Generated 1051 quality leads in a span of just 6 months. How did we play our part in this?

Bubbles Business Information

With over 13 years of experience and appreciation, Bubbles brings luxury beauty services with professional stylists and therapists to indulge in a soothing ambience.

Founded by pop sensation and entrepreneur Smita, the premium unisex salons in Hyderabad, Vijayawada, Visakhapatnam and Guntur, offers luxurious hair and beauty treatments, using high-end products in collaboration with international beauty giants like L’Oreal and Kerastase. A trusted name in the beauty industry, Bubbles believes in adhering to the highest quality and hygiene standards, ensuring satisfied customers keep coming back for more.

Business Challenge

  • Generating new appointments from audience in the age group of 20 - 55 years for salon services
  • Generating appointments from people who are interested in beauty and salon services

Business Objective

  • Generating quality leads from digital mediums
  • Promoting bridal and generic services to create awareness

Business Category

  • Salon & Spa

Marketing Plan

  • Derive the Target Audience
  • Decide on what Channels to communicate through
  • What activities to execute

Target Audience

Age: 20-55

Gender: All Genders, with priority to women
Interest: Beauty & salon services
Location: Hyderabad, Guntur, Vijayawada and Visakhapatnam

  • Search Engine Optimization
  • Content Marketing
  • Social Media Management (Facebook & Instagram)
  • Search Engine Marketing (Google Ads: Search, Display & Mobile)
  • Reputation Management


Step 1: Competitors Analysis
Step 2: Website Analysis
Step 3: Landing page analysis for the campaigns
Step 4: Codes integration
Step 5: Google Analytics setup & Google Tag Manager setup
Step 6: Launch Campaigns
Step 7: Google Ads Campaigns (Search, Display, Remarketing, & Videos Ads)
Step 8: Social Media Campaigns (Engagement Ads, Like Ads, Conversion Ads, Traffic Ads, Lead Generation Ads, Remarketing Ads, Lookalike Ads & Video Ads)
Step 9: Social Media Engaging Postings
Step 10: Search engine optimization to rank the website
Step 11: Content marketing through blog articles
Step 12: Online Reputation Management: Online reviews (Google & Social Media)


In 6 months:
  • Total leads generated: 1051
  • Return on ad spend (ROAS): 3X
  • Sales qualified leads are 84.5% from the total leads
  • Total traffic generated: 45,473
  • Location-based keywords ranked high and the website appears on the first page in Google search results


Total leads generated


Return on ad spend (ROAS)


Sales qualified leads


Total traffic generated

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