Category Archives: Advertising Agency

A brand is not what it says. It is what it conveys. Though communication seems easy to some, it’s pretty complex in reality. To understand the personality, positioning & tone of a brand, and reflecting it across mediums is as art. From Print Ads to Menus, from Brochure design to Logos & stationery, our art reflects in everything we do. We are What’s In a Name Creatives. We are a Full-Service Advertising Agency & Digital Marketing Company in one.

As a full service Advertising Agency & Digital Marketing Company in one, we, at What’s in a Name, offer a holistic solution for your brand to grow. The following are some of the key branding services we offer:

  • Brand Name
  • Brand Identity (Logo)
  • Brand Stationery
  • In-store Branding
  • Brand Competitive Research
  • Brand Strategy
  • Brand Positioning
  • Brand Guideline Book
  • Advertising

What sets us apart?

It’s our involvement in various aspects of your business. It’s important to understand a business before attempting to build a brand out of it. And that’s exactly what we do. We believe that it’s imperative for a brand to retain its essence despite any branding and advertising exercise. The execution and process of branding involves designing an entire campaign for the brand we are working with.

As an Advertising Agency, what also sets us apart is our experience in varied industries, a dedicated team, our track record, and our commitment to elevate many more brands. Understanding & meeting the objective of a brand communication is something we are extremely passionate about.

Why do you need Branding and Advertising?

Like every human, every brand is unique. In a world that’s cluttered with so many businesses and brands, it’s important to tell a story that the world identifies us with. We are living in an era where the number of “me-too” brands is on an all-time high. This is when branding and advertising can be of good help to communicate with your audiences differently, and cut through the clutter.

Search Engine Optimization & Pay Per Click are effective for brands

The primary search result of all the search engines where one can find web pages and other content in the form of videos or local listings based on the search engine optimization. This means that the result that you see based on your search is what the search engine considers to be most relevant for the users. The results derived are based on the content and backlinks. In short, search engine optimization is a process that increases the quality and quantity of traffic to a website through organic search engine results. Start by building an SEO friendly website and grow your business effectively.

Search Engine Optimization

Search Engine Optimization – Increase your traffic

With the help of analytics and reporting tools, you can easily see an increase in traffic. You can see visible results as soon as you start the process. The traffic that comes to your website will increase at a steady rate. As more people visit your site, an increase in sales can be seen.

Your brand’s credibility goes high

The moment visitors see your brand at the top of the search result they automatically consider it to be more credible. If you are really behind in the search results, the viewers might become skeptical and might not click on it. Your visibility on the search engine among the top 10 result is highly important to increase your credibility.

Search Engine Optimization is used by your competitors

SEO is gaining popularity. If you are using it then probably your competitor is also trying hard to increase traffic on their website and get more clicks. There will be no point in offering amazing services but not appearing in the top search. Letting people know about your brand and increasing your visibility is important these days. Hire an SEO expert who can help you get better results.

Pay Per Click is the right choice

Pay Per Click is a process in which advertisers pay a fee each time someone clicks on their ad. It is a method through which each visit on the site is bought rather than earning it organically. It allows advertisers to place an ad in all the search engine sponsored links whenever someone searches a keyword related to it. Each click that comes on our ad, a visitor visits our website. A small fee is to be paid to the search engine. A lot of efforts and research goes into making a successful PPC campaign.

Pay Per Click helps you reach your business goals

Pay Per Click helps in achieving a lot of business and marketing goals. It helps to achieve many parts of the sales plan and the path that your prospect customers take from being aware of the brand to become a customer.

You can measure and track it

Pay Per Click run through AdWords which makes it easy to measure and track it. You can check various performance details including clicks, impressions, and conversions.

Use search engine optimization and pay per click to boost your business digitally.

Display Advertising For A Small Business

A small business, usually with a low budget, needs some extra effort to even make it to the list of competitors. There are a million ways and internet marketing strategies that a small business can follow. One of the most effective is display advertising.

Display Advertising

What is display advertising?

Do you end up on a completely different website, while you were on some other website in the first place? Yes, that happens when you click on some eye catchy display advertisement. Display advertisements are adverts that pop up on various websites and apps that you use. They can be seen in the form of images, flash, videos, audios, banners. They’re merely used to reach the visitors like you, on that particular website or app.

All if this cannot be managed single handedly. Display advertising takes up a lot of time and energy, and is process.  Display advertising agencies spend their day making adverts that go online on various websites. Do you recall seeing an ad logo beside the links to your Google web search? Yeah, that is Google adverts, another platform for display advertising. All of this is managed by the display advertising agencies.

Here are some points to prove that display advertising agencies can change the game for you.

Ads are visually appealing

Display advertising agencies make ads that are visually more attractive and are appealing to the eyes of the audience.  They make it in a way that the customer is intrigued by it.

Maintain brand awareness

Ads can help build brand awareness. The number of clicks you get on your ad and the number of websites they’re available on can make a big impact on your brand. Display advertising agencies create some amazing content for your websites and put it across various websites, depending on your budget.

Inexpensive

Display advertising is a short term advertising method. The pay for it depends on the clicks that your ad gets. For putting up ads on face book, a budget of 1500 is sufficient. The website on which your ad is being displayed pays you some certain amount based on the number of clicks it gets.

Target and Retarget

Display advertising agencies will target the audience through various websites, but you will have all the control over it. You get to decide what kind of audience you want to target. It can depend upon geographical area, age group, etc. The agencies will also help retarget the same audience, because the ad will be put upon various websites and will reappear every time the audience clicks on it. There are 70% chances that people buy your product or service the second time.

Comparing results

Display advertising agencies have all the built in analytics that you cannot understand, that help compare the results and come to a conclusion. That also helps them to analyse and come up with better strategies.

 

How To Generate Ideas When Competitive Analysis Shows You Nothing

As a matter of fact, market analysis and market research show that link building is imperative to website popularity. Furthermore, the competitive Analysis of most websites includes multiple back-links and link construction. However, what can be the use of hours of the market research process and competitive studies when your website is unique and has no rivals?

Competitive Analysis

 

 

 

 

 

 

 

 

Hence, it becomes important to increase visibility and SEO status, without depending on relative company analysis.

We offer a guide map to help you up your web game independent of competitive market analysis.

  1. Content Is Key

As a matter of fact, the crux of your website performance actually depends on the substance of your website. In turn, the substantiality of your site relies on the content it uses. Thereby, it becomes essential to have quality content. In fact, market analysis finds that the best websites have superior content. Hence, it is sensible to invest in professional content writers. Moreover, make sure your content is relevant and free from annoying grammatical errors.

  1. The Friend In FAQ

Next, it is important to understand the psyche of your customers and consumers. For example, market research shows common questions revolve around why the site is important and what its targets and benefits would be like. This aspect of research gives you an insight into what potential clients will expect from you. Additionally, conducting an informal survey can really help you strategize your market research process.

  1. Tailor Your Content

Furthermore, you must cater to the consumer-requirements by designing content around their frequently asked questions or your small time company analysis of what their queries could be like. As a result, you will gain customer trust and dependency. In fact, construct your FAQ page along with the same lines! Competitive analysis of Market studies reveal that websites that centre around FAQ’s perform better than those that do not.

  1. Study. Improve.

 Alternatively, successful company analysis and market research show that no completion is small competition. Surely some websites may not be in your league. Alternatively, some may be out of your league. In addition, they may be distinct from your work of interest. However, you will never lose from studying these intently and managing your own domain either by getting inspiration or by learning from these competitors. For example, you own a chocolate-making brand in Hyderabad. It is would be advisable for you to do your market research even on international chocolate brands.

All things considered, a successful competitive Analysis actively involves market analysis. Even if interlinking is not an option, surveying is crucial.

For more information, visit: https://www.whatsinaname.in

King of B2B Social Media Marketing and what all it can provide.

In this era of Social Media Marketing (S.M.M), on a tentative basis, we miss out on one of the “Big Guns” of  B2B Social Media Marketing. Yes, you know where this is going, it’s   LinkedIn!

B2B social Media Marketing

 

 

 

Here is an overview of LinkedIn:

  • Why is LinkedIn considered as the king of B2B Social Media Marketing? Because, people who use LinkedIn generally don’t come on to it to upload “selfies” but rather are people who are thinking about their careers or companies.

With 2+ people join LinkedIn per second globally and 2/3 users of LinkedIn are not Americans…with the total of nearly 500 Million users ranging from Mass Affluent/influents, decision making opinion leaders to College students come together on LinkedIn

What is LinkedIn Advertising? :

  • Well, as the name suggests LinkedIn Ads is the Advertising platform provided by LinkedIn for Social Media Marketing. Even though LinkedIn’s Advertising domain is not as strong as Google Ad Words it does work out pretty good on many levels with ‘Target Audience’ being really specific one can rely better.. and further filtering options given vary from Region/Country, Company and some advanced options such as “Similar Audiences” , making it better to work on their B2B Social Media Marketing.

Ok, say I’m impressed, what options do I have on LinkedIn Ads? :

  • Someone wise said, “People with great connections get 13x more opportunities in life.”…No! We just made that up. But you get the point. When it comes to LinkedIn Ads, we have a range of Ad formats which LinkedIn named them as..
    • Sponsored Content
    • Sponsored Inmails
    • Text Ads
    • Dynamic Ads
    • Programmatic Display Ads

Oh! Fancy words! Care to Explain? :

  • Isn’t Social Media Marketing majorly depending on fancy words? ok, let us not bore you by getting into micro details we’ll keep it short.
    • Sponsored Content: Helps you promote your updates to targeted audiences on different channels like desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed.
    • Sponsored inmails: “Inmails” is short for the mails one receives (Inbox). Sponsored Inmails can help you reach your target audiences right in their LinkedIn inbox and deliver personalized messages that drive more conversions than email.
    • Text Ads: Text Ads help you reach your target audiences by allowing you to add a compelling & clickable headline, description and even a 50×50 image. This is one way you can start reaching your target audience in minutes on LinkedIn Ad platform. These Ads will appear on the homepage, Results page and Individual Profiles as well.
    • Dynamic Ads: These are the Ads which appear on the left of your home page which will help your profile to connect you with the Ads and allow you to precisely target decision-makers and influencers with highly relevant and customizable creatives on LinkedIn giving it a real personal touch. According to LinkedIn “60% of marketers say personalizing the customer experience is their top marketing objective.”
    • Programmatic Display Ads: Programmatic Display Ads are 300×250 standard display ads on the right column of the desktop. considering LinkedIn to believe that ‘61% of advertisers cite inventory quality as a leading challenge’ Programmatic Display Ads bring your business in front of the world’s largest, most engaged professional audience of influencers and decision-makers with efficiency and control.
  • We at What’s in a name help you confidently get your business in front of the world’s largest, most engaged professional audience of influencers and decision-makers with efficiency and control.

The fastest growing SEO Company in Hyderabad, India

What comes in our mind when we hear “the fastest growing SEO company in India”…?

The visuals in my mind show me a company turning into a giant and all other companies turning into minions. That’s a lot to visualize and sounds like self boasting, but who doesn’t do that? These things are bound to happen when you believe in yourself and in your capabilities to do more. Being an Top SEO company in Hyderabad, India. a country of more than a billion population is challenging. And to grow in such a place needs a challenger like us.

SEO Company

Challenges for an SEO company in India:

In a country of more than a billion people, you have to be different in order to stay relevant. Because the number of people using internet in India is more than the total population of some countries put together. Converting this big amount of internet users into the traffic towards a website takes a lot of effort. Thus it needs a great amount of strategizing put into right place at the right time.

Study of the trends on social media, keywords that go viral, keyword searches and current topics, all in a day’s work at an SEO company in India.

What’s In A Name, the #1 SEO Company in India:

The whole world in running at an insane speed and being the top SEO company in India. Therefore we must keep up with all the trends in social media and on the internet. With a rock solid web design and development team and our precision in digital marketing, we are the best in business. Our acumen on SEO services and the uniquely creative thinking about all that matters for brands, makes us the best.

What’s In A Name is the #1 SEO Company in Hyderabad, India.
We Provide best internet marketing services like SEO, SMO, PPC, Digital marketing and other services. Click to know more.

 

Before you Start with New Website Design and Development

Brands now want to partner with Digital Marketing Companies & Agencies that have a strong website Design and development team. Partnering with an agency that has these teams helps create a strong message.

Advertising is no longer just about the great big idea. It involves looking all fields. Website Design and Development come into this field. A creative and the digital centric approach help create the best impact.

Website Design

Why does and brand need website design and development?

In today’s world, Website Design and Development have stormed in and taken over. Why is it to so important for a brand to look at web design and web development?

A unique design language is created by merging these two aspects – Design Language. A design language helps in creating a unique identity for the brand being worked on.

When it comes to talking to clients through these mediums, the first step is to take stock of what the client is expecting. Clients all over have been looking what give their business the best growth.

Creating a strong visual identity

Creating an appealing and memorable web site takes time. There are a lot of aspects that go in to getting the right website developed. Some of the points that need to be kept in mind when your Website Design and Development starts working:

  1. Colours
  2. Typography
  3. Iconography
  4. Animation
  5. Design resources

Each of these elements come together to form the right website. The web design and web development team come together with these elements to create the website that speaks volumes about the brand. The quickly changing trends of digital media have created a new and fast need for web designers and developers.

Build a Great Website with What’s In A Name

We find the best solution for your needs, fully Functional, streamlined, Mobile ready, for your business that looks great including responsive design and stand-alone mobile sites. But that’s not all, you will also get the most amazing customer support around.

At What’s In A Name all our Website Design and Development are made with mobile ready technology from the start. Your page will look great on any device.

All of our completed website designs come with all Google tools installed, Google Analytics & Webmaster tools, we can help with the set up of your Google+ pages and Google Business page set up too.

What’s on your mind? Can we help? We assume all stages of implementation to make your idea take shape. Call us On +91 40 4007 2590 or +91 98854 24628 Or Contact us here.

What’s In A Name – An advertising agency that’s here to stay!

Advertising has grown through the years. Starting from a basic communication medium, advertising agencies were mere promoters of the name. Digital technology and marketing has changed the way customers interact with the buyers. An advertising agency decreases the level of footfalls and online only customers.

An advertising agency helps change the perception of brands. With online and digital marketing, mapping a company’s success is accurately possible.

Advertising Agency and Digital Marketing Company

Why use an advertising agency?

Brands, business and marketers know now that marketing today is a lot more than just regular promotions. Present day marketing involves a lot more than just direct communication. Marketing involves sending across the right message with the perfect amalgamation of visuals and content.

An advertising agency focuses on the right kind of distribution. With both the visuals and the content being merged in a tasteful way, a creative agency works hard to provide an outcome that is both visually pleasing as well as contextually appealing.

As the world of marketing moves towards using digital marketing as a platform for communication, a creative agency has its work cut out for them. When you’re looking at promoting your business in the World Wide Web, getting your word out and how you get your word out is important.

The benefits of an advertising agency

Keeping the ups and downs and the growing trends in the world, creating the right impact by using the right advertising agency is always helpful.

As a fully equipped advertising agency, What’s In A Name has its design team, it’s copy team and the digital marketing team working together to ensure that the client gets more than what they asked for.

What’s In A Name works as an agency that creates online campaigns, content strategy, marketing plans, website content and design and a host of other features.

The marketing world has moved towards digital and social media marketing as opposed to regular and outdoor hoardings. As an advertising agency, What’s In A Name works to ensure that every business is looked at as an individual business.

To know more about us, contact What’s In A Name today at +91 40 4007 2590 or
+91 98854 24628 or visit Whatsinaname.in.

Rebranding – Everything you should know about it.

Creating a brand is a challenge. But rebranding is a bigger challenge.

Rebranding , in principle, is all about changing the corporate image of a company or organization. It’s a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders for rebranding exercise.

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Brand Video, Hotel Formule1, Hyderabad Launch

Most of us love travelling, be it business or pleasure. The idea behind visiting a new city and staying in the comforts of a Hotel room brings nothing but great ease to both our mind and body. The primary role played in our travel is that of the hotels we reside in. You cannot deny how rest assured you feel seeing a bed neatly laid out only for you, clean bathrooms, and other services assuring you of a comfortable stay.

Hotel

 

 

 

 

 

 

Hotel  Formule1 corrects the “Chalta Hai” attitude and aims to end the age old notion by delivering what they believe is every customer’s right. Provisions such as free high speed Wi-Fi, 24/7 safety and security, sound proof rooms, comfortable beds and access controlled rooms and floors.

The #ChaltaHaiNoMore campaign is driven by the traditional “devil may care” nonchalant attitude that most of us carry around. Hotel Formule1 calls to break free from the habit by replying back to the “Chalta Hai” attitude with… #ChaltaHaiNoMore.

The video now live on YouTube highlights this element effectively. The idea behind the campaign is to put across a message that the “Chalta Hai” attitude needs to be discouraged. Hotel Formule1 stands up to this cause, by facilitating provisions and amenities that promise a pleasant and rest assured stay at its hotel.

It’s time to stand up and say #ChaltaHaiNoMore.

360 Degrees Branding Case Study – www.zip.in

Overview:

Zip.in is an online Supermarket, based out of Hyderabad. Until recently, it was operational in Hyderabad only. But soon it will expand to other cities across the country. The website has over 8,000 listed products that includes categories like fruits, vegetables, frozen food, pet care, organic food, stationery, essentials and many more. The BETA website went live in November 2014, and the final website went live in December 2014. Then began the 360 Degrees Branding effort to take the brand ahead.

360 Degrees Branding

Challenges:

The first challenge was to strengthen the business segment. That’s because a significant percentage of people were either unaware, or skeptical about an option to shop for groceries online.

The second challenge was the fact that there were quite a few customers who were unhappy with the service & products that they received from competition. It was almost impossible to get them to try online grocery shopping again.

The next challenge was that Zip.in delivery was available in limited locations only.

Finally, we had to spread brand awareness, define its positioning, reach out to the right people, increase website traffic, focus on conversions, and make it all happen with limited budgets. Hence, a 360 Degrees Branding Strategy was formulated.

Target Audience:

We were talking to a huge range of audiences. But our primary audience is a working couple that lives separately. They realise the importance of having good and wholesome meals. However, as both husband and wife are working, it becomes difficult for them to buy groceries regularly.

The secondary audience is the single, corporate employees who are either lazy or don’t have time to buy groceries; thanks to their erratic and long shifts. They are our secondary audience because these would be small ticket size customers. And that’s because they would mostly survive on Maggi (of course, when it was being sold), canned juices, bread, butter, etc.

The tertiary audience is not direct consumers, but influencers. These could be teenagers who would help us spread the word to the decision makers – their parents. These also include retired senior citizens who would help us spread awareness and share the information with their children.

With this we were clear about “Whom” we wanted to talk to. But the question was “What” should we talk about? Once we were clear on our target audience, we decided to understand their pain. We began thinking like customers. We also did some backend research to know how the competition was treating customers. After putting all this together, we came up with a 360 Degrees Branding Strategy.
 

Communication Guidelines:

We were sure that our 360 Degrees Branding Strategy should comprise the following:

Our communication should be simple, and it should be easily understood both by a techie and a retired senior citizen.

Creativity is not the most important thing here. That’s because in a bid to be overtly creative, we didn’t want to move away from our objective of simplicity. Making sure that we take the message home.

The 360 Degrees Branding communication should establish the business line clearly. This is for those who don’t really know how it works.

The communication should work as a confirmation tool to those who are just at the fence. They want to try the option of online grocery buying, but are slightly doubtful.

The communication should make use of the competition analysis that we did. As the competition had captured a greater market share, it was important to understand how they have peeved the customers, and how we can give a believable assurance to these customers.

Also, it was important to make sure that the layout of the campaign was standardised, and that it stands out in a clutter of Newspaper ads, hoardings, online banners, etc. So, achieving high recall was imperative.

Finally, we wanted to make sure that the communication connects with the audiences. They should be able to visualise themselves as customers of www.zip.in. So, we did decide to keep it real too.

PS: Of course, the content was tweaked to suit various channels, but certain things were retained to establish connectivity. The idea was to benefit from integration. So, now we knew “how” our communication should be. But it was time to decide “What” our communication should be. And we came up with the following 360 Degrees Branding Strategy.

Print Campaign:

www.zip.in | 360 Degrees Branding | What's In a Name Creatives

www.zip.in | 360 Degrees Branding | What's In a Name Creatives

Brand Video: Produced by Namesake Productions

Radio Jingle: 

  

Digital Ads:

360 Degrees Branding | Case Study | What's In a Name Creatives | www.zip.in
Screen grab of Facebook Sponsored Stories Ads.

 

360 Degrees Branding | Case Study | What's In a Name Creatives | www.zip.in
Screen grab of a Re-marketing Ad.

360 Degrees Branding – Media Channels:

News Paper Ads – Times Of India, The Hindu

OOH – Hitec City, Gachibowli, Kukkatpally, Uppal, ECIL

Fliers – Somajiguda, Banjara Hills, Jubilee Hills, Madhapur, Hitec City, Kondapur, Gachibowli, etc.

Radio – Radio Mirchi

Search Engine Optimization (SEO) – On Page & Off Page Optimization, Directory Listing, Products Listing, Link Building, Goal Setting & more

Search Engine Marketing (SEM) – Google AdWords, Web Banners, Blog

Social Media Marketing (SMM) – Facebook, Twitter

YouTube Marketing – Video Content Production & Promotion

Retargeting – Google & Facebook Retargeting Ads

The Results – 360 Degrees Branding:

64.3% rise in website traffic.

38% increase in orders.

33% increase in average order ticket size (price)

19% decrease in bounce rate, indicating better traffic quality.

98% customer satisfaction ratings re-iterating that every branding effort needs to be teemed up with a good product or service.

For questions regarding advertising of your product / service,
please click here.

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