Skill Stork Information

Skill Stork International School comes from the forte of educational establishments run by the SVS Group of Institutions, Warangal & sponsored by Thirumala Educational Society. The group was founded in the year 1986 by Dr. E. Thirmal Rao and Dr. E. Suvarna and currently operates nine prominent institutions with a total student strength of over 10,000 and staff strength of over 1000. Offering quality education from preschool to post-graduate degree across varied fields such as Engineering, Pharmacy, Management and Conventional (H&S) streams.

Business Challenge

Generating online admissions from the students during a pandemic
Generating online admission from students not more than 20 km from Warangal

Business Objective

To create a brand image that runs parallel with Friendly, Innovative, and practical-based learning environment
To convey the brand’s vision to parents- To promote a holistic way of learning
To drive admissions

Business Category

Education Industry

Marketing Plan

Target Audience

Primary Target Group: 22 to 45 year parents looking for best schools for their wards. These candidates have ample time for research and would want to provide the best of everything to their kids.

Secondary Target Group: 35 to 45 year adults. Parents who are looking to shift their kids to a better school. Parents who are in a better financial position or in a search to restructure the education pattern of their kids in a better school.

Men/Women: 22 - 45 years of age
Speaks: Telugu, Hindi & English

Channels

Search Engine Optimization
Content Marketing
Social Media Management (Facebook, Instagram, Twitter, LinkedIn & Youtube)
Search Engine Marketing (Google Ads: Search, Display & Mobile)
Online Reputation Management

Approach

Step 1: Competitors Analysis
Step 2: Website design
Step 3: Codes integration
Step 4: Google Analytics setup & Google Search Console setup
Step 5: Launch Campaigns
Step 6: Google Ads Campaigns(Search, Display, Remarketing, & Videos Ads)
Step 7: Social Media Campaigns(Engagement, Like Ads, Conversion Ads, Traffic Ads, Remarketing Ads, Lookalike Ads & Video Ads)
Step 8: Social Media Engaging Postings
Step 9: Search Engine Optimization to rank the website
Step 10: Content marketing through blog articles
Step 11: Online Reputation Management: Online reviews(Google & Social Media)

Results

In 90 days:

Total admission leads generated: 400
Marketing qualified admission leads are 93.5% from total leads
Admissions converted leads are 79.5% from marketing qualified leads
Total traffic generated: 27,000
Location based keywords are ranking on first page in Google search

Influencer Marketing Campaign for a leading multi-brand Cosmetics Store.

How did we generate 5K leads in 60 days?

During the pandemic, we generated 400 admission leads with 93.5% quality in 90 days. What did we do differently?