Brand Information
A hip Day & Night Lounge Bar and Nightclub to experience an all-new dimension of frolic and party.
Brand Challenge
- To establish the brand and increasing the brand awareness in the Hyderabad region, especially Khajaguda area
- To increase the footfall of the pub from social media platforms
Brand Objective
- To increase the footfall from social media platforms
- To generate more buzz in the market about the lounge bar
Brand Category
Food and Beverage
Marketing Plan
- Target Audience
- Channels to use
- Activities to execute
Target Audience
Age Group: 25–45
Location: Khajaguda – 10 Miles Radius
Channels & Mediums
- Social Media Management (Facebook & Instagram)
- Online Reputation Management
Approach
Step 1: Competitors Analysis
Step 2: Social media accounts setup
Step 3: Posts on brand introduction
Step 4: Posts on brand launch events
Step 5: Created themes based on regional live bands and DJ performances
Step 6: Created events pages on Facebook to generate bookings
Step 7: Promoted the ambience of the pub, lounge bar and root top
Step 8: Created the engaging content using their food and beverage menu on Instagram Stories
Step 9: To increase the footfall during the day, we promoted the offers such as Happy Hours
Step 10: Promoted the special events for Halloween, Christmas and new year’s eve
Step 11: Showcased the customer experience on social media platforms by using customer images shot during the events
Step 12: Online Reputation Management: Online reviews(Google & Social Media)
Step 13: Showcase
