Since the beginning of the social media era, facebook has significantly impacted the way people communicate, make purchases and so much more. From being able to create a simple post to run a paid ad, the social media giant has come a long way. Facebook, a part of the Meta Group, contributes a good percentage to helping sellers achieve good conversions worldwide. Leveraging the power of the social media giant’s network can help grow businesses with much lesser efforts, resources and investments in comparison to traditional marketing.
Interesting facts connected to facebook marketing
Facebook boasts an impressive 2.8 billion active monthly users. Each year, the platform processes approximately 22 billion ad clicks, making it a powerful tool for marketers. Remarketing ads on Facebook outperform regular ads by receiving three times more responses. Additionally, research indicates that these ads are 76% more likely to get clicks than standard display ads.
What is the facebook pixel?
The facebook pixel is a must if you wish to remarket to your old website visitors or customers. It’s a piece of code placed on your website which tracks visitor behaviour including sections browsed, forms filled, videos watched, products added to wishlist or cart and more. Each of these activities is called an event. In short, it gives rich insights into how visitors are using your website.
Using insights that facebook pixel provides you, visitors can be served remarketing ads with enticing offers when they browse through their facebook feeds. Also, people who have already visited your website or downloaded the app can easily relate to your ads during remarketing. So, facebook remarketing ads seems to be very enticing for sellers while making it easy for customers to find the products they’ve been looking for.
How is facebook remarketing done?
Customer list: It allows you to serve remarketing ads to a specific audience list that you possess. For this, upload user details on facebook to target them.
Website traffic: It helps you serve remarketing ads to website visitors within a specific timeframe. To begin, add the facebook pixel which then helps identify the target audience basing their journey within the sales funnel. Creating and adding a pixel is a simple process:
- Firstly, Click the tools dropdown at top of ads interface page
- Secondly, Choose ‘Pixels’ → ‘Create a Pixel’
- Thirdly, Name your pixel
- Fourthly, Choose ‘Create a Custom Audience’ option → ‘Website Traffic’
- Finally, Specify parameters for visitors who can be served remarketing ads and apply to the ad sets
App activities: When your app user engages in a specific behaviour, it can trigger a remarketing ad on facebook with a special promo code.
Best practices for facebook remarketing
- Remarket to people who already Like your page.
- Purchase followers through remarketing lists.
- Facebook allows you to combine your custom audience list with its targeting options.
- Keep your goal in mind when creating ad schedules.
- Attract new clients by combining similar audiences with custom audiences.
Top 5 benefits of facebook remarketing
- Ads appear in facebook feeds.
- Helps increase brand awareness.
- Customers can view ads multiple times.
- Costs less per click.
- Market products based on interest.
Challenges during remarketing
- Ad fatigue: Keep your ads updated and also experiment with different formats and messaging.
- Attribution issues: The attribution tool can help understand customer journeys and how different touchpoints contribute to conversions.
- Audience overlap: The overlap tool helps identify and reduce overlapping audiences.
Facebook remarketing is a much bigger topic to discuss and explore. As the leading digital marketing agency in Hyderabad, What’s in a name Creatives (WIN) has run very successful campaigns for reputed clients.