Google Analytics is the most robust web analysis tool in the market. It has an active user base of over 30 million websites and is increasing. Being a premium digital marketing agency in Hyderabad, we’ve been at the forefront of empowering our clients with top-notch marketing analysis using Google Analytics 4 (GA4). GA4 is more powerful than its predecessors loaded with extra features that help your business with strong marketing insights.
GA4 replaced Universal Analytics on July 1, 2023. But your existing Universal Analytics properties can continue collecting data without interruptions. So, add a new GA4 property and it’ll work seamlessly along with the old properties.
Key differences between Universal Analytics & Google Analytics 4
- Predictive metrics: Using Google’s machine learning model, GA4 can predict a user’s future purchase decision and revenue.
- Privacy guards: Cookie-less data measurement and non-storage of IP addresses in GA4 ensures that website owners collect data ethically.
- User tracking: You can now have a complete picture of the user journey and conversions in GA4 instead of the older session-based tracking.
- Multi-platform data analysis: GA4 fetches data also from Android and iOS apps along with websites.
Uses of Google Analytics 4
- Analysis of user behaviour across platforms and devices.
- Boosting marketing campaign performance.
- Analysis and boosting e-commerce performance.
- Defining accurate customer personas.
- Creating effective SEO strategies.
- Improving customer experience.
How to use Google Analytics 4
Beginning from the new upgraded dashboard, begin your GA4 journey.
1. Reports dashboard:
It’s the second icon on the left navigation bar. It shows you a snapshot of all reports. So, it shows lots of data up to minute details. You can also view monetisation, acquisition and user demographics here. Also, you get the option to compare different metrics here.
2. Customise reports snapshot:
Glance through the data that matters most. To begin, create a new report.
- Firstly, click Library on the bottom left navigation bar.
- Secondly, scroll down to Reports Table → Create a new report → Create an Overview Report
- Finally, provide the data source, and GA4 will guide you through the process of creating a new report.
3. Search bar:
Get access to intricate details such as specific reports, insights, property configuration or help content.
4. Create events:
You need them to track almost everything. After you get editor access, do the following:
- Firstly, click Configure → Events → Create Event
- Choose the data stream.
- Click Create.
- Name your report.
- In the Matching Conditions field, enter the existing event on which it would be based.
- Select the checkbox ‘Copy parameters from the source event’ only if you wish to use the same parameters as the original event.
- Finally, specify any changes required for a new event.
5. Suggested audience:
Find new audiences that fit your business which can be very helpful when you launch a new product or expand into new markets.
Click Library → Audiences → Build new audience
6. Path exploration:
It shows the sequence of common pages users visit and their actions on the page. You may vary the input variables, such as gender, location, etc., to get detailed reports.
What’s In a Name is one of the leading digital marketing agency in Hyderabad offering top-notch digital marketing solutions. Contact today.