Brand Information
- A 25-year old luxury lifestyle brand that delivers Global Quality Products
- Focus on Luxury, Detailing & Ergonomics of furniture
- Manufactures exclusive masterpieces with unparalleled craftsmanship
Brand Challenge
- Generating leads from the entrepreneurs, large & medium scale businesses
- Generating revenue from the digital marketing campaigns
Brand Objective
- To emerge as India's home-grown luxury lifestyle brand and dominate the Luxury Market by harnessing 25 years of experience & expertise
- Generating revenue from digital mediums
Brand Category
Luxury Lifestyle
Marketing Plan
- Target Audience
- Channels to use
- Activities to execute
Target Audience
Primary Target Group
Age Group: 40 - 60 years of age
Occupation:
- Spouses of high Network Individuals (HNIs), such as Entrepreneurs, Large, Medium, Business Owners
- Spouses of self employed professional (Doctors, Lawyers)
- Bureaucrats, Architects, Politicians & Celebrities
Secondary Target Group
Age Group: 25 - 39 years of age
Occupation: Children/relatives of HNIs, such as Entrepreneurs, Professionals, having a flamboyant social circle with staunch interest in luxury brands and products
Channels & Mediums
- Social Media Management (Facebook & Instagram)
- Search Engine Marketing (Google Ads: Search, Display & Mobile)
- Online Reputation Management
Approach
Step 1: Competitors Analysis
Step 2: Landing Page design
Step 3: Google Tag Manager setup
Step 4: Writing the compelling ad copies
Step 5: Designing the eye catchy designs to attract the audience
Step 6: Launch Campaigns
Step 7: Google Ads Campaigns(Search, Display & Remarketing Ads)
Step 8: Social Media Campaigns(Engagement, Like Ads, Conversion Ads, Traffic Ads, Remarketing Ads, Lookalike Ads & Lead Generations Ads)
Step 9: Optimizing the campaigns
Step 10: Online Reputation Management: Online reviews(Google & Social Media)
Step 11: Showcase
