What comes in our mind when we hear “the fastest growing SEO company in India”…?
The visuals in my mind show me a company turning into a giant and all other companies turning into minions. That’s a lot to visualize and sounds like self boasting, but who doesn’t do that? These things are bound to happen when you believe in yourself and in your capabilities to do more. Being an Top SEO company in Hyderabad, India. a country of more than a billion population is challenging. And to grow in such a place needs a challenger like us.
Challenges for an SEO company in India:
In a country of more than a billion people, you have to be different in order to stay relevant. Because the number of people using internet in India is more than the total population of some countries put together. Converting this big amount of internet users into the traffic towards a website takes a lot of effort. Thus it needs a great amount of strategizing put into right place at the right time.
Study of the trends on social media, keywords that go viral, keyword searches and current topics, all in a day’s work at an SEO company in India.
What’s In A Name, the #1 SEO Company in India:
The whole world in running at an insane speed and being the top SEO company in India. Therefore we must keep up with all the trends in social media and on the internet. With a rock solid web design and development team and our precision in digital marketing, we are the best in business. Our acumen on SEO services and the uniquely creative thinking about all that matters for brands, makes us the best.
What’s In A Name is the #1 SEO Company in Hyderabad, India.
We Provide best internet marketing services like SEO, SMO, PPC, Digital marketing and other services. Click to know more.
Digital marketing has begun to move at a frightening speed. Keeping up with these changing trends is always a scary idea, especially when you’re a fully fledged digital marketing services. The future of business is now gone digital.
Digital marketing Services for the digital economy
The scope of digital marketing isn’t limited to a certain area – the scope of digital marketing is now global. As a digital marketing company, the goal is all about reaching a larger and specified target audience through the internet and the world of online marketing.
The last four decades have seen, world-over, a swift increase in the use of computers. Digital marketing is effectively marketing a product on the internet. In today’s world, digital marketing is essential. We understand how important online marketing is. It has become the only way to succeed as potential customers are online for most of the hours. Small business owners find the digital world intimidating. For a sure fire way of success with digital marketing, five simple rules can be followed as listed below:
– Setting a goal
– Create a marketing funnel
– Develop a call-to-action
– Create an effective lead magnet
– Drive traffic
These forms have guaranteed success in the past. But what most companies don’t know is that people are looking for a touch of difference and a unique service.
How to make digital marketing a unique process
There has been a significant change in the digital marketing services world over the past several years, especially with the introduction of updates like panda and penguin. A company’s future is bright and promising if it is prepared to focus on superior inbound marketing methods and to offer content of substance to the clients.
“Marketing is to define, promote and manage the sales of goods and services”. We know how useful the internet has become. Every small business starts off with creating an online presence and we understand the importance of that.
What’s In A Name is leading Digital Marketing Company in Hyderabad, India providing best digital marketihttps://www.whatsinaname.in/about-usng services like SEO, SMO, PPC and other services. Visit to know more.
Brands now want to partner with Digital Marketing Companies & Agencies that have a strong website Design and development team. Partnering with an agency that has these teams helps create a strong message.
Advertising is no longer just about the great big idea. It involves looking all fields. Website Design and Development come into this field. A creative and the digital centric approach help create the best impact.
Why does and brand need website design and development?
In today’s world, Website Design and Development have stormed in and taken over. Why is it to so important for a brand to look at web design and web development?
A unique design language is created by merging these two aspects – Design Language. A design language helps in creating a unique identity for the brand being worked on.
When it comes to talking to clients through these mediums, the first step is to take stock of what the client is expecting. Clients all over have been looking what give their business the best growth.
Creating a strong visual identity
Creating an appealing and memorable web site takes time. There are a lot of aspects that go in to getting the right website developed. Some of the points that need to be kept in mind when your Website Design and Development starts working:
Colours
Typography
Iconography
Animation
Design resources
Each of these elements come together to form the right website. The web design and web development team come together with these elements to create the website that speaks volumes about the brand. The quickly changing trends of digital media have created a new and fast need for web designers and developers.
Build a Great Website with What’s In A Name
We find the best solution for your needs, fully Functional, streamlined, Mobile ready, for your business that looks great including responsive design and stand-alone mobile sites. But that’s not all, you will also get the most amazing customer support around.
At What’s In A Name all our Website Design and Development are made with mobile ready technology from the start. Your page will look great on any device.
All of our completed website designs come with all Google tools installed, Google Analytics & Webmaster tools, we can help with the set up of your Google+ pages and Google Business page set up too.
What’s on your mind? Can we help? We assume all stages of implementation to make your idea take shape. Call us On +91 40 4007 2590 or +91 98854 24628 Or Contact us here.
Advertising has grown through the years. Starting from a basic communication medium, advertising agencies were mere promoters of the name. Digital technology ...
Advertising has grown through the years. Starting from a basic communication medium, advertising agencies were mere promoters of the name. Digital technology and marketing has changed the way customers interact with the buyers. An advertising agency decreases the level of footfalls and online only customers.
An advertising agency helps change the perception of brands. With online and digital marketing, mapping a company’s success is accurately possible.
Why use an advertising agency?
Brands, business and marketers know now that marketing today is a lot more than just regular promotions. Present day marketing involves a lot more than just direct communication. Marketing involves sending across the right message with the perfect amalgamation of visuals and content.
An advertising agency focuses on the right kind of distribution. With both the visuals and the content being merged in a tasteful way, a creative agency works hard to provide an outcome that is both visually pleasing as well as contextually appealing.
As the world of marketing moves towards usingdigital marketingas a platform for communication, a creative agency has its work cut out for them. When you’re looking at promoting your business in the World Wide Web, getting your word out and how you get your word out is important.
The benefits of an advertising agency
Keeping the ups and downs and the growing trends in the world, creating the right impact by using the right advertising agency is always helpful.
As a fully equipped advertising agency,What’s In A Name has its design team, it’s copy team and the digital marketing team working together to ensure that the client gets more than what they asked for.
What’s In A Name works as an agency that creates online campaigns, content strategy, marketing plans, website content and design and a host of other features.
The marketing world has moved towards digital and social media marketing as opposed to regular and outdoor hoardings. As an advertising agency, What’s In A Name works to ensure that every business is looked at as an individual business.
To know more about us, contact What’s In A Name today at +91 40 4007 2590 or
+91 98854 24628 or visit Whatsinaname.in.
Creating a brand is a challenge. But rebranding is a bigger challenge.
Rebranding , in principle, is all about changing the corporate image of a company or organization. It’s a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders for rebranding exercise.
Most of us love travelling, be it business or pleasure. The idea behind visiting a new city and staying in the comforts of a Hotel room brings nothing but great ease to both our mind and body. The primary role played in our travel is that of the hotels we reside in. You cannot deny how rest assured you feel seeing a bed neatly laid out only for you, clean bathrooms, and other services assuring you of a comfortable stay.
Hotel Formule1 corrects the “Chalta Hai” attitude and aims to end the age old notion by delivering what they believe is every customer’s right. Provisions such as free high speed Wi-Fi, 24/7 safety and security, sound proof rooms, comfortable beds and access controlled rooms and floors.
The #ChaltaHaiNoMore campaign is driven by the traditional “devil may care” nonchalant attitude that most of us carry around. Hotel Formule1 calls to break free from the habit by replying back to the “Chalta Hai” attitude with… #ChaltaHaiNoMore.
The video now live on YouTube highlights this element effectively. The idea behind the campaign is to put across a message that the “Chalta Hai” attitude needs to be discouraged. Hotel Formule1 stands up to this cause, by facilitating provisions and amenities that promise a pleasant and rest assured stay at its hotel.
Zip.in is an online Supermarket, based out of Hyderabad. Until recently, it was operational in Hyderabad only. But soon it will expand to other cities across the country. The website has over 8,000 listed products that includes categories like fruits, vegetables, frozen food, pet care, organic food, stationery, essentials and many more. The BETA website went live in November 2014, and the final website went live in December 2014. Then began the 360 Degrees Branding effort to take the brand ahead.
Challenges:
The first challenge was to strengthen the business segment. That’s because a significant percentage of people were either unaware, or skeptical about an option to shop for groceries online.
The second challenge was the fact that there were quite a few customers who were unhappy with the service & products that they received from competition. It was almost impossible to get them to try online grocery shopping again.
The next challenge was that Zip.in delivery was available in limited locations only.
Finally, we had to spread brand awareness, define its positioning, reach out to the right people, increase website traffic, focus on conversions, and make it all happen with limited budgets. Hence, a 360 Degrees Branding Strategy was formulated.
Target Audience:
We were talking to a huge range of audiences. But our primary audience is a working couple that lives separately. They realise the importance of having good and wholesome meals. However, as both husband and wife are working, it becomes difficult for them to buy groceries regularly.
The secondary audience is the single, corporate employees who are either lazy or don’t have time to buy groceries; thanks to their erratic and long shifts. They are our secondary audience because these would be small ticket size customers. And that’s because they would mostly survive on Maggi (of course, when it was being sold), canned juices, bread, butter, etc.
The tertiary audience is not direct consumers, but influencers. These could be teenagers who would help us spread the word to the decision makers – their parents. These also include retired senior citizens who would help us spread awareness and share the information with their children.
With this we were clear about “Whom” we wanted to talk to. But the question was “What” should we talk about? Once we were clear on our target audience, we decided to understand their pain. We began thinking like customers. We also did some backend research to know how the competition was treating customers. After putting all this together, we came up with a 360 Degrees Branding Strategy.
Communication Guidelines:
We were sure that our 360 Degrees Branding Strategy should comprise the following:
Our communication should be simple, and it should be easily understood both by a techie and a retired senior citizen.
Creativity is not the most important thing here. That’s because in a bid to be overtly creative, we didn’t want to move away from our objective of simplicity. Making sure that we take the message home.
The 360 Degrees Branding communication should establish the business line clearly. This is for those who don’t really know how it works.
The communication should work as a confirmation tool to those who are just at the fence. They want to try the option of online grocery buying, but are slightly doubtful.
The communication should make use of the competition analysis that we did. As the competition had captured a greater market share, it was important to understand how they have peeved the customers, and how we can give a believable assurance to these customers.
Also, it was important to make sure that the layout of the campaign was standardised, and that it stands out in a clutter of Newspaper ads, hoardings, online banners, etc. So, achieving high recall was imperative.
Finally, we wanted to make sure that the communication connects with the audiences. They should be able to visualise themselves as customers of www.zip.in. So, we did decide to keep it real too.
PS: Of course, the content was tweaked to suit various channels, but certain things were retained to establish connectivity. The idea was to benefit from integration. So, now we knew “how” our communication should be. But it was time to decide “What” our communication should be. And we came up with the following 360 Degrees Branding Strategy.
Ever wondered what the first Indian advertisement looked like? When Englishman James Augustus Hickey started making losses on his newspaper (India’s first) ...
Ever wondered what the first Indian advertisement looked like? When Englishman James Augustus Hickey started making losses on his newspaper (India’s first) business in 1780, he resorted to advertising . The newspaper didn’t survive for long. But India was gifted a terrific new medium of communication. The first Indian ads mainly revolved around simple & direct messages. And featured a mailing address. Times have drastically changed since then.
Deepika Padukone surely is one of the fastest rising stars in the history of Indian cinema. But “My Choice Deepika” is what she will be called henceforth. Why? Well, her latest video has changed the definition of online viral videos. There was a time when online videos were celebrated for the mere fact that they were unique. They were loved because they were fresh. They were shared because they deserved it. That’s when they’d become viral. But those were the days in the past. Today, videos are created around sensitive subjects with only one goal – get some mileage to those involved. Subjects are no longer seamlessly gelled. They are forced into each other. More like in-serial or in-film brand integration. Hope you remember how naturally (pun-intended) Shahrukh Khan talks about the features of Nokia Lumnia in Chennai Express. Or you’d at least remember how situational (pun-intended) was Hrithik Roshan’s dialogue that comprised Mountain Dew’s Slogan in Bang Bang. It’s more of a success-formula-phase that even Bollywood is going through. And there’s nothing wrong with that. But using sensitive issues to get some mileage is a form of dirty advertising. More so, if it’s done by an established star like My Choice Deepika!
So, what really went wrong with My Choice Deepika?
Formulae work great in our country. Just because a serious video about a rape victim was banned, and yet managed to jolt the nation, it’s taken for granted that a few thousand videos around subjects related to women will make it big in the online world. And when a video like that stars Deepika Padukone (A.K.A My Choice Deepika), it has to be a runaway hit. Well, may be, we, as an audience, are not as smart as the one in a developed nation. But we are not dumb either. And that’s exactly why we turned down this video. Yes. The video has been getting so much flak that people are addressing her as “My Choice Deepika”. So what really went wrong with the video?
It comes across as dramatised & artificial (Thanks to the director; Homi Adajania).
It doesn’t stop at being preachy. It begins to dictate. And then threatens.
The video is contradicting. If it’s a woman’s choice, let her decide. She doesn’t need obnoxious examples to understand that. She’s smart. She knows what’s best for her.
It’s okay if the video was pro-women. We all respect that. But this was Anti-men.
Finally, people understand when a subject moves from an undertone of gender-equality to gender-superiority!
Well, this video was recent. So it’s fresh in our memories. But if we rewind a little, we’ll understand that there’s more to this. This video featured the same star who’d come out in the open to talk about her depression, a few weeks back. Come to think of it, looks like that episode was a doctored one too.
Picture this. A critical health issue. A fresh subject as not many people have openly spoken about it. A topic that is safe. Well, that’s because even if it doesn’t work, it wouldn’t backfire. And Voila! Here’s the perfect recipe for a brand recall. What’s next? As expected the country empathises with her. She manages to move us emotionally. Most of us begin to even sympathise with. Of course, it doesn’t stop at that. People would now want to see more of this star. They would want to know how their once-depressed star looks on the big screen now. Hence, objective met. It’s pretty evident that My Choice Deepika’s PR machinery has been working very hard. Only if her script writers worked harder, her movies would have some content at least. And she didn’t have to explore this dirty side of advertising. But then that’s not her choice we guess!!
Soon after Y2K, digital marketing agency was the word to reckon with. Although, by the end of 2001 everything had changed. The world was now talking in algorithms. Digital marketing in India was still far behind. Vizag was not even on the map. But today, a digital marketing agency in Vizag is not uncommon.
A brief background check
When Google changed its approach in terms of ranking, each company started to put more effort in their content. This changed the game altogether. In 2003, WordPress came into the picture, giving bloggers more room. That year Skype, My Space and LinkedIn made their debut too. The world was connecting better. 2004 marked the entry of Facebook with around 700 million users. No one that year was as successful as the Harvard dropout. YouTube, Twitter and Tumblr joined the league at a later stage. Each of which has over a billion active users today.
What’s the role of a digital marketing agency?
The best digital marketing agency follows the same rules as any other. Crisp content with unique ideas is a lethal combo. Creative ideas, good content and strategic approach is the hallmark of a good digital marketing agency. Before you hire a digital marketing agency, do check out their Portfolio.
It is not as simple as it sounds. Many have an unclear idea of what it takes to be on top. If you wish to see your brand on top, do the following:
Allow your agency to think Creatively. Give them room to experiment. Set realistic goals. Be open to ideas. Innovate your product or Service. Explore the world beyond Facebook. Plan to execute. Execute the plan. Empower your agency. Evaluate their performance. Continue to trust in them.
A digital marketing agency is good if it’s good. But it’s great if you allow it to be.
As one of the leading digital marketing agencies in Hyderabad, we understand a brand's need to standardise its communication across various channels. ...
As one of the leading digital marketing agencies in Hyderabad, we understand a brand’s need to standardise its communication across various channels. The perfect integration of its print and digital efforts can help it move ahead in the race. There are quite a few digital marketing agencies in Hyderabad. But only few of them understand the importance of seamless integration of a brand’s voice – online and offline.
What do top digital marketing agencies in Hyderabad, or elsewhere do:
Unfortunately, customers have limited knowledge on the term digital. And they are mislead, because they want to. Having unrealistic goals could be a way of pressurising various digital marketing agencies in Hyderabad or elsewhere. But that seldom helps a brand. The kind of work that various digital marketing agencies in Hyderabad, and across the globe, do is more of a science. It’s NOT magic. There are algorithms, there’s research, there’s content, there’s strategy, there’s competitive analysis, there’s execution, there’s monitoring, there’s progress and then results begin to show up. This doesn’t happen overnight. It happens over countless nights!
Make sure your digital marketing efforts remain consistent:
In today’s ever-changing, fast-paced world, consistency is even more important than a great beginning. When the efforts of your Digital Marketing Agency tend to show up, give them more support. Help them remain consistent. If you begin to think that you are a smart businessman, and it’s time to do some cost-cutting on this front, you’re terribly wrong. Cost cutting is great. But it needs to happen at the right place. The moment you lose momentum on your digital marketing efforts, you begin to slide down the chart. You might stay on top for some time. But that doesn’t mean you’ll be there for ever. So getting on top means it’s a great time to re-look at goals. And create some new ones as well.
Ask any of these leading digital marketing agencies in Hyderabad, or anywhere else. And this is exactly what you’ll hear. They’ll swear by some common practices like consistency and standardisation.
The idea of communication, advertisement, branding or marketing isn’t really new to the world, and yet it is. The gamut of creating an ad, for a product or a service, used to be more or less restricted in terms of INFORMATION.The Best brand Communication company has now been multiplied by hundred, and therefore has more than one outlet. Communicating about a brand today is to spread information about its value, price, reliability, popularity and a lot more.
The best brand communication company in India targets audiences mostly by using paid media such as television, radio, Internet, print, OOH, etc. The success of a brand purely depends on the way it is communicated across channels through different territories.
To simplify further, let’s see the evolution of communication for some products by the best branding companies in India:
Cadbury:
From celebrating little joys of life to enriching each Indian festival today, it has certainly come a long way. Their positioning that transformed over the years from “Kuch khass hai zindagi mein” to “Kuch meetha ho jaye”, says it all.
Story – Cadbury was introduced in the market as a chocolate for children; it later went on to target adults. Over the years their tag lines have changed. Their advertisements of-late have had a shift in focus; on Indian customs and traditions. This was an effort to compete and later replace the traditional sweets (Mithai) category that the Indian culture is synonymous with. In 2003, when the brand faced allegations of worms found in the product, Cadbury quickly came up with an ad campaign featuring Bollywood legend Amitabh Bachchan along with a revamped poly-flow packaging, and won back the confidence of its consumers.
Nirma:
Another age-old brand that most of us would remember from our childhood memories during the times of Doordarshan. The brand was synonymous with its model – Deepikaji – who was a typical housewife of that generation. From a typical housewife washing her husband’s shirt as part of her chores to women helping an ambulance out from a puddle, depicting gender equality and women power, this one’s an interesting brand transformation episode too.
Story – Over the years Nirma has acquired a very strong threshold in the market, being sold in even the most remote parts of the country. What started as just a small side business hit the market, and turned to be a billion dollar Company. However, in recent times, their target customers have changed from middle class to upper-middle class families.
Maggi:
Not just for the hunger pangs in the evenings anymore but happiness every Indian can afford – clearly stating the stature of most Indian families.
Story – The introduction of this brand was to solely be featured among an evening snack such as samosa, pakora or masala peanuts. A snack that could be easily made, and consumed in the evenings. There was a time when the sales of Maggi dropped due to the introduction of Top Ramen and other instant noodles, but none of these me-too brands could garner as much success as Maggi. Perhaps, they had the first mover advantage. After certain allegations on Maggi not being good for health, Nestle started aiming at introducing more health effective variants under the same brand such as Atta noodles and Oats noodles. This diversification worked for them. Perhaps, it was an input that the best brand communication would have given. In fact, it was part of a global strategy to give their brand a health and wellness outlook.
Best brand communication company – Hire One!
These are a few brands being endorsed by some known & little known agencies. In fact, with brand like these, whether it’s the best brand communication company in India or a bustling new agency on the block, the opportunities for brand strategy & innovation are enormous. With changing times, these brands made sure that they keep a tab on their target audience and communicate accordingly; they made sure to bring in the required positive change in communication, as and when required.
With the invention of the World Wide Web, everything is globalized. Thus, each brand has the power to make it big. Obviously, the best brand communication company in India will add the much-required zing. When you put the right word out, and target the correct audience persistently, your brand can do wonders. The loyalty of any brand, of course, needs to be justified over a period of time. The good thing, however, is the fact that the generation today is always ready to experiment.
The best brand communication company in India needs to drive people, and the most famous companies that already have a strong hold can do so by selecting a few major social causes, fusing them along with their brand communication; this almost always works.
