Influencer Marketing Campaign for a leading multi-brand Cosmetics Store

Overview

Incepted in 1928, Kathiawar Storesis one of the oldest, leading, and most trusted chain of stores across the country, housing cosmetics, lingerie, salon furniture, and equipment. Their stores are strategically placed across the twin cities of Hyderabad & Secunderabad. The stores house some of the most popular products from acclaimed global brands to suit every customer's need. They have been crowned with the prestigious Times Retail Icon Award four times in a row, in 2016, 2017, 2018 & 2019.

In 2019, the brand also launched an e-commerce website and transformed from a typical chain of brick & mortar stores to an onmi-channel business.

Client

Kathiawar Stores

Industry

Retail - Cosmetics (Stores & E-commerce - Omnichannel)

Service(s)

Branding, Print (OOH), Web Development (UI, UX), Internal Branding, Digital Marketing (SEO, SEM, SMM, Blogs, Email Marketing)

Brand Objectives

The broad goals included but were not limited to brand building exercise, digital hygiene, awareness of the stores and generate web traffic from the twin cities of Hyderabad & Secunderabad.

To standardise the brand across all online & offline channels by leveraging the best content & design science practices.
To spread awareness about the Brand, its offerings & store locations.
To drive qualified traffic to their website from online & offline promotions, particularly in Hyderabad & Secunderabad.
To set-up and push their e-commerce platform in various key location across the country.
To achieve the best Return on Ad Spend (ROAS) across all channels.

Influencer Marketing Campaign Objectives

The Brand wanted to promote its multi-brands cosmetics & Lingerie collection, and they decided to team-up with the popular Instagram & Facebook influencers with good fan following and engagement.

The main objective of this campaign was to increase Brand and product awareness and to create an active and meaningful connection with the fans of the Brand by inviting them to participate in the contest.

Hence, a contest called the
"Fan-tastic Contest"
was coined & executed online, and at the ground level.

Campaign / Contest Name

Fan-tastic Contest

Campaign Duration

30 Days

Campaign Channels

Instagram & Facebook

Influencer Marketing Campaign Guidelines

We're closing this year with a BANG! We're giving away Rs. 5,000 worth Gift Vouchers each of the two lucky Winners. All you have to do is:

Comment why you're a FAN of Kathiawar Stores
Add #FANtasticContest hashtag in your comment
Tag 2 friends, and nominate them to participate
Follow @Kathiawarstores Instagram page
Voila! You could win some cool gift hampers

Influencers Shortlisting Approach

Below are the influencers which we chose for the promotion. These influencers created a powerful amalgamation of beauty & lifestyle-relatedcontent for the campaign. In addition to this, they also shared Stories, Store-video, Product Videos & coverage on their various Social Media Channels.

Among the four influencers, all had previously collaborated with Myntra EOSS (End of season sale), and individually they havehad collaborations with some the major brands like Sugar, BrandFactory, Oliva, FBB, etc.