Websites that show up high on listings during searches on the Search Engine giant, Google,have an unusual advantage over competition. But Search Engine Optimization is complex. With ever-changing algorithms, there’s a lot that goes behind the scenes. A good search engine optimization strategy is highly effective but a long-term investment that promises a realistic growth.
Your website may look pretty, but is it technically robust? Is it build as per the guidelines of the biggest Search Engine – Google? Is your website showing up on Google searches?
Unfortunately, most brand owners would answer the above-mentioned questions with a “No”. Well, the balance of a website’s appeal along with its technical capabilities to reflect in searches, is what we strive to do. A website that’s no created to be Search Engine friendly, will not be crawled by Google bots. In layman terms, the website is invisible.
A Search Engine friendly website is the first step towards any SEO strategy. Only a robust Search Engine friendly website along with a smart On-page and Off-page strategy can help you get the best results from your website.
A website that doesn’t show up during relevant searches is more like a personal showcase of the brand owner. In fact, even if your website shows up for a few relative search terms on Google, you need make sure it doesn’t just move up. But it stays on top. Like any other marketing activity, SEO is an on-going activity as well.
For any organic SEO to start showing results, it can take up to 3 months. It could be luring to opt for options that promise a higher impact in lesser time. But you’d be risking your most important virtual real estate. When incorrectly implemented, an SEO strategy can even lead to Google blacklisting your website forever, without any warning.