Brand Information
- Houses finest craftsmanship in furniture
- Unique collections in Living, Dining and Bedroom furniture
- Rich-in-research and an experience of 2 decades in manufacturing
- Products designed to integrate into Indian lifestyles seamlessly
Brand Challenge
- Generating leads from the entrepreneurs, large & medium scale businesses
- Generating quality leads from the digital marketing campaigns
Brand Objective
- To emerge as a cutting-edge retailer of well-designed furniture and provider of solutions with great monetary value
- Generating leads from digital mediums
Brand Category
Premium Home Furniture & E-commerce platform
Marketing Plan
- Target Audience
- Channels to use
- Activities to execute
Target Audience
Primary Target Group
Age Group: 30 - 40 years of age
Occupation: Self-made influencers, Entrepreneurs and small business owners
Secondary Target Group
Age Group: 40 - 60 years of age
Occupation: Immediate family members of successful individuals, Spouses and Parents
Channels & Mediums
- Social Media Management (Facebook & Instagram)
- Search Engine Marketing (Google Ads: Search, Display & Mobile)
- Online Reputation Management
Approach
Step 1: Competitors Analysis
Step 2: Landing Page design
Step 3: Google Tag Manager setup
Step 4: Writing the compelling ad copies
Step 5: Designing the eye catchy designs to attract the audience
Step 6: Launch Campaigns
Step 7: Google Ads Campaigns(Search, Display & Remarketing)
Step 8: Social Media Campaigns(Engagement, Like Ads, Conversion Ads, Traffic Ads, Remarketing Ads, Lookalike Ads & Lead Generations Ads)
Step 9: Optimizing the campaigns
Step 10: Social media engaging postings
Step 11: Online Reputation Management: Online reviews(Google & Social Media)
Step 12: Showcase
