Digital Marketing for a premium Automobile Dealer Brand

Overview

Mahavir Group's - ŠKODA Car Dealership - takes pride in being one of the leading Car Dealers of the Czech Car-maker ŠKODA. Mahavir Group's - ŠKODA Car Dealership began its journey in 2002, in Hyderabad.

It specialises in selling and servicing passenger cars. Mahavir Group was launched in 1991 and has completed around 3 decades of operations as a pioneer dealer of various automobile brands. It has succeeded in setting a network standard that has been a benchmark amongst all automobile dealerships.

We handled the brand for over 4 years, before helping them set-up an internal team to handle the required digital marketing activities.

Client

Mahavir ŠKODA

Industry

Retail - Premium Automobile

Service(s)

Branding, Web Development, Digital Marketing (SEO, SEM, SMM, Blogs, Email Marketing)

Objectives

The broad goals included but were not limited to generate web traffic & leads along with reputation management in the states of Andhra Pradesh, Telangana & Odisha. So, right from the Creative Campaigns that adhered to the ŠKODA Brand Guideline, to complete Digital penetration, we worked on a tailor-made strategy.

After all the back-end research, the first task was to establish a seamless channel of communication for customer Feedback.
To drive qualified leads from online & offline promotions for sales of new & pre-owned Cars and generate car servicing leads.
To use the website to cut hiring costs by optimising the Career Page for candidates that were looking for jobs in this sector.
To reach potential customers in Andhra pradesh, Telangana & Odisha.
To achieve the best Return on Ad Spend (ROAS) across all channels.

Results

With the new website that we developed, we were able to create a seamless system to receive customer feedback. This helped in customers directly interacting with the dealer, and there was a substancial decline in the negative comments on various third-party chaneels like Google & Facebook.

By the end of the 2nd quarter, the website gained 373% more traffic compared to the smilar data from the previous website analytics.

All the 20 keywords that were undertaken for SEO began showing up on Page 1 of Google Search Engine. In fact, by the end of 18 months, most of these keywords were in top 5 results of Google Search Engine. And 3 of these keywords were at the #1 spot.

26,638

average monthly website traffic generated through organic & paid promotions

2,015

leads generated in the second quarter of 2018 from all digital channels

176.38 %

increase in leads in the first quarter

3.9

pages per session visited by a user on avegrate

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