How we built a Nightclub brand from scratch?

Brand Information

A hip Day & Night Lounge Bar and Nightclub to experience an all-new dimension of frolic and party.

Brand Challenge

  • To establish the brand and increasing the brand awareness in the Hyderabad region, especially Khajaguda area
  • To increase the footfall of the pub from social media platforms

Brand Objective

  • To increase the footfall from social media platforms
  • To generate more buzz in the market about the lounge bar

Brand Category

Food and Beverage

Marketing Plan

  • Target Audience
  • Channels to use
  • Activities to execute

Target Audience

Age Group: 25–45
Location: Khajaguda – 10 Miles Radius

Channels & Mediums
  • Social Media Management (Facebook & Instagram)
  • Online Reputation Management


Step 1: Competitors Analysis
Step 2: Social media accounts setup
Step 3: Posts on brand introduction
Step 4: Posts on brand launch events
Step 5: Created themes based on regional live bands and DJ performances
Step 6: Created events pages on Facebook to generate bookings
Step 7: Promoted the ambience of the pub, lounge bar and root top
Step 8: Created the engaging content using their food and beverage menu on Instagram Stories
Step 9: To increase the footfall during the day, we promoted the offers such as Happy Hours
Step 10: Promoted the special events for Halloween, Christmas and new year’s eve
Step 11: Showcased the customer experience on social media platforms by using customer images shot during the events
Step 12: Online Reputation Management: Online reviews(Google & Social Media)
Step 13: Showcase


In 60 days:
  • Instagram followers have grown from 0 – 713
  • Total engagement from social media platforms – 102,677
  • Total reach from social media platforms – 11,39,552
  • Total Google Reviews – 100+


Instagram Followers Growth


Social Media Engagement


Social Media Reach


Google Reviews

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