© Copyright | What's In a Name | 2021

South India's Leading Integrated Branding & Digital Marketing Agency

The math of Digital Marketing meets the Science of Branding.

We are What's In a Name. We've been in business since 2010, and in our first decade, with a truly 360-degree approach, we've helped over 50 regional & national brands reach their full potential. We offer the most seamless blend of old-school branding principles and new-age digital advancements.

Our purpose is to bring about a positive change in the way brands communicate with there audiences; thereby helping your business unlock its full potential and WIN more customers.

We believe that building a truly remarkable brand needs centralisation, standardisation & optimisation, across all channels of communication. It is this understanding that led us to analyse a glaring gap between branding agencies & digital marketing agencies.

Branding agencies, for instance, don't have expertise in digital marketing. So, either they outsource digital marketing projects, or they don't offer digital services at all. In both scenarios, your brand suffers.

Digital Marketing Agencies, on the other hand, have a very minimal understanding of branding. So, they only focus on numbers & statistics. They leave behind brand positioning, tonality, creative communication, and other such aspects of your brand. In the process, the brand takes a hit.

This is precisely the gap that we fill. With equally strong experience & credentials in branding and digital marketing, we are one of the leading integrated branding & digital marketing Agencies in South India.

Here's a list of some of the key services we offer:


Research is the first step towards creating even a remotely successful strategy for a brand. Insights bust a lot of myths one may have about a brand. So, our team of professionals works hard on understanding your product or service, competitors, point-of-differentiation, target market, audience, and then creates a potential customer persona.

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Research is the first step towards creating even a remotely successful strategy for a brand. Insights bust a lot of myths one may have about a brand. So, our team of professionals works hard on understanding your product or service, competitors, point-of-differentiation, target market, audience, and then creates a potential customer persona.

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A good brand image is a result of consistent advertising across all channels of communication: the perfect positioning, the right tonality, and a seamless blend of design & colour science with persuasive copywriting. With our vast experience in bridging the gap between online & offline channels of advertising, we work towards creating a...

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The new-age Social Media Channels have further personified the old saying – a brand is not what it claims; it is what its customers speak behind. The right mix of a good product or service with great advertising and a pinch of influencer marketing can give a brand unmatched result. So, we work in collaboration with various Influencers...

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Uploading a basic post on Social Media channels is not Social Media Marketing (SMM). There's so much more to Social Media Marketing. When done effectively, it can help us scale our business to greater heights. But it's not free. One needs to invest time, money, and resources to get the best out of Social Media. Social Media is ever-evolving,

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Search Engine Optimisation or SEO can be the stark difference between a regular website and a website that helps a brand generate organic traffic, and leads; thereby optimising its digital asset called Website. In today's highly competitive world, a website that's not been optimised is nothing more than a vanity place holder.

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The ads that we run on various search engines like Google & Bing, are called Search Engine Marketing Ads. As Google Partners, we work closely with dedicated teams at Google that help us generate the best results for our clients. One of the most effective way for most brands to reach their target audience, and generate quality leads,

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We are not only a company that integrates the best of branding and digital marketing; we are a solution-oriented company. And we have helped quite a few brands substantially improve their online & offline reputation. And we don't just stop there. The idea is to continually monitor a brand's reputation across the digital ocean, and make sure it's intact.

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The importance of having a fantastic website is grossly undermined. It has been time and again factually proven that a good website helps a brand unlock a lot more value than one might imagine. A website is not a product you buy for an X price; it's undoubtedly the most important touch-point you create for your brand.

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Analytics is factual data that helps us understand whether we are on the right path or not. So, there's no escape. But how well do we understand this data? Unfortunately, most brands don't even have a tool synced to their Website to help them with data. We believe that data that we derive from tools like Google Analytics is so powerful...

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Packaging today, is as important as the product, if not more. Customers have started reviewing the packaging of a product as well. If you log on YouTube and watch any review video or first-look video, you'll notice the stress on the packaging of the product as well. Packaging is not just about design. It's where design meets Science.

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All the fantastic posters we see in stores add a sense of character to space. Isn't it? We take up Instore-branding projects to help brands maintain their language, positioning and tone where it matters the most – on the ground. From conceptualisation to the design of these unique posters, from the strategic placement...

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As most of our clients have been working with us for over seven years, we create annual budget plans for them. These plans include all the various marketing & related spends over the next 12 months. These plans include but are not limited to Online Ads Spends, Agency Fee Spends, OOH (Billboards) spends, Print Ads spends, etc.

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Growth hacking in simpler terms is the perfect amalgamation of all or most of the services listed above. The prime theme behind growth hacking is to understand a brand and the business, to understand why a business grows and then use this information to build effective solutions that act as a strong catalyst towards growth.

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In 2011, we launched our own video production company – Namesake Production. The company specialises in producing top-notch Corporate Films, Brand Videos, TV Commercials, Explainer videos, etc. Videos are gaining enormous traction and popularity. When a brand communicates using videos as a medium, the engagement is relatively...

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For companies and business that have their internal teams, the challenges are at a different scale altogether. Accountability, productivity, and defining the right strategy are some of the critical issues that you may face. The internal teams are working on various aspects of your brand. But are their...

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