the tool has been trained on huge amounts of data.
2. Few-shot prompting: Here, you give your prompt with an example in order to get the response you desire.
3. Chain-of-Thought prompting: Here, you provide a series of sequential prompts so that the tool can elaborate the output in the specified manner.
4. Least-to-Most prompting: It begins with basic prompts and then moves on to detailed and specific prompts to get the output you desire.
5. Adversarial prompting: You can give contradictory prompts to identify vulnerabilities in LLMs. Quite helpful in fine-tuning AI tools.  
6. Contextual prompting: Providing the AI tool with maximum and relevant data to produce the best output possible. Especially useful when the tool doesn’t have access to real-time data.

Therefore, looking at how prompt engineering works, it can be of immense use in marketing efforts such as ideation and brainstorming of ideas, conducting research, creating personas, identifying keywords, and creating a brief and framework. The number of applications will keep rising with time. It’s up to you to make the best use of this advancing technology.

If you’re looking forward to reaping the best out of your marketing efforts, What’s In a Name (WIN) is the best digital marketing agency in Hyderabad. Contact us.

Instagram is one of the coolest social media platforms on the internet. As a member of the Meta Group, I find Instagram especially popular for its reels and short stories. Its popularity is such that many businesses and brands use Instagram to raise brand awareness and even sell their products or services. The platform allows you to run ads too. What’s In a Name (WIN) is one of the leading digital marketing companies in Hyderabad.

Quite popular among the younger generation and middle-aged, it has been testing many new features. This includes features such as groups, threads (X-like feature), etc. 

Friend Map is the latest feature to be taken up for testing by Instagram before implementation. The development of this feature was first spotted by reverse engineer Alessandro Paluzzi, who often discovers new social media features in development ahead of their launch. Later, the Instagram spokesperson confirmed the same to TechCrunch, a world famous tech website. 

The testing of this feature has already begun internally among its engineers. It bears resemblance to Snapchat’s ‘Snap Map’, where users can share their real-time location with friends. It also mimics Apple’s ‘Find My’ feature that lets you see where your friends and family are. 

The feature comes with end-to-end encryption security that shows your location to the friend only whom you trust or choose. Also, it does not share your coordinates for safety purposes.

You can also leave a note or message on your friend’s location asking to meet up or for just a casual query. It comes with a Ghost mode which hides your last active location details. This feature intends to help Instagram users socialise more on the platform rather than merely spend time watching reels. 

Notes and Friend Map

The Friend Map feature allows you to leave short messages or ‘Notes’ on the map for your friends to see. These Notes are the short notes that appear at the top of your direct messaging feed. However, once Instagram integrates the Friend Map feature, you will be able to post these updates on the map. These notes would be helpful in keeping your friends updated about your latest activity if you feel the need to do so.

Therefore, the Friend Map feature can become a very cool tool that enhances your ability to socialise in real-time. It’s a matter of time before Instagram rolls out the feature.

What’s In a Name (WIN) is one of the leading digital marketing companies in Hyderabad. We have been instrumental in many brand transformations through innovative campaigns aided by the effective use of the latest technologies on social media, websites and other online mediums. If you’re looking forward to a world-class brand transformation, trust us to be your best guide.

Google is indispensable to our modern lives, be it personal or professional. It influences many of the decisions we make online. This could be locating an address, buying travel tickets, purchasing furniture or electronic appliances, deciding your vacation destination, choosing your kid’s school, and so much more. 

The Google search engine offers so much potential to assist with your daily activities. So, with each advancing year, its capabilities keep on improving through updates to its search engine algorithm. Hence, each algorithm update addresses an existing issue, improves upon an existing feature or introduces a new feature. 

What is the Google algorithm?

A complex system that retrieves data from its search index and delivers the best possible results for your queries. Numerous ranking factors rank websites according to their relevance in a particular domain or subject. Therefore, the algorithm, along with these ranking factors, lists out the results on the SERP (Search Engine Results Page). 

In the initial years after the launch of the Google search engine, there were limited updates, but in recent years, you could spot thousands every year. You may not even notice many of them unless it’s a core update. 

The algorithm updates that impacted SERPs immensely –

• Penguin
• Panda
• Hummingbird
• Pigeon
• Florida
• Big Daddy
• Caffeine
• Jagger
• Vince
• Fred
• Payday
• Freshness Algorithm
• Page Layout Algorithm
• Venice Update
• EMD (Exact Match Domain)
• Mobilegeddon
• Quality Updates
• RankBrain

History of recent algorithm updates

1. February 2023: Product reviews update.
2. March 2023: Core algorithm update.
3. April 2023: Update targeting review content on a page-level basis.
4. August 2023: Core algorithm update.
5. September 2023: Helpful content updates.
6. October 2023: Spam update.
7. October 2023: Core algorithm update.
8. November 2023: Core algorithm update.
9. November 2023: Update targeting review content on a page-level basis.
10. March 2024: Core algorithm update addressing low-quality content.

The latest algorithm update

According to Google, the latest March 2024 core algorithm update is in the rollout phase and more extensive than any other core updates. It aims to tackle issues with low-quality and spam content.

1. Improved quality rankings: It aims to reduce low-quality and unoriginal content by 40 %. Hence, it will help ascertain if webpages offer good quality content and give a good user experience.
2. Lesser spam: This update ensures that you won’t get to see low-quality content on SERP but rather get access to high-quality and trustworthy content.
3. Tackling content abuse: It will look into the mass production of content for the purpose of enhancing search engine rankings. Also, it won’t matter whether it’s done by humans, automation or a combination of both.
4. Misuse of site reputation: There’ll be a crackdown on websites that host low-quality or third-party content in order to get traffic by misusing its reputation.
5. Misuse of expired domains: The new policy targets the purchase and repurposing of expired trusted domains in order to promote low-quality content on SERP. 

Therefore, Google is on a mission to crackdown on low-quality content through its new core algorithm update. So, this will be a big relief for those seeking genuine and high-quality content online. Additionally, read more about the core update on Google Search Cenrtal Blog.

What’s In a Name is a digital marketing agency in Hyderabad. Hence, if you’re planning to create a high-quality website or update your existing one, our expertise can help you immensely.

Marketing is indispensable to businesses irrespective of the method adopted. It can be done directly or indirectly. Direct marketing includes door-to-door marketing, promotional flyers, SMS, phone calls, etc. Meanwhile, indirect marketing includes word of mouth by a customer, blogging, workshops, social media marketing, and other methods. Digital Marketing in 2024 has undergone significant transformations compared to previous years, yet traditional marketing remains indispensable.

Traditional marketing uses mediums such as newspapers, TV, radio, hoardings, billboards, direct sales, etc., to target customers. This is a mass marketing method where the public comes to know about the products/services offered by the company. Though there is a shift towards digital platforms in terms of purchase decisions, the traditional marketing method holds the trust of many.

Also, its impact on building brand awareness cannot be overlooked. For example, the public can’t avoid missing a hoarding in most cases.

Digital marketing uses the internet to deliver targeted content to a niche audience. It’s less expensive as the results are measurable, and so the campaign alteration can be done in real-time without any extra cost and still produce good results. 

You can utilise the full power of the Google Ads network and the social media ad network such as Facebook, Instagram and others.

What is Traditional Marketing?

• Print media: Newspapers, magazines, journals, flyers and others give ad space from which both parties benefit.

• Television: TV commercials include short ad breaks, jingles, etc. They catch the attention of every TV viewer.

• Radio: Radio commercials have always been popular and still continue to be. The rural regions benefit from AM stations largely, while FM serves most urban customers.

• Telephone: Also known as cold calling in most cases, it markets products or services to the potential consumer via direct phone calls and uses offers, benefits, and even emotional bonding to influence the consumer’s purchase decision. 

• Direct mail: Businesses may send postcards, brochures, flyers, and catalogues to consumers advertising their products. 

• Outdoor marketing: Billboards, road medians, huge hoardings and standees come in this category.

What is Digital Marketing?

• Social Media Marketing: Uses platforms such as Facebook, X, Instagram and others to market products/services in the form of text, creatives or videos.

• Content Marketing: Building brand awareness, generating leads and boosting traffic through blogs, articles, social media and websites.

• SEO: Optimising your website to boost traffic and increase website rankings.

• Email Marketing: Tell customers about new offers, products, etc., via email and direct them to the business website.

• Affiliate Marketing: Also known as influencer marketing, your business can tie up with a celebrity to promote your brand and services.

• Search Engine Marketing: It is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising placements.

Other methods include online PR, native advertising, inbound marketing. 

Therefore, both marketing methods have their advantages and disadvantages. But digital marketing in 2024, holds an edge in reaching a wider audience and getting good results. After all, you can measure and analyse each and every stage of this process and plug loopholes. 

What’s In a Name is one of the leading digital marketing agency in Hyderabad. If you’re ready to embrace the full power of the digital age, we know exactly how to get you there. Our portfolio will tell you why.

Ethical marketing is the new focus of businesses. Marketing is crucial to a business. It differentiates and highlights one brand from the other. It also helps a customer choose their products or services. 

But ethical marketing makes the difference, especially in this digital age where transparency and accountability go together. It highlights the values that a business stands for. Also, it establishes trust and in turn, a long-lasting relationship between a business and its customers. 

Ethical marketing applies to both offline and online marketing efforts. Modern advancements in technology, such as artificial intelligence, metaverse and others, call for stricter application of ethical marketing practices. 

Statistics show that millennials and Gen Z lead the demand for ethical marketing practices. Their active involvement in the digital world has been instrumental in building or bringing down brand reputation. They prefer to trust businesses that include diversity in the messaging.

Principles that’ll help your business

In the increasingly transparent digital world with cross-border customers, adopting ethical practices or principles helps your business make an impact. 

• Fair practices: Ensure fairness in all your business decisions, including fair pricing, better wages and sustainable development.

• Honesty: This factor impacts your business reputation. So, provide facts and avoid exaggerated claims.

• Transparency: Be open about the way your business treats employees and the impact of your products/services on the environment or other company operations.

• Responsibility: Treat your employees respectfully, provide reliable products/services, support social causes and commit to sustainability.

Ethical practices to focus on in 2024

Every new year brings about an increase in consumer awareness of ethical marketing practices. Some of the areas which demand close attention include.

• Sustainability: As your business proclaims green initiatives, it’s important that you back it up with action. Consumers detect hollow and genuine promises quite easily nowadays.

• Inclusive communication: As a business, you’ll be serving a diverse populace. Hence, it’s important that you address all of them equally without singling out anyone.

•  Use of AI: Tools like ChatGPT, Bard and others help you do your work easily. But, there is a fear that over-reliance can lead to a loss of authenticity in content. Hence, this can be overcome by keeping your messaging or content unique using your own language while using AI tools for ideation, structuring and organisation.

• Use first-party data: Customers are increasingly aware of the use of 3^rd party cookies by businesses to track their shopping behaviour. Hence, shifting to the use of first-party cookies will help your business gain customer trust, overcome compliance issues and deliver accurate and reliable campaigns.

What should you work on?

• Listen to your customers.
• Audit your marketing communications to plug in gaps
• Be transparent with your customers on your ethical and sustainable practices
• Ensure that your business complies with data protection laws

Therefore, ethical marketing can go a long way in helping your business establish a long-term relationship with customers on the basis of values. Customers value authenticity! So, keep it at the core of your business and see the difference with time.

What’s in a name is the leading digital marketing agency in Hyderabad. Hence, if you’re looking forward to building your business digitally and focusing on ethical marketing practices, you’re at the right place.