Category Archives: Digital Marketing Company

What’s In a Name Creatives (WIN), launched in 2010, is a “Google Partner” Full-service Advertising & Digital Marketing Company, specializing in Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Social Media Marketing (SMM). The company has bagged quite a few prestigious awards for Digital Marketing, Adverting, Branding  & Web Development. The awards include:

Awards – Branding & Digital Marketing Company

➢ Asia Customer Engagement Forum & Awards 2015 – Best Print AD
➢ Digital Brand of the Year – Adex 2014
➢ Best Social Media Engagement – Adex 2014
➢ Website Design & Development – Adex 2014
➢ Brochure Concept & Design – Adex 2014
➢ Poster Concept & Design – Adex 2014
➢ Digital Media Strategy – Adex 2012
➢ Second MOST ADMIRED FOOD SERVICE RETAIL LAUNCH of 2012 – Quiznos India – 6th Coca Cola Golden Spoon Awards
➢ Best Branding Awarded by Inorbit Mall, Hyderabad – 2012

Check out the latest work by What’s In a Name Creatives at this link: https://www.whatsinaname.in/portfolios/industries

Team,
What’s In a Name Creatives

 

Search Engine Optimization & Pay Per Click are effective for brands

The primary search result of all the search engines where one can find web pages and other content in the form of videos or local listings based on the search engine optimization. This means that the result that you see based on your search is what the search engine considers to be most relevant for the users. The results derived are based on the content and backlinks. In short, search engine optimization is a process that increases the quality and quantity of traffic to a website through organic search engine results. Start by building an SEO friendly website and grow your business effectively.

Search Engine Optimization

Search Engine Optimization – Increase your traffic

With the help of analytics and reporting tools, you can easily see an increase in traffic. You can see visible results as soon as you start the process. The traffic that comes to your website will increase at a steady rate. As more people visit your site, an increase in sales can be seen.

Your brand’s credibility goes high

The moment visitors see your brand at the top of the search result they automatically consider it to be more credible. If you are really behind in the search results, the viewers might become skeptical and might not click on it. Your visibility on the search engine among the top 10 result is highly important to increase your credibility.

Search Engine Optimization is used by your competitors

SEO is gaining popularity. If you are using it then probably your competitor is also trying hard to increase traffic on their website and get more clicks. There will be no point in offering amazing services but not appearing in the top search. Letting people know about your brand and increasing your visibility is important these days. Hire an SEO expert who can help you get better results.

Pay Per Click is the right choice

Pay Per Click is a process in which advertisers pay a fee each time someone clicks on their ad. It is a method through which each visit on the site is bought rather than earning it organically. It allows advertisers to place an ad in all the search engine sponsored links whenever someone searches a keyword related to it. Each click that comes on our ad, a visitor visits our website. A small fee is to be paid to the search engine. A lot of efforts and research goes into making a successful PPC campaign.

Pay Per Click helps you reach your business goals

Pay Per Click helps in achieving a lot of business and marketing goals. It helps to achieve many parts of the sales plan and the path that your prospect customers take from being aware of the brand to become a customer.

You can measure and track it

Pay Per Click run through AdWords which makes it easy to measure and track it. You can check various performance details including clicks, impressions, and conversions.

Use search engine optimization and pay per click to boost your business digitally.

Steps to accelerate your digital marketing strategy

More and more people are getting active digitally and it’s getting easier to reach out to your target audience. Brands are also getting active on social media and other platforms to promote their brand in the most creative way possible and are coming up with some interactive strategies. Targeting their customers personally and spreading awareness about the brand is what most companies focus on while advertising digitally. Brands are looking out for and adopting a digital marketing strategy, where it’s easier to reach the maximum number of people in a very short time.

Digital Marketing Strategy

Your plan of action, as in your digital marketing strategy, involves a series of actions that will help you achieve your goals. The strategy that you pick for your business might have multiple goals depending upon the scale of your business.  One of the easiest ways to analyze which strategy works for you is when you create your buyer’s persona and start building your digital marketing strategies around it.

When every brand is on the same platform trying their best to capture their potential customers, how will you make your brand stand out?

Well, you can definitely adopt these below mentioned digital marketing strategies and benefit your company more.

  1. Set a budget for your digital marketing strategy

The first stepping stone to achieve better results through digital marketing is deciding on a budget in order to carry out your strategy properly. A budget is set according to the strategy. Either the client sets the budget or the digital agency sets the budget and gives it to the client. Budget is based on the Facebook ads, campaigns that are carried out on social media and other platforms.

  1. It’s all about Search Engine Optimization

Search Engine Optimization (SEO), helps in putting you in the top search with the help of keywords and backlinks. This helps in making content easily noticeable. Various updates in backlinks include voice search and increased emphasis on backlinks. Use keywords with variations and do not overuse it. Use backlinks that are meaningful and are helpful for the readers.

  1. Make use of Paid Media

Paid media help expand the reach of your brand. It introduces your brand to new potential customers through promotional posts. Your content will earn clicks and new followers which mean your post garnered more attention. Moreover, it is easier to track the results of paid content than organic content.

  1. Upgrade your content quality

With the help of keywords, create content that you think will be useful to your target audience. If you are not getting as many leads as you have expected, try updating your content and make it more relatable. Your content should be well searched and well thought, so that the information provided in the content is useful to your viewers.

With the growing popularity of social media and other platforms, adopting digital marketing is not enough. Updating your digital marketing strategies has become a necessity. Adopting the right digital marketing strategies and executing it properly is the key. Benefit your company in the best way possible with this cost-effective and powerful form of marketing.

5 ways to get better engagement on Social Media Marketing

Who doesn’t like more followers? Your worth on social media is defined only by the number of followers and the intensity of engagement that you get. The most amazing factor about social media is that you have the power to connect with anybody and everybody that is interested and increase the user engagement. More audience means more attention to your brand. Being popular on social media is possible through careful and proper execution of social media marketing.

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Sounds tough? Well, we are here to make the process easier for you! Below is a list of 5 fruitful ways to mark your presence on social media.

Make them stop and stare on at your social media content

Millions of people use social media today. That means most of the brands are trying to capture the attention of their target audience in the best way possible. So what are you going to do, that makes your target group stop scrolling? Use attractive visuals and taglines to make them pause their surfing. A good sharable visual content is likely to earn you more likes and followers, hence strengthening your presence online.

Resort to a poll or a quiz

The target is to make your audience engage as much as possible through effective social media marketing. Carrying out a poll or a quiz on your social media page actually helps in increasing followers and user engagement. This affordable method tops as a highly successful formula I the list of social media marketing.

Make catchy hashtags a habit

The manner in which keywords and SEO prove to be really effective in Google, hashtags serve the same purpose for social media. The vast number of hashtags that you find on any celebrity’s post is there for a reason. It helps in getting expanding the reach of the post to a large number of audiences. So next time you post something on social media, you know what to do?

Share your videos

Wondering why everybody around you is watching a video on social media? Creating videos and sharing it on social media attracts more views and users than any other type of content. Make effective videos and share it on social media or you can also go live on any one social media platform and share it on the other social media accounts. A little effort from your side will earn you a lot of engagement on your social media page.

Grow your community

Building your own community on social media is very important. It’s not just about likes and follows, interaction with your followers is equally important. A conversation by a brand with their audience or a fan is very essential. This personal attention on social media results in gaining more loyal followers. Replying to their comments and questions makes your followers feel that they are important and is a chance to inform other followers that active interaction happens on your page.

You have the recipe for gaining more followers on social media. Apply these effective social media marketing methods on your next post and enjoy heavy user engagement on your page.

 

Your ultimate marketing partner – A Digital Marketing Agency

Digital marketing is the most essential aspect to make your business grow in the best possible way.  Reaching out to a large number of audience is the key to expand your business through marketing. As the use of social media is increasing day by day as many potential customers can be found on social media.

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Brands are targeting their target audience on social media in order to grab their maximum attention. In the race to cover your target audience and increase your brand’s visibility online, digital marketing agency is the ultimate solution. Various digital marketing agencies are trying to find creative ways to capture more and more customers these days.

Are you looking for that best digital marketing agency in Hyderabad? Well, we have all the required information for you.

Here’s how a digital marketing agency helps in making your brand achieve new heights and establish its presence on various digital platforms.

Social Media Platforms

A huge chunk of population can be found on various social media platforms. Any form of advertising which covers images, videos, live videos and blogs post comes under the category of social media marketing. If marketing on social media is handled properly by a digital marketing agency, a lot of potential customers can be captured.

Influencer Marketing

An ad, a post or any online presence in any form on social media through any big celebrity increases the value of your message. For eg. If any digital marketing agency gets any celebrity or a prominent personality on board, it proves to be highly beneficial for the brand. The message is spread among the large fan following of that celebrity. This type of marketing helps in reaching out to more people and drives more attention to your brand. Use of influence online helps in increasing the brand value of any company.

Google Ads

All agencies work towards making your brand global and help you reach to more and more audience. A Google ad is one such example. They help in reaching out to the brand’s potential customers and spread awareness about the brands. This is a convenient way to reach to your in market audience.

Youtube Marketing

An elaborate or a short video with a clear message about your brand helps in spreading the word about the brand more clearly. Making your brand develop better understanding among the audience, its presence in terms of a video format helps in creating brand recall among the audience. Digital marketing agencies work towards increasing the brand’s visibility and help the brand capture their potential customers easily.

 The better uses of social media websites help in making various brands achieve what they ultimately want. Searching for a digital marketing agency in Hyderabad that will make your brand an online star overnight? Well, your search is over!

What’s In A Name Creatives, the best and one of the most experienced digital marketing agency in Hyderabad that provides various crucial digital marketing services that makes your brand gain more audience. So what are you waiting for? Contact us for your next digital marketing project.

 

Digital Marketing Agency Hyderabad to improve your sales

The Internet is taking the world by storm. Not only our daily lives revolve around digital media, but we also depend on it. In fact, this digital dependency has made various brands shift to digital marketing hyderabad as their target audiences are also easily accessible on various digital platforms. Digital marketing is a useful tool to connect with your target audience on platforms where they already spend their time. And that’s what makes digital marketing so exciting. In a competitive scenario, it is necessary to keep up with the trends to become easily noticeable by your customers. But as every brand is switching to digital marketing how will you cut through the noise and differentiate yourself from other brands? The best Digital marketing agency Hyderabad is here to help you with all the solutions to improve your sales through digital marketing. Here’s how we do it.

digital marketing agency Hyderabad

When you connect with us, we give you an unmatched visibility guarantee as a top Digital Marketing Agency  Hyderabad

Increase the visibility of your brand through digital platforms, which is a stepping stone that helps in increasing your customer base. Social media has turned out to be a huge contributor as it helps in getting a lot of traffic to your website. An eye-catchy design with creative content helps in improving the conversion rates and further increases your sales.

Expand your reach

Digital promotion of your brands helps in reaching out to a large number of audiences. It helps in expanding your reach among your potential customers. Benefit your brand by the top digital marketing services in Hyderabad offered by What’s in a name.

Not just business but building long-lasting relationships as well

Sustainable relations with your customers are highly essential for any Business. It ensures a source of revenue for the long term as well. We share a similar relationship with our clients as we provide top digital marketing services in Hyderabad.

Social media is the new trend

Social media is a massive reason behind successful marketing strategy. It is a boon for small businesses as it provides a platform where they can promote their brand and influence their potential customers directly. With the advent of social media competition among various brands have increased. Compelling content that is unique and creative is the key. Associate your brand with a top digital marketing agency in Hyderabad that provides you with such promotional strategies that will surely garner attention from your target audience.

Marketing your brand on digital platforms is one of the most cost-effective yet quantitative ways to connect with your audience. Being the top digital marketing agency Hyderabad,it is imperative that we incorporate strategies that truly work. It takes time and constant efforts to reap the effective results from your digital activities. So, one needs to be patient.Companies are making all possible efforts to create such promotional strategies that create value for the brand. With latest trends for digital marketing coming up brands have the opportunity to reach out and influence their potential customers effectively. Opt for the top digital marketing services in Hyderabad by associating your brand with What’s in a name.

Social Media Marketing agency for your Business

Reaching out to your audience and increasing your brand recognition is the ultimate goal for all the companies. Social media is the ‘next big thing’, and the brands are using this platform to the best of its ability. High visibility, increased accessibility and familiarity are the sweet fruits of social media marketing which every brand desires. To make the best use of internet marketing associate your brand with the best social media marketing agency that helps to build your brand’s presence stronger on social media. We know what you desire when it comes to making your brand viral on social media. We offer services that your brand deserves with the best social media marketing agency in Hyderabad.

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What kind of company would be your preference? The one that raises your brand’s presence on social media with its unusual strategies or the one that is not able to update the marketing strategies that turns out to be very unproductive for your company.

The essential qualities that make up for a best Social Media Marketing Agency are that it will help you reach your ultimate goal of giving your brand the popularity that it deserves.

Social Media Marketing Agency that showers you with Loyalty

We understand how important a customer is for a brand. The idea of not just making your customer stick to your brand but also stay loyal to it.

We are here to increase your Brand Recognition

The more you are visible on social media, the more your brand will be noticed by your target audience increase automatically. Your increased presence on social media makes your brand easily accessible and recognisableto your target customers.

Multiply your user engagement with us

Compelling content and relatable post are the key ingredients to increase engagement. We provide creative and best solutions and take every possible step to make your brand stand out and impress your customers at large.

Increased Brand Awareness with customized solutions

Every brand is different which means that strategy to be used to build that brand should also be different. We provide customized solutions to increase brand awareness by using social media as a powerful tool. To carry out this process efficiently and smoothly, we search which social media platform interests your target audience more. As grabbing the attention of your target audience is necessary posting such content and visuals that is eye-catching is the next step. Original and engaging content goes a long way as we try to speak the language of the brand.

Searching for a best social media agency in Hyderabad? Guess what your search stops at ‘What’s in a Name’. We provide customized solutions in every possible way to make your brand reach new heights. We establish a direct form of interaction with your customers which is highly beneficial for the brands. Social media allows targeting and re-targeting which turns out to be profitable. Facebook ads help in targeting your audience by their location, pages they’ve liked, education level. It helps in maintaining a connection with your target audience.

 

Ingenious Hacks to improve Integrated Marketing Communications for your company

Ingenious HacksComprehensive communication is essential, especially when the message has to be transmitted within an organization. It links all the channels of communication internally. Out of the four factors, promotion is considered to be the essential component. Harmony is maintained with Integrated Marketing Communications among all the channels of communication.

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It binds all the stages of discussion and helps improve its functions. IMC brings a lot of profit along with it if appropriately exercised. Steady messages transmitted through IMC carry a lot of credibilities. It not only saves time and money but also gives your company a competitive advantage.

A process so productive requires proper attention and execution. Follow these few hacks to improve your company’s Integrated Marketing Communications and facilitate smooth communication within the organisation.

Integrated Marketing Communications – Have a clear strategy

Maintain a clear communication strategy. Branding Agencies prepare communication objectives that are well thought. Communication objectives that are beneficial for the company and add value to the group are listed. Ensure that competitive advantage is gained from these strategies.

Your customer is important

Every plan is prepared to keep the customer in mind. The customer’s buying process decides the kind of communication strategies to be prepared. The method of purchase that they go through is studied to understand the customer.

Integration is the key

An internal communication that is thoroughly planned is responsible for producing internal marketing. Integration among various marketing channels helps in achieving it. All the departments whether Advertising, PR or Sales plus all the managers should work in the direction of transmitting a consistent message.

Start from the basics

Have a clear picture of all the marketing objectives required by your company. Plan your budget in a way that all the communication activities are carried out smoothly. Form a new communication plan altogether including all these elements.

Focus on maintaining good relations

As your customer is your God, pleasing the same is essential. A better relationship with your customers goes a long way. Create such strategies that help in building secure and robust customer relations. Remember that the tools prepared should support to move forward in that direction.

It is time to get Social

With its increasing popularity, Social media has become a crucial marketing tool. One can attain information about customers intel and data. Use social media analytics to improve your marketing plan. This social media service helps in collecting informative data regarding the traffic on your website

Integrated Marketing Communications helps in accumulating customer database. A compilation of such useful information helps in the smooth and efficient flow of information. The disadvantages of broken or no communication are fixed with this process as it helps in connecting all the departments.

Execution of a well-planned IMC will assist in gaining more experience and will further facilitate improvement. IMC is an ideal process to obtain useful information and profits with careful and consistent execution.  Reap the fruits of IMC with these hacks mentioned above and channelize it towards the betterment of the organisation.

Five ways to identify a Digital Marketing Comapany for your organisation

Advertising has changed its meaning with the advent of the internet. Its increased usage has made ad agencies convert into full-fledged Digital Marketing Company. Many Advertising Companies have added Digital Marketing to the list of their services. It is not only cost-effective, but it helps a brand to connect with their target audience in real time.

 

 

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Online Marketing is turning out to be a serious business with the rise of Digital Advertising Company  Reaching out to your target audience has not only become easier but also quicker. As advertising can make or break a brand, it is imperative to look out for agencies that portray you in the right perspective.

Now the question arises ‘How to find the perfect agency for your brand?’ It is easy. Follow these few basic guidelines and find the perfect agency for your next brand promotion.

Sort out your needs.

Plan your needs with the help of your team. List down your requirements and be clear about it. Is it Content Marketing, SEO, Social Media Management, Website development or Search Engine Marketing? Once your list is sorted, count for Top Digital Marketing Company as per your necessity.

Which Digital marketing Company Suit yourself?

Look out for such Digital Marketing Agencies that cater to your needs well. The services offered by these agencies should be similar to the skill set mentioned by them. Get double sure by talking to their clients and read their reviews on their review sites. Case Study reveals a lot about a particular company. Make sure to go through all of them for a better understanding regarding the company.

Carry out a well-informed research

Getting to know the agency well before you get associated with it is always a good idea. Scan their profile before contacting them. The quality of their work talks a lot about their capabilities regarding what they will deliver.

Assign an Assignment

It is best to be sure about the agency regarding their capabilities. Ask for an audit report from them and evaluate the same. Take a further step only after being satisfied with the submission and fix a meeting.

Negotiate the price

Meeting the company face to face will help you get to know them better. Understand their work ethics and discuss the pricing model accordingly. Do not go after agencies that charge less. These agencies might seem like a reasonable option, but their services will not be up to the mark. Agencies that charge higher focus more on qualitative work.

As Digital Agencies have replaced ad agencies, getting associated with one requires a series of task. Having a clear idea of your requirements and also about the company along with its services facilitate better communication.

Your chances of receiving better results get higher when you can brief your goals. Find an agency that not only suits your requirement and your budget as well. Priority should incline more towards receiving quality deliverables.

How To Generate Ideas When Competitive Analysis Shows You Nothing

As a matter of fact, market analysis and market research show that link building is imperative to website popularity. Furthermore, the competitive Analysis of most websites includes multiple back-links and link construction. However, what can be the use of hours of the market research process and competitive studies when your website is unique and has no rivals?

Competitive Analysis

 

 

 

 

 

 

 

 

Hence, it becomes important to increase visibility and SEO status, without depending on relative company analysis.

We offer a guide map to help you up your web game independent of competitive market analysis.

  1. Content Is Key

As a matter of fact, the crux of your website performance actually depends on the substance of your website. In turn, the substantiality of your site relies on the content it uses. Thereby, it becomes essential to have quality content. In fact, market analysis finds that the best websites have superior content. Hence, it is sensible to invest in professional content writers. Moreover, make sure your content is relevant and free from annoying grammatical errors.

  1. The Friend In FAQ

Next, it is important to understand the psyche of your customers and consumers. For example, market research shows common questions revolve around why the site is important and what its targets and benefits would be like. This aspect of research gives you an insight into what potential clients will expect from you. Additionally, conducting an informal survey can really help you strategize your market research process.

  1. Tailor Your Content

Furthermore, you must cater to the consumer-requirements by designing content around their frequently asked questions or your small time company analysis of what their queries could be like. As a result, you will gain customer trust and dependency. In fact, construct your FAQ page along with the same lines! Competitive analysis of Market studies reveal that websites that centre around FAQ’s perform better than those that do not.

  1. Study. Improve.

 Alternatively, successful company analysis and market research show that no completion is small competition. Surely some websites may not be in your league. Alternatively, some may be out of your league. In addition, they may be distinct from your work of interest. However, you will never lose from studying these intently and managing your own domain either by getting inspiration or by learning from these competitors. For example, you own a chocolate-making brand in Hyderabad. It is would be advisable for you to do your market research even on international chocolate brands.

All things considered, a successful competitive Analysis actively involves market analysis. Even if interlinking is not an option, surveying is crucial.

For more information, visit: https://www.whatsinaname.in

How To Improve Your SEO With User-Friendly Interlinking

First, it is important to understand that your visibility on a search engine like Google depends on back-links. Second, the more eyeballs you get, the more likely it is for your website to earn regular viewers. As a matter of fact, improving SEO performance can sometimes be as easy as upping your interlinking game and increasing backlinks. Simply put, interlinking is connecting your pages and posts to other pages and posts. Moreover, search engines deem such pages ‘’popular’’ and automatically upgrade their search in the favour of these pages.

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We show you the best ways to improve your SEO with the power of backlinks:

  1. Site Structure

First and foremost, site structure decides your ‘’link juice’’. In fact, a smart interlinking method includes featuring a useful navigation bar and displaying a clickable, drop down menu. As a matter of fact, backlinks decide what your site communicates to the search engine. Furthermore, link building helps locate deeper or lost pages. Thereby this research improves your ranking on the  and your overall search engine marketing.

  1. The Users’ Say In The Matter

 In my opinion, any business in the world relies mainly on user satisfaction. In fact, designing your site architecture in a way that is clear and neat, automatically enhances user experience. In turn, this increases web interaction and the time users spend on your website. Search engine marketing is all about excellent user experience. Accordingly, link building helps achieve the same.

  1. Does Your Link Make Sense?

Next, your links and backlinks should be relevant to the topic at hand. Moreover, link relevance encompasses sidebar and footer links as well. Such backlinks act as a guide to the right pages and content. Accordingly, your user experience goes up. Further, positive customer feedback signals to Google. Additionally, this betters your website ranking. Anchor links should always complement the landing page. Furthermore, thorough keyword research and playful keyword variations add to this aspect of link building.

  1. It’s All About What’s On The Inside

In my opinion and even statistically, successful backlinks and link building involves a great deal of ‘’Content Links’’. In fact, putting a link under content piques the curiosity of readers and puts them in an enquiry. Thereby, the users are likely to click on the link. This way, your link building is amplified. However, you must avoid and repair broken links every now and then. In fact, the Best SEO company is one which takes care of these minutiae and mends even the slightest broken link.

Similarly, you can improve search engine marketing by simple visualisation improvement techniques. For example, bolding or italicising of key content backlinks, makes the link appear special. Moreover, such stylising augments user-interest and clicks.

  1. Call To Action Links

As a matter of fact, the best SEO company always uses CTA’s. In addition, the CTA button should be bold and prominent. In case you have a CTA description, flood it with relevant backlinks. Accordingly, every page with a CTA has a higher chance of conversion as the two are just a step away.

  1. Sometimes, You Have To Say NO.

Finally, search engine marketing is an all about effective strategy. Sometimes, when you do not wish for the search engine to rely on the link-rich juice of a web page, you can create a no-follow link. This assumes importance only when bots are frequenting your pages and you covet manual traffic.

The best SEO company keeps all these pointers in mind. After all, successful SEO marketing is direct ‘’link’’ed to backlinks.

For more: https://www.whatsinaname.in/

 

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