Digital Marketing (end-to-end), Services, What's In a Name, Agency

Digital Marketing (end-to-end)

Digital Marketing is a combination of multiple moving parts. We have dedicated teams of specialists that work on each of these segments to help your business achieve the desired results. As one of the top digital marketing agencies, our teams invest time to research your business, understand your product or service, analyse your competitors, and then pick which of the below-mentioned aspects are best suited for your business. It is a tailor-made approach to optimise results for our digital marketing efforts. Every brand, every business is unique, and it's imperative that we make a strategy in sync with this uniqueness. There's no such thing as one-size-fits-all.

Website Design & Development (SEO-friendly)

Search Engine Optimisation (SEO)

Search Engine Marketing (Google Ads)

Social Media Marketing (SMM)

Blogs / Content Marketing

E-mail Marketing

These are some of the key broad aspects of Digital Marketing. And our teams specialise in each one of these to help your business optimise its returns on investment. Please find more details about each of these segments below.

Search Engine Marketing (SEM), Services, What's In a Name, Agency

Search Engine Marketing (SEM)

The ads that we run on various search engines like Google & Bing, are called Search Engine Marketing Ads. As Google Partners, we work closely with dedicated teams at Google that help us generate the best results for our clients. One of the most effective ways for most brands to reach their target audience, and generate quality leads, is Search Engine Marketing. We run Google Ads for various clients. These ads include Search Ads, Display Banner Ads, Mobile Ads, Shopping Ads, YouTube Ads, App Download Ads and more. Depending on a brand and its business, we create a plan on what would work best for them.

Pay Per Click (PPC) Add Account Setup

A Pay Per Click campaign is run on Google Ads for various brands. We set up multiple campaigns & ad groups for your business. These campaigns are structured based on various keywords that your audience uses to look for products or services like yours. We decide monthly budgets and optimise the campaigns regularly for maximum return on investment, or as it's called Return on Ad Spend (ROAS).

Business Insights

No Google Ads campaign can be successful if the Digital Team doesn't have a proper understanding of the product or service they are selling on behalf of their client. Hence, we focus on gaining the right business insights before we begin work on any SEM strategy. We also connect with our client to understand their focus areas and pain-points to make sure the same is addressed in our Search Engine Marketing Strategy.

Targeted Ads

Knowing your target audience and building the right customer profile is the key to higher conversions. We study buyer persona and target people with the highest possibility to convert. Ads are flashed accordingly to stimulate their interest so that they act on the Call-To-Actions (CTAs) we provide.

Conversion Tracking

By tracking conversions, we help you quantify the efficacy of your ad campaign(s). The metrics tell you how well your ad campaign has been triggering leads, downloads, sales, email newsletter sign-ups, website purchases, and any other action. Tracking enables taking corrective action if a campaign is not yielding desired results.

Optimised Campaigns = Higher ROI

The job is still only half done after your ad campaign is set up. Your PPC campaign with multiple ad groups existing within it needs to be managed, tested, refined and improved for optimum results and better ROI. And this needs to be a regular and consistent effort. Your keywords, ad text, banners, ad strategy, etc., require tweaks if they are not performing suitably.

Search Engine Optimisation (SEO), Services, What's In a Name, Agency

Search Engine Optimisation (SEO)

Search Engine Optimisation or SEO can be the stark difference between a regular website and a website that helps a brand generate organic traffic, and leads; thereby optimising its digital asset called Website. In today's highly competitive world, a website that's not been optimised is nothing more than a vanity place holder. Of all the digital and physical assets of a brand, a website is one of the most important ones. Unfortunately, in most cases, it doesn't get the attention it deserves. The cost of a website is also directly proportional to how it solves various problems and helps a brand get the best return on investment. We don't just build websites; we build solutions. Solutions that help our clients achieve great results from the organic traffic that the websites we build generate. Once a website is fully optimised using the On-page Optimisation techniques, we move towards the other part of SEO – Off-page Optimisation. It's a consistent effort month-on-month to build a digital web for a brand and its offerings. It takes the on-page optimisation efforts a few notches higher and helps generate 5X or even 10X results over a period of time.

Technical SEO Analysis

The perfect website architecture is critical to the success of organic search marketing efforts. If done right, Search Engine Optimisation (SEO) ensures your Website is structured well technically not just for search engines but also your audience. When you are technically clean, and the internal navigation of your site is good, your web pages are more accessible to crawl and index by the search engines. This technical analysis is a lot of back-end work. Unless you do a website technical audit on a good platform, you'll not see any glaring differences. A technically sound website and just a regular website, at times, may or may not have many differences for end users. Hence, an excellent technical analysis, along with fixes is the first step to any good SEO strategy.

Keyword Research

Identifying the key terms that your target audience is searching for is critical to the success of SEO. These keywords are those you are looking to rank for on Google. The factors to consider are search volume, relevance, and competition, and you must rely on experts to identify these keywords for your Website.

Creating SEO Content

When you have a clear idea of your keywords and key phrases, it is essential to use them naturally in your content and page attributes for SEO leverage. Search engine optimised content targets a core term and has a bevvy of related terms around it. We make your content relevant, informative, unique, and optimised so that it promotes user engagement and leads to new-customer acquisition.

Improving Backlinks for Site Rank Boost

While search engines determine the relevance of your Website for a keyword, they also consider the quality of inbound links to it. It is essential to have good quality backlinks to tell the search bots that your pages have great content. More links to your Website makes it rate higher, but only when the links are from diverse and authoritative domains. Our on-going SEO efforts focus on helping you win more quality backlinks, thereby improving the organic rankings of your business for various keywords on the search engine.

Social Media Marketing (SMM), Services, What's In a Name, Agency

Social Media Marketing (SMM)

Uploading a basic post on Social Media channels is not Social Media Marketing (SMM). There's so much more to Social Media Marketing. When done effectively, it can help us scale our business to greater heights. But it's not free. One needs to invest time, money, and resources to get the best out of Social Media. Social Media is ever-evolving, but it's highly effective in generating sales, increasing brand awareness, building a brand image, positioning a brand, and engaging with current and new customers. We offer extensive Social Media Marketing Services that go way beyond just putting up average posts every day or two.

Social Media Strategy

Social media goals form the base of your social media strategy, and identifying them is extremely important for a brand's success. As your professional social media strategist, we help you find answers to vital questions such as who you want to reach, which channels work best for you, what kinds of engagement is likely to work in your favour, and how your goals will be measured.

Engagement-Focused Content

Your target audience is more likely to engage with creative content. Standardisation of a brand and its content across various channels with the right positioning & tonality are vital for generating engagement with a brand's audiences.

One of the key things to understand, however, is that engagement may not always necessarily be immediate. In some cases, such content stays with the target audiences and helps in building indirect brand recall as well. We work on creating tailor-made content strategies that sync with your business, the industry and your goals.

Brand Amplification

When your message conveys the core of your brand and communicates it consistently through compelling content, it engages and builds your audience over a period of time. Our brand amplification solution helps you pump that extra boost across various social media channels just when you need it the most. It could be around a store launch, a brand launch, festive season, business season, sale, etc. When the strategy is right, and the content supports the same, brand amplification is inevitable.

Website Design & Development, Services, What's In a Name, Agency

Website Design & Development

The importance of having a fantastic website is grossly undermined. It has been time and again factually proven that a good website helps a brand unlock a lot more value than one might imagine. A website is not a product you buy for an X price; it's undoubtedly the most important touch-point you create for your brand. We define a good website that's SEO-friendly, built on a robust platform, along with an easy-to-use User-Interface (UI), leading to an engaging User-Experience (UX). Unfortunately, most people never derive even a meagre 10 per cent value from their websites. A website is as essential as a showroom. Influence potential customers to buy from you, connect with potential employees, and cut down on hiring costs, build an unmatched brand image to generate better profits; these are only some of the many value-generating advantages of having a good website. And we'll help you create one.

Here are some of the types of websites that we build:

  • Brochure-type Static Website
  • Dynamic Website
  • Dynamic CMS Website (Content Management System)
  • Dynamic Website with Forms, Landing Pages, etc.
  • E-commerce Website
  • Word Press Website
  • Shopify Website
  • Search Engine Optimised (SEO-friendly) Website

Your Website is the hub of your digital marketing strategy. Everything you do online – social media marketing, email marketing, mobile marketing, SEO and paid search –is more effective when it's centred around a professional website designed to maximise customer conversion.

At What's In a Name, our online marketing specialists take a strategic, customer-focused approach to website design and development, with a focus on engaging and converting customers. So whatever the intended result – improving brand appeal, capturing leads, converting customers, selling a product – our focus is on business impact (vs. a design focused strictly on visual appeal).

Here's how we approach a website design and development project:

  • Our digital marketing process starts with Persona Development and Customer Journey Mapping to understand purchase behaviour and the factors that drive action. From there, we create navigation structure, site architectures and wireframes. These wireframes – black and white schematics of web pages – are used to direct website design and prioritise key elements of the page.
  • Next, we will work with website designers to overlay alternative web "look and feels" on to the Design, which allows for creativity in executing against the brand development brief. We work directly with the Design to refine designs, including multiple rounds of feedback and revisions.
  • Once the designs are approved, our in-house Senior Web Developers develop the site.
  • If the brief required, we also work on creating a Content Management System (CMS) for the Website, which allows for easier modifications to Website, such as changing copy or banners, etc. We can also assist with creating landing pages, developing A/B and multivariate testing, understand which digital asset helps us with optimum results.
  • Finally, we provide seamless integration with your other digital assets, including blogging, social media marketing, search marketing, email marketing applications and others. Our team can either develop these systems on their own, work with your existing providers, or find new vendor partners, as helpful.