Integrated Branding & Digital Marketing for a leading Healthcare Brand



Overview

Maxivision Super speciality Eye Hospitals is one of the leading centres for advanced eye care in Telangana & Andhra pradesh. They pride themselves in exceeding patient's expectations both in terms of outcomes and experience. Their goal has never been to be the biggest, only to be the best. The hospital is recognised as pioneers in Lasik Surgery in India and their quality & highly affordable eye care readily available to every citizen of India; from any segment of the society - rural or urban.

Maxivision Eye Hospital was founded in the year 1996, by Dr. Kasu Prasad Reddy is a renowned Ophthalmologist and surgeon with over three decades of yeomen service in rendering the gift of perfect vision to over 2.5 million patients in India and UK. Maxivision Joining hands with Dr. G.S.K. Velu, Founder & Chairman of the Trivitron Health Care Group - manufacturers and suppliers of various diagnostic technologies in health care. The duo visionaries, helped Maxivision Eye Hospitals spread its footprints to various parts of Telangana & Andhra Pradesh.



Client
Maxivision Eye Hospital
Industry
Healthcare - Eye Hospital
Service(s)
Branding, Print, Web Development, Internal Branding, Digital Marketing (SEO, SEM, SMM, Blogs, Emailer), Video Production




Objectives

The broad goals included but were not limited to generate web traffic & Doctor Appointments in the states of Andhra Pradesh, Telangana. So, right from the Creative Campaigns to Brand Guideline, to complete Digital penetration, we worked on a tailor-made strategy.

  • To drive qualified Doctor Appointments from online & offline promotions, particularly in Hyderabad, Vizag & Vijayawada.
  • The other goal was to standardise thebrand across all channels – online & offline.
  • To achieve the best Return on Ad Spend (ROAS) across all channels.





Results

The tailor-made Landing Pages we created helped users with all the information about a specific service.

While the campaigns were live, we were also getting a lot of direct queries on the brand's Social Channels (FB, Instagram & Google MyBusiness), and the team was prompt in responding to such queries, thereby converting them into quality leads.

All the 20 keywords that were undertaken for SEO began showing up on Page 1 of Google Search Engine. In fact, by the end of 18 months, 70% of these keywords were in top 5 results of Google Search Engine. And 7 of these keywords were at the #1 spot.





18,248

average monthly website traffic generated through organic & paid promotions

1,163

average monthlhy leads generated from all the digital channels

6 X

increase in leads by the end of the third year

4.6

pages per session visited by a user on avegrate







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