Integrated Branding & Digital Marketing for a Luxury Furniture Brand

Overview

Elevate & Elevate X by the Khazana Group brings you Luxury furniture from some of the most renowned global brands. With a legacy of over 30 years in the furniture industry, the group offers over 1,60,000 square feet of luxury furniture from over 100 global brands from over 20 countries on display at their multiple showrooms in Hyderabad.

Over the years, the brand has become a pioneer in luxury furniture. With global recognition for its concept and curated furniture, today, it is a respected name in the furniture industry.

We have handled the brand from its inception; right from the name to build the brand into one of the leading Luxury Furniture Brands in India. It's end-to-end brand management. The activities we did for the brand for almost a decade include but are not limited to the ones mentioned below.

Client

Elevate & Elevate X

Industry

Retail - Luxury Furniture

Service(s)

Branding, Web Development, Digital Marketing (SEO, SEM, SMM, Blogs), Internal Branding, Video Production (Corporate Film)

Objectives

The broad goal was to create a leading Luxury Furniture Brand in the country. So, right from the Creative Campaigns to the Digital penetration, we worked on a 360-degree strategy. While working on this multi-dimensional 360-degree strategy, we left no stone unturned.

To build a brand that's synonymous with the word luxury
To drive qualified leads from online & offline channels
To reach potential customers in Andhra pradesh & Telangana
To achieve the best Return on Ad Spend (ROAS) across all channels
To create brand guidelines that are at par with Global Brands

Results

Store walk-ins and phone calls were monitored using Google My Business, and data from the client. The same showed an incline of 22X when we compared the first quarter with the fourth one. And there was a further gradual increase seen month on month.

By the end of the 4th quarter, the website gained 80% more traffic more traffic and product enquiries increased by 4 times compared to the first quarter.

All the 20 keywords that were undertaken for SEO began showing up on Page 1 of Google Search Engine. In fact, by the end of 18 months, most of these keywords were in top 5 results of Google Search Engine. And 3 of these keywords were at the #1 spot.

The brand generated more than 6X revenues by the end of the 4th year.

5,796

yearly store walk-ins generated by online & offline promotions

396

qualified avegrage of online leads generated monthly

11 X

average Monthly Return on Ad Spend (ROAS)

6.3 %

average conversion rate by the end of the 3rd year

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