Category Archives: Digital Marketing

How To Generate Ideas When Competitive Analysis Shows You Nothing

As a matter of fact, market analysis and market research show that link building is imperative to website popularity. Furthermore, the competitive Analysis of most websites includes multiple back-links and link construction. However, what can be the use of hours of the market research process and competitive studies when your website is unique and has no rivals?

Competitive Analysis

 

 

 

 

 

 

 

 

Hence, it becomes important to increase visibility and SEO status, without depending on relative company analysis.

We offer a guide map to help you up your web game independent of competitive market analysis.

  1. Content Is Key

As a matter of fact, the crux of your website performance actually depends on the substance of your website. In turn, the substantiality of your site relies on the content it uses. Thereby, it becomes essential to have quality content. In fact, market analysis finds that the best websites have superior content. Hence, it is sensible to invest in professional content writers. Moreover, make sure your content is relevant and free from annoying grammatical errors.

  1. The Friend In FAQ

Next, it is important to understand the psyche of your customers and consumers. For example, market research shows common questions revolve around why the site is important and what its targets and benefits would be like. This aspect of research gives you an insight into what potential clients will expect from you. Additionally, conducting an informal survey can really help you strategize your market research process.

  1. Tailor Your Content

Furthermore, you must cater to the consumer-requirements by designing content around their frequently asked questions or your small time company analysis of what their queries could be like. As a result, you will gain customer trust and dependency. In fact, construct your FAQ page along with the same lines! Competitive analysis of Market studies reveal that websites that centre around FAQ’s perform better than those that do not.

  1. Study. Improve.

 Alternatively, successful company analysis and market research show that no completion is small competition. Surely some websites may not be in your league. Alternatively, some may be out of your league. In addition, they may be distinct from your work of interest. However, you will never lose from studying these intently and managing your own domain either by getting inspiration or by learning from these competitors. For example, you own a chocolate-making brand in Hyderabad. It is would be advisable for you to do your market research even on international chocolate brands.

All things considered, a successful competitive Analysis actively involves market analysis. Even if interlinking is not an option, surveying is crucial.

For more information, visit: https://www.whatsinaname.in

How To Improve Your SEO With User-Friendly Interlinking

First, it is important to understand that your visibility on a search engine like Google depends on back-links. Second, the more eyeballs you get, the more likely it is for your website to earn regular viewers. As a matter of fact, improving SEO performance can sometimes be as easy as upping your interlinking game and increasing backlinks. Simply put, interlinking is connecting your pages and posts to other pages and posts. Moreover, search engines deem such pages ‘’popular’’ and automatically upgrade their search in the favour of these pages.

SEO

 

 

 

 

 

 

 

 

 

 

We show you the best ways to improve your SEO with the power of backlinks:

  1. Site Structure

First and foremost, site structure decides your ‘’link juice’’. In fact, a smart interlinking method includes featuring a useful navigation bar and displaying a clickable, drop down menu. As a matter of fact, backlinks decide what your site communicates to the search engine. Furthermore, link building helps locate deeper or lost pages. Thereby this research improves your ranking on the  and your overall search engine marketing.

  1. The Users’ Say In The Matter

 In my opinion, any business in the world relies mainly on user satisfaction. In fact, designing your site architecture in a way that is clear and neat, automatically enhances user experience. In turn, this increases web interaction and the time users spend on your website. Search engine marketing is all about excellent user experience. Accordingly, link building helps achieve the same.

  1. Does Your Link Make Sense?

Next, your links and backlinks should be relevant to the topic at hand. Moreover, link relevance encompasses sidebar and footer links as well. Such backlinks act as a guide to the right pages and content. Accordingly, your user experience goes up. Further, positive customer feedback signals to Google. Additionally, this betters your website ranking. Anchor links should always complement the landing page. Furthermore, thorough keyword research and playful keyword variations add to this aspect of link building.

  1. It’s All About What’s On The Inside

In my opinion and even statistically, successful backlinks and link building involves a great deal of ‘’Content Links’’. In fact, putting a link under content piques the curiosity of readers and puts them in an enquiry. Thereby, the users are likely to click on the link. This way, your link building is amplified. However, you must avoid and repair broken links every now and then. In fact, the Best SEO company is one which takes care of these minutiae and mends even the slightest broken link.

Similarly, you can improve search engine marketing by simple visualisation improvement techniques. For example, bolding or italicising of key content backlinks, makes the link appear special. Moreover, such stylising augments user-interest and clicks.

  1. Call To Action Links

As a matter of fact, the best SEO company always uses CTA’s. In addition, the CTA button should be bold and prominent. In case you have a CTA description, flood it with relevant backlinks. Accordingly, every page with a CTA has a higher chance of conversion as the two are just a step away.

  1. Sometimes, You Have To Say NO.

Finally, search engine marketing is an all about effective strategy. Sometimes, when you do not wish for the search engine to rely on the link-rich juice of a web page, you can create a no-follow link. This assumes importance only when bots are frequenting your pages and you covet manual traffic.

The best SEO company keeps all these pointers in mind. After all, successful SEO marketing is direct ‘’link’’ed to backlinks.

For more: https://www.whatsinaname.in/

 

All you need to know about Penguin 4.0

Algorithm Penguin 4.0: All you need to know about the cute sounding master Algorithm by Google.

 

Algorithm Penguin 4.0

 

 

 

 

 

 

 

 

So Google Penguin is an algorithm that’s been with us for a few years now, designed tocombat link spam specifically and to make internet more users friendly, relevant and qualitative. After years of saying this was coming, Algorithm Penguin 4.0 was finally rolled out on Friday, September 23rd It is now real-time in Google’s algorithm, Google’s core algorithm, which means that it’s constantly updating.

Impact of Penguin in the past :

  • Penguin 1.0 was launched on 24th April, 2012 and impacted 3.1% of websites. Aiming on curbing “Web spam” like keyword stuffing, cloaking, link schemes, or purposeful duplication of the content.
  • Penguin 1.1 came on 26th May, 2012. This update was specially made for those who were hit severely as many already started questioning whether it made the results worse. However, sites that think they have been mistakenly penalized were allowed a web form to inform the same to Google. Simultaneously, the Penguin 1.1 update was released and called to be a “date refresh” process that impacted less than 1.1% of English language websites.
  • Penguin 1.2 was released on 5th October, 2012. Which had an impact on 0.3% of all the queries.
  • Penguin 2.0 was released on 22nd May, 2013. Penguin 2.0 was considered to be a new algorithm to curb bad linking and spam. More than 2.3% of search queries were affected by this update.
  • Penguin 2.1 was released on 4th October, 2013. This fifth installment if Penguin Algorithm was an improvement to the second generation spam filtering tech was also a relatively minor change affecting less than 1%.
  • Penguin 3.0 was released on 17th October, 2014 impacting 1% of the results. This update specifically targeted sites that still were violating Google’s linking policies.
  • Penguin 4.0 :
    • As we stated earlier, Algorithm Penguin 4.0 is designed tocombat link spam specifically and to make internet more users friendly, relevant and qualitative.
    • The list of sites affected by Penguin was only periodically refreshed at the same time.
    • According to Google… “Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed.” But now, Penguin data is refreshed in real time, so any changes will be made as soon as the affected page has been re-crawled and re-indexed.
    • Google also states that it not going to comment on future refreshes.
    • Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.
    • So any penalties will be delivered to a specific page rather than an entire domain, which seems much fairer in the long run.
  • S – At What’s In A Name we specialize in creating state of the art SEO friendly Websites. For more info visit (*whatsinaname*)

 

 

Use Internet Marketing Services for your business to grow big

OK, you don’t believe in using Internet Marketing Services Since your business is doing fine and is already big enough. You have a large customer base that trusts you for the kind of products and services you provide.

But have you ever gave it a thought that how big is big enough…?

Because in our small world, business is a big word and it is Big because it knows no boundaries. Just like the imperialism that was prevalent in the era of Kings, business takes you far. A successful business of a certain city aims for success in other cities, then state and so on.

Internet Marketing Services

 

 

 

 

 

 

 

 

 

 

 

We know you want the same with your business, read on to know how Internet Marketing Services help you with that.

Why do you need Internet Marketing Services…

You own a smart phone, your kids and younger siblings obviously do, even your parents have smart phones now. With internet plans getting cheaper and cheaper every day, all of us use internet in some way or the other. All our queries and searches go through that search engine, you know which one. Most of the Internet Marketing is either done with or on that search engine. Whatever you search is recorded and wherever you go is tracked. Hence based on that behavior, businesses target the right customer base for their products and services.

Given this vast reach of the internet, you just can’t rule out the possibility of marketing your product on internet. Keep in mind that we are living in a time where people share their whole life on internet. At such a time, either you exist on the internet or you simply do not exist for a majority of your potential customers. This is when Internet marketing Services Companies come in to picture.

How does Internet Marketing Services companies help…

Since ‘seeing is believing’, these companies make your brand visible so that people can ‘see’ you and your business. They keep track of the trends as how people search for services and products. Based on those specific keyword searches, they design your website content and strategize your online presence. In 2017, as the whole world is going digital, businesses will rely heavily on digital marketing. Probably, this is the best time to make a move and create an online entity for your brand.

“A well planned business is a success story in the making”, and that story is spicier if marketed well on the internet. So regardless of your business scale (small, medium or large) Internet marketing services companies make you stay relevant.

What’s In A Name is a leading Internet Marketing Services Company in Hyderabad, India providing best internet marketing services like SEO, SMO, PPC and other services. Visit to know more.

Why Industries & Businesses need Digital Marketing Company

Digital marketing has begun to move at a frightening speed. Keeping up with these changing trends is always a scary idea, especially when you’re a fully fledged digital marketing services. The future of business is now gone digital.

Digital marketing Services for the digital economy

The scope of digital marketing isn’t limited to a certain area – the scope of digital marketing is now global. As a digital marketing company, the goal is all about reaching a larger and specified target audience through the internet and the world of online marketing.

digital marketing services

 

 

 

 

 

 

 

 

 

 

 

 

The last four decades have seen, world-over, a swift increase in the use of computers. Digital marketing is effectively marketing a product on the internet. In today’s world, digital marketing is essential. We understand how important online marketing is. It has become the only way to succeed as potential customers are online for most of the hours. Small business owners find the digital world intimidating. For a sure fire way of success with digital marketing, five simple rules can be followed as listed below:

– Setting a goal
– Create a marketing funnel
– Develop a call-to-action
– Create an effective lead magnet
– Drive traffic

These forms have guaranteed success in the past. But what most companies don’t know is that people are looking for a touch of difference and a unique service.

How to make digital marketing a unique process

There has been a significant change in the digital marketing services world over the past several years, especially with the introduction of updates like panda and penguin. A company’s future is bright and promising if it is prepared to focus on superior inbound marketing methods and to offer content of substance to the clients.

“Marketing is to define, promote and manage the sales of goods and services”. We know how useful the internet has become. Every small business starts off with creating an online presence and we understand the importance of that.

What’s In A Name is leading Digital Marketing Company in Hyderabad, India providing best digital  marketihttps://www.whatsinaname.in/about-usng services like SEO, SMO, PPC and other services. Visit to know more.

Before you Start with New Website Design and Development

Brands now want to partner with Digital Marketing Companies & Agencies that have a strong website Design and development team. Partnering with an agency that has these teams helps create a strong message.

Advertising is no longer just about the great big idea. It involves looking all fields. Website Design and Development come into this field. A creative and the digital centric approach help create the best impact.

Website Design

Why does and brand need website design and development?

In today’s world, Website Design and Development have stormed in and taken over. Why is it to so important for a brand to look at web design and web development?

A unique design language is created by merging these two aspects – Design Language. A design language helps in creating a unique identity for the brand being worked on.

When it comes to talking to clients through these mediums, the first step is to take stock of what the client is expecting. Clients all over have been looking what give their business the best growth.

Creating a strong visual identity

Creating an appealing and memorable web site takes time. There are a lot of aspects that go in to getting the right website developed. Some of the points that need to be kept in mind when your Website Design and Development starts working:

  1. Colours
  2. Typography
  3. Iconography
  4. Animation
  5. Design resources

Each of these elements come together to form the right website. The web design and web development team come together with these elements to create the website that speaks volumes about the brand. The quickly changing trends of digital media have created a new and fast need for web designers and developers.

Build a Great Website with What’s In A Name

We find the best solution for your needs, fully Functional, streamlined, Mobile ready, for your business that looks great including responsive design and stand-alone mobile sites. But that’s not all, you will also get the most amazing customer support around.

At What’s In A Name all our Website Design and Development are made with mobile ready technology from the start. Your page will look great on any device.

All of our completed website designs come with all Google tools installed, Google Analytics & Webmaster tools, we can help with the set up of your Google+ pages and Google Business page set up too.

What’s on your mind? Can we help? We assume all stages of implementation to make your idea take shape. Call us On +91 40 4007 2590 or +91 98854 24628 Or Contact us here.

What’s In A Name – An advertising agency that’s here to stay!

Advertising has grown through the years. Starting from a basic communication medium, advertising agencies were mere promoters of the name. Digital technology and marketing has changed the way customers interact with the buyers. An advertising agency decreases the level of footfalls and online only customers.

An advertising agency helps change the perception of brands. With online and digital marketing, mapping a company’s success is accurately possible.

Advertising Agency and Digital Marketing Company

Why use an advertising agency?

Brands, business and marketers know now that marketing today is a lot more than just regular promotions. Present day marketing involves a lot more than just direct communication. Marketing involves sending across the right message with the perfect amalgamation of visuals and content.

An advertising agency focuses on the right kind of distribution. With both the visuals and the content being merged in a tasteful way, a creative agency works hard to provide an outcome that is both visually pleasing as well as contextually appealing.

As the world of marketing moves towards using digital marketing as a platform for communication, a creative agency has its work cut out for them. When you’re looking at promoting your business in the World Wide Web, getting your word out and how you get your word out is important.

The benefits of an advertising agency

Keeping the ups and downs and the growing trends in the world, creating the right impact by using the right advertising agency is always helpful.

As a fully equipped advertising agency, What’s In A Name has its design team, it’s copy team and the digital marketing team working together to ensure that the client gets more than what they asked for.

What’s In A Name works as an agency that creates online campaigns, content strategy, marketing plans, website content and design and a host of other features.

The marketing world has moved towards digital and social media marketing as opposed to regular and outdoor hoardings. As an advertising agency, What’s In A Name works to ensure that every business is looked at as an individual business.

To know more about us, contact What’s In A Name today at +91 40 4007 2590 or
+91 98854 24628 or visit Whatsinaname.in.

360 Degrees Branding Case Study – www.zip.in

Overview:

Zip.in is an online Supermarket, based out of Hyderabad. Until recently, it was operational in Hyderabad only. But soon it will expand to other cities across the country. The website has over 8,000 listed products that includes categories like fruits, vegetables, frozen food, pet care, organic food, stationery, essentials and many more. The BETA website went live in November 2014, and the final website went live in December 2014. Then began the 360 Degrees Branding effort to take the brand ahead.

360 Degrees Branding

Challenges:

The first challenge was to strengthen the business segment. That’s because a significant percentage of people were either unaware, or skeptical about an option to shop for groceries online.

The second challenge was the fact that there were quite a few customers who were unhappy with the service & products that they received from competition. It was almost impossible to get them to try online grocery shopping again.

The next challenge was that Zip.in delivery was available in limited locations only.

Finally, we had to spread brand awareness, define its positioning, reach out to the right people, increase website traffic, focus on conversions, and make it all happen with limited budgets. Hence, a 360 Degrees Branding Strategy was formulated.

Target Audience:

We were talking to a huge range of audiences. But our primary audience is a working couple that lives separately. They realise the importance of having good and wholesome meals. However, as both husband and wife are working, it becomes difficult for them to buy groceries regularly.

The secondary audience is the single, corporate employees who are either lazy or don’t have time to buy groceries; thanks to their erratic and long shifts. They are our secondary audience because these would be small ticket size customers. And that’s because they would mostly survive on Maggi (of course, when it was being sold), canned juices, bread, butter, etc.

The tertiary audience is not direct consumers, but influencers. These could be teenagers who would help us spread the word to the decision makers – their parents. These also include retired senior citizens who would help us spread awareness and share the information with their children.

With this we were clear about “Whom” we wanted to talk to. But the question was “What” should we talk about? Once we were clear on our target audience, we decided to understand their pain. We began thinking like customers. We also did some backend research to know how the competition was treating customers. After putting all this together, we came up with a 360 Degrees Branding Strategy.
 

Communication Guidelines:

We were sure that our 360 Degrees Branding Strategy should comprise the following:

Our communication should be simple, and it should be easily understood both by a techie and a retired senior citizen.

Creativity is not the most important thing here. That’s because in a bid to be overtly creative, we didn’t want to move away from our objective of simplicity. Making sure that we take the message home.

The 360 Degrees Branding communication should establish the business line clearly. This is for those who don’t really know how it works.

The communication should work as a confirmation tool to those who are just at the fence. They want to try the option of online grocery buying, but are slightly doubtful.

The communication should make use of the competition analysis that we did. As the competition had captured a greater market share, it was important to understand how they have peeved the customers, and how we can give a believable assurance to these customers.

Also, it was important to make sure that the layout of the campaign was standardised, and that it stands out in a clutter of Newspaper ads, hoardings, online banners, etc. So, achieving high recall was imperative.

Finally, we wanted to make sure that the communication connects with the audiences. They should be able to visualise themselves as customers of www.zip.in. So, we did decide to keep it real too.

PS: Of course, the content was tweaked to suit various channels, but certain things were retained to establish connectivity. The idea was to benefit from integration. So, now we knew “how” our communication should be. But it was time to decide “What” our communication should be. And we came up with the following 360 Degrees Branding Strategy.

Print Campaign:

www.zip.in | 360 Degrees Branding | What's In a Name Creatives

www.zip.in | 360 Degrees Branding | What's In a Name Creatives

Brand Video: Produced by Namesake Productions

Radio Jingle: 

  

Digital Ads:

360 Degrees Branding | Case Study | What's In a Name Creatives | www.zip.in
Screen grab of Facebook Sponsored Stories Ads.

 

360 Degrees Branding | Case Study | What's In a Name Creatives | www.zip.in
Screen grab of a Re-marketing Ad.

360 Degrees Branding – Media Channels:

News Paper Ads – Times Of India, The Hindu

OOH – Hitec City, Gachibowli, Kukkatpally, Uppal, ECIL

Fliers – Somajiguda, Banjara Hills, Jubilee Hills, Madhapur, Hitec City, Kondapur, Gachibowli, etc.

Radio – Radio Mirchi

Search Engine Optimization (SEO) – On Page & Off Page Optimization, Directory Listing, Products Listing, Link Building, Goal Setting & more

Search Engine Marketing (SEM) – Google AdWords, Web Banners, Blog

Social Media Marketing (SMM) – Facebook, Twitter

YouTube Marketing – Video Content Production & Promotion

Retargeting – Google & Facebook Retargeting Ads

The Results – 360 Degrees Branding:

64.3% rise in website traffic.

38% increase in orders.

33% increase in average order ticket size (price)

19% decrease in bounce rate, indicating better traffic quality.

98% customer satisfaction ratings re-iterating that every branding effort needs to be teemed up with a good product or service.

For questions regarding advertising of your product / service,
please click here.

Digital Marketing Agency – Tips To Hire And Retain One

Soon after Y2K, digital marketing agency was the word to reckon with. Although, by the end of 2001 everything had changed. The world was now talking in algorithms. Digital marketing in India was still far behind. Vizag was not even on the map. But today, a digital marketing agency in Vizag is not uncommon.

Digital Marketing Agency | What's In a Name Creatives

A brief background check

When Google changed its approach in terms of ranking, each company started to put more effort in their content. This changed the game altogether. In 2003, WordPress came into the picture, giving bloggers more room. That year Skype, My Space and LinkedIn made their debut too. The world was connecting better. 2004 marked the entry of Facebook with around 700 million users. No one that year was as successful as the Harvard dropout. YouTube, Twitter and Tumblr joined the league at a later stage. Each of which has over a billion active users today.

What’s the role of a digital marketing agency?

The best digital marketing agency follows the same rules as any other. Crisp content with unique ideas is a lethal combo. Creative ideas, good content and strategic approach is the hallmark of a good digital marketing agency. Before you hire a digital marketing agency, do check out their Portfolio.

It is not as simple as it sounds. Many have an unclear idea of what it takes to be on top. If you wish to see your brand on top, do the following:

Allow your agency to think Creatively. Give them room to experiment. Set realistic goals. Be open to ideas. Innovate your product or Service. Explore the world beyond Facebook. Plan to execute. Execute the plan. Empower your agency. Evaluate their performance. Continue to trust in them.

A digital marketing agency is good if it’s good. But it’s great if you allow it to be.

Digital Marketing Agencies In Hyderabad

As one of the leading digital marketing agencies in Hyderabad, we understand a brand’s need to standardise its communication across various channels. The perfect integration of its print and digital efforts can help it move ahead in the race. There are quite a few digital marketing agencies in Hyderabad. But only few of them understand the importance of seamless integration of a brand’s voice – online and offline.

Digital Marketing Agencies In Hyderabad - What's In a Name

What do top digital marketing agencies in Hyderabad, or elsewhere do:

Unfortunately, customers have limited knowledge on the term digital. And they are mislead, because they want to. Having unrealistic goals could be a way of pressurising various digital marketing agencies in Hyderabad or elsewhere. But that seldom helps a brand. The kind of work that various digital marketing agencies in Hyderabad, and across the globe, do is more of a science. It’s NOT magic. There are algorithms, there’s research, there’s content, there’s strategy, there’s competitive analysis, there’s execution, there’s monitoring, there’s progress and then results begin to show up. This doesn’t happen overnight. It happens over countless nights!

Make sure your digital marketing efforts remain consistent:

In today’s ever-changing, fast-paced world, consistency is even more important than a great beginning. When the efforts of your Digital Marketing Agency tend to show up, give them more support. Help them remain consistent. If you begin to think that you are a smart businessman, and it’s time to do some cost-cutting on this front, you’re terribly wrong. Cost cutting is great. But it needs to happen at the right place. The moment you lose momentum on your digital marketing efforts, you begin to slide down the chart. You might stay on top for some time. But that doesn’t mean you’ll be there for ever. So getting on top means it’s a great time to re-look at goals. And create some new ones as well.

Ask any of these leading digital marketing agencies in Hyderabad, or anywhere else. And this is exactly what you’ll hear. They’ll swear by some common practices like consistency and standardisation.

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