How did we generate 3354 authentic leads in 90 days for a premium furniture brand?

Brand Information

  • Houses finest craftsmanship in furniture
  • Unique collections in Living, Dining and Bedroom furniture
  • Rich-in-research and an experience of 2 decades in manufacturing
  • Products designed to integrate into Indian lifestyles seamlessly

Brand Challenge

  • Generating leads from the entrepreneurs, large & medium scale businesses
  • Generating quality leads from the digital marketing campaigns

Brand Objective

  • To emerge as a cutting-edge retailer of well-designed furniture and provider of solutions with great monetary value
  • Generating leads from digital mediums

Brand Category

Premium Home Furniture & E-commerce platform

Marketing Plan

  • Target Audience
  • Channels to use
  • Activities to execute

Target Audience

Primary Target Group

Age Group: 30 - 40 years of age
Occupation: Self-made influencers, Entrepreneurs and small business owners

Secondary Target Group

Age Group: 40 - 60 years of age
Occupation: Immediate family members of successful individuals, Spouses and Parents

Channels & Mediums
  • Social Media Management (Facebook & Instagram)
  • Search Engine Marketing (Google Ads: Search, Display & Mobile)
  • Online Reputation Management


Step 1: Competitors Analysis
Step 2: Landing Page design
Step 3: Google Tag Manager setup
Step 4: Writing the compelling ad copies
Step 5: Designing the eye catchy designs to attract the audience
Step 6: Launch Campaigns
Step 7: Google Ads Campaigns(Search, Display & Remarketing)
Step 8: Social Media Campaigns(Engagement, Like Ads, Conversion Ads, Traffic Ads, Remarketing Ads, Lookalike Ads & Lead Generations Ads)
Step 9: Optimizing the campaigns
Step 10: Social media engaging postings
Step 11: Online Reputation Management: Online reviews(Google & Social Media)
Step 12: Showcase


Results in 90 days:
  • Total leads generated 3354
  • Marketing qualified leads are 94.5% from total leads
  • Total traffic generated: 6,14,061
  • Total new visitors to the website: 2,91,396
  • Total footfalls to the stores from the digital campaigns: 4017


Total leads generated


Qualified leads


Traffic generated


New visitors to the website

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