Advertising has changed its meaning with the advent of the internet. Its increased usage has made ad agencies convert into full-fledged Digital Marketing Company. Many Advertising Companies have added Digital Marketing to the list of their services. It is not only cost-effective, but it helps a brand to connect with their target audience in real time.

Online Marketing is turning out to be a serious business with the rise of Digital Advertising Company  Reaching out to your target audience has not only become easier but also quicker. As advertising can make or break a brand, it is imperative to look out for agencies that portray you in the right perspective.

Now the question arises ‘How to find the perfect agency for your brand?’ It is easy. Follow these few basic guidelines and find the perfect agency for your next brand promotion.

Sort out your needs.

Plan your needs with the help of your team. List down your requirements and be clear about it. Is it Content Marketing, SEO, Social Media Management, Website development or Search Engine Marketing? Once your list is sorted, count for Top Digital Marketing Company as per your necessity.

Which Digital marketing Company Suit yourself?

Look out for such Digital Marketing Agencies that cater to your needs well. The services offered by these agencies should be similar to the skill set mentioned by them. Get double sure by talking to their clients and read their reviews on their review sites. Case Study reveals a lot about a particular company. Make sure to go through all of them for a better understanding regarding the company.

Carry out a well-informed research

Getting to know the agency well before you get associated with it is always a good idea. Scan their profile before contacting them. The quality of their work talks a lot about their capabilities regarding what they will deliver.

Assign an Assignment

It is best to be sure about the agency regarding their capabilities. Ask for an audit report from them and evaluate the same. Take a further step only after being satisfied with the submission and fix a meeting.

Negotiate the price

Meeting the company face to face will help you get to know them better. Understand their work ethics and discuss the pricing model accordingly. Do not go after agencies that charge less. These agencies might seem like a reasonable option, but their services will not be up to the mark. Agencies that charge higher focus more on qualitative work.

As Digital Agencies have replaced ad agencies, getting associated with one requires a series of task. Having a clear idea of your requirements and also about the company along with its services facilitate better communication.

Your chances of receiving better results get higher when you can brief your goals. Find an agency that not only suits your requirement and your budget as well. Priority should incline more towards receiving quality deliverables.

As a matter of fact, market analysis and market research show that link building is imperative to website popularity. Furthermore, the competitive Analysis of most websites includes multiple back-links and link construction. However, what can be the use of hours of the market research process and competitive studies when your website is unique and has no rivals?

Hence, it becomes important to increase visibility and SEO status, without depending on relative company analysis.

We offer a guide map to help you up your web game independent of competitive market analysis.

1. Content Is Key

As a matter of fact, the crux of your website performance actually depends on the substance of your website. In turn, the substantiality of your site relies on the content it uses. Thereby, it becomes essential to have quality content. In fact, market analysis finds that the best websites have superior content. Hence, it is sensible to invest in professional content writers. Moreover, make sure your content is relevant and free from annoying grammatical errors.

2. The Friend In FAQ

Next, it is important to understand the psyche of your customers and consumers. For example, market research shows common questions revolve around why the site is important and what its targets and benefits would be like. This aspect of research gives you an insight into what potential clients will expect from you. Additionally, conducting an informal survey can really help you strategize your market research process.

3. Tailor Your Content

Furthermore, you must cater to the consumer-requirements by designing content around their frequently asked questions or your small time company analysis of what their queries could be like. As a result, you will gain customer trust and dependency. In fact, construct your FAQ page along with the same lines! Competitive analysis of Market studies reveal that websites that centre around FAQ’s perform better than those that do not.

4. Study. Improve.

 Alternatively, successful company analysis and market research show that no completion is small competition. Surely some websites may not be in your league. Alternatively, some may be out of your league. In addition, they may be distinct from your work of interest. However, you will never lose from studying these intently and managing your own domain either by getting inspiration or by learning from these competitors. For example, you own a chocolate-making brand in Hyderabad. It is would be advisable for you to do your market research even on international chocolate brands.

All things considered, a successful competitive Analysis actively involves market analysis. Even if interlinking is not an option, surveying is crucial.

For more information, visit: https://www.whatsinaname.in

First, it is important to understand that your visibility on a search engine like Google depends on back-links. Second, the more eyeballs you get, the more likely it is for your website to earn regular viewers. As a matter of fact, improving SEO performance can sometimes be as easy as upping your interlinking game and increasing backlinks. Simply put, interlinking is connecting your pages and posts to other pages and posts. Moreover, search engines deem such pages ‘’popular’’ and automatically upgrade their search in the favour of these pages.

We show you the best ways to improve your SEO with the power of backlinks:

1. Site Structure

First and foremost, site structure decides your ‘’link juice’’. In fact, a smart interlinking method includes featuring a useful navigation bar and displaying a clickable, drop down menu. As a matter of fact, backlinks decide what your site communicates to the search engine. Furthermore, link building helps locate deeper or lost pages. Thereby this research improves your ranking on the  and your overall search engine marketing.

2. The Users’ Say In The Matter

 In my opinion, any business in the world relies mainly on user satisfaction. In fact, designing your site architecture in a way that is clear and neat, automatically enhances user experience. In turn, this increases web interaction and the time users spend on your website. Search engine marketing is all about excellent user experience. Accordingly, link building helps achieve the same.

3. Does Your Link Make Sense?

Next, your links and backlinks should be relevant to the topic at hand. Moreover, link relevance encompasses sidebar and footer links as well. Such backlinks act as a guide to the right pages and content. Accordingly, your user experience goes up. Further, positive customer feedback signals to Google. Additionally, this betters your website ranking. Anchor links should always complement the landing page. Furthermore, thorough keyword research and playful keyword variations add to this aspect of link building.

4. It’s All About What’s On The Inside

In my opinion and even statistically, successful backlinks and link building involves a great deal of ‘’Content Links’’. In fact, putting a link under content piques the curiosity of readers and puts them in an enquiry. Thereby, the users are likely to click on the link. This way, your link building is amplified. However, you must avoid and repair broken links every now and then. In fact, the Best SEO company is one which takes care of these minutiae and mends even the slightest broken link.

Similarly, you can improve search engine marketing by simple visualisation improvement techniques. For example, bolding or italicising of key content backlinks, makes the link appear special. Moreover, such stylising augments user-interest and clicks.

5. Call To Action Links

As a matter of fact, the best SEO company always uses CTA’s. In addition, the CTA button should be bold and prominent. In case you have a CTA description, flood it with relevant backlinks. Accordingly, every page with a CTA has a higher chance of conversion as the two are just a step away.

6. Sometimes, You Have To Say NO.

Finally, search engine marketing is an all about effective strategy. Sometimes, when you do not wish for the search engine to rely on the link-rich juice of a web page, you can create a no-follow link. This assumes importance only when bots are frequenting your pages and you covet manual traffic.

The best SEO company keeps all these pointers in mind. After all, successful SEO marketing is direct ‘’link’’ed to backlinks.

For more: https://www.whatsinaname.in/

In this era of Social Media Marketing (S.M.M), on a tentative basis, we miss out on one of the “Big Guns” of  B2B Social Media Marketing. Yes, you know where this is going, it’s   LinkedIn!

Here is an overview of LinkedIn:

• Why is LinkedIn considered as the king of B2B Social Media Marketing? Because, people who use LinkedIn generally don’t come on to it to upload “selfies” but rather are people who are thinking about their careers or companies.

With 2+ people join LinkedIn per second globally and 2/3 users of LinkedIn are not Americans…with the total of nearly 500 Million users ranging from Mass Affluent/influents, decision making opinion leaders to College students come together on LinkedIn

What is LinkedIn Advertising? :

• Well, as the name suggests LinkedIn Ads is the Advertising platform provided by LinkedIn for Social Media Marketing. Even though LinkedIn’s Advertising domain is not as strong as Google Ad Words it does work out pretty good on many levels with ‘Target Audience’ being really specific one can rely better.. and further filtering options given vary from Region/Country, Company and some advanced options such as “Similar Audiences” , making it better to work on their B2B Social Media Marketing.

Ok, say I’m impressed, what options do I have on LinkedIn Ads? :

• Someone wise said, “People with great connections get 13x more opportunities in life.”…No! We just made that up. But you get the point. When it comes to LinkedIn Ads, we have a range of Ad formats which LinkedIn named them as..
  • Sponsored Content
  • Sponsored Inmails
  • Text Ads
  • Dynamic Ads
  • Programmatic Display Ads

Oh! Fancy words! Care to Explain? :

• Isn’t Social Media Marketing majorly depending on fancy words? ok, let us not bore you by getting into micro details we’ll keep it short.
  • Sponsored Content: Helps you promote your updates to targeted audiences on different channels like desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed.
  • Sponsored inmails: “Inmails” is short for the mails one receives (Inbox). Sponsored Inmails can help you reach your target audiences right in their LinkedIn inbox and deliver personalized messages that drive more conversions than email.
  • Text Ads: Text Ads help you reach your target audiences by allowing you to add a compelling & clickable headline, description and even a 50×50 image. This is one way you can start reaching your target audience in minutes on LinkedIn Ad platform. These Ads will appear on the homepage, Results page and Individual Profiles as well.
  • Dynamic Ads: These are the Ads which appear on the left of your home page which will help your profile to connect you with the Ads and allow you to precisely target decision-makers and influencers with highly relevant and customizable creatives on LinkedIn giving it a real personal touch. According to LinkedIn “60% of marketers say personalizing the customer experience is their top marketing objective.”
  • Programmatic Display Ads: Programmatic Display Ads are 300×250 standard display ads on the right column of the desktop. considering LinkedIn to believe that ‘61% of advertisers cite inventory quality as a leading challenge’ Programmatic Display Ads bring your business in front of the world’s largest, most engaged professional audience of influencers and decision-makers with efficiency and control.

• We at What’s in a name help you confidently get your business in front of the world’s largest, most engaged professional audience of influencers and decision-makers with efficiency and control.

Algorithm Penguin 4.0: All you need to know about the cute sounding master Algorithm by Google.

So Google Penguin is an algorithm that’s been with us for a few years now, designed tocombat link spam specifically and to make internet more users friendly, relevant and qualitative. After years of saying this was coming, Algorithm Penguin 4.0 was finally rolled out on Friday, September 23^rd It is now real-time in Google’s algorithm, Google’s core algorithm, which means that it’s constantly updating.

Impact of Penguin in the past :

• Penguin 1.0 was launched on 24^th April, 2012 and impacted 3.1% of websites. Aiming on curbing “Web spam” like keyword stuffing, cloaking, link schemes, or purposeful duplication of the content.

• Penguin 1.1 came on 26th May, 2012. This update was specially made for those who were hit severely as many already started questioning whether it made the results worse. However, sites that think they have been mistakenly penalized were allowed a web form to inform the same to Google. Simultaneously, the Penguin 1.1 update was released and called to be a “date refresh” process that impacted less than 1.1% of English language websites.
• Penguin 1.2 was released on 5^th October, 2012. Which had an impact on 0.3% of all the queries.
• Penguin 2.0 was released on 22^nd May, 2013. Penguin 2.0 was considered to be a new algorithm to curb bad linking and spam. More than 2.3% of search queries were affected by this update.
• Penguin 2.1 was released on 4^th October, 2013. This fifth installment if Penguin Algorithm was an improvement to the second generation spam filtering tech was also a relatively minor change affecting less than 1%.
• Penguin 3.0 was released on 17^th October, 2014 impacting 1% of the results. This update specifically targeted sites that still were violating Google’s linking policies.

• Penguin 4.0 :
  • As we stated earlier, Algorithm Penguin 4.0 is designed tocombat link spam specifically and to make internet more users friendly, relevant and qualitative.
  • The list of sites affected by Penguin was only periodically refreshed at the same time.
  • According to Google… “Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed.” But now, Penguin data is refreshed in real time, so any changes will be made as soon as the affected page has been re-crawled and re-indexed.
  • Google also states that it not going to comment on future refreshes.
  • Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.
  • So any penalties will be delivered to a specific page rather than an entire domain, which seems much fairer in the long run.
• S – At What’s In A Name we specialize in creating state of the art SEO friendly Websites. For more info visit (*whatsinaname*)

OK, you don’t believe in using Internet Marketing Services Since your business is doing fine and is already big enough. You have a large customer base that trusts you for the kind of products and services you provide.

But have you ever gave it a thought that how big is big enough…?

Because in our small world, business is a big word and it is Big because it knows no boundaries. Just like the imperialism that was prevalent in the era of Kings, business takes you far. A successful business of a certain city aims for success in other cities, then state and so on.

We know you want the same with your business, read on to know how Internet Marketing Services help you with that.

Why do you need Internet Marketing Services…

You own a smart phone, your kids and younger siblings obviously do, even your parents have smart phones now. With internet plans getting cheaper and cheaper every day, all of us use internet in some way or the other. All our queries and searches go through that search engine, you know which one. Most of the Internet Marketing is either done with or on that search engine. Whatever you search is recorded and wherever you go is tracked. Hence based on that behavior, businesses target the right customer base for their products and services.

Given this vast reach of the internet, you just can’t rule out the possibility of marketing your product on internet. Keep in mind that we are living in a time where people share their whole life on internet. At such a time, either you exist on the internet or you simply do not exist for a majority of your potential customers. This is when Internet marketing Services Companies come in to picture.

How does Internet Marketing Services companies help…

Since ‘seeing is believing’, these companies make your brand visible so that people can ‘see’ you and your business. They keep track of the trends as how people search for services and products. Based on those specific keyword searches, they design your website content and strategize your online presence. In 2017, as the whole world is going digital, businesses will rely heavily on digital marketing. Probably, this is the best time to make a move and create an online entity for your brand.

“A well planned business is a success story in the making”, and that story is spicier if marketed well on the internet. So regardless of your business scale (small, medium or large) Internet marketing services companies make you stay relevant.

What’s In A Name is a leading Internet Marketing Services Company in Hyderabad, India providing best internet marketing services like SEO, SMO, PPC and other services. Visit to know more.

What comes in our mind when we hear “the fastest growing SEO company in India”…?

The visuals in my mind show me a company turning into a giant and all other companies turning into minions. That’s a lot to visualize and sounds like self boasting, but who doesn’t do that? These things are bound to happen when you believe in yourself and in your capabilities to do more. Being an Top SEO company in Hyderabad, India. a country of more than a billion population is challenging. And to grow in such a place needs a challenger like us.

Challenges for an SEO company in India:

In a country of more than a billion people, you have to be different in order to stay relevant. Because the number of people using internet in India is more than the total population of some countries put together. Converting this big amount of internet users into the traffic towards a website takes a lot of effort. Thus it needs a great amount of strategizing put into right place at the right time.

Study of the trends on social media, keywords that go viral, keyword searches and current topics, all in a day’s work at an SEO company in India.

What’s In A Name, the #1 SEO Company in India:

The whole world in running at an insane speed and being the top SEO company in India. Therefore we must keep up with all the trends in social media and on the internet. With a rock solid web design and development team and our precision in digital marketing, we are the best in business. Our acumen on SEO services and the uniquely creative thinking about all that matters for brands, makes us the best.

What’s In A Name is the #1 SEO Company in Hyderabad, India.
We Provide best internet marketing services like SEO, SMO, PPC, Digital marketing and other services. Click to know more.

Digital marketing has begun to move at a frightening speed. Keeping up with these changing trends is always a scary idea, especially when you’re a fully fledged digital marketing services. The future of business is now gone digital.

Digital marketing Services for the digital economy

The scope of digital marketing isn’t limited to a certain area – the scope of digital marketing is now global. As a digital marketing company, the goal is all about reaching a larger and specified target audience through the internet and the world of online marketing.

The last four decades have seen, world-over, a swift increase in the use of computers. Digital marketing is effectively marketing a product on the internet. In today’s world, digital marketing is essential. We understand how important online marketing is. It has become the only way to succeed as potential customers are online for most of the hours. Small business owners find the digital world intimidating. For a sure fire way of success with digital marketing, five simple rules can be followed as listed below:

– Setting a goal
– Create a marketing funnel
– Develop a call-to-action
– Create an effective lead magnet
– Drive traffic

These forms have guaranteed success in the past. But what most companies don’t know is that people are looking for a touch of difference and a unique service.

How to make digital marketing a unique process

There has been a significant change in the digital marketing services world over the past several years, especially with the introduction of updates like panda and penguin. A company’s future is bright and promising if it is prepared to focus on superior inbound marketing methods and to offer content of substance to the clients.

“Marketing is to define, promote and manage the sales of goods and services”. We know how useful the internet has become. Every small business starts off with creating an online presence and we understand the importance of that.

What’s In A Name is leading Digital Marketing Company in Hyderabad, India providing best digital  marketihttps://www.whatsinaname.in/about-usng services like SEO, SMO, PPC and other services. Visit to know more.

Brands now want to partner with Digital Marketing Companies & Agencies that have a strong website Design and development team. Partnering with an agency that has these teams helps create a strong message.

Advertising is no longer just about the great big idea. It involves looking all fields. Website Design and Development come into this field. A creative and the digital centric approach help create the best impact.

Why does and brand need website design and development?

In today’s world, Website Design and Development have stormed in and taken over. Why is it to so important for a brand to look at web design and web development?

A unique design language is created by merging these two aspects – Design Language. A design language helps in creating a unique identity for the brand being worked on.

When it comes to talking to clients through these mediums, the first step is to take stock of what the client is expecting. Clients all over have been looking what give their business the best growth.

Creating a strong visual identity

Creating an appealing and memorable web site takes time. There are a lot of aspects that go in to getting the right website developed. Some of the points that need to be kept in mind when your Website Design and Development starts working:

1. Colours
2. Typography
3. Iconography
4. Animation
5. Design resources

Each of these elements come together to form the right website. The web design and web development team come together with these elements to create the website that speaks volumes about the brand. The quickly changing trends of digital media have created a new and fast need for web designers and developers.

Build a Great Website with What’s In A Name

We find the best solution for your needs, fully Functional, streamlined, Mobile ready, for your business that looks great including responsive design and stand-alone mobile sites. But that’s not all, you will also get the most amazing customer support around.

At What’s In A Name all our Website Design and Development are made with mobile ready technology from the start. Your page will look great on any device.

All of our completed website designs come with all Google tools installed, Google Analytics & Webmaster tools, we can help with the set up of your Google+ pages and Google Business page set up too.

What’s on your mind? Can we help? We assume all stages of implementation to make your idea take shape. Call us On +91 40 4007 2590 or +91 98854 24628 Or Contact us here.

Advertising has grown through the years. Starting from a basic communication medium, advertising agencies were mere promoters of the name. Digital technology and marketing has changed the way customers interact with the buyers. An advertising agency decreases the level of footfalls and online only customers.

An advertising agency helps change the perception of brands. With online and digital marketing, mapping a company’s success is accurately possible.

Why use an advertising agency?

Brands, business and marketers know now that marketing today is a lot more than just regular promotions. Present day marketing involves a lot more than just direct communication. Marketing involves sending across the right message with the perfect amalgamation of visuals and content.

An advertising agency focuses on the right kind of distribution. With both the visuals and the content being merged in a tasteful way, a creative agency works hard to provide an outcome that is both visually pleasing as well as contextually appealing.

As the world of marketing moves towards using digital marketing as a platform for communication, a creative agency has its work cut out for them. When you’re looking at promoting your business in the World Wide Web, getting your word out and how you get your word out is important.

The benefits of an advertising agency

Keeping the ups and downs and the growing trends in the world, creating the right impact by using the right advertising agency is always helpful.

As a fully equipped advertising agency, What’s In A Name has its design team, it’s copy team and the digital marketing team working together to ensure that the client gets more than what they asked for.

What’s In A Name works as an agency that creates online campaigns, content strategy, marketing plans, website content and design and a host of other features.

The marketing world has moved towards digital and social media marketing as opposed to regular and outdoor hoardings. As an advertising agency, What’s In A Name works to ensure that every business is looked at as an individual business.

To know more about us, contact What’s In A Name today at +91 40 4007 2590 or
+91 98854 24628 or visit Whatsinaname.in.

Creating a brand is a challenge. But rebranding is a bigger challenge.

Rebranding , in principle, is all about changing the corporate image of a company or organization. It’s a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders for rebranding exercise.

Continue reading “Rebranding – Everything you should know about it.”

Most of us love travelling, be it business or pleasure. The idea behind visiting a new city and staying in the comforts of a Hotel room brings nothing but great ease to both our mind and body. The primary role played in our travel is that of the hotels we reside in. You cannot deny how rest assured you feel seeing a bed neatly laid out only for you, clean bathrooms, and other services assuring you of a comfortable stay.

Hotel  Formule1 corrects the “Chalta Hai” attitude and aims to end the age old notion by delivering what they believe is every customer’s right. Provisions such as free high speed Wi-Fi, 24/7 safety and security, sound proof rooms, comfortable beds and access controlled rooms and floors.

The #ChaltaHaiNoMore campaign is driven by the traditional “devil may care” nonchalant attitude that most of us carry around. Hotel Formule1 calls to break free from the habit by replying back to the “Chalta Hai” attitude with… #ChaltaHaiNoMore.

The video now live on YouTube highlights this element effectively. The idea behind the campaign is to put across a message that the “Chalta Hai” attitude needs to be discouraged. Hotel Formule1 stands up to this cause, by facilitating provisions and amenities that promise a pleasant and rest assured stay at its hotel.

It’s time to stand up and say #ChaltaHaiNoMore.