Amazon is a household name in India. As we generally know, it’s a globally popular ecommerce company that sells household groceries, electronics, and so much more.
Amazon SEO plays a big part in helping us index and make product catalogues easily accessible by customers. In simple terms, typing in the product name in the search bar pops down the product list across multiple brands. If they search for a specific brand with the product name, they get the exact one, if listed on the platform.
What is Amazon SEO?
As known in the digital world, SEO stands for Search Engine Optimisation. It allows search engines to give customers the best results for their queries. In short, Amazon SEO helps improve brand and product visibility on the platform. So, when we want more customers to view and buy our products, we apply the best SEO principles to help them rank better in search results.
Amazon uses a search algorithm called A9 to rank products in search results. A9 uses two categories of signals to achieve this.
- On-page signals: It includes product titles, descriptions, images and backend keywords.
- Off-page signals: They may include shopping history, user-preferred search terms, search volumes, competitor SEO tactics, etc.
The goals of Amazon SEO
Product listings on the Amazon platform are optimised for three goals.
- Visibility: The product should appear such that your customer can understand it in a glance.
- Relevance: When your customer searches for a particular product, they should be able to get the specific product or narrow down the category without clutter or confusion.
- Conversions: Every seller loves this term. Your product descriptions and bullet points should be crystal clear so as to help your customer make a purchase decision.
The 5 components of Amazon SEO
- Amazon Search Box: This is where customers search for and find products. They can also find drop-down menus for certain product categories.
- Search Results Page: Here, customers can see results such as product offers, prices, images, shipping options and more.
- Search Filters: Customers can refine their search results by examining price category, model year, weight, customer reviews, etc.
- Amazon Sales Rank: The bestsellers list shows the most popular products on Amazon based on real-time sales.
- Advertising: You can also advertise your listed products on Amazon to give them more visibility. Customers will see a Sponsored tag at the top of these ads.
*PC: amazon.in
What matters in Amazon search rankings?
- Conduct thorough keyword research using the embedded tools on Amazon.
- Craft high-performing product titles using relevant keywords.
- Add relevant, informative and error-free product descriptions.
- Highlight key details with bullet points.
- Use high-quality product images, especially primary images. It’ll draw the customers’ attention immediately.
- Add strong backend search terms.
- Adjust product prices to drive conversions.
- Ensure that honest reviews flow in without monetary compensation.
Therefore, Amazon SEO is a powerful tool that helps sellers and buyers on the platform alike. It’s a boon, especially for startups or small businesses, to expand their brand awareness and network.
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